Global market valuation was derived through production volume mapping and revenue analysis across the value chain. The methodology included:
Identification of 50+ key stakeholders across extraction cooperatives (primarily in the Souss-Massa and Guelmim-Oued Noun regions of Morocco), international oil exporters, cosmetic OEMs using argan oil, culinary distributors, and pharmaceutical formulators
Product mapping across cosmetic grade (skin/hair care), culinary grade (roasted/unroasted), and pharmaceutical/therapeutic grades; further segmented by conventional vs. organic certification, and absolute vs. blend formulations
Analysis of reported and modeled annual revenues specific to argan oil product lines, accounting for raw material costs, extraction yields (approximately 30kg of kernels per liter of oil), and premium pricing for organic/fair-trade certifications
Coverage of manufacturers and cooperatives representing 75-80% of global export volume in 2024
Extrapolation using bottom-up (Moroccan export volumes × average selling price by grade by destination country) and top-down (cosmetic industry natural oils spend × argan oil market share validation) approaches to derive segment-specific valuations for cosmetic applications (moisturizers, hair serums), culinary applications (specialty food), and emerging pharmaceutical/nutraceutical segments