全球全地形车市场概览
p2021 年全地形车市场规模价值 41.2 亿美元。预计到 2030 年,全地形车市场规模将从 2022 年的 46.3 亿美元增长到 87.9 亿美元,预测期内(2024 - 2030 年)的复合年增长率 (CAGR) 为 8.32%。越野运动等户外娱乐活动的日益普及、步道和冒险乐园数量的不断增加以及军事和农业应用对全地形车的需求不断增长是推动市场增长的关键因素。预计在预测期内,发达经济体和新兴经济体的购买力和可支配收入的增加将推动对此类车辆的需求。

来源:二手资料研究、一手资料研究、MRFR 数据库和分析师评论
全地形车市场趋势
p发达国家工业界越来越多地使用先进技术工具,消费者倾向于越野休闲活动,预计将形成积极趋势,推动市场增长。推动全地形车市场增长的主要因素之一是消费者对越野休闲活动和冒险运动的兴趣日益浓厚。供应商现在提供的全地形车配备了 GPS 追踪和蓝牙通信技术,提升了驾驶体验。 此外,各种技术改进,例如电动四轮摩托车的制造以及在全地形车上安装增强型转向系统、液压泵连接、操纵杆控制装置和图形显示屏,也有助于推动该行业的发展。旅游业的显著扩张、城市化进程的加快以及消费者支出能力的提升,都是对市场产生积极影响的变量。
来源:二手资料、一手资料、MRFR 数据库和分析师评论
此外,军事组织对全地形车的需求也推动了市场的发展。Polaris 政府与总部位于美国的国防公司向拉脱维亚捐赠了一辆Sportsman Big Boss和一辆MRZR,以及两辆全地形车和多用途车(UTV)。作为美国政府项目的一部分,这些北极星车辆预计将于2020年交付用于军事用途。因此,国防领域日益增长的需求正在推动这些车辆的市场增长。
各种与农场相关的活动对全地形车的需求都在增长,例如除草、田间耕作、围栏维修、动物处理以及农业领域的一般运输。全地形车广泛应用于建筑、制造、公用事业、搜救和采矿等各个行业。知名公司提供赞助并组织越野赛车和冒险运动赛事,以提高产品知名度并赢得新消费者。
全地形车市场细分洞察
h3全地形车、车辆类型洞察 p根据车辆类型,全地形车市场细分包括运动型多用途车、多用途车、休闲车、运动车、旅行车和其他车。2020 年,运动细分市场占据市场主导地位,收入份额超过 45%。由于发达经济体和新兴经济体体育赛事数量的增加,体育细分市场占有最大的市场份额。该地区各国政府都增加了预算拨款,用于建造新的越野车,使休闲爱好者受益并促进了该地区的冒险运动活动。预计军事和国防领域将成为预测期内增长最快的细分市场。这是由于全球军队对 UTV 和 ATV 的偏好日益增加。军事领域对这些车辆的需求增加主要是因为战术行动中机动性更好。此外,卓越的适应性和导航功能为车辆操作员提供了精确的方向。2020 年,军事和国防部门占据了 16.33% 的市场份额。
全地形车应用洞察
p根据应用,全地形车市场细分包括体育、娱乐、农业、军事、狩猎和其他。各地区在农业和军事与国防应用中对多功能全地形车的需求不断增长,将在预测期内推动市场获得最高的收入份额。图 2:2021 年和 2022 年按车辆类型划分的全地形车市场2030 年(十亿美元)

来源:二手资料研究、一手资料研究、MRFR 数据库和分析师评论
全地形车区域洞察
p按地区划分,该研究提供了对北美、欧洲、亚太地区和世界其他地区的市场洞察。北美在 2020 年占 25.1 亿美元,预计到 2028 年将达到 32.5 亿美元,预测期内的复合年增长率为 3.4%。 2020年,北美以超过45%的收入份额领先市场。 一些领先的全地形车制造商,例如北极星、德事隆、BRP和美国本田汽车等,在美国和加拿大均有业务,对该地区市场的发展起到了至关重要的作用。由于经济发达、可支配收入较高、电动汽车计划推进以及政府对全地形车的监管法律,美国和加拿大是此类车辆使用量显著增长的主要国家。 根据市场分析,美国凭借其强大的军事、农业、体育、娱乐、狩猎、林业、采矿和建筑活动,占据了该市场的最大份额。随着需求逐渐上升,预计美国仍将是该地区的主要市场。图 3:2021 年各地区全地形车市场份额(%)

来源:二手资料研究、一手资料研究、MRFR 数据库和分析师评论
预计欧洲在 2021 年至 2028 年的复合年增长率将达到 6.3%。由于农业、军事和国防应用对道路车辆的需求不断扩大,该地区在整个预测期内对 ATV 的需求可能会更高。预计通过建立标准化的安全要求和测试方法以及改进非道路移动机械排放管理规则,市场需求将得到提振。
预计在预测期内,亚太地区对全地形车 (ATV) 的需求将大幅增长。这归因于巨大的潜在市场、不断增加的军费开支以及低成本的制造。日本的铃木、本田、川崎和雅马哈发动机公司等主要供应商是支持该地区市场增长的关键因素。
全地形车主要市场参与者和竞争洞察
p主要市场参与者正在投入大量资金进行研发,以增加其产品线,这将有助于全地形车市场进一步增长。市场参与者还正在采取一系列战略举措来扩大其全球影响力,关键的市场发展包括新产品发布、合同协议、并购、增加投资以及与其他组织的合作。全地形车行业的竞争对手必须提供具有成本效益的产品,才能在竞争日益激烈、市场不断增长的环境中扩张和生存。主要市场参与者正在投入大量资金进行研发,以扩大其产品线,这将进一步刺激全地形车市场的增长。随着新产品发布、合同协议、并购、增加投资以及与其他组织的合作等重大市场发展,市场参与者也在开展各种战略活动以扩大其影响力。为了在竞争日益激烈、不断发展的市场环境中成长和发展,全地形车行业的竞争对手必须提供价格合理的产品。
在本地生产以降低运营成本是全地形车行业制造商用来使客户受益并扩大市场部门的主要商业策略之一。全地形车市场最近为医学带来了一些最重要的优势。主要的护发产品市场参与者,包括北极星工业公司(美国)、雅马哈发动机株式会社(日本)、庞巴迪休闲产品公司(加拿大)等,正试图通过资助研发计划来增加市场需求。
关于公司 雅马哈发动机株式会社是一家日本公司,主要从事摩托车、船舶产品、专用机械产品、工业设备和机器人的制造和销售。公司经营四个业务部门。两轮车部门从事摩托车、中间件和海外生产零件的制造和销售。船舶部门从事舷外发动机、水上交通工具、船舶、游泳池、渔船和日式船舶的制造和销售。专用机械部门从事四轮越野车、休闲非公路车辆、高尔夫球车、发电机、扫雪机和通用发动机的制造和销售。
此外,BRP 还以 Ski-Doo、Sea-Doo、Can-Am 和 Lynx 品牌设计、开发、制造、分销和销售雪地摩托、全地形车辆和个人水上摩托艇。该公司还以 Rotax 品牌生产发动机(在 2020 年关闭 Evinrude 舷外发动机业务后),并提供满足其核心消费者需求的服装、零件和配件。
全地形车市场的主要公司包括
ul- 本田汽车公司(日本)
- 北极星工业公司(美国)
- 雅马哈摩托车公司(日本)
- 庞巴迪休闲产品公司(加拿大)
- Arctic Cat(美国)
- 川崎重工业株式会社(日本)
- 铃木汽车公司(日本)
- CFMOTO Powersports Inc.(美国)
- KTM AG(奥地利)
- 宝马(德国)
2023年5月 Polaris Inc. 推出了2024款XPEDITION XP和ADV车型,这是他们称之为“探险并排式”新类别的首批车型。这些先进的车辆将传统的并排式越野能力与充足、安全的存储空间相结合,为陆地探险提供极致便捷的体验。打造这两款车型的目的是重申Polaris的承诺,即提供性能强劲且舒适度高的探险车辆,以满足所有越野爱好者的需求,不受任何限制。
2022年1月,约翰迪尔又推出了两款产品,包括:XUV835R Gator多用途车和XUV865R Gator多用途车。约翰迪尔推出这些新车型的目的是为客户提供更丰富的功能和更全面的体验,从而更好地满足他们对多功能车的需求。
2021年9月,雅马哈推出了Grizzly 90,这是一款专为10岁及以上年轻人打造的运动车型。这款面向年轻人的车型搭载风冷湿式油底壳润滑低维护发动机,排量仅为90cc,性能卓越。 2021年6月,川崎推出了BRUTE FORCE 750 4x4i,这是一款专为户外探险活动设计的越野车。它搭载一台排量高达749cc的燃油喷射V型双缸发动机,使其在崎岖地形上也能拥有出色的动力。它配备了前差速锁、可选的驾驶设置(包括低速和高速),以及可增强抓地力并进而提升整体性能的无级变速器 (CT)。
全地形车市场细分
h3全地形车,车型展望 ul- 运动型多用途车
- 多用途车
- 运动车
- 旅行车
- 其他车
- 低
- 中
- 高
- 体育
- 娱乐
- 农业
- 军事
- 狩猎
- 其他
- 美国
- 加拿大
- 德国
- 法国
- 英国
- 意大利
- 西班牙
- 欧洲其他地区
- 中国
- 日本
- 印度
- 澳大利亚
- 韩国
- 澳大利亚
- 其他地区亚太地区
-
中东
-
非洲
-
拉丁美洲
FAQs
What is the projected market valuation of the All-Terrain Vehicle market by 2035?
The All-Terrain Vehicle market is projected to reach a valuation of 13.09 USD Billion by 2035.
What was the market valuation of the All-Terrain Vehicle market in 2024?
In 2024, the All-Terrain Vehicle market was valued at 5.432 USD Billion.
What is the expected CAGR for the All-Terrain Vehicle market during the forecast period 2025 - 2035?
The expected CAGR for the All-Terrain Vehicle market during the forecast period 2025 - 2035 is 8.32%.
Which companies are considered key players in the All-Terrain Vehicle market?
Key players in the All-Terrain Vehicle market include Polaris Industries, BRP Inc., Yamaha Motor Co., Honda Motor Co., and Kawasaki Heavy Industries.
What are the main segments of the All-Terrain Vehicle market by vehicle type?
The main segments by vehicle type include Sports Utility, Utility, Recreational, Sports, Touring, and Others.
What was the valuation of the Sports Utility segment in 2024?
The Sports Utility segment was valued at 1.5 USD Billion in 2024.
Research Approach
Research Methodology on All-Terrain Vehicle (ATV) Market
The research methodology adopted for this research report on the All-Terrain Vehicle Market is designed to provide an in-depth assessment of the key factors influencing the global all-terrain vehicle market. This research primarily includes primary and secondary research. The secondary research includes analysis of the existing public and confidential data sources, market intelligence reports and white papers published by the manufacturers and research companies.
Primary Research:
Primary research is used to understand the market dynamics and assess the key players’ strategies and strengths. Sources of primary research include, but were not limited to, surveys, interviews, and expert forums.
Surveys:
A survey is conducted among a group of users of All-Terrain Vehicles, including the suppliers and manufacturers of all-terrain vehicles, as well as end-user customers. Through the survey, data is collected on their preferences, selection criteria, and strategies used to purchase and market the all-terrain vehicles. This data is used to ascertain the current trends and insights into the market.
Interpretation & Analysis:
The data collected from primary and secondary sources are compiled, tabulated, and analytical models are designed to perform segment analysis, market segmentation, and industry analysis. The data is then validated through triangulation methodology, in which secondary research is compared to primary research and internal analysis.
Secondary Research:
Secondary research is used to analyze the existing information on the all-terrain vehicle market. It is also used to collect data from credible market intelligence sources, such as industry magazines, white papers, company reports, company websites, and trade journals. Information is gathered from varied sources, such as standardized reports and publications, newspapers, magazines, and industry associations.
Data Collation & Analysis:
The collected data is collated and evaluated based on primary and secondary research data. The data is then used to generate analytical models and market forecasts and is further used to generate the key market trends, industry growth drivers and the challenges and opportunities prevailing in the market.
Market Estimation & Forecasting:
Using the primary and secondary data, the market size of the All-Terrain Vehicle Market is estimated for the years 2023 to 2030. Various analytical methods, such as SWOT analysis, Porter’s five forces analysis, market share analysis, and other such methods are used to generate a figure of the global all-terrain vehicle market. The data is then segmented based on the different types of all-terrain vehicles, applications, and regions.
Moreover, both top-down and bottom-up approaches are used to calculate the market size of the all-terrain vehicle market. Both approaches are then cross-checked and gross market estimates are generated over the forecast period 2023 to 2030.
Data Triangulation:
Data triangulation is used to validate the data collected through various sources. This method helps to eliminate the discrepancies that are present due to data gathering from different sources.
Forecast Model:
A key driver assessment model is also designed to generate an approximate rating for the forecast of the all-terrain vehicle market. The key drivers include macroeconomic and secondary factors. The model has a qualitative and quantitative approach, which is used to generate an industry-wide scenario and correlation of their impact on the all-terrain vehicle market.
Time Frame:
The published research report conducts the study of the said market segment over a period of a few months, beginning from March 2022 to December 2022. During this period, several activities, ranging from primary and secondary research to data triangulation and data analysis, were undertaken.
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