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Diary is a tool used to record observations, feelings in a chronological order. In-addition, it allows the user to record activities and events in their own words. Diary is segmented by applications mainly, business, academics, personal and others. Academics diary is fastest growing segment in the market with a market size of USD 171.8 million by 2016 growing with a CAGR of 5.25% from 2012-2016.Whereas, personal diary are declining at a sluggish rate due to increase in usage of smart phones and tablets . Personal diary are declining in the market. Business diaries are fastest growing in the market as every organization need to provide an employee a diary in order to keep a track of their work, the market is increasing with a growth rate of 3.14% from 2012-2016.
As per MRFR analysis, US Diary market can improve its sales growth if the diary manufactures use advertising media in prompting and branding the market .in-addition, certain age group from 18+ prefer using diaries on daily basis in order to put–down their feelings whereas, business professionals i.e., age group 30+ prefer in tracking their daily task in order. Attractive packaging of the diary can also help the market grow. The diary market has certain restraints such as, advancement of technologies is taking over such as smart phones and tablets, as these gadgets can be carried everywhere and the data is saved in a secure way. Online diary has taken over the journals as many respondents prefer sharing their thoughts in the social media platforms, such as blogs, online diaries which helps the user in making profits.
The US Diary market by application statistical report published by Market Research future contains a brief overview of US sales of Diary for the forecasted period. US sales of Diary by application are business, academics, personal and others in-addition to the sales of US Diary market by application the report contains drivers and restraints of US Diary market.