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US Business Intelligence Market Research Report Information by Technology (Mobile BI, Cloud BI, and Social BI), By Service (Hosted and Managed), By Deployment (On-Premises and On Cloud), By Component (Hardware and Software), And by Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032.


ID: MRFR/ICT/11609-HCR | 128 Pages | Author: Ankit Gupta| June 2024

United States Business Intelligence (BI) Market Overview


United States Business Intelligence (BI) Market Size was valued at USD 6.6 Billion in 2022. The Business Intelligence (BI) Market industry is projected to grow from USD 7.2 Billion in 2023 to USD 15.3 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.80% during the forecast period (2024 - 2032). The increasing need for data-driven decision-making and the advancements in analytics technology are the main market drivers anticipated to propel the Business Intelligence (BI) Market in the United States.


Figure 1: United States Business Intelligence (BI) Market Size, 2024-2032 (USD Billion)


United States Business Intelligence (BI) Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


United States Business Intelligence (BI) Market Trends




  • Technological improvements and breakthroughs are driving the business intelligence market growth




Technological improvements and developments in the United States Business Intelligence market are driving market CAGR over the predicted period. Business intelligence is used in a variety of industries, including corporate, IT, government, manufacturing, and healthcare, to handle financial and data processing issues. Furthermore, business intelligence in healthcare is growing as more platforms and technologies are being implemented in the industry. The data and information acquired by business intelligence healthcare software and solutions aid in providing the finest care and treatment to patients. Furthermore, as technology has advanced, big data and cloud computing have had a greater impact on the business intelligence sector. Cloud computing is seen as an ideal platform for business intelligence (BI) in the United States. However, big data has linked these tools' ability to process massive amounts of data and offer meaningful findings to businesses, allowing them to better comprehend growth and improve sales strategies. For instance, in August 2019, IBM announced the debut of the IBM Cloud Multizone Region, which allows applications to be deployed across cloud infrastructure. These factors are expected to drive the United States BI market.


Moreover, mobile Bl enables businesses to acquire insights from data analysis utilizing smartphone-optimized applications. It provides real-time data for users to review on mobile devices like tablets and smartphones, allowing them to make informed decisions. The implementation of mobile Bl elements into practical business developments enhances Bl penetration within organizations and provides benefits in the form of additional information. As a result, decision-making capabilities are enhanced while data is expanded and time spent searching for relevant information is reduced. As a result, mobile Bl has the ability to enhance operational advances while also encouraging technology adoption inside organizations in the United States. As a result, numerous business intelligence and analytics suppliers have begun to provide an HTML5 browser for optimized mobile applications. Other significant players have reinvested in mobile applications to make Mobile Bl's functionalities available to users. For instance, significant programs provided by key market participants include Si Sense, Roambi Analytics, Microsoft Power BL Pro, IBM Cognos Analytics, and Amazon QuickSight.
Thus, mobile Bl provides greater access to information, faster reaction speed and efficient functioning, shorter workflows, and increased internal communication.


United States Business Intelligence (BI) Market Segment Insights


Business Intelligence (BI) Components Insights


The United States Business Intelligence (BI) Market segmentation, based on components, includes Solution and Services. The services segment will be the fastest-growing segment of the business intelligence market in 2023. The services category includes consultancy, support and maintenance, implementation, and integration. These factors are increasing the need for services in the BI market, and significant improvements in business intelligence software are driving the growth of the segment.


Business Intelligence (BI) Deployment Insights


The United States Business Intelligence (BI) Market segmentation, based on deployment, includes Cloud and On-premise. The cloud category had the largest market revenue share in 2023. This segment's rise is attributed to the ability of businesses to manage BI applications by outsourcing the BI infrastructure. This assists the organization in reducing operating costs and productivity while optimizing operation durations.


Figure 2: United States Business Intelligence (BI) Market, By Deployment, 2023 & 2032 (USD Billion)


United States Business Intelligence (BI) Market, By Deployment, 2023 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Business Intelligence (BI) Enterprises Insights


The United States Business Intelligence (BI) Market segmentation, based on enterprises, includes Small and Medium-Sized Enterprises (SMEs) and Large Enterprises. The large enterprises segment dominates the business intelligence market, accounting for the majority of revenue over the projection period. This segment's growth is attributed to significant investment and the availability of IT infrastructure, communications, retail and banking, corporate businesses, the healthcare sector, and education.


Business Intelligence (BI) Application Insights


The United States Business Intelligence (BI) Market segmentation, based on application, includes Supply Chain Analytic Applications, CRM Analytic Operations, Financial Performance and Strategy Management, Production Planning Analytic Operations, and Others (Workforce Analytic Operations, Services Operations). The financial performance and strategy management segment has the biggest market share and is expected to grow at the fastest rate over the projected period. This technology for financial performance and strategy aids in monitoring and managing an organization's performance and financial requirements. With increased Return on Investments (ROl), revenue, overhead, and operational costs, it has been used as a component of Bl by various organizations.


Business Intelligence (BI) End-Use Industry Insights


United States Business Intelligence (BI) End-use industry segmentation comprises BFSI, IT and telecommunications, retail and consumer goods, manufacturing, healthcare, and others (government, real estate). BFSI is predicted to experience the most market growth over the forecast period. Bl solutions boost BFSI profitability by enabling real-time reporting, increased customer retention, risk management, streamlined operations, and data handling simplicity.


United States Business Intelligence (BI) Country Insights


The United States dominated the market in 2023, valued at USD 8.2 billion. This dominance might be due to the increased usage of BI software and digitalization across multiple disciplines. The widespread adoption of cloud strategy has doubled the rate of use for corporate intelligence. The presence of key cloud BI software companies in North America is projected to drive regional market growth. In addition, the US Business Intelligence (BI) market is expanding rapidly, with increased usage across a wide range of businesses. It is motivated by the increased demand for data-driven decision-making and advanced analytics tools. The market offers a diverse range of BI products and services, including data visualization, reporting, and predictive analytics.


United States Business Intelligence (BI) Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their Type lines, which will help the Business Intelligence (BI) Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new Type launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Business Intelligence (BI) industry must offer cost-effective items.


Major players in the Business Intelligence (BI) Market are attempting to increase market demand by investing in research and development operations, includes Microsoft Corporation (U.S.), Tableau Software, LLC (Salesforce). (U.S.), IBM Corporation (U.S.), QlikTech International AB (U.S.), SAP SE (Germany), Oracle Corporation (U.S.), Redash (Databricks) (Israel), Mode Analytics Inc. (U.S.), Looker (Google) (U.S.), Infor (U.S.)


Key Companies in the Business Intelligence (BI) Market include



  • Microsoft Corporation (U.S.)

  • Tableau Software, LLC (Salesforce) (U.S.)

  • IBM Corporation (U.S.)

  • QlikTech International AB (U.S.)

  • SAP SE (Germany)

  • Oracle Corporation (U.S.)

  • Redash (Databricks) (Israel)

  • Mode Analytics Inc. (U.S.)

  • Looker (Google) (U.S.)

  • Infor (U.S.)


United States Business Intelligence (BI) Industry Developments


In January 2023, Microsoft launched Power Bl in Microsoft Teams to enhance user experiences. The announcements include three new features: rich broadcast cards for Chat in Microsoft Teams, an update for classic Power Bl tabs for Channels 2.0, and listening to and learning from experiences and requirements.


In December 2022, Tableau released its improved Tableau 2022.4 for business users and analysts to discover insights. It automates the creation, analysis, and communication of insights through data stories like Data Change Radar, Data Guide, and Explain the Viz.


In November 2022, Qlik introduced a new cloud-based data integration platform. The sophisticated platform as a service brings together catalog capabilities and data preparation in one place. The new integration enables firms to do real-time data analysis. The advanced platform includes a number of services that combine to form a data fabric, connecting data sources and providing an organization with an integrated view of its data.


United States Business Intelligence (BI) Market Segmentation


Business Intelligence (BI) Component Outlook



  • Solution

  • Services


Business Intelligence (BI) Deployment Outlook



  • Cloud

  • On-premise


Business Intelligence (BI) Enterprises Outlook



  • Small and Medium-Sized Enterprises (SMEs)

  • Large Enterprises


Business Intelligence (BI) Application Outlook



  • Supply Chain Analytic Applications

  • CRM Analytic Operations

  • Financial Performance and Strategy Management

  • Production Planning Analytic Operations

  • Others (Workforce Analytic Operations, Services Operations)


Business Intelligence (BI) End-Use Industry Outlook



  • BFSI

  • IT and Telecommunication

  • Retail and Consumer Goods

  • Manufacturing

  • Healthcare

  • Others (Government, Real Estate)

Report Attribute/Metric Details
Market Size 2022 USD 6.6 Billion
Market Size 2023 USD 7.2 Billion
Market Size 2032 USD 15.3 Billion
Compound Annual Growth Rate (CAGR) 9.80% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019-2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Component, Deployment, Enterprises, Application, End-Use Industry, and Region
Countries Covered United States
Key Companies Profiled Microsoft Corporation (U.S.), Tableau Software, LLC (Salesforce). (U.S.), IBM Corporation (U.S.), QlikTech International AB (U.S.), SAP SE (Germany), Oracle Corporation (U.S.), Redash (Databricks) (Israel), Mode Analytics Inc. (U.S.), Looker (Google) (U.S.), Infor (U.S.)
Key Market Opportunities Improve decision-making processes and the ability to gain a competitive edge through data-driven insights.
Key Market Dynamics Increasing need for real-time analytics The rise of big data.


Frequently Asked Questions (FAQ) :

The United States Business Intelligence (BI) Market size was valued at USD 7.2 Billion in 2023.

The market is projected to grow at a CAGR of 9.80% during the forecast period, 2024-2032.

The key players in the market are Microsoft Corporation (U.S.), Tableau Software, LLC (Salesforce). (U.S.), IBM Corporation (U.S.), QlikTech International AB (U.S.) and others.

The large enterprises category dominated the market in 2023.

The cloud had the largest share in the market.

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