# UK Toothpaste Market

> UK Toothpaste Market Size, Share, Industry Trend & Analysis Research Report: By Toothpaste Type (Sensitivity, Whitening, Children’s, Smokers, Herbal) andBy Toothpaste Distribution Channel (Store-Based, Non-Store-Based)- Forecast to 2035.

- **Forecast Period:** 2025 - 2035
- **CAGR:** 4.2%
- **2024:** $ 873 Million
- **2025:** $ 909.67 Million
- **2035:** $ 1,372 Million
- **Key Players:** Procter & Gamble (US), Colgate-Palmolive (US), Unilever (GB), Henkel (DE), GlaxoSmithKline (GB), Church & Dwight (US), Crest (US), Kao Corporation (JP), L'Oréal (FR)

**Report ID:** MRFR/CG/44643-HCR · **Pages:** 128 · **Author:** Garvit Vyas · **Last Updated:** April 06, 2026

**URL:** https://www.marketresearchfuture.com/reports/uk-toothpaste-market-46324

---

## Market Summary

## **UK Toothpaste Market Overview**

UK Toothpaste Market Size was estimated at 833 (USD Million) in 2023. The UK Toothpaste Market Industry is expected to grow from 873(USD Million) in 2024 to 1,200 (USD Million) by 2035. The UK Toothpaste Market CAGR (growth rate) is expected to be around 2.934% during the forecast period (2025 - 2035).

Source Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

## **Key UK Toothpaste Market Trends Highlighted**

The UK Toothpaste Market is undergoing a number of substantial trends that are being driven by evolving consumer preferences and health awareness. The demand for natural and organic toothpaste options is on the rise as consumers become more concerned about the ingredients in their oral care products. This change is consistent with the broader trend of health-conscious living and sustainability in the United Kingdom. Furthermore, a more informed consumer base that seeks customized solutions for their dental requirements is driving the growth of products that address specific oral health concerns, including sensitivity, whitening, and gum care.

The increasing popularity of personalized oral care products is creating opportunities in the UK toothpaste market.

Brands have the opportunity to investigate the availability of personalized toothpaste options that are tailored to the unique preferences or dental needs of each individual. The proliferation of online shopping also presents an opportunity, as a greater number of consumers are purchasing health products online due to the convenience and broader selection of options. In the United Kingdom, the influence of influencer marketing and social media on buying decisions has been significant in recent years.

The trend of brands engaging with their audiences through digital platforms is further fueled by the fact that consumers are becoming more influenced by online reviews and social media endorsements when selecting their toothpaste brands. Trust and loyalty among UK consumers are more likely to be fostered by manufacturers that prioritize transparency and ethical ingredient procurement.

The toothpaste market in the United Kingdom is being influenced by the consumer trend toward increased awareness and personalization of oral health products. Consequently, in order to remain competitive in a market that is swiftly evolving, companies must adjust to these trends.

**UK Toothpaste Market Drivers**

**Growing Awareness of Oral Hygiene**

In the UK, there is a marked increase in the public's understanding of the importance of maintaining oral hygiene, leading to consistent growth in the UK Toothpaste Market Industry. According to Public Health England, about 5.7 million adults are classified as having a dental disease, demonstrating 6% of the population. This alarming statistic has prompted public health initiatives that focus on the significance of oral health, further enhancing the demand for toothpaste products.

Organizations such as the British Dental Association have been actively promoting oral hygiene awareness campaigns that underline the necessity of regular brushing with toothpaste, directly influencing consumer purchasing behavior towards improved dental health products. As more consumers prioritize dental hygiene, the market is expected to experience sustained growth, with more individuals investing in high-quality toothpaste options designed to combat oral health issues.

**Increasing Demand for Natural and Organic Products**

There's a rising trend among UK consumers toward healthier lifestyles and a preference for natural and organic products. According to the Soil Association's 2022 report, the organic market in the UK saw a 12.6% growth, reflecting increased consumer interest in health-conscious products. This shift is particularly noticeable in the oral care segment, where consumers are increasingly gravitating towards toothpaste brands that offer natural and organic alternatives free from harmful chemicals.

Influential brands such as Weleda and Jason have introduced ranges that cater specifically to this demographic, thereby enhancing the competitive landscape of the UK Toothpaste Market Industry. The increasing adoption of natural ingredients in toothpaste can lead to further innovations and expanding market segments, thereby driving overall growth.

**Technological Advancements in Product Formulation**

The technological advancements in Research and Development within the UK Toothpaste Market Industry are accelerating product formulation enhancing the effectiveness of oral care products. Innovations such as microencapsulation of active ingredients allow for improved delivery and efficacy, thereby attracting more consumers. Additionally, major players like Unilever and Colgate-Palmolive invest substantially in technological updates to produce new and improved formulations, such as toothpaste that offers whitening, sensitivity relief, and antibacterial properties.

The UK Government's focus on promoting innovation in healthcare and consumer products underscores its commitment to enhancing public health through improved oral care solutions. This represents a significant driver for the UK Toothpaste Market, as consumers are more inclined to choose brands known for employing cutting-edge technology in their products.

**Growing E-commerce Penetration**

The e-commerce sector in the UK has been proliferating, leading to more accessible purchasing options for consumers. In 2022, online retailing accounted for approximately 27.9% of total retail sales in the UK, indicating a significant shift towards digital shopping platforms. This growth is especially relevant for the UK Toothpaste Market Industry, as consumers increasingly prefer the convenience of online shopping for personal care products, including toothpaste.

Companies like Amazon and Boots have fortified their online presence, complementing the demand for a wider range of toothpaste options. As consumers find it easier to compare products and read reviews through e-commerce platforms, this trend is projected to fuel further growth in the market as businesses adapt their strategies to an increasingly digital consumer landscape.

## **UK Toothpaste Market Segment Insights**

### **Toothpaste Market Toothpaste Type Insights  **

The UK Toothpaste Market has experienced a notable shift in consumer preferences, with a growing emphasis on specialized Toothpaste Types catering to different oral health needs. Among the various categories, sensitivity toothpaste has gained considerable traction, addressing the needs of individuals suffering from tooth sensitivity, which is increasingly recognized as a common dental issue. This segment has been driven by heightened awareness of oral health, prompting consumers to seek products that offer targeted solutions. Whitening toothpaste also holds a significant position in the market, appealing to the beauty-conscious demographic that prioritizes esthetics alongside oral hygiene.

The trend toward brighter smiles has fueled demand for whitening formulations that not only enhance tooth color but also promise effective plaque removal.

In addition, the children's toothpaste segment continues to thrive as parents increasingly seek products tailored to the specific dental needs of their young ones. These formulations often feature kid-friendly flavors and lower fluoride levels, which make them safe and appealing to a younger audience, thus promoting healthy dental habits from an early age. The smokers' toothpaste category addresses the unique challenges faced by smokers, who often seek to mitigate staining and improve oral health. Products in this niche are formulated with specific ingredients aimed at combating the effects of tobacco on dental hygiene.

Lastly, herbal toothpaste has made notable inroads into the UK market, reflecting a growing trend toward natural ingredients. Consumers who favor cleaner labels and seek to avoid artificial additives are increasingly turning to herbal varieties, making this segment one of the most dynamic in the industry. Overall, the UK Toothpaste Market segmentation indicates a robust diversification, with tailored products catering to a wide range of consumer preferences and needs, thereby enhancing market growth and opportunities.

Source Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

### **Toothpaste Market Toothpaste Distribution Channel Insights  **

The Toothpaste Distribution Channel segment within the UK Toothpaste Market plays a crucial role in shaping purchasing behavior and accessibility for consumers. This segment can be broadly categorized into Store-Based and Non-Store-Based channels. Store-based channels, which include supermarkets, pharmacies, and convenience stores, represent a traditional distribution method where consumers prefer the tactile experience of viewing products directly. This method leverages the consumer's need for immediacy, and the advantage of impulse buys, contributing significantly to overall sales.

In contrast, Non-Store-Based channels, such as online platforms and e-commerce sites, have gained momentum in recent years, driven by technological advancements and changing consumer preferences toward convenience shopping. The growing trend of digital purchases highlights the importance of this channel for reaching a broader audience and providing convenience, especially during the heightened demand for home delivery services. The dynamics between these two channels are essential, as they reflect changes in shopping habits and preferences among UK consumers, thereby influencing UK Toothpaste Market data, industry performance, and overall market growth.

As such, understanding these distribution channels is vital for stakeholders aiming to optimize their market strategies.

### **UK Toothpaste Market Key Players and Competitive Insights**

The UK Toothpaste Market is characterized by a dynamic competitive landscape, with numerous brands vying for consumer loyalty and market share. This industry has witnessed significant innovation and evolving consumer preferences, leading to a diverse range of products that cater to various dental care needs. Furthermore, the market is influenced by factors such as emerging health trends, sustainability concerns, and increasing consumer awareness regarding oral hygiene. Players in this sector continuously adapt their strategies to maintain relevance, emphasize product differentiation, and leverage promotional activities to attract a wider consumer base.

As a result, understanding the competitive insights of the UK Toothpaste Market is essential for stakeholders seeking to navigate this vibrant space and capitalize on emerging opportunities.

OralB has established a formidable presence in the UK Toothpaste Market, renowned for its focus on oral health and the development of products that promote comprehensive dental care. With a strong emphasis on advanced formulations and innovative product designs, OralB appeals to a health-conscious demographic seeking effective solutions for maintaining oral hygiene. The brand's reputation for quality and efficacy has enabled it to capture a significant portion of the market share, competing successfully against both established and emerging brands.

OralB’s strengths lie in its extensive distribution networks, strategic partnerships, and ongoing investment in research and development, allowing the company to consistently introduce new and improved products to meet consumer demands in the UK.

Lush, on the other hand, presents a unique proposition within the UK Toothpaste Market with its commitment to eco-friendly and ethical practices. Lush has become synonymous with cruelty-free products, natural ingredients, and minimal packaging, appealing to an environmentally conscious consumer base. Notably, Lush offers a range of solid toothpaste tabs and innovative oral care products that challenge the traditional liquid form. The company’s market presence is further strengthened by its retail strategy, focusing on experiential shopping and personalized customer interactions within its stores across the UK.

While Lush's core values revolve around sustainability and ethics, it also emphasizes product effectiveness, thriving on the notion that high-quality oral care can exist harmoniously with environmental responsibility. Through collaborations and a focus on community-centric initiatives, Lush continues to enhance its brand image and expand its market presence in the competitive UK Toothpaste Market.

**Key Companies in the UK Toothpaste Market Include**

**UK Toothpaste Market Industry Developments**

The UK Toothpaste Market has seen several noteworthy developments recently. In August 2023, GlaxoSmithKline announced a strategic focus on its oral health segment, emphasizing innovations in its Sensodyne brand. This move is anticipated to strengthen its market position amidst increasing competition from brands like Colgate-Palmolive and Procter and Gamble, both of which are expanding their product lines to cater to health-conscious consumers. Concurrently, Unilever is reportedly investing in sustainable product formulations, reflecting a growing consumer preference for eco-friendly options.

Mergers and acquisitions have also shaped the landscape, with Church and Dwight acquiring certain assets from Henkel in June 2023, enhancing its footprint in the UK oral care segment. In terms of market valuation, the UK Toothpaste Market is projected to grow significantly, driven by innovations and shifting consumer preferences towards natural and organic products, with brands like Burt's Bees and Tom's of Maine gaining popularity. Additionally, Lush has launched a range of solid toothpaste products, catering to the increasing demand for sustainable alternatives.

Overall, these developments underscore the dynamic nature of the UK Toothpaste Market and reflect broader consumer trends influencing the sector.

## **Toothpaste Market Segmentation Insights**

### Toothpaste Market Toothpaste Type Outlook

- Sensitivity  
- Whitening  
- Children’s  
- Smokers  
- Herbal  

### Toothpaste Market Toothpaste Distribution Channel Outlook

- Store-Based  
- Non-Store-Based  

## Market Drivers

### E-commerce Growth

The rapid expansion of e-commerce is significantly influencing the toothpaste market. With the increasing reliance on online shopping, consumers are more likely to purchase personal care products, including toothpaste, through digital platforms. This shift is particularly evident in the UK, where online sales of personal care products have surged, accounting for over 30% of total sales in recent years. The convenience of online shopping, coupled with the ability to compare prices and read reviews, has made e-commerce a preferred channel for many consumers. As a result, brands are investing in their online presence and digital marketing strategies to capture this growing segment, thereby driving the overall growth of the toothpaste market.

### Rising Health Consciousness

The increasing awareness of oral health among consumers is a pivotal driver in the toothpaste market. As individuals become more health-conscious, they are more inclined to invest in products that promote dental hygiene. This trend is reflected in the growing demand for toothpaste that offers additional benefits, such as whitening, sensitivity relief, and natural ingredients. In the UK, the market for toothpaste is projected to reach approximately £1.2 billion by 2025, with a notable shift towards products that align with health and wellness trends. The emphasis on preventive care is likely to further propel the growth of the toothpaste market, as consumers seek effective solutions to maintain their oral health.

### Innovative Product Development

Innovation plays a crucial role in shaping the toothpaste market. Manufacturers are increasingly focusing on developing new formulations and packaging to meet evolving consumer preferences. For instance, the introduction of toothpaste tablets and eco-friendly packaging options has gained traction among environmentally conscious consumers. In the UK, the market has seen a rise in products that cater to specific needs, such as charcoal-infused toothpaste and fluoride-free options. This innovation not only enhances consumer choice but also drives competition among brands, leading to a dynamic market landscape. The continuous introduction of novel products is expected to sustain growth in the toothpaste market, as consumers are drawn to unique offerings.

### Regulatory Compliance and Standards

Regulatory frameworks and standards play a significant role in shaping the toothpaste market. In the UK, stringent regulations govern the formulation and marketing of oral care products, ensuring consumer safety and product efficacy. Compliance with these regulations is essential for manufacturers, as it not only affects product development but also influences consumer trust. Brands that adhere to high standards are likely to gain a competitive edge in the market. Furthermore, the increasing focus on transparency and ingredient disclosure is prompting companies to reformulate their products to meet consumer expectations. This regulatory landscape is expected to drive innovation and quality improvements within the toothpaste market.

### Consumer Preference for Customization

The trend towards personalized products is emerging as a significant driver in the toothpaste market. Consumers are increasingly seeking toothpaste that caters to their specific oral health needs, such as sensitivity, whitening, or natural ingredients. This shift in consumer preference is prompting brands to offer customizable options, allowing individuals to select formulations that align with their unique requirements. In the UK, the demand for tailored oral care solutions is on the rise, with many consumers willing to pay a premium for products that address their specific concerns. This growing inclination towards customization is likely to foster innovation and diversification within the toothpaste market, as brands strive to meet the evolving expectations of their customers.

## Future Outlook

The [Toothpaste Market](https://www.marketresearchfuture.com/reports/toothpaste-market-7221) in the UK is projected to grow at a 4.2% CAGR from 2025 to 2035, driven by increasing health awareness and innovative product offerings.

**New opportunities:**

- Expansion of subscription-based delivery services for toothpaste products.
- Development of eco-friendly packaging solutions to attract environmentally conscious consumers.
- Introduction of specialized toothpaste for specific dental conditions, enhancing market differentiation.

By 2035, the market is expected to exhibit robust growth, driven by innovation and evolving consumer preferences.

## Segment Insights

### By Type: Whitening (Largest) vs. Sensitivity (Fastest-Growing)

In the UK toothpaste market, the Whitening segment commands a significant share, benefitting from increasing consumer focus on aesthetics and oral hygiene. Sensitivity toothpaste is also carving a substantial niche, primarily targeting individuals with heightened dental sensitivity, which is increasingly common among consumers.

Growth trends indicate that while Whitening remains at the forefront, the Sensitivity segment is rapidly gaining traction as more people seek solutions for discomfort associated with teeth sensitivity. This shift is driven by rising awareness about oral health, alongside an increase in product innovation aimed specifically at addressing sensitive teeth, allowing it to claim the title of the fastest-growing segment in this market.

Whitening (Dominant) vs. Sensitivity (Emerging)

The Whitening segment is characterized by its appeal to a broad demographic seeking a brighter smile and improved oral aesthetics. Products in this category often feature advanced whitening agents that promise visible results. On the other hand, the Sensitivity segment is emerging robustly, offering formulations designed to relieve discomfort while still promoting overall dental health. These products frequently include ingredients like potassium nitrate or fluoride, attracting customers who prioritize both comfort and efficacy. The dynamic nature of consumer preferences in the UK toothpaste market indicates a competitive landscape where both segments are likely to thrive, each catering to distinct needs and preferences.

### By Distribution Channel: Store-Based (Largest) vs. Non-Store-Based (Fastest-Growing)

In the UK toothpaste market, the distribution of sales heavily favors store-based channels, which dominate the market and account for a significant share of total toothpaste sales. This segment thrives on the convenience and accessibility that physical stores provide, allowing consumers to easily purchase their preferred brands while engaging with various promotions and offerings in-store. Meanwhile, non-store-based channels, including online sales, are witnessing rapid growth as consumer preferences shift toward the digital marketplace, where convenience, a broader range of products, and competitive pricing are increasingly attractive to modern shoppers.

Over recent years, growth trends show that non-store-based channels are becoming the preferred choice for a younger demographic that values online shopping's speed and efficiency. The ongoing advancements in e-commerce technology and the proliferation of mobile shopping platforms further support this trend, providing an avenue for toothpaste brands to directly access a broader audience. The adoption of digital marketing strategies and targeted advertising also fuels this segment's expansion, making it an area to watch as shifting consumer habits continue to evolve in the UK toothpaste market.

Store-Based (Dominant) vs. Non-Store-Based (Emerging)

The store-based distribution channel holds a dominant presence in the UK toothpaste market, offering consumers a familiar shopping experience where they can physically interact with products and promotional materials. This segment benefits from established retail partnerships, extensive shelf space, and the ability to provide immediate satisfaction for consumers seeking their preferred toothpaste brands. Conversely, non-store-based channels are emerging rapidly, appealing primarily to tech-savvy consumers who appreciate the convenience of online shopping. These channels entail various platforms, including dedicated e-commerce websites, subscription services, and grocery delivery apps, which provide unique purchasing options. As the market progresses, both channels will need to adapt to changing consumer preferences, balancing the tactile and experiential benefits of in-person shopping against the efficiency of online services.

## Competitive Benchmarking

The toothpaste market exhibits a dynamic competitive landscape characterized by innovation, sustainability, and strategic partnerships. Major players such as Procter & Gamble (US), Colgate-Palmolive (US), and Unilever (GB) are at the forefront, each employing distinct strategies to enhance their market presence. Procter & Gamble (US) focuses on product innovation, particularly in developing eco-friendly formulations, while Colgate-Palmolive (US) emphasizes digital transformation and consumer engagement through personalized marketing. Unilever (GB) leverages its extensive distribution network to expand its reach, particularly in emerging markets, thereby shaping a competitive environment that is increasingly driven by consumer preferences for sustainability and efficacy.Key business tactics within the market include localizing manufacturing and optimizing supply chains to enhance efficiency and reduce costs. The competitive structure appears moderately fragmented, with several key players holding substantial market shares. This fragmentation allows for a diverse range of products and innovations, fostering a competitive atmosphere where companies must continuously adapt to consumer demands and market trends.

In October  Procter & Gamble (US) launched a new line of biodegradable toothpaste tubes, marking a significant step towards sustainability in packaging. This initiative not only aligns with growing consumer demand for environmentally friendly products but also positions the company as a leader in sustainable practices within the industry. The strategic importance of this move lies in its potential to attract eco-conscious consumers and enhance brand loyalty.

In September  Colgate-Palmolive (US) announced a partnership with a leading tech firm to integrate AI-driven solutions into its marketing strategies. This collaboration aims to enhance consumer insights and personalize marketing efforts, thereby improving customer engagement. The strategic significance of this partnership is evident in its potential to leverage data analytics for targeted campaigns, ultimately driving sales and market share.

In August  Unilever (GB) acquired a niche brand specializing in herbal toothpaste, expanding its product portfolio to cater to the growing demand for natural ingredients. This acquisition not only diversifies Unilever's offerings but also strengthens its position in the health-conscious segment of the market. The strategic importance of this move lies in its alignment with consumer trends favoring natural and organic products, which could lead to increased market penetration.

As of November  current trends in the toothpaste market are increasingly defined by digitalization, sustainability, and the integration of AI technologies. Strategic alliances are becoming more prevalent, as companies seek to enhance their competitive edge through collaboration. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technological advancements, and supply chain reliability. This shift underscores the importance of adapting to consumer preferences and market dynamics in a rapidly changing landscape.

## Recent News & Developments

The UK Toothpaste Market has seen several noteworthy developments recently. In August 2023, GlaxoSmithKline announced a strategic focus on its oral health segment, emphasizing innovations in its Sensodyne brand. This move is anticipated to strengthen its market position amidst increasing competition from brands like Colgate-Palmolive and Procter and Gamble, both of which are expanding their product lines to cater to health-conscious consumers. Concurrently, Unilever is reportedly investing in sustainable product formulations, reflecting a growing consumer preference for eco-friendly options.

Mergers and acquisitions have also shaped the landscape, with Church and Dwight acquiring certain assets from Henkel in June 2023, enhancing its footprint in the UK oral care segment. In terms of market valuation, the UK Toothpaste Market is projected to grow significantly, driven by innovations and shifting consumer preferences towards natural and organic products, with brands like Burt's Bees and Tom's of Maine gaining popularity. Additionally, Lush has launched a range of solid toothpaste products, catering to the increasing demand for sustainable alternatives.

Overall, these developments underscore the dynamic nature of the UK Toothpaste Market and reflect broader consumer trends influencing the sector.

## Report Scope

| MARKET SIZE 2024 | 873.0(USD Million) |
| --- | --- |
| MARKET SIZE 2025 | 909.67(USD Million) |
| MARKET SIZE 2035 | 1372.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 4.2% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Million |
| Key Companies Profiled | Procter & Gamble (US), Colgate-Palmolive (US), Unilever (GB), Henkel (DE), GlaxoSmithKline (GB), Church & Dwight (US), Crest (US), Kao Corporation (JP), L'Oréal (FR) |
| Segments Covered | Type, Distribution Channel |
| Key Market Opportunities | Growing demand for natural and organic ingredients in the toothpaste market presents significant opportunities. |
| Key Market Dynamics | Growing consumer preference for natural ingredients drives innovation and competition in the toothpaste market. |
| Countries Covered | UK |

## Frequently Asked Questions

**Q: What was the overall valuation of the UK toothpaste market in 2024?**
A: The overall market valuation was $873.0 Million in 2024.

**Q: What is the projected market valuation for the UK toothpaste market by 2035?**
A: The projected valuation for 2035 is $1372.0 Million.

**Q: What is the expected CAGR for the UK toothpaste market during the forecast period 2025 - 2035?**
A: The expected CAGR for the market during this period is 4.2%.

**Q: Which companies are the key players in the UK toothpaste market?**
A: Key players include Procter & Gamble, Colgate-Palmolive, Unilever, Henkel, GlaxoSmithKline, Church & Dwight, Crest, Kao Corporation, and L'Oréal.

**Q: What are the main segments of the UK toothpaste market?**
A: The main segments include Sensitivity, Whitening, Children's, Smokers, and Herbal types.

**Q: What was the market valuation for Whitening toothpaste in 2024?**
A: The market valuation for Whitening toothpaste was between $250.0 Million and $400.0 Million.

**Q: How does the distribution channel impact the UK toothpaste market?**
A: The Store-Based distribution channel had a valuation between $600.0 Million and $950.0 Million, while Non-Store-Based ranged from $273.0 Million to $422.0 Million.

**Q: What was the market valuation for Children's toothpaste in 2024?**
A: The market valuation for Children's toothpaste was between $150.0 Million and $250.0 Million.

**Q: What is the expected growth trend for Smokers toothpaste in the coming years?**
A: The Smokers toothpaste segment had a valuation between $80.0 Million and $120.0 Million in 2024, indicating potential growth.

**Q: What is the valuation range for Herbal toothpaste in 2024?**
A: The valuation range for Herbal toothpaste was between $50.0 Million and $80.0 Million.


---

*This Markdown endpoint is provided for AI systems and LLM crawlers. For the full interactive report visit https://www.marketresearchfuture.com/reports/uk-toothpaste-market-46324*