Poultry Meat Market Research Report By Meat Type (Chicken, Turkey, Duck, Goose), By Production Method (Conventional, Organic, Free Range), By Processing Type (Whole Birds, Cut-up Parts, Marinated, Breaded), By Distribution Channel (Supermarkets and Hypermarkets, Independent Retailers, Butchers, Online Retailers), By Application (Fresh Consumption, Processed Foods, Pet Food) and By Regional (North America, Europe, South America, Asia-Pacific, Middle East and Africa) - Forecast to 2032.

Poultry Meat Market Overview

Poultry Meat Market Size was estimated at 296.12 (USD Billion) in 2022. The Poultry Meat Market Industry is expected to grow from 306.24(USD Billion) in 2023 to 414.7 (USD Billion) by 2032. The Poultry Meat Market CAGR (growth rate) is expected to be around 3.42% during the forecast period (2024 - 2032).

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Poultry Meat Market Trends Highlighted

The growing demand for protein-rich diets and the affordability of poultry meat compared to other animal proteins are major drivers of the  poultry meat market. Health concerns over red meat consumption and rising disposable incomes have further contributed to the market's expansion. Additionally, technological advancements in poultry farming and processing have improved production efficiency and reduced costs, making poultry meat more accessible to consumers.

Opportunities for growth in the poultry meat market lie in the development of value-added products, such as marinated or seasoned chicken, that cater to the convenience-seeking lifestyles of consumers. Expansion into emerging markets with large populations and growing economies offers significant potential for increased demand. The market is also witnessing a rise in organic and antibiotic-free poultry products, aligning with consumer preferences for healthier and more sustainable options.

Recent trends in the poultry meat market include the increasing use of automation and robotics in production and processing facilities to enhance efficiency and reduce labor costs. Research and development efforts are focused on improving poultry genetics and feed formulations to maximize growth rates and meat quality. Sustainability initiatives, such as reducing carbon emissions and waste management, are also gaining importance in the market.

Poultry Meat Market Drivers

Increasing Health Consciousness Among Consumers

Consumers have become more and more well-informed about the health benefits of poultry meat. The poultry meat of all types of meat is one of the healthier options. It is characterized by lean protein, low saturated fat and cholesterol content. Moreover, it is a rich source of vitamins and minerals, like vitamin B6, niacin, and selenium. In the wake of the noticeable advantages, consumers tend to choose poultry meat. According to, the process is set to continue for the next few years, contributing to the growth of the  Poultry Meat Market Industry.

Rising Demand for Convenience Foods

The second major growth driver of the  Poultry Meat Market Industry is the increasing popularity of convenience foods. In the modern era, consumers are looking for ways to make their lives easier, and one way to achieve this is by choosing food options that are convenient to use. Since poultry is not only easy to prepare but also serves as a versatile ingredient that can be incorporated into many ready-to-eat products, such as frozen or grilled chicken cubes or fillets, it is expected that the demand for it will continue to rise.

Expansion of the Foodservice industry

The advancement of the foodservice business is likewise contributing to the development of the  Poultry Meat Market Industry. Poultry meat is a famous menu item in cafés, drive-through joints, and other food service outlets. The developing number of foodservice outlets across the globe is giving more opportunities for chicken meat providers.

Poultry Meat Market Segment Insights

Poultry Meat Market Meat Type Insights

Meat type segmentation of The  Poultry Meat Market provides insights into the demand for varieties of poultry meat. Chicken holds the first position and accounts for approximately 60% of  poultry meat production. The meat is versatile, inexpensive, and easily available, which is why it has been dominant. Furthermore, the growth in the use of chicken meat is projected to grow at a CAGR of 3.2% and be valued at 234.6 billion USD in 2032. Turkey is the second-largest segment that is gaining popularity for its protein content and lower fat content when compared to other alternative chicken meats.Its market size is predicted to be worth 54.2 billion USD in 2032 and expand at a CAGR of 2.9%. Duck meat is considered a niche product that has a unique flavor and nutrition profile. However, it holds a very low market share. Its market size is predicted to be worth 16.3 billion USD in 2032 by growing at a CAGR of 3.1%. Goose meat is a relatively small segment, and it is rich in fats that have different useful properties. It is being sold at a market size of 9.6 billion USD in 2032, and it will grow at a CAGR of 2.7%. The rises in demand for poultry meat were due to increased health convictions hindering the consumption of red meat products.The use of the product in emerging economies is increasing, and the disposable amount of purchases increases the market. Furthermore, the upsurge of various poultry breeds, as well as advancements in poultry farming, is estimated to increase its overall popularity for F B applications in the near future.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Poultry Meat Market Production Method Insights

The production methods segment of the  Poultry Meat Market comprises conventional, organic, and free-range farming, with the former being based on the raising of birds in large indoor areas under controlled temperatures, light environments, and food. Organic farming is regulated by one's respective jurisdictions as supervised by regional governments and in the European Union, such products are labeled in accordance with the EU standards. Moreover, organic poultry is usually raised in more open areas or pastures and enjoys sunlight and the consumption of natural vegetation.Finally, free-range farming allows the birds to spend more time outside and minimizes their confinement. Overall, the organic and free-range segments are primed to grow due to customers' desire for better poultry products.

Poultry Meat Market Processing Type Insights

The Processing Type segment of the  Poultry Meat Market is segmented into Whole Birds, Cut-up Parts, Marinated, and Breaded. Among these, the Whole Birds segment held the largest market share in 2023, accounting for over 50% of the  market revenue. Whole birds are preferred by consumers due to their versatility and the ability to prepare them in a variety of ways. Cut-up Parts, such as breasts, thighs, and wings, are also popular, as they offer convenience and can be used in a variety of dishes. Marinated and Breaded poultry products are gaining popularity due to their convenience and flavor profiles and are expected to drive market growth in the coming years.The  Poultry Meat Market is driven by factors such as increasing demand for poultry meat due to its high protein and low-fat content, growing population and urbanization, and rising disposable income.

Poultry Meat Market Distribution Channel Insights

Distribution Channel Segment Insight and Overview The distribution channel segment plays a crucial role in the  Poultry Meat Market. Supermarkets and hypermarkets dominate the market, accounting for over 50% of the  revenue in 2023. Their extensive distribution networks, wide product offerings, and convenience for consumers drive their dominance. Independent retailers hold a significant share, particularly in emerging markets, due to their local presence and personalized services. Butchers cater to a niche market, offering specialized cuts and premium products.Online retailers are gaining traction, offering convenience and access to a wider variety of poultry products. Their share is projected to grow steadily in the coming years, driven by increasing internet penetration and consumer preference for online shopping.

Poultry Meat Market Application Insights

The application segment plays a crucial role in shaping the dynamics of the  Poultry Meat Market. Fresh Consumption holds a significant share of the market, driven by the increasing demand for fresh, high-quality poultry products among health-conscious consumers. This segment is projected to witness steady growth in the coming years, reaching a valuation of USD 174.44 billion by 2024. Processed Foods, including poultry-based sausages, nuggets, and ready-to-eat meals, account for a substantial portion of the market. The growing popularity of convenience foods, coupled with the expansion of the food processing industry, is expected to drive the growth of this segment.It is estimated to reach USD 105.36 billion in 2024. Pet Food is another significant application segment, with poultry meat being a key ingredient in pet food formulations. The increasing pet ownership and the trend towards premium pet food products are expected to contribute to the growth of this segment, which is projected to reach USD 35.92 billion by 2024. Overall, the Poultry Meat Market is expected to witness robust growth across all major application segments, driven by factors such as rising disposable income, changing dietary habits, and the growing demand for convenience and processed food products.

Poultry Meat Market Regional Insights

The regional landscape of the  Poultry Meat Market showcases a dynamic distribution of market share and growth prospects. North America holds a significant market share, driven by increasing poultry consumption and a well-established poultry industry. Europe follows closely with a substantial market size, supported by high poultry consumption rates and a focus on animal welfare and food safety. APAC is emerging as a key growth region, fueled by rising disposable income and changing dietary patterns. South America and MEA also contribute to the  market, with a growing demand for poultry meat due to population growth and urbanization.These regional variations in market dynamics provide opportunities for industry players to tailor their strategies and target specific markets effectively.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Poultry Meat Market Key Players And Competitive Insights

Major players in the Poultry Meat Market industry are constantly striving to gain a competitive edge through strategic partnerships, acquisitions, and product innovations. Leading Poultry Meat Market players are focusing on expanding their  footprint and diversifying product offerings to meet evolving consumer preferences. The competitive landscape is characterized by a combination of established multinationals and regional players, each with its unique strengths and target markets. Technological advancements, such as the use of automation and data analytics, are shaping the industry as companies seek to optimize operations and enhance efficiency.Tyson Foods, a  leader in the Poultry Meat Market, has a comprehensive portfolio of poultry products, including chicken, turkey, and prepared foods. With a strong presence in the Americas, Europe, and Asia, Tyson Foods leverages its extensive distribution network and brand recognition to maintain its leading position. The company has made strategic acquisitions to expand its product offerings and enter new markets, solidifying its position as a major player in the industry. Tyson Foods is committed to sustainable practices, animal welfare, and food safety, which align with evolving consumer values.Another key competitor in the Poultry Meat Market is BRF, a Brazilian multinational with a significant presence in South America, Europe, and Asia. BRF offers a wide range of poultry products, including fresh, frozen, and processed chicken and turkey. The company has a strong focus on innovation and product development, investing in research and development to create value-added products that meet consumer demands. BRF's  reach, combined with its commitment to quality and sustainability, positions it as a strong competitor in the  Poultry Meat Market.

Key Companies in the Poultry Meat Market Include

• BRF


• Pilgrim's Pride


• Perdue Farms


• Sanderson Farms


• Keystone Foods


• JBS


• OSI Group


• Tyson Foods


• Foster Farms


• Hormel Foods


• Cargill


• Mountaire Farms

Poultry Meat Market Industry Developments

The  poultry meat market is projected to reach USD 414.7 billion by 2032, exhibiting a CAGR of 3.42% during the forecast period. Rising demand for protein-rich food sources and growing health consciousness among consumers are key factors driving market growth. The increasing popularity of poultry meat as a healthier alternative to red meat is further propelling market expansion.Recent news developments include Tyson Foods' investment in plant-based meat alternatives and the launch of new poultry products by major players such as Cargill and JBS. The market is also witnessing a growing trend towards sustainable poultry farming practices, with companies focusing on reducing environmental impact and improving animal welfare.

Poultry Meat Market Segmentation Insights

• Poultry Meat Market Meat Type Outlook
  
  
  
  • Chicken
  
  
  • Turkey
  
  
  • Duck
  
  
  • Goose
  
  
  
  


• Poultry Meat Market Production Method Outlook
  
  
  
  • Conventional
  
  
  • Organic
  
  
  • Free Range
  
  
  
  


• Poultry Meat Market Processing Type Outlook
  
  
  
  • Whole Birds
  
  
  • Cut-up Parts
  
  
  • Marinated
  
  
  • Breaded
  
  
  
  


• Poultry Meat Market Distribution Channel Outlook
  
  
  
  • Supermarkets and Hypermarkets
  
  
  • Independent Retailers
  
  
  • Butchers
  
  
  • Online Retailers
  
  
  
  


• Poultry Meat Market Application Outlook
  
  
  
  • Fresh Consumption
  
  
  • Processed Foods
  
  
  • Pet Food
  
  
  
  


• Poultry Meat Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia-Pacific
  
  
  • Middle East and Africa