Personal and Entry Level Storage (PELS) Market Research Report - Global Forecast till 2027

Global Personal and Entry Level Storage Market Research Report, by Product (Cloud, Non-Cloud), Storage System (Direct-Attached, Cloud, Network-Attached Storage, Unified, Software-Defined), Technology (Magnetic, Solid-state), Vertical—Forecast till 2027

ID: MRFR/ICT/6222-HCR | February 2021 | Region: Global | 100 pages

Please note that the assessment period of report has been updated from 2018-2023 to 2020-2027. Cordially fill the sample form for updated data.

Market Synopsis: The global personal and entry level storage market is expected to grow at a CAGR of 25.5% during the forecast period and reach USD 94.63 billion by 2023.


The personal and entry level storage refers to the use of technology to retain and store data using computers or other devices. Data storage is essential and consumers and businesses rely on it to preserve information ranging from personal photos to business-critical information. The major factor contributing to the market growth is the increasing volume of digital data. Another factor is the high proliferation of the Internet. Advances in technology such as IPV6 and 5G are facilitating the internet proliferation. The number of smartphones, laptops, and tablets is also increasing, which has resulted in an increase in the amount of data generated. This data requires various solutions and devices for storage and backup. Furthermore, these devices are available at low cost which attracts many consumers which has increased the adoption of the personal and entry level storage.


Various players active in the market face the challenge of increased carbon footprint due to the lack of green data center solutions for storage. However, concerns regarding security and privacy are expected to limit the adoption and affect the market growth during the forecast period. The demand for data analytics with artificial intelligence (AI) and machine learning (ML) and rising need for data batckup offer lucrative opportunities to players in the global personal and entry level storage market.


Segmentation: The global personal and entry level storage market has been segmented based on product, storage system, technology, vertical, and region/country.


By product, the global personal and entry level storage market has been divided into cloud-based storage and non-cloud storage. The non-cloud storage segment has been further categorized as recordable discs, flash drives, hard disk drives, and solid-state drives. Based on storage system, the global personal and entry level storage market has been classified as direct-attached, cloud storage, network-attached storage (NAS), unified storage, and software-defined storage (SDS).


The technology sub-segments in the global personal and entry level storage market are magnetic storage and solid-state storage.


On the basis of vertical, the global personal and entry level storage market has been divided into banking, financial services and insurance (BFSI), consumer goods & retail, IT & telecommunications, healthcare and life science, utilities, government and defense, education and research, media and entertainment, manufacturing, business and consulting, and others.


The global personal and entry level storage market has been analyzed for four regions—North America, Europe, Asia-Pacific, and the rest of the world.


Regional Analysis: The global personal and entry level storage market has been segmented, by region, into North America, Europe, Asia-Pacific, and the rest of the world.


The market in North America is expected to account for the largest market share during the forecast period. The high demand from comparatively large media and entertainment industry in North America is expected to boost the growth of the regional market. The market in Europe is expected to be the second-largest during the review period due to the increasing need for data analytics with artificial intelligence and machine learning and the establishment of start-ups offering personal and entry level storage software. The market in Asia-Pacific is expected to be the fastest-growing during the assessment period. Developing countries such as India and China, and mature markets such as Singapore and Japan are driving the growth of the personal and entry level storage market in this region. The market in the rest of the world offers numerous opportunities to vendors as the majority of the countries in the region are yet to adopt personal and entry level storage solutions. Personal and Entry Level Storage Market: Personal and Entry Level Storage Market Competitive Analysis: There are a number of vendors from the US in the global personal and entry level storage market. These players are focusing on expanding their customer base across the world by adopting various organic and inorganic growth strategies. For instance, in July 2017, Hewlett Packard Enterprise Development LP (HPE) acquired Nimble Storage, a major PELS solutions provider. This acquisition strengthened HPE’s position in the PELS market with the additon of a comprehensive portfolio of hybrid flash storage solutions to HPE’s profile.


Key Players: The key players in the global personal and entry level storage market are identified based on their country of origin, presence across different regions, recent key developments, product diversification, and industry expertise. These include Dell Inc. (US), Hewlett Packard Enterprise (HPE) Company (US) , NetApp, Inc. (US) , Hitachi Ltd. (Japan), IBM Corporation (US), Toshiba Corporation (Japan), Pure Storage, Inc. (US), Nutanix, Inc. (US), Tintri, Inc. (US), Simplivity Corp. (US), Scality, Inc. (US), Cisco Systems, Inc. (US), Western Digital Corporation (US), Seagate Technology (US) and Symantec Corporation (US). The key strategies adopted by most of the players are partnerships, agreements, collaborations, and new product development.


Intended Audience:



  • Personal and entry level storage product vendors

  • Systems integrators

  • Cloud services providers

  • Government organizations

  • Resellers and distributors

  • Investors and venture capitalists

  • Data center providers

  • Storage device manufacturers

  • Semiconductor foundries

  • ODMs and OEMs

  • Analysts and strategic business planners



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 94.63 Billion (2023)
  CAGR   25.5% (2023)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   by Product, Technology
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Dell Inc. (US), Hewlett Packard Enterprise (HPE) Company (US) , NetApp, Inc. (US) , Hitachi Ltd. (Japan), IBM Corporation (US), Toshiba Corporation (Japan), Pure Storage, Inc. (US), Nutanix, Inc. (US), Tintri, Inc. (US), Simplivity Corp. (US), Scality, Inc. (US), Cisco Systems, Inc. (US), Western Digital Corporation (US), Seagate Technology (US) and Symantec Corporation (US).
  Key Market Opportunities   The demand for data analytics with artificial intelligence (AI) and machine learning (ML) and rising need for data batckup offer lucrative opportunities to players in the global personal and entry level storage market.
  Key Market Drivers   The global personal and entry level storage market has been divided into cloud-based storage and non-cloud storage. The non-cloud storage segment has been further categorized as recordable discs, flash drives, hard disk drives, and solid-state drives.


Frequently Asked Questions (FAQ) :


The market expansion in the near future can take place at a rate of 25.5%.

The market size can increase to USD 94.63 billion by 2023.

The top companies striving to make a mark include Symantec Corporation (US), Hitachi Ltd. (Japan), Western Digital Corporation (US), Simplivity Corp. (US), Hewlett Packard Enterprise (HPE) Company (US), IBM Corporation (US), Seagate Technology (US), Scality, Inc. (US), Cisco Systems, Inc. (US), Pure Storage, Inc. (US), Dell Inc. (US), Tintri, Inc. (US), NetApp, Inc. (US), Nutanix, Inc. (US), Toshiba Corporation (Japan), and others.

The market vendors are adopting strategies like agreements, partnerships, new product launch and collaborations.

Europe can be the second-most profitable market on account of the rising need for data analytics with machine learning and artificial intelligence, combined with the rising establishment of start-ups that offer their customers with personal as well as entry level storage software.