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Medicated Wipes Market Research Report Information by Product (Dry and Wet), by Type of Packaging (Single Pack and Bundled Pack), by Application (Hemorrhoid Care, Feminine Care, Acne Treatment, Skin Disinfection & Anti-Allergy, and Others), by Distribution Channel (Pharmacies & Drugstores, Supermarkets & Hypermarkets, E-commerce, and Others), and By Region (North America, Europe, Asia-Pacific, and Rest of the World) - Forecast Till 2032.


ID: MRFR/HC/9890-CR | 128 Pages | Author: Garvit Vyas| March 2023

Global Medicated Wipes Market Overview


The Medicated Wipes Market size was valued at USD 6.40 billion in 2021 and is projected to grow from USD 6.78 billion in 2022 to USD 11.2 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.2% during the forecast period (2023 - 2032).


Increasing prevalence of acne & other skin disorders across the globe and growing awareness toward personal hygiene are propelling the market growth.


Medicated Wipes Market OverviewSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Medicated Wipes Market Trends



  • Increasing prevalence of acne and other skin disorders across the globe boosts market growth


According to the National Institutes of Health (US), acne is estimated to affect 9.4% of the global population, making acne the eighth-most common disease worldwide. Similarly, according to the American Academy of Dermatology Association, acne is the most common skin condition in the US, affecting 50 million Americans annually. It further stated that approximately 85% of people between the ages of 12 and 24 experience minor acne. Furthermore, according to the Australian Journal of General Practice published by the Royal Australian College of General Practitioners, it is so common it can be considered almost universal in teenagers, with a prevalence of 93.3% in people aged between 16 to18 years in Australia.


In addition, in recent years, several developing countries are focusing on improving women's literacy regarding feminine health and hygiene. Global agencies and organizations such as the United Nations International Children's Emergency Fund (UNICEF) and The United Nations Educational, Scientific and Cultural Organization (UNESCO) are conducting health programs for young females in under-developed and developing countries on puberty education & menstrual hygiene management, personal hygiene behaviors, and cleanliness. Thus, increasing prevalence of acne and a rise in awareness regarding personal hygiene enhances the utilization of medicated wipes for feminine health and hygiene.


Medicated Wipes Market Segment Insights


Medicated Wipes Product Insights


The Market segments of Medicated Wipes, based on product, includes dry and wet. The wet segment accounted for the largest market share during the forecast period. Propylene Wet medicated wipes are used in the cosmetics, healthcare settings, and self-care industries. However, medical dermatology has seen the development of prescription medicated wipes in the form of Qbrexza. Additionally, wet medicated wipes are produced from nonwoven fabrics made of polyester or polypropylene.


Medicated Wipes Type of Packaging Insights


The Medicated Wipes Market segmentation, based on type of packaging, includes single pack and bundled pack. Bundled pack of medicated wipes contains multiple individually wrapped ultra-soft wipes for your convenience on the move. It is used for a variety of functions such as relieving swelling, bleeding, itching, minor pain, and discomfort caused by minor skin irritations. Perfect to use anytime. Light and travel friendly.


Medicated Wipes Application Insights


The Medicated Wipes Market data has been segmented, based on application, by hemorrhoid care, feminine care, acne treatment, skin disinfection & anti-allergy, and others. Medicated wipes are used as alternative medicine as a possibly effective help in treating hemorrhoids, minor bleeding, and skin irritation. Medicated wipes also provide effective hemorrhoid relief and soothe as they clean. For instance, Preparation H Medicated wipes can be used for gentle, everyday cleansing to reduce irritation. Keeping the area clean also reduces skin damage.


Figure 2: Medicated Wipes Market, by Application, 2021 & 2030 (USD Billion)Medicated Wipes Market, by Application, 2021 & 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Medicated Wipes Distribution Channel Insights


Based on distribution channel, the global medicated wipes industry has been segmented into the distribution channel, pharmacies & drugstores, supermarkets & hypermarkets, e-commerce, and others. Pharmacies and drugstores are attributed to the increasing prevalence of hemorrhoid care, feminine care, acne treatment, skin disinfection, and anti-allergy. As many regions capped their reimbursement rates for medicated wipes, pharmacies and drugstores have struggled to increase their profit over the five years to 2021.


Medicated Wipes Regional Insights


By Region, the study segments the market into North America, Europe, Asia-Pacific, and Rest of the World. North America medicated wipes market accounted for the largest market share in 2021, due to high proportion of the population suffering from acne, increasing concerns regarding aesthetic beauty, and the presence of a large number of market players in the region.


Further, the major countries studied are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: MEDICATED WIPES MARKET SHARE (%) BY REGION 2021 (%)MEDICATED WIPES MARKET SHARE (%) BY REGION 2021Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe medicated wipes market accounts for the second-largest market share owing to rising consumer knowledge regarding personal hygiene, and key players that are actively investing in R&D to introduce novel and premium products across the region are driving the growth in the European market. Furthermore, the Germany market of medicated wipes held the largest market share in 2021 and was the fastest growing market in the Europe region.


The Asia-Pacific medicated wipes market is expected to grow at a significant share from 2022 to 2030. Owing to the rising geriatric population, increasing concerns regarding aesthetic beauty, and developing healthcare infrastructure are the major factors driving the market growth in the Asia-Pacific region. In addition, increasing funds from public & private organizations and individuals directly supports the growth of the market of medicated wipes. Moreover, Japan medicated wipes market held the largest market share in 2021, and the India market of medicated wipes was the fastest growing market in the Asia-Pacific region.


Medicated Wipes Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the market of medicated wipes grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the medicated wipes industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


Diamond Wipes International Inc. (Diamond Wipes) is a leading company in the US. The company manufactures makeup remover, face cleanser, body wash, nail polish remover, baby wipes, feminine hygiene, butt wipes, OTC antibacterial, and medicated antiseptic. Moreover, the company serves more than 50 beauty and personal care brands. In November 2018, Diamond Wipes International, acquired Ode to Clean (US), the world's first cleaning wipes made with 100% plant-based ingredients.


Key Companies in the market of medicated wipes includes.



  • Procter & Gamble (US)

  • 3M (US)

  • Johnson & Johnson (US)

  • Clorox Company (US)

  • Diamond Wipes International Inc. (US)

  • Kimberly-Clark Corporation (US)

  • Costco Wholesale Corporation (US)

  • Pfizer Inc. (US)

  • Reckitt Benckiser Group plc. (UK)

  • Blistex Inc. (US)

  • Others


Medicated Wipes Market Segmentation


Medicated Wipes Product Outlook



  • Dry

  • Wet


Medicated Wipes Type of Packaging Outlook



  • Single Pack

  • Bundled Pack


Medicated Wipes Application Outlook



  • Hemorrhoid Care

  • Feminine Care

  • Acne Treatment

  • Skin Disinfection & Anti-Allergy

  • Others


Medicated Wipes Distribution Channel Outlook



  • Pharmacies & Drugstores

  • Supermarkets & Hypermarkets

  • E-commerce

  • Others


Medicated Wipes Regional Outlook




  • North America



    • US

    • Canada




  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific



    • China

    • Japan

    • India

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World




    • Middle East




    • Africa




    • Latin America





Frequently Asked Questions (FAQ) :

The Medicated Wipes Market is anticipated to reach 11.2 billion at a CAGR of 6.2% during the forecast period of 2023-2032.

The US is expected to hold a 35-40% share of the global market for medicated wipes market during the forecast period of 2023-2032.

The medicated wipes market is expected to grow at a 6.2% CAGR during the forecast period from 2023 to 2032.

The North America region market held the largest market share in medicated wipes market.

The key players include Procter & Gamble (US), 3M (US), Johnson & Johnson (US), Clorox Company (US), Diamond Wipes International Inc. (US), Kimberly-Clark Corporation (US), Costco Wholesale Corporation (US), Pfizer Inc. (US), Reckitt Benckiser Group plc. (UK), Blistex Inc. (US), and others.

The wet product segment led the medicated wipes market.

Hemorrhoid care application segment had the largest market share.

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