Maternity Support Product Market Overview
Maternity Support Product Market Size was estimated at 13.29 (USD Billion) in 2022. The Maternity Support Product Market Industry is expected to grow from 14.03(USD Billion) in 2023 to 22.8 (USD Billion) by 2032. The Maternity Support Product Market CAGR (growth rate) is expected to be around 5.55% during the forecast period (2024 - 2032).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Maternity Support Product Market Trends Highlighted
The market for maternity support products is poised for significant growth, driven by factors such as increasing birth rates, rising disposable income, and growing awareness of maternal health. Key market trends include the adoption of wearable devices for fetal monitoring, personalized maternity wear, and innovative lactation aids. Opportunities exist in addressing unmet needs related to postpartum recovery, mental health support, and accessibility to quality maternity care in underserved communities. Recent advancements include the integration of artificial intelligence into maternity support products and the development of sustainable and eco-friendly options.
Maternity Support Product Market Drivers
Rising Awareness of Maternal Health
The rising incidences of maternal health problems, including preterm birth, low birth weight, and postpartum depression, are promoting a broader perspective on maternity support. The increase in demand for such products is attributed to rising concern about providing support to pregnant and new mothers. Also, government programs and public health schemes to promote maternal health are creating awareness and, in turn, increasing the market demand for maternity support.
Technological Advancements and Product Innovation
Certainly, the entire global market industry for maternity support products has been undergoing some significant technological advancements in the past few years. In addition to that, such advancements have allowed manufacturers to develop new, innovative types of products. As a result, these kinds of support instruments tend to feature some new form factors. What is more, the new maternity support products can usually offer enhanced safety and comfort factors.At the same time, these kinds of products could be more adjustable to the woman's physical parameters. One way or another, many of the market’s key players are stepping up the investments in the processes of research and development. The main idea behind these investments is to develop new products and improve the existing ones. Remarkably, these processes are contributing to the market's overall growth.
Increasing Disposable Income and Changing Lifestyles
Factors such as rising disposable income levels and evolving lifestyles across emerging countries have proved to be significant contributors to the increased expansion of the Maternity Support Product Market Industry. Expectant and new parents are increasingly becoming aware of the positive aspects of using maternity support products. As such, they are also willing to spend to access the quality of maternity-supportive garments that would be comfortable and convenient to use.From braces to special garments to supporting accessories, a significant number of expectant mothers are seeking the use of specialized and premium quality maternity support products. This inevitably implies an increased demand for these products, which also drives the growth of the same market.
Maternity Support Product Market Segment Insights
Maternity Support Product Market Product Type Insights
The Maternity Support Product Market is segmented by product type into maternity pillows, breast pumps, lactation aids, nursing bras and clothing, and prenatal and postnatal support garments. According to the text, the maternity pillows segment of the market is expected to hold the largest market share in 2023 due to an increase in demand for comfortable and supportive pillows for women during maternity and breastfeeding. In addition, the breast pump segment is expected to grow due to an increase in the number of working mothers and an increase in the level of awareness of the advantages of breastfeeding.The lactation aids segment is waiting for steady growth due to increased demand for these products as well. Finally, the nursing bras and clothing segment of the market is also expected to grow due to an increase in demand for comfortable and stylish nursing bras and clothing. The prenatal and postnatal support garments segment is also expected to grow as a result of an increased need by women for garments that would help them recover from childbirth and support their bodies during pregnancy. The market is expected to reach a size of USD 22.8 billion by 2032.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Maternity Support Product Market Application Insights
Maternity Support Product Market by Application Based on the Application, prenatal care is estimated to account for the largest market share of over 35% by 2023. The market is mainly driven by the growing demand for prenatal care products such as prenatal vitamins, supplements, and maternity clothing, as well as prenatal body scanning and testing techniques. The Labor and delivery segment is expected to grow with the highest CAGR of 8.3% through the forecast period. The increasing number of births and growing adoption of modern techniques for labor and delivery are expected to be the major factors driving the growth of the segment.The Postpartum recovery segment is also likely to grow at a significant rate of 8.1%, which is attributable to the increasing awareness of postpartum care and the growing number of women who suffer from complications after childbirth. The breastfeeding and infant care segments are likely to grow at a constant rate, driven by the increasing number of breastfeeding mothers and the growing demand for infant care products.
Maternity Support Product Market Distribution Channel Insights
The distribution channel segment plays a crucial role in the Maternity Support Product Market. Various channels contribute to the market's revenue, including online retailers, hospitals and clinics, specialty stores, pharmacies, and convenience stores. Online retailers have witnessed significant growth due to the convenience and wide selection they offer. In 2023, the online channel accounted for approximately 28.5% of the market revenue, and it is projected to maintain its dominance in the coming years. Hospitals and clinics remain a significant distribution channel, primarily catering to expectant and new mothers.Specialty stores cater to a niche clientele seeking specialized maternity products and personalized guidance. Pharmacies offer a convenient option for purchasing essential maternity items, while convenience stores provide limited but accessible options. Understanding the dynamics of each distribution channel enables manufacturers and retailers to optimize their strategies and effectively reach their target audience.
Maternity Support Product Market Regional Insights
The regional segmentation of the Maternity Support Product Market provides insights into the geographical distribution of market revenue, growth potential, and industry trends. North America is projected to account for a significant share of the market in 2023, with a valuation of around USD 4.72 billion. This dominant position is attributed to the presence of leading market players, advanced healthcare infrastructure, and high adoption rates of maternity support products. Europe is another key region, with a market size estimated at USD 3.61 billion in 2023, driven by government initiatives, rising awareness about maternal health, and increasing disposable income levels.The Asia-Pacific (APAC) region is anticipated to witness substantial growth over the forecast period, with a CAGR of 6.1%, owing to the expanding middle class, improved healthcare access, and increasing birth rates. South America and the Middle East and Africa (MEA) regions are expected to contribute a smaller share to the global market, but present growth opportunities due to rising healthcare spending, population growth, and government initiatives aimed at improving maternal health outcomes.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Maternity Support Product Market Key Players And Competitive Insights
Major players in the Maternity Support Product Market are constantly focusing on inorganic growth strategies such as merger and acquisition activities, which can help them promote their brand across the world. The established market players are emphasizing product development and are extravagantly involved in the continuous improvement of their products. Moreover, the leading market participants are significantly focused on the organic growth of their product portfolio. Various other companies are involved in the market, such as Mayborn Groupe, Koninklijke Philips N.V., and Handi-Craft Company.The development of the Maternity Support Product Market can be attributed to the increasing birth rate, rising disposable income and growing awareness about maternal health. Moreover, huge investment in marketing and advertising campaigns is also anticipated to accelerate the market growth.Maternity Support Product Market – Leading PlayersMedela AGFounded in 1961 and headquartered in Baar, Switzerland. Medela AG's business focuses on patented medical vacuum technology in the field of breastfeeding and neonatology. The company offers various solutions such as breast pumps and breast care, feeding, weighing, suction, and healthcare. The advantages of the company are clinical studies, research development, and the value of safety. The Medela AG currently operates its business in 100 countries and has more than 1,700 employees as of 2021.Lansinoh Laboratory, Inc.Founded in 1984, Lansinoh Laboratoy, Inc. is headquartered in Alvarado, United States. The company is a supplier of breastfeeding products. The Lansinoh Laboratory, Inc. supplies the following products such as nipple cream, breast pads, and breast pumps. The advantages of the company are design innovation, caregivers corner, philanthropy, and no 1 in breastfeeding. It also has a strong presence in multiple countries.
Key Companies in the Maternity Support Product Market Include
- Willow Pump
- Lansinoh Labs
- Ameda
- Medela
- Freemie
- Spectra Baby USA
- Elvie
- Ardo Medical
- Philips Avent
- Baby Buddha
Maternity Support Product Market Industry Developments
The Maternity Support Product Market is expected to reach USD 22.8 billion by 2032, exhibiting a CAGR of 5.55% during the forecast period (2024-2032). The growing prevalence of pregnancy-related complications, rising awareness about maternal health, and increasing government initiatives to promote maternal and child health are driving market expansion. Key industry developments include the launch of innovative products such as advanced breast pumps and wearable pregnancy trackers, as well as strategic collaborations and acquisitions among market players to expand product portfolios and geographical reach.
Maternity Support Product Market Segmentation Insights
Maternity Support Product Market Product Type Outlook
Maternity Support Product Market Application Outlook
- Prenatal Care
- Labor and Delivery
- Postpartum Recovery
- Breastfeeding
- Infant Care
Maternity Support Product Market Distribution Channel Outlook
- Online Retailers
- Hospitals and Clinics
- Specialty Stores
- Pharmacies
- Convenience Stores
Maternity Support Product Market Regional Outlook
- North America
- Europe
- South America
- Asia-Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
13.29(USD Billion) |
| Market Size 2023 |
14.03(USD Billion) |
| Market Size 2032 |
22.8(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
5.55% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2022 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Willow Pump, Lansinoh Labs, Ameda, Medela, Freemie, Spectra Baby USA, Elvie, Ardo Medical, Philips Avent, Baby Buddha |
| Segments Covered |
Product Type, Application, Distribution Channel, Regional |
| Key Market Opportunities |
Growing demand for personalized maternity care Advancements in technology enabling remote monitoring of pregnancy Increasing focus on maternal health and wellbeing Expanding insurance coverage for maternity support products Growing awareness of the benefits of early intervention |
| Key Market Dynamics |
Rising prevalence of high-risk pregnancies Increasing healthcare costs Growing demand for personalized maternity care Technological advancements in maternity support products Government initiatives to promote maternal health |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Maternity Support Product Market is expected to reach USD 22.8 billion by 2032, growing at a CAGR of 5.55% from 2024 to 2032.
The key regions in the Maternity Support Product Market are North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.
The major applications of Maternity Support Products include pregnancy support, postpartum support, and breastfeeding support.
The key competitors in the Maternity Support Product Market include Medela AG, Philips Avent, Ardo Medical AG, Spectra Baby USA, and Lansinoh Laboratories, Inc.
The key trends in the Maternity Support Product Market include the rising demand for natural and organic products, the increasing popularity of online retailing, and the growing awareness of the importance of maternal health.
The challenges facing the Maternity Support Product Market include the high cost of products, the lack of insurance coverage, and the limited availability of products in some regions.
The growth opportunities for the Maternity Support Product Market include the growing number of births, the increasing demand for premium products, and the expanding presence of online retailers.
The key factors driving the growth of the Maternity Support Product Market include the rising awareness of maternal health, the increasing number of working mothers, and the growing popularity of online retailing.
The key challenges facing the Maternity Support Product Market include the high cost of products, the lack of insurance coverage, and the limited availability of products in some regions.
The key trends expected to shape the future of the Maternity Support Product Market include the growing demand for natural and organic products, the increasing popularity of online retailing, and the growing awareness of the importance of maternal health.
