# Japan Fitness App Market

> Japan Fitness App Market Size, Share and Research Report: By Type (Workout and Exercise app, Disease Management app, Lifestyle Management app, Nutrition & amp; diet app) and By Platform (Android, IOS, Windows)- Industry Forecast to 2035

- **Forecast Period:** 2025 - 2035
- **CAGR:** 27.63%
- **2024:** $ 2,373 Million
- **2025:** $ 3,028.66 Million
- **2035:** $ 34,731 Million
- **Key Players:** MyFitnessPal (US), Fitbit (US), Strava (US), Nike (US), Under Armour (US), Samsung Health (KR), Google Fit (US), Apple Health (US), JEFIT (US)

**Report ID:** MRFR/ICT/44328-HCR · **Pages:** 200 · **Author:** Aarti Dhapte · **Last Updated:** April 06, 2026

**URL:** https://www.marketresearchfuture.com/reports/japan-fitness-app-market-46008

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## Market Summary

## **Japan Fitness App Market Overview**

As per MRFR analysis, the Japan Fitness App Market Size was estimated at 1.24 (USD Billion) in 2023.The Japan Fitness App Market Industry is expected to grow from 1.58(USD Billion) in 2024 to 5.3 (USD Billion) by 2035. The Japan Fitness App Market CAGR (growth rate) is expected to be around 11.627% during the forecast period (2025 - 2035)

**Key Japan Fitness App Market Trends Highlighted**

The Japan Fitness App Market is currently characterized by a number of significant trends that are being driven by the growing health awareness of consumers. The demand for fitness solutions that are specifically designed for seniors, which promote both physical and mental well-being, is on the rise in Japan due to the aging population. This demographic transition is motivating developers to develop applications that are tailored to older adults, including nutrition tracking, health monitoring, and guided workouts. Furthermore, the market is being considerably impacted by the proliferation of wearable technology, which has improved the way users interact with fitness applications.

Users are motivated to efficiently monitor their daily activities and establish fitness objectives through the integration of fitness applications with smart devices, including fitness bands and smartwatches.

Moreover, the trend towards gamification is becoming more prevalent, making workouts more engaging and encouraging consistent use. Many apps now include competitive elements, such as challenges and community leaderboards, which foster a sense of community among users and increase motivation. Opportunities to be explored include the rise of social fitness applications that offer interactive features, allowing users to connect with friends and family for workouts and challenges. This shift towards a more connected fitness experience appeals to Japan's communal culture.

Additionally, there is potential for collaboration between fitness app developers and local gyms, allowing users to integrate virtual exercises with physical training sessions seamlessly. Trends in recent times show a surge in mindfulness and mental health components integrated into fitness regimes, highlighting the importance of holistic health. Apps that incorporate meditation, yoga, and stress management have gained traction in Japan, especially among younger demographics seeking work-life balance. Overall, the Japan Fitness App Market is positioned for growth through innovation and a keen understanding of local consumer needs and preferences.

Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

**Japan Fitness App Market Drivers**

**Increasing Health Awareness Among the Population**

The Japan Fitness App Market Industry is experiencing significant growth due to rising health consciousness among citizens. The Ministry of Health, Labour and Welfare of Japan has also reported a 30% increase in the number of individuals enrolling in fitness programs over the past five years. This growing trend has led major players in the fitness app market, such as ASICS and Runtastic, to enhance their offerings, including personalized workout and diet plans tailored specifically for Japanese consumers.

Such developments are indicative of a booming market, as more users are turning to fitness apps for guidance and motivation to lead healthier lives.

**Technological Advancements and Integration of AI**

The integration of advanced technologies such as artificial intelligence and machine learning into fitness apps is a significant driver for the Japan Fitness App Market Industry. With Japan being a technology-forward nation, innovations in app design and functionality are crucial. Reports show that by 2025, over 50% of fitness apps in Japan are expected to utilize AI to provide personalized exercise regimens and nutritional advice based on user data.Companies like Fitbit and NTT Docomo are at the forefront of this trend, enhancing user engagement and satisfaction.

This technological advantage not only attracts more users but also improves retention rates, thus positively impacting market growth.

**Rise in Government Initiatives Promoting Physical Health**

Government initiatives encouraging physical activity and healthy living significantly influence the Japan Fitness App Market Industry. The Japanese government has implemented various programs aimed at reducing lifestyle-related diseases, which include campaigns promoting workplace health and fitness. For instance, the health promotion law has led to a 20% increase in workplace wellness programs over the past three years.

This growing support from the government has motivated fitness app developers to create content and features that align with these initiatives.Popular organizations like the Japan Sports Agency actively collaborate with tech companies to drive the adoption of fitness apps, providing a substantial boost to the market.

**Japan Fitness App Market Segment Insights**

**Fitness App Market Type Insights**

The Type segment within the Japan Fitness App Market presents a diverse landscape exhibiting strong growth potential across various categories, including Workout and Exercise Apps, Disease Management, Lifestyle Management, and Nutrition Diet. Among these categories, Workout and Exercise Apps have carved a significant niche, responding to Japan's growing health consciousness and busy lifestyles, which often impede in-person fitness activities.

These apps provide users with flexible workout solutions that can be tailored to individual preferences and schedules, cultivating an active lifestyle.Disease Management applications contribute significantly to public health by empowering users to manage chronic conditions, enhance wellness, and track health metrics, which underscores their importance in a nation known for its aging population and increasing healthcare expenditure. Lifestyle Management apps focus on encouraging holistic well-being by integrating various aspects, such as stress reduction and improving mental health, answering the rising demand for comprehensive wellness solutions in Japan.

Simultaneously, Nutrition Diet applications cater to the nation's culinary culture by offering personalized dietary guidance, meal planning, and progress tracking, which align with Japan's recognition of the importance of nutrition in maintaining health.With trends leaning towards digitalization and personalized health solutions, all segments within the Japan Fitness App Market show promise, bolstered by increasing smartphone penetration and tech-savvy consumer behavior. This technological advancement merges with a growing societal focus on preventive healthcare and wellness, positioning fitness apps as vital tools for health management among the Japanese populace.

As consumers become more health-conscious and seek convenience, strength in these segments is projected to grow, marking significant opportunities for developers and businesses in the fitness app industry.

Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

**Fitness App Market Platform Insights**

The Japan Fitness App Market has shown a robust growth trajectory within the Platform segment, driven by increased adoption of mobile technology and a rising health consciousness among consumers. The demand for fitness applications is largely influenced by the accessibility of platforms such as Android and iOS, which dominate the market, providing users with a plethora of fitness solutions, including workout tracking and nutritional guidance.

The user-friendly interface and features tailored for fitness enthusiasts on these platforms play a critical role in enhancing user engagement.Windows has also made its mark, particularly among professional users who prefer a larger screen for detailed tracking and analysis of their fitness metrics. The growth drivers in this sector are further amplified by trends such as virtual fitness classes and personalized training programs, which have gained significant traction during and post-pandemic. The increasing availability of wearables that sync with fitness apps also supports the market, as these devices become integral to maintaining a healthy lifestyle.

Despite challenges such as market saturation and user retention, the opportunities presented by evolving technologies and the pursuit of health and wellness continue to shape the Japan Fitness App Market dynamics. Overall, the segmentation of platforms reflects a diverse landscape that is poised for sustained growth.

**Japan Fitness App Market Key Players and Competitive Insights**

The Japan Fitness App Market has witnessed significant growth, driven by a surge in health consciousness among consumers and the rise of technology integration in fitness regimens. As this market evolves, numerous applications have emerged, catering to diverse aspects such as training, nutrition, and wellness. Competitive insights indicate a landscape where innovation, user engagement, and localized content are vital for success. Market players are continually enhancing their offerings through advanced features like personalized coaching, community-building elements, and data-driven insights that cater specifically to the unique needs of Japanese users.

This environment fosters a high level of competition where companies must differentiate themselves to capture and retain users.Demand Fitness has established a strong presence in the Japan Fitness App Market through its tailored approach to meet local user preferences. The company's understanding of the cultural nuances and fitness trends in Japan has allowed it to develop content that resonates well with the audience. This focus on localized features, including language support and culturally relevant fitness programs, has contributed to its ability to engage users effectively.

Demand Fitness emphasizes user experience by leveraging social features that foster community support, thereby enhancing motivation and accountability among its users. The company's commitment to continuous innovation ensures it remains competitive and responsive to the evolving needs of the market, solidifying its position as a preferred choice among fitness enthusiasts in Japan.Under Armour has made strategic strides in the Japan Fitness App Market, emphasizing a mix of technology and sports performance through its key products and services.

Known for its fitness tracking apps and comprehensive training solutions, Under Armour caters to both casual and serious athletes looking to enhance their performance. The company's strong market presence is supported by partnerships and collaborations with local fitness experts and sports organizations, which help in promoting its offerings. Under Armour's emphasis on data analytics provides users with tailored insights into their fitness journeys, enhancing user engagement and loyalty. Moreover, through strategic mergers and acquisitions, Under Armour has expanded its technological capabilities, enabling a seamless integration of wearable technology with its apps.

This positions the brand as a credible player that harnesses both innovation and local expertise to thrive in the competitive fitness landscape of Japan.

**Key Companies in the Japan Fitness App Market Include**

**Japan Fitness App Market Industry Developments**

In recent months, the Japan Fitness App Market has been experiencing significant developments with key players such as Demand Fitness, Under Armour, ASICS, Rakuten, Nike, Google Fit, Withings, Sony, YAYOI KEN, MyFitnessPal, Bodybuilding.com, Fitbit, and Adidas intensifying their competitive strategies. For instance, underlining their expansion efforts, ASICS launched a new fitness app targeting end-users in Japan in June 2023, focusing on innovative running features. Meanwhile, Rakuten has expanded its fitness app offerings to integrate health data with e-commerce, enhancing user experience.

In terms of mergers and acquisitions, while specific recent deals remain scarce, the overall market valuation for fitness apps in Japan has been reported to have grown substantially, especially following the increase in health consciousness during the COVID-19 pandemic, which saw spikes in app downloads and engagement metrics as of early 2021. This growth trajectory has prompted companies like Nike and Fitbit to upgrade features, emphasizing fitness coaching and nutrition guidance, which resonate well with the technologically advanced Japanese audience. The shift towards digital fitness solutions indicates a satiety of market potential, driving companies to innovate continuously.

**Japan Fitness App Market Segmentation Insights**

## Market Drivers

### Rising Health Consciousness

The fitness app market in Japan is experiencing a notable surge due to the increasing health consciousness among the population. As individuals become more aware of the importance of physical fitness and overall well-being, the demand for fitness applications has escalated. Recent surveys indicate that approximately 60% of Japanese adults actively seek ways to improve their health, which has led to a significant uptick in app downloads and subscriptions. This trend is further supported by the Japanese government's initiatives promoting active lifestyles, which align with the objectives of the fitness app market. Consequently, developers are focusing on creating user-friendly interfaces and engaging content to cater to this growing demographic, thereby enhancing user retention and satisfaction.

### Increased Focus on Mental Health

The fitness app market in Japan is shifting to incorporate mental health features alongside physical fitness. As awareness of mental well-being rises, many users are seeking applications that offer holistic health solutions. Approximately 45% of users express interest in apps that provide mindfulness exercises, meditation, and stress management tools. This trend indicates a growing recognition of the interconnectedness of physical and mental health, prompting developers to integrate these elements into their offerings. By addressing both aspects, fitness apps can appeal to a broader audience, thereby expanding their market reach and enhancing user engagement. This dual focus is likely to become a defining characteristic of the fitness app market in Japan.

### Government Initiatives and Support

Government initiatives aimed at promoting physical activity and healthy living are significantly influencing the fitness app market in Japan. Various campaigns and programs have been launched to encourage citizens to adopt healthier lifestyles, which in turn boosts the demand for fitness applications. For instance, the Japanese government has set ambitious targets to increase the number of individuals engaging in regular exercise by 20% over the next five years. This supportive environment fosters innovation within the fitness app market, as developers are encouraged to create solutions that align with national health objectives. As a result, partnerships between app developers and government agencies are likely to become more prevalent, further driving growth in the sector.

### Emergence of Niche Fitness Communities

The fitness app market in Japan is characterized by the emergence of niche fitness communities catering to specific interests and demographics. These communities, which focus on activities such as yoga, running, or strength training, provide tailored content and social interaction opportunities for users. As of November 2025, it is estimated that niche fitness apps account for approximately 30% of the total market share, reflecting a shift towards specialized offerings. This trend allows users to connect with like-minded individuals, fostering a sense of belonging and motivation. Consequently, developers are likely to continue investing in community-building features, which may enhance user loyalty and retention within the fitness app market.

### Technological Advancements in Mobile Devices

The rapid advancements in mobile technology are playing a crucial role in shaping the fitness app market in Japan. With the proliferation of high-performance smartphones and tablets, users are increasingly inclined to utilize fitness applications that leverage these capabilities. As of November 2025, it is estimated that over 80% of the Japanese population owns a smartphone, providing a vast user base for fitness app developers. Enhanced features such as GPS tracking, heart rate monitoring, and augmented reality are becoming standard in fitness applications, allowing for a more immersive and effective user experience. This technological evolution not only attracts new users but also encourages existing users to explore additional functionalities, thereby driving growth within the fitness app market.

## Future Outlook

The fitness app market in Japan is projected to grow at a 27.63% CAGR from 2025 to 2035, driven by technological advancements and health awareness.

**New opportunities:**

- Integration of AI-driven personalized training programs
- Partnerships with health insurance providers for app subsidies
- Development of gamified fitness challenges to enhance user engagement

By 2035, the fitness app market is expected to achieve substantial growth and innovation.

## Segment Insights

### By Type: Nutrition Tracker (Largest) vs. Wellness Coach (Fastest-Growing)

In the Japan fitness app market, the market share distribution shows that the Nutrition Tracker segment stands as the largest component, capturing a significant portion of user engagement and preference. Following closely are the Workout Tracker and Activity Tracker segments, both of which are essential for users looking to complement their fitness journeys. The Wellness Coach segment, although smaller in market share, is rapidly gaining traction as more consumers seek personalized coaching and holistic health guidance.

Growth trends in the market indicate a strong shift towards applications that cater to specific health and wellness needs. The Nutrition Tracker's dominance is driven by increasing health consciousness among users, with a focus on diet management. Conversely, the Wellness Coach segment is flourishing due to rising demand for personalized experiences, fueled by technology advancements and growing awareness about mental well-being and fitness synergy.

Nutrition Tracker: Dominant vs. Wellness Coach: Emerging

The Nutrition Tracker segment has established itself as the dominant force in the Japan fitness app market, appealing directly to users focused on dietary management and fitness results. Its extensive features, including meal logging, nutrient tracking, and diet plans, make it essential for fitness enthusiasts. Meanwhile, the Wellness Coach segment is emerging as a vital player, offering personalized coaching and advice that integrates physical and mental health. This segment resonates with users who prioritize overall well-being, showcasing a holistic approach to fitness that embraces not just activity, but healthy living and mental resilience.

### By User Demographics: Adults (Largest) vs. Teenagers (Fastest-Growing)

In the Japan fitness app market, the demographic distribution reveals that Adults account for the largest share, driven by increased health consciousness and a rising trend in personalized fitness solutions. Teenagers, while smaller in share, are rapidly gaining traction as more apps cater to their interests through gamification and social features, making fitness appealing and fun for this age group.

The growth trends are notably influenced by the pandemic, which accelerated the adoption of digital fitness solutions across all demographics. Adults are increasingly opting for comprehensive health management apps that track fitness and nutrition, while Teenagers are drawn towards interactive apps that integrate social networking. Both segments benefit from technology advancements, enhancing user engagement and retention.

Adults: Dominant vs. Teenagers: Emerging

Adults remain a dominant segment in the Japan fitness app market, as they seek solutions that provide holistic health management, including workout tracking, dietary assistance, and wellness coaching. Their preferences are shaped by a pursuit of convenience and customization, leading to a greater demand for multifaceted apps. On the other hand, Teenagers represent an emerging segment that is showing significant potential. With a preference for engaging and interactive features, this group gravitates towards apps that offer competitive elements, rewards, and social sharing capabilities. The dynamic nature of Teenagers' fitness interests drives developers to create innovative solutions that resonate with their lifestyle, ensuring a competitive edge in this rapidly evolving market.

### By Platform: iOS (Largest) vs. Android (Fastest-Growing)

In the Japan fitness app market, the distribution of platforms shows a clear preference among users, with iOS holding the largest share, significantly outpacing Android and web-based platforms. iOS users are often more engaged, spending more on apps and in-app purchases compared to their Android counterparts, which positions iOS as the dominant force in this segment. Web-based platforms, while valuable, cater to a niche audience, attracting users who prefer browser-based workouts and tracking methods rather than mobile applications.

Growth trends indicate that Android is experiencing rapid adoption, emerging as the fastest-growing segment in the Japan fitness app market. This growth is fueled by the increasing number of affordable Android devices, targeting a broader demographic. Furthermore, advancements in Android app functionalities and integrations with wearable fitness technology are enhancing user experiences, driving more users to choose Android as their preferred platform for fitness apps.

iOS: Dominant vs. Android: Emerging

iOS apps dominate the fitness app sector, renowned for their seamless integration with Apple devices and high-quality user experience. These apps often exhibit superior aesthetics and performance, appealing to fitness enthusiasts looking for reliable tracking and innovative features. Conversely, Android is emerging as a significant player, characterized by a diverse range of applications catering to various fitness needs. As the fastest-growing segment, Android apps benefit from a larger market reach, effective marketing strategies, and the proliferation of budget-friendly devices. This competitive landscape fosters innovation and offers users a diverse choice of fitness solutions, with each platform delivering unique advantages tailored to differing user preferences.

### By Subscription Model: Freemium (Largest) vs. Paid (Fastest-Growing)

In the Japan fitness app market, the subscription model segment exhibits a diverse distribution among its three primary components: Free, Freemium, and Paid. The Freemium model holds the largest share in this segment, attracting users with its blend of free offerings and premium upgrades. This model's appeal lies in its ability to provide a taste of premium features without initial investment, significantly contributing to user acquisition and retention.

Additionally, the Paid subscription is emerging as the fastest-growing segment, fueled by an increasing trend toward personalized fitness solutions. Users are becoming more willing to invest in comprehensive fitness experiences that include expert guidance, tailored programs, and exclusive content. This growth is further supported by the rising health consciousness among consumers, driving demand for more robust app functionalities.

Freemium (Dominant) vs. Paid (Emerging)

The Freemium model in the Japan fitness app market serves as a dominant force, providing users with essential functionalities for free while offering premium features at a cost. This approach not only enhances user engagement but also encourages upgrades as users become more invested in their fitness journeys. On the other hand, the Paid segment is emerging with a strong appeal, as users seek more extensive services and personalized experiences. The willingness to pay for additional features showcases a shift in consumer behavior, reflecting an understanding of the value that comprehensive fitness applications can deliver. As health and fitness become more integrated into daily life, both these models play crucial roles in the evolving landscape of fitness applications.

## Competitive Benchmarking

The fitness app market in Japan exhibits a dynamic competitive landscape, characterized by rapid technological advancements and a growing consumer focus on health and wellness. Key players such as MyFitnessPal (US), Fitbit (US), and Strava (US) are actively shaping the market through innovative features and strategic partnerships. MyFitnessPal (US) has positioned itself as a leader in nutrition tracking, leveraging its extensive database to enhance user engagement. Meanwhile, Fitbit (US) emphasizes wearable integration, focusing on health metrics and personalized coaching, which appeals to a tech-savvy demographic. Strava (US), on the other hand, capitalizes on its community-driven approach, fostering social interactions among users, which enhances user retention and loyalty. Collectively, these strategies contribute to a competitive environment that prioritizes user experience and technological integration.
In terms of business tactics, companies are increasingly localizing their offerings to cater to the unique preferences of Japanese consumers. This includes optimizing supply chains to ensure timely delivery and support for localized content. The market structure appears moderately fragmented, with several players vying for market share, yet the influence of major companies remains substantial. The collective actions of these key players shape market dynamics, driving innovation and competition.
In October 2025, Fitbit (US) announced a partnership with a leading Japanese health insurance provider to offer premium app features to policyholders. This strategic move not only enhances Fitbit's market presence but also aligns with the growing trend of integrating health technology with insurance incentives. By incentivizing users to engage with their health data, Fitbit (US) potentially increases user retention and expands its customer base.
In September 2025, MyFitnessPal (US) launched a new feature that utilizes AI to provide personalized meal recommendations based on user preferences and dietary restrictions. This innovation is significant as it reflects the increasing importance of AI in enhancing user experience and engagement. By offering tailored solutions, MyFitnessPal (US) strengthens its competitive edge in a crowded market.
In August 2025, Strava (US) introduced a subscription model that includes exclusive access to advanced analytics and training plans. This shift towards a subscription-based revenue model indicates a strategic pivot to enhance profitability while providing users with more value. The move could potentially attract serious athletes looking for comprehensive training tools, thereby expanding Strava's user demographic.
As of November 2025, the fitness app market is increasingly defined by trends such as digitalization, sustainability, and AI integration. Strategic alliances are becoming more prevalent, as companies recognize the value of collaboration in enhancing their technological capabilities. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technology, and supply chain reliability. Companies that can effectively leverage these trends will likely secure a more prominent position in the market.

## Recent News & Developments

In recent months, the Japan Fitness App Market has been experiencing significant developments with key players such as Demand Fitness, Under Armour, ASICS, Rakuten, Nike, Google Fit, Withings, Sony, YAYOI KEN, MyFitnessPal, Bodybuilding.com, Fitbit, and Adidas intensifying their competitive strategies. For instance, underlining their expansion efforts, ASICS launched a new fitness app targeting end-users in Japan in June 2023, focusing on innovative running features. Meanwhile, Rakuten has expanded its fitness app offerings to integrate health data with e-commerce, enhancing user experience.

In terms of mergers and acquisitions, while specific recent deals remain scarce, the overall market valuation for fitness apps in Japan has been reported to have grown substantially, especially following the increase in health consciousness during the COVID-19 pandemic, which saw spikes in app downloads and engagement metrics as of early 2021. This growth trajectory has prompted companies like Nike and Fitbit to upgrade features, emphasizing fitness coaching and nutrition guidance, which resonate well with the technologically advanced Japanese audience. The shift towards digital fitness solutions indicates a satiety of market potential, driving companies to innovate continuously.

## Report Scope

| MARKET SIZE 2024 | 2373.0(USD Million) |
| --- | --- |
| MARKET SIZE 2025 | 3028.66(USD Million) |
| MARKET SIZE 2035 | 34731.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 27.63% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Million |
| Key Companies Profiled | MyFitnessPal (US), Fitbit (US), Strava (US), Nike (US), Under Armour (US), Samsung Health (KR), Google Fit (US), Apple Health (US), JEFIT (US) |
| Segments Covered | Type, User Demographics, Platform, Subscription Model |
| Key Market Opportunities | Integration of wearable technology enhances user engagement in the fitness app market. |
| Key Market Dynamics | Rising consumer demand for personalized fitness solutions drives innovation in the fitness app market. |
| Countries Covered | Japan |

## Frequently Asked Questions

**Q: What is the current valuation of the fitness app market in Japan?**
A: The market valuation was $2373.0 Million in 2024.

**Q: What is the projected market size for the fitness app market in Japan by 2035?**
A: The market is expected to reach $34731.0 Million by 2035.

**Q: What is the expected CAGR for the Japan fitness app market during the forecast period 2025 - 2035?**
A: The expected CAGR is 27.63% during the forecast period.

**Q: Which user demographic segment holds the largest market share in Japan's fitness app market?**
A: Adults accounted for $1410.0 Million in 2024, indicating the largest market share.

**Q: What are the key types of fitness apps available in Japan?**
A: The key types include Workout Tracker, Nutrition Tracker, Wellness Coach, and Activity Tracker.

**Q: Which platform has the highest revenue in the Japan fitness app market?**
A: Android platforms generated $1060.0 Million in 2024, indicating the highest revenue.

**Q: What subscription model is most prevalent in the Japan fitness app market?**
A: The Paid subscription model was valued at $1673.0 Million in 2024.

**Q: Who are the leading companies in the Japan fitness app market?**
A: Key players include MyFitnessPal, Fitbit, Strava, Nike, and Under Armour.

**Q: What was the revenue generated by the Nutrition Tracker segment in 2024?**
A: The Nutrition Tracker segment generated $474.0 Million in 2024.

**Q: How does the revenue of the Activity Tracker segment compare to other segments?**
A: The Activity Tracker segment generated $951.0 Million in 2024, making it one of the higher revenue segments.


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