# Jam Jelly Preserves Market

> Jam Jelly And Preserves Market Size, Share, Industry Trend & Analysis Research Report: By Type (Jam, Jelly, Preserves), By Packaging (Glass Jars, Plastic Jars, Squeezable Pouches), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail), By Sweetener Type (Sugar, Artificial Sweeteners, Natural Sweeteners) andBy Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)- Forecast to 2035.

- **Forecast Period:** 2025 - 2035
- **CAGR:** 3.24%
- **2024:** $ 80.05 Billion
- **2025:** $ 82.64 Billion
- **2035:** $ 113.7 Billion
- **Key Players:** The J.M. Smucker Company (US), Welch's (US), Kraft Heinz Company (US), Bonne Maman (FR), St. Dalfour (FR), Hero Group (CH), Mackays (GB), Tiptree (GB), Polaner (US)

**Report ID:** MRFR/FnB/25292-HCR · **Pages:** 100 · **Author:** Snehal Singh · **Last Updated:** April 06, 2026

**URL:** https://www.marketresearchfuture.com/reports/jam-jelly-preserves-market-26956

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## Market Summary

## **Global Jam Jelly And Preserves Market Overview**

Jam Jelly And Preserves Market Size was estimated at 80.05 (USD Billion) in 2024. The Jam Jelly And Preserves Industry is expected to grow from 82.64(USD Billion) in 2025 to 110.13 (USD Billion) by 2034. The Jam Jelly And Preserves Market CAGR (growth rate) is expected to be around 3.2% during the forecast period (2025 - 2034).

Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

## **Key Jam Jelly And Preserves Market Trends Highlighted**

The global jam, jelly, and preserves market is driven by the increasing demand for natural and [organic products](../../../reports/organic-personal-care-products-market-1957), growing health consciousness among consumers, and the rising consumption of breakfast cereals and desserts. Major market trends include the use of innovative packaging, flavors, and textures, the adoption of sustainable practices, and the increasing popularity of artisanal and specialty jams, jellies, and preserves.

Opportunities for exploration include the expansion of product offerings in emerging markets, the development of sugar-free and low-sugar options, and collaborations with foodservice establishments to create unique menu items. Recent trends also highlight the importance of transparency and traceability in supply chains, as consumers demand greater information about the origin and production of their food products.

## **Jam Jelly And Preserves Market Drivers**

### **Rising Demand for Natural and Organic Products**

In response to the growing demand for healthier and more natural food solutions, more and more consumers choose natural and organic jams, jellies, and other preserves. The key difference between these products and their traditional counterparts is that they are made from the real stuff and do not contain any juicy additives or chemicals to prolong their shelf life. According to several consumer reviews, natural and organic jams, jellies, and preserves can also be considered tastier and richer in flavor than their unnatural counterparts.

Overall, the increasing demand for natural and organic products will serve as one of the primary drivers of growth for the Jam Jelly And Preserves Market Industry in the next few years.

### **Growing Popularity of Artisanal and Craft Products**

There has been a growing trend in recent years towards consumers seeking out artisanal and craft products, which are often seen as being more unique and flavorful than mass-produced products. This trend has extended to the jam, jelly, and preserves market, with consumers increasingly seeking out products made by small-batch producers using traditional methods. 

Artisanal and craft jams, jellies, and preserves are often made with high-quality ingredients and unique flavor combinations, which appeals to consumers who are looking for something different and special.The growing popularity of artisanal and craft products is expected to continue to drive growth in the Jam Jelly And Preserves Market Industry.

### **Expansion of Distribution Channels**

The expansion of distribution channels is another key driver of growth in the Jam Jelly And Preserves Market Industry. In the past, jams, jellies, and preserves were primarily sold through traditional grocery stores. However, in recent years, these products have become increasingly available through a wider range of channels, including online retailers, specialty food stores, and farmers markets. This expansion of distribution channels has made it easier for consumers to find and purchase their favorite jams, jellies, and preserves, which has helped to drive growth in the market.

## **Jam Jelly And Preserves Market Segment Insights**

### **Jam Jelly And Preserves Market Type Insights  **

The Global Jam, Jelly, and Preserves Market is segmented by type into jam, jelly, and preserves. The jam segment is estimated to be the largest market in 2023, and it is also likely to grow at the fastest rate throughout the forecast period. Jam is a type of fruit spread or preserve that is made from crushed fruit, sugar, and pectin. Jam has a thick consistency and can be smoothly spread on a piece of toast, a waffle, or a pancake.

Jelly, which is made from fruit juice, sugar, and pectin, is likely to be the second largest market in 2023. Jelly is clear, firm, and gelatinous.Preserves, which are made from whole fruit, sugar, and pectin, are likely to be the smallest market in 2023. Preserves is a chunky product that can be used in many of the same ways as jam. The growth of the Global Jam, Jelly, and Preserves Market is being driven by several factors, including the rising urban population, which is expected to grow at a fast pace; rising disposable incomes; changing lifestyles; and online retailing.

It is also being driven by increasing consumer interest in convenience and health. The Global Jam, Jelly, and Preserves Market is a large market with many major players.Some of the key players are The Kraft Heinz Company, The J.M. Smucker Company,  and Conagra Brands. These companies are investing in R in order to develop new and innovative products, and they are also expanding their distribution networks so that they can reach new markets. The Global Jam, Jelly, and Preserves Market is expected to grow at a steady rate throughout the forecast period.

Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

### **Jam Jelly And Preserves Market Packaging Insights  **

The purpose of the Jam Jelly And Preserves Market segmentation by Packaging into Glass Jars, Plastic Jars and Squeezable Pouches is to provide insight into the multitude of packaging types currently being employed across the industry. Glass Jars boast one of the largest shares due to their premium nature, clear view, and recyclablility. Plastic jars are increasingly being used due to their weight, shatterproof nature, and cost-efficiency.

The Squeezable Pouches are the most recent type of packaging that boast ease of use, portability, and a reduction of packaging material.The market data shows that Glass Jars were responsible for about 40% of the Jam Jelly And Preserves Market revenue in 2023, making them the dominant type of packaging. Plastic Jars are slowly increasing, and are expected to have a market share of around 30% by 2024. Squeezable Pouches represent the type of packaging with the highest level of expected growth, as more consumers tend to prefer portable packed foods.

### **Jam Jelly And Preserves Market Distribution Channel Insights  **

The distribution channel segment plays a crucial role in the Jam Jelly And Preserves Market. Supermarkets/Hypermarkets emerged as the dominant channel, capturing the largest share of the market revenue in 2023, owing to their extensive product offerings, convenient shopping experience, and established customer base. Convenience stores represent a significant distribution channel, particularly in regions with busy urban populations, due to their accessibility and extended operating hours. Online retail is rapidly gaining traction, driven by the growing adoption of e-commerce platforms and the proliferation of smartphones.

The Jam Jelly And Preserves Market is expected to witness a surge in online sales in the coming years, as consumers increasingly embrace the convenience and variety offered by online retailers.

### **Jam Jelly And Preserves Market Sweetener Type Insights  **

The Jam Jelly And Preserves Market is segmented based on Sweetener Type into Sugar, Artificial Sweeteners, and Natural [Sweeteners](../../../reports/sweeteners-market-5000). Sugar is the most widely used sweetener in the Jam Jelly And Preserves Market, accounting for over 60% of the market revenue in 2023. The demand for sugar-based jams, jellies, and preserves is driven by their traditional taste and affordability. 

Artificial sweeteners, such as sucralose and aspartame, are gaining popularity among consumers seeking low-calorie and sugar-free options. The Jam Jelly And Preserves Market data shows that the market for artificial sweeteners is expected to grow at a CAGR of over 4% during the forecast period.

Natural sweeteners, such as honey and stevia, are also gaining traction due to their perceived health benefits. The Natural Sweeteners segment is projected to witness a CAGR of around 3% over the forecast period driven by the rising health consciousness among consumers.

### **Jam Jelly And Preserves Market Regional Insights  **

The Jam Jelly And Preserves Market is segmented into North America, Europe, APAC, South America, and MEA. North America is expected to hold the largest share of the market in 2023, owing to the presence of a large number of key players in the region. Europe is expected to be the second-largest market, followed by APAC. The APAC region is expected to witness the highest growth rate during the forecast period, owing to the increasing demand for jam, jelly, and preserves in emerging economies such as China and India.

The market growth is attributed to the increasing demand for natural and organic food products, the growing popularity of convenience foods, and the rising disposable income in developing countries.

Key players in the Jam Jelly And Preserves Market include The Kraft Heinz Company, The J.M. Smucker Company, Conagra Brands, Inc., and Groupe Lactalis. These players are focusing on product innovation and expansion into new markets to maintain their market share.

Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

## **Jam Jelly And Preserves Market Key Players And Competitive Insights**

Major players in Jam Jelly And Preserves Market industry are constantly striving to gain a competitive edge and maintain their market position. Leading Jam Jelly And Preserves Market players are investing heavily in research and development to create innovative products and expand their product portfolio. They are also focusing on strategic partnerships and acquisitions to strengthen their market presence and gain access to new markets. The Jam Jelly And Preserves Market Competitive Landscape is highly fragmented, with a large number of regional and local players. However, the leading players account for a significant share of the market.

The key players in the Jam Jelly And Preserves Market are adopting various strategies to strengthen their position in the market, including product innovation, expansion into new markets, and strategic partnerships.

Smucker's is a leading company in the Jam Jelly And Preserves Market. The company offers a wide range of jam, jelly, and preserve products under various brands, including Smucker's, Jif, and Knott's Berry Farm. Smucker's has a strong distribution network and a well-established brand presence. The company is focusing on expanding its product portfolio and increasing its presence in emerging markets.Nestlé is a global food and beverage company that offers a wide range of products, including jam, jelly, and preserves.

The company has a strong presence in the Jam Jelly And Preserves Market and is one of the leading players in the industry. Nestlé is focusing on expanding its product portfolio and increasing its presence in emerging markets. The company is also investing in research and development to create innovative products and meet the changing needs of consumers.

### **Key Companies in the Jam Jelly And Preserves Market Include**

### Jam Jelly Preserves Industry Developments

- **Q3 2025: Good Good, a health-focused food brand, raised USD 20 million in Series B funding, launched a no-added-sugar peanut butter, and expanded its sugar-free jam products to 3,500 Walmart locations across the United States.** Good Good, known for its sugar-free jams, secured $20 million in Series B funding and announced the launch of a no-added-sugar peanut butter. The company also expanded its sugar-free jam product line to 3,500 Walmart stores in the U.S.
- **Q3 2025: Alienkind, a fruit-based beverage startup, secured USD 1.2 million in seed funding.** Alienkind, a startup specializing in fruit-based beverages and related products, raised $1.2 million in seed funding to support product development and market expansion.

## **Jam Jelly And Preserves Market Segmentation Insights**

## Market Drivers

### Health-Conscious Choices

The increasing consumer inclination towards health-conscious choices appears to be a pivotal driver in the Jam Jelly And Preserves Market. As individuals become more aware of the nutritional content of their food, there is a growing demand for products that are low in sugar and free from artificial additives. This trend is reflected in the market, where sales of organic and natural jams have surged, indicating a shift towards healthier alternatives. In 2025, it is estimated that the health-focused segment of the market could account for a substantial portion of overall sales, suggesting that manufacturers may need to adapt their offerings to meet these evolving consumer preferences. The Jam Jelly And Preserves Market is thus likely to see an increase in product innovation aimed at health-conscious consumers.

### Artisanal and Craft Products

The rising popularity of artisanal and craft products is significantly influencing the Jam Jelly And Preserves Market. Consumers are increasingly seeking unique flavors and high-quality ingredients, which has led to a surge in demand for small-batch, handcrafted jams and jellies. This trend is not merely a passing fad; it reflects a broader movement towards supporting local producers and valuing authenticity in food products. In 2025, the market for artisanal jams is projected to grow, potentially capturing a larger share of the overall market. This shift suggests that traditional mass-produced products may face challenges in maintaining their market position unless they adapt to the changing preferences of discerning consumers who prioritize quality over quantity.

### Flavor Innovation and Variety

Flavor innovation and variety are critical drivers in the Jam Jelly And Preserves Market. Consumers are increasingly adventurous in their taste preferences, seeking out unique and exotic flavors that go beyond traditional offerings. This trend has prompted manufacturers to experiment with new combinations and ingredients, resulting in a diverse array of products available on the market. In 2025, it is expected that the demand for innovative flavors will continue to rise, potentially leading to the introduction of limited-edition and seasonal products. This dynamic could create opportunities for brands to differentiate themselves and capture the attention of consumers looking for novel experiences. The Jam Jelly And Preserves Market is thus likely to benefit from ongoing flavor exploration and creativity.

### Convenience and On-the-Go Consumption

The trend towards convenience and on-the-go consumption is reshaping the Jam Jelly And Preserves Market. As lifestyles become increasingly fast-paced, consumers are seeking products that offer ease of use and portability. This has led to a rise in single-serve packaging and ready-to-eat options, which cater to busy individuals and families. In 2025, it is likely that the demand for convenient jam and jelly products will continue to grow, potentially driving innovation in packaging and product formats. Manufacturers may need to explore new ways to deliver their products in a manner that aligns with the needs of modern consumers. This trend suggests that the Jam Jelly And Preserves Market must adapt to the evolving landscape of consumer behavior.

### Sustainability and Eco-Friendly Practices

Sustainability and eco-friendly practices are becoming increasingly important in the Jam Jelly And Preserves Market. As consumers grow more environmentally conscious, they are favoring brands that demonstrate a commitment to sustainable sourcing and packaging. This trend is evident in the rising demand for products that utilize organic ingredients and environmentally friendly packaging solutions. In 2025, it is anticipated that a significant portion of consumers will actively seek out brands that align with their values regarding sustainability. This shift could compel manufacturers to adopt greener practices, thereby enhancing their appeal in a competitive market. The Jam Jelly And Preserves Market may thus witness a transformation as companies strive to meet the expectations of eco-conscious consumers.

## Future Outlook

The Jam Jelly and Preserves Market is projected to grow at a 3.24% CAGR from 2025 to 2035, driven by rising health consciousness and demand for natural ingredients.

**New opportunities:**

- Expansion into organic and low-sugar product lines Development of innovative packaging solutions for convenience Strategic partnerships with health-focused retailers and e-commerce platforms

By 2035, the market is expected to achieve robust growth, reflecting evolving consumer preferences.

## Segment Insights

### By Type: Jam (Largest) vs. Jelly (Fastest-Growing)

In the Jam Jelly and Preserves Market, the segmentation by type reveals that Jam holds a significant proportion of market share, outperforming both Jelly and Preserves. Jam's rich flavor and versatility make it a preferred choice among consumers, leading to its dominance in this sector. Jelly, while slightly less favored, exhibits a notable presence, particularly among health-conscious consumers seeking lower-calorie options. Preserves, although a smaller segment, cater to niche markets valuing quality and natural ingredients.

Jam (Dominant) vs. Jelly (Emerging)

Jam is characterized by its thick, spreadable consistency and fruit-filling richness, making it a staple in many households. It is often perceived as more natural due to its fruit content and is typically favored for breakfast and desserts. In contrast, Jelly represents an emerging trend, particularly among younger consumers who appreciate its smooth texture and sweet-tasting appeal. Companies are increasingly innovating within the Jelly segment, experimenting with flavor combinations and all-natural ingredients to attract health-conscious buyers, thus positioning it for rapid growth.

### By Packaging: Glass Jars (Largest) vs. Squeezable Pouches (Fastest-Growing)

The Jam Jelly and Preserves Market showcases distinct preferences among consumers when it comes to packaging. Glass jars predominantly lead the market, favored for their premium appeal and ability to preserve flavor and freshness. The nostalgia associated with traditional glass jars appeals to many consumers, making it a preferred choice amongst premium product lines. In contrast, packaging formats like plastic jars and squeezable pouches contribute significantly to the overall market, with each offering unique advantages in convenience and consumer preference.

Glass Jars (Dominant) vs. Squeezable Pouches (Emerging)

Glass jars have established themselves as the dominant packaging choice in the Jam Jelly and Preserves Market due to their aesthetic appeal and environmentally friendly recyclability. They provide an excellent barrier against external elements, preserving the quality of contents effectively. On the other side, squeezable pouches are rapidly emerging in popularity, particularly among younger consumers who value convenience and portability. These pouches are lightweight, easy to use, and often feature resealable designs, appealing to on-the-go lifestyles. This evolving preference reflects a shift towards innovative packaging solutions that prioritize usability without sacrificing product quality.

### By Distribution Channel: Supermarkets/Hypermarkets (Largest) vs. Online Retail (Fastest-Growing)

In the Jam, Jelly, and Preserves Market, Supermarkets and Hypermarkets account for the largest share, providing a wide range of products under one roof, catering to the diverse preferences of consumers. Their established distribution networks and customer footfall significantly bolster their dominance in this segment. Convenience Stores also play a vital role, offering easy accessibility for time-sensitive purchases; however, they hold a smaller market share compared to larger retailers. Online Retail is emerging quickly as a competitive channel, driven by changing consumer habits, especially among younger demographics who prefer the convenience of shopping from home.

Supermarkets/Hypermarkets (Dominant) vs. Online Retail (Emerging)

Supermarkets and Hypermarkets dominate the Jam, Jelly, and Preserves Market due to their extensive product range and ability to leverage bulk purchasing for lower prices. This segment often features promotional strategies that attract price-sensitive consumers, ensuring that they maintain a significant market presence. On the other hand, Online Retail is rapidly becoming an emerging segment, fueled by advancements in e-commerce and convenience. Consumers appreciate the ability to browse a variety of brands, read reviews, and have products delivered directly to their door. This shift toward online shopping is particularly pronounced among younger consumers, who value the simplicity and time-saving aspects of ordering jams and jellies online.

### By Sweetener Type: Sugar (Largest) vs. Natural Sweeteners (Fastest-Growing)

In the Jam Jelly And Preserves Market, sugar remains the largest segment, holding a significant portion of the market share. This traditional sweetener is favored for its functionality and long-standing presence in consumer preferences. Following closely are natural sweeteners, capturing a rising interest among health-conscious consumers, reflecting an evolving market landscape. Artificial sweeteners, while present, have a smaller share as consumers increasingly prioritize natural and organic ingredients in their food choices. The growth trajectory for sweeteners is largely influenced by changing consumer preferences towards healthier alternatives. Natural sweeteners are emerging as the fastest-growing segment, spurred by the demand for low-calorie and nutritious options. This shift is driven by a greater focus on health, wellness, and clean-label products, positioning natural sweeteners as not only trendy but essential in the contemporary market.

Sugar (Dominant) vs. Natural Sweeteners (Emerging)

Sugar dominates the Jam Jelly And Preserves Market due to its widespread acceptance and traditional use in various preserves. It offers a desirable texture and taste, crucial for the quality and palatability of jams and jellies. Despite its dominance, there is an observable shift towards natural sweeteners, which are gaining traction as an emerging alternative. Natural sweeteners, such as [honey](https://www.marketresearchfuture.com/reports/honey-market-5139) and agave, are preferred for their perceived health benefits and minimal processing, appealing to a growing consumer base that prioritizes natural ingredients. While sugar provides stability in the market, natural sweeteners are rapidly adapting to meet evolving consumer demands, reflecting a diversifying landscape in sweetening agents within the jam and jelly sector.

## Regional Market Share Analysis

The Jam Jelly And Preserves Market is segmented into North America, Europe, APAC, South America, and MEA. North America is expected to hold the largest share of the market in 2023, owing to the presence of a large number of key players in the region. Europe is expected to be the second-largest market, followed by APAC. The APAC region is expected to witness the highest growth rate during the forecast period, owing to the increasing demand for jam, jelly, and preserves in emerging economies such as China and India.

The market growth is attributed to the increasing demand for natural and organic food products, the growing popularity of convenience foods, and the rising disposable income in developing countries.

Key players in the Jam Jelly And Preserves Market include The Kraft Heinz Company, The J.M. Smucker Company, Conagra Brands, Inc., and Groupe Lactalis. These players are focusing on product innovation and expansion into new markets to maintain their market share.

## Competitive Benchmarking

Major players in Jam Jelly And Preserves Market industry are constantly striving to gain a competitive edge and maintain their market position. Leading Jam Jelly And Preserves Market players are investing heavily in research and development to create innovative products and expand their product portfolio. They are also focusing on strategic partnerships and acquisitions to strengthen their market presence and gain access to new markets. The Jam Jelly And Preserves Market Competitive Landscape is highly fragmented, with a large number of regional and local players. However, the leading players account for a significant share of the market. The key players in the Jam Jelly And Preserves Market are adopting various strategies to strengthen their position in the market, including product innovation, expansion into new markets, and strategic partnerships. Smucker's is a leading company in the Jam Jelly And Preserves Market. The company offers a wide range of jam, jelly, and preserve products under various brands, including Smucker's, Jif, and Knott's Berry Farm. Smucker's has a strong distribution network and a well-established brand presence. The company is focusing on expanding its product portfolio and increasing its presence in emerging markets.Nestlé is a global food and beverage company that offers a wide range of products, including jam, jelly, and preserves. The company has a strong presence in the Jam Jelly And Preserves Market and is one of the leading players in the industry. Nestlé is focusing on expanding its product portfolio and increasing its presence in emerging markets. The company is also investing in research and development to create innovative products and meet the changing needs of consumers.

## Recent News & Developments

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## Report Scope

| MARKET SIZE 2024 | 80.05(USD Billion) |
| --- | --- |
| MARKET SIZE 2025 | 82.64(USD Billion) |
| MARKET SIZE 2035 | 113.7(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 3.24% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | The J.M. Smucker Company (US), Welch's (US), Kraft Heinz Company (US), Bonne Maman (FR), St. Dalfour (FR), Hero Group (CH), Mackays (GB), Tiptree (GB), Polaner (US) |
| Segments Covered | Type, Packaging, Distribution Channel, Sweetener Type, Regional |
| Key Market Opportunities | Growing consumer preference for organic and natural ingredients in the Jam Jelly And Preserves Market. |
| Key Market Dynamics | Rising consumer preference for natural ingredients drives innovation and competition in the Jam Jelly and Preserves Market. |
| Countries Covered | North America, Europe, APAC, South America, MEA |

## Frequently Asked Questions

**Q: What is the current market valuation of the Jam Jelly and Preserves Market?**
A: As of 2024, the market valuation was 80.05 USD Billion.

**Q: What is the projected market size for the Jam Jelly and Preserves Market by 2035?**
A: The market is projected to reach 113.7 USD Billion by 2035.

**Q: What is the expected CAGR for the Jam Jelly and Preserves Market during the forecast period 2025 - 2035?**
A: The expected CAGR for the market during 2025 - 2035 is 3.24%.

**Q: Which segment of the Jam Jelly and Preserves Market had the highest valuation in 2024?**
A: In 2024, the Jam segment had the highest valuation at 30.0 USD Billion.

**Q: What are the projected valuations for the Jelly segment by 2035?**
A: The Jelly segment is projected to reach 35.0 USD Billion by 2035.

**Q: How does the distribution channel of Supermarkets/Hypermarkets perform in the market?**
A: Supermarkets/Hypermarkets had a valuation of 40.03 USD Billion in 2024 and is expected to grow significantly.

**Q: What packaging types are included in the Jam Jelly and Preserves Market?**
A: The market includes packaging types such as Glass Jars, Plastic Jars, and Squeezable Pouches.

**Q: What is the valuation of the Sugar segment in the Jam Jelly and Preserves Market?**
A: The Sugar segment was valued at 50.0 USD Billion in 2024.

**Q: Which key players dominate the Jam Jelly and Preserves Market?**
A: Key players include The J.M. Smucker Company, Welch's, Kraft Heinz Company, and Bonne Maman.

**Q: What is the projected growth for the Squeezable Pouches packaging segment by 2035?**
A: The Squeezable Pouches segment is projected to reach 36.7 USD Billion by 2035.


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