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Italy Iot Telecom Services Market

ID: MRFR/ICT/59250-HCR
200 Pages
Aarti Dhapte
February 2026

Italy IoT Telecom Services Market Size, Share and Trends Analysis Report By Component (Connectivity Technology, Network Management Solution, Services), By Service Type (Device And Application Management, Business Consulting Services, IOT Billing And Subscription, Installation And Integration Services, M2M Billing Services), and By Application (Smart Buildings, Automation, Capillary Network Management, Vehicle Telematics, Energy And Utilities, Smart Healthcare, Others)- Forecast to 2035

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Italy Iot Telecom Services Market Summary

As per Market Research Future analysis, the Italy Iot Telecom Services Market size was estimated at 1005.34 USD Million in 2024. The Iot Telecom-services market is projected to grow from 1346.45 USD Million in 2025 to 25000.0 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 33.9% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The Italy IoT telecom-services market is experiencing robust growth driven by technological advancements and increasing consumer demand.

  • The market is witnessing increased connectivity solutions, enhancing communication across various sectors.
  • Smart city initiatives are gaining traction, indicating a shift towards urban modernization and efficiency.
  • Data security and privacy are becoming paramount, reflecting growing consumer concerns in the digital landscape.
  • Rising demand for smart agriculture solutions and government initiatives supporting IoT development are key drivers of market expansion.

Market Size & Forecast

2024 Market Size 1005.34 (USD Million)
2035 Market Size 25000.0 (USD Million)
CAGR (2025 - 2035) 33.93%

Major Players

AT&T (US), Verizon (US), Vodafone (GB), Deutsche Telekom (DE), Orange (FR), Telefónica (ES), China Mobile (CN), NTT Group (JP), T-Mobile (US)

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Italy Iot Telecom Services Market Trends

The Italy Iot Telecom Services Market is currently experiencing a transformative phase, driven by advancements in connectivity and the increasing adoption of smart devices. In Italy, the integration of Internet of Things (IoT) technologies into various sectors, such as agriculture, healthcare, and transportation, appears to be reshaping traditional business models. This shift is likely fostering enhanced operational efficiencies and creating new revenue streams for service providers. Moreover, the Italian government is actively promoting digitalization initiatives, which may further accelerate the deployment of IoT solutions across industries. As a result, stakeholders in the iot telecom-services market are increasingly focusing on developing robust infrastructure to support the growing demand for seamless connectivity and data management. In addition, the emphasis on sustainability and energy efficiency is becoming more pronounced within the iot telecom-services market. Italian enterprises are exploring IoT applications that not only optimize resource usage but also contribute to environmental goals. This trend suggests a potential alignment between technological innovation and ecological responsibility, which could enhance the market's appeal to both consumers and businesses. Overall, the IoT Telecom-Services Market in Italy is poised for significant growth, driven by technological advancements, regulatory support, and a shift towards sustainable practices.

Increased Connectivity Solutions

The demand for enhanced connectivity solutions is rising within the iot telecom-services market. This trend is driven by the need for reliable and high-speed internet access to support a growing number of connected devices. Service providers are likely investing in advanced network infrastructure, such as 5G technology, to meet these requirements.

Focus on Smart City Initiatives

Smart city initiatives are gaining traction, as municipalities in Italy seek to leverage IoT technologies for improved urban management. This trend indicates a growing interest in applications that enhance public services, such as traffic management, waste collection, and energy efficiency, thereby improving the quality of life for residents.

Emphasis on Data Security and Privacy

As the iot telecom-services market expands, concerns regarding data security and privacy are becoming increasingly prominent. Stakeholders are likely prioritizing the implementation of robust security measures to protect sensitive information, which may enhance consumer trust and drive further adoption of IoT solutions.

Italy Iot Telecom Services Market Drivers

Expansion of Industrial IoT Applications

The iot telecom-services market in Italy is witnessing a robust expansion of industrial IoT applications across various sectors, including manufacturing, logistics, and energy. Industries are increasingly leveraging IoT solutions to enhance operational efficiency, reduce downtime, and improve supply chain management. For instance, predictive maintenance powered by IoT can decrease equipment failure rates by approximately 20%, leading to substantial cost savings. The Italian manufacturing sector, which accounts for about 20% of the national GDP, is particularly poised to benefit from these advancements. As companies invest in IoT technologies, the market is expected to grow at a CAGR of 15% over the next five years, indicating a strong trajectory for the iot telecom-services market in the industrial domain.

Rising Demand for Smart Agriculture Solutions

The iot telecom-services market in Italy is experiencing a notable surge in demand for smart agriculture solutions. Farmers are increasingly adopting IoT technologies to enhance crop management, optimize resource usage, and improve yield. This trend is driven by the need for precision agriculture, which can lead to a reduction in water and fertilizer usage by up to 30%. The integration of IoT devices allows for real-time monitoring of soil conditions, weather patterns, and crop health, thereby enabling farmers to make informed decisions. As a result, the agricultural sector is projected to contribute significantly to the growth of the iot telecom-services market, with an estimated increase in market value of €1 billion by 2027. This shift not only supports sustainability but also enhances food security in Italy.

Growing Consumer Demand for Smart Home Devices

The iot telecom-services market in Italy is significantly driven by the increasing consumer demand for smart home devices. As households become more tech-savvy, there is a rising interest in IoT-enabled products such as smart thermostats, security systems, and home automation solutions. Recent surveys indicate that approximately 40% of Italian households are expected to adopt smart home technologies by 2026. This trend is fostering a competitive landscape among telecom service providers, who are now offering bundled services that include IoT solutions. The market for smart home devices is projected to reach €3 billion by 2025, indicating a substantial opportunity for growth within the iot telecom-services market as consumers seek enhanced convenience and security in their homes.

Government Initiatives Supporting IoT Development

The Italian government is actively promoting the development of IoT technologies through various initiatives and funding programs. These efforts aim to foster innovation and enhance the competitiveness of the iot telecom-services market. For example, the National Plan for Industry 4.0 has allocated over €13 billion to support digital transformation in industries, including IoT adoption. This governmental backing is likely to stimulate investments in IoT infrastructure and services, thereby accelerating market growth. Furthermore, the establishment of innovation hubs and partnerships between public and private sectors is expected to create a conducive environment for startups and established companies alike, driving advancements in the iot telecom-services market.

Increased Focus on Smart Transportation Solutions

The iot telecom-services market in Italy is increasingly influenced by the growing emphasis on smart transportation solutions. With urbanization on the rise, cities are seeking innovative ways to manage traffic congestion and improve public transportation systems. IoT technologies enable real-time tracking of vehicles, optimizing routes and reducing travel times. The Italian government has invested approximately €1.5 billion in smart mobility projects, which include the deployment of IoT sensors and connected infrastructure. This investment is anticipated to enhance the efficiency of transportation networks, thereby contributing to a projected growth of 12% in the iot telecom-services market over the next few years. The integration of IoT in transportation not only improves user experience but also supports environmental sustainability.

Market Segment Insights

By Service Type: Device and application management (Largest) vs. Installation and integration services (Fastest-Growing)

In the Italy iot telecom-services market, the distribution among service types reveals that device and application management consistently holds the largest share. This segment plays a crucial role in enabling effective management of IoT devices and applications, catering to diverse industries and facilitating smooth operations. Meanwhile, installation and integration services are observing rapid growth, driven by an increased demand for seamless connectivity and system interoperability, as businesses adapt to IoT advancements. Growth trends in this segment are primarily influenced by the rapid expansion of IoT adoption across various sectors. The need for reliable, integrated solutions and consultancy services is on the rise, which supports the business consulting services sector. Additionally, innovations in IoT billing and subscription models are enhancing customer experiences, while M2M billing services are gaining traction due to the proliferation of machine-to-machine communications, paving the way for a more interconnected service landscape.

Device and application management (Dominant) vs. Installation and integration services (Emerging)

Device and application management stands out as the dominant segment in the Italy iot telecom-services market, reflecting its critical role in the operational ecosystem. This segment encompasses the oversight and management of IoT devices, ensuring they perform optimally within integrated environments. Its consistency in market share is underpinned by a robust demand from sectors aiming for efficiency and scalability. In contrast, installation and integration services are marked as an emerging segment, propelled by the increasing complexity of IoT deployments. These services are essential for businesses looking to implement IoT solutions effectively, bridging gaps between disparate systems and enhancing operational effectiveness. The synergy between these segments highlights a trend towards comprehensive service offerings that can cater to the evolving needs of businesses adopting IoT technologies.

By Component Type: Connectivity Technology (Largest) vs. Network Management Solutions (Fastest-Growing)

In the Italy iot telecom-services market, Connectivity Technology holds the largest share, being the backbone of IoT implementations, driving varied applications across sectors. With its capacity to deliver robust connectivity, it outpaces other components, positioning itself as a key player in market dynamics. Meanwhile, Network Management Solutions, while smaller in market share, are emerging as the fastest-growing segment, reflecting the increasing demand for efficient resource allocation and performance monitoring in IoT ecosystems. The growth trends for these components are significantly influenced by the rapid expansion of IoT devices and applications. As enterprises seek to optimize their operations through IoT, the necessity for effective connectivity solutions and management systems becomes more pronounced. The shift towards automation and data-driven decision-making is further propelling the demand for innovative network management tools, ensuring a prosperous outlook for this segment in the coming years.

Network Management Solutions: Dominant vs. Services: Emerging

Network Management Solutions in the Italy iot telecom-services market are critical for ensuring optimal performance and reliability of IoT networks. These solutions facilitate real-time monitoring, issue detection, and resource allocation, making them indispensable for businesses transitioning to IoT-driven strategies. As the dominant force in this segment, they account for a significant share, attracting investments aimed at enhancing their capabilities. In contrast, Services represent an emerging segment, characterized by tailored offerings that address specific client needs, including consulting and integration services. The demand for Services is driven by the requirement for customized solutions as businesses navigate the complexities of IoT integration and deployment.

By Application: Smart buildings (Largest) vs. Smart healthcare (Fastest-Growing)

In the Italy iot telecom-services market, smart buildings dominate the application segment, driven by the increasing demand for energy efficiency and enhanced security solutions. Following closely are vehicle telematics and automation applications, which are seeing substantial adoption across various sectors. Emerging technologies in energy and utilities are also carving a niche, although they currently hold a smaller market share compared to the dominant smart building solutions. The growth trends for these applications are influenced by the wave of digital transformation and rising investments in IoT infrastructure. Smart healthcare is witnessing rapid growth due to the integration of connected devices for patient monitoring and management, indicating strong future potential. Moreover, the push for sustainable practices is accelerating the shift towards smart buildings, reinforcing their position in the market.

Smart buildings (Dominant) vs. Smart healthcare (Emerging)

Smart buildings are characterized by advanced automation systems that optimize energy consumption and improve overall building management. These solutions incorporate IoT devices to regulate HVAC, lighting, and security systems in real-time, appealing to both residential and commercial customers. In contrast, smart healthcare focuses on improving patient outcomes through telehealth services and remote monitoring devices. This segment is rapidly evolving, driven by the need for efficient healthcare services, especially during the COVID-19 pandemic. As technology continues to advance, smart healthcare is transforming traditional healthcare delivery models, presenting new opportunities in the Italy iot telecom-services market.

Get more detailed insights about Italy Iot Telecom Services Market

Key Players and Competitive Insights

The iot telecom-services market in Italy is characterized by a dynamic competitive landscape, driven by rapid technological advancements and increasing demand for connectivity solutions across various sectors. Key players such as Vodafone (GB), Deutsche Telekom (DE), and Orange (FR) are actively shaping the market through strategic initiatives focused on innovation and partnerships. Vodafone (GB), for instance, emphasizes its commitment to enhancing IoT capabilities through investments in network infrastructure and the development of tailored solutions for industries like automotive and healthcare. This strategic positioning not only strengthens its market presence but also fosters a competitive environment where innovation is paramount.In terms of business tactics, companies are increasingly localizing manufacturing and optimizing supply chains to enhance operational efficiency. The market structure appears moderately fragmented, with several key players exerting influence over specific segments. This fragmentation allows for a diverse range of offerings, yet the collective impact of major companies like Deutsche Telekom (DE) and Orange (FR) suggests a trend towards consolidation, as these firms seek to leverage synergies and expand their service portfolios.

In October Vodafone (GB) announced a strategic partnership with a leading automotive manufacturer to develop advanced IoT solutions aimed at enhancing vehicle connectivity and safety features. This collaboration is significant as it not only positions Vodafone at the forefront of automotive IoT but also aligns with the growing trend of smart mobility solutions, potentially increasing its market share in this lucrative sector.

In September Deutsche Telekom (DE) launched a new IoT platform designed to streamline connectivity for smart city applications. This initiative reflects the company's focus on digital transformation and its commitment to supporting urban development through innovative technology. By enhancing its IoT offerings, Deutsche Telekom aims to capture a larger share of the smart city market, which is expected to grow substantially in the coming years.

In August Orange (FR) expanded its IoT service portfolio by acquiring a startup specializing in AI-driven analytics for IoT data. This acquisition is indicative of Orange's strategy to integrate advanced analytics into its IoT solutions, thereby enhancing the value proposition for its customers. The move not only strengthens Orange's competitive edge but also highlights the increasing importance of data-driven insights in the IoT landscape.

As of November current trends in the iot telecom-services market include a strong emphasis on digitalization, sustainability, and the integration of AI technologies. Strategic alliances are becoming increasingly vital, as companies recognize the need to collaborate in order to innovate and meet evolving customer demands. Looking ahead, competitive differentiation is likely to shift from traditional price-based competition to a focus on technological innovation, reliability in supply chains, and the ability to deliver customized solutions that address specific industry needs.

Key Companies in the Italy Iot Telecom Services Market include

Industry Developments

In order to enable ubiquitous IoT applications such as drones, AR support, and equipment monitoring, Vodafone Italy and Snam, the nation's energy infrastructure company, launched a hybrid private 4G/5G network across 23 facilities in October 2023. This network blends dedicated connectivity with Vodafone's public network.

In order to enable edge computing and IoT workloads in northern Italy, Vodafone and Nokia launched Italy's first commercial Open RAN experiment on October 9, 2023, by installing Nokia containerized baseband on Dell servers.

In order to enable low-power, mission-critical voice support for IoT devices like industrial alarms and health monitors, Vodafone Italy became the first company in Europe to successfully perform a VoLTE call over a CAT-M IoT network in December 2023.

Going forward, Vodafone will have connected 200 million IoT devices worldwide by April 8, 2025, including use cases in Italian enterprise and healthcare. A private 5G network for the Port of Ravenna was established in May 2025 by the recently established Fastweb+Vodafone corporation.

This network enables remote crane operation across terminals and canal areas, environmental sensing, autonomous vehicles, and real-time IoT monitoring. By launching a new 130 MW data center close to Rome and working on urban digital twin projects in cities like Milan, Bari, and Taranto, Telecom Italia (TIM Enterprise) continued to grow its smart city and digital services as of April–July 2025.

These projects aim to integrate mobility, energy, and sustainability through the use of IoT, analytics, and cloud infrastructure. When taken as a whole, these changes show a quickly changing ecosystem in which, from 2023 to mid-2025, telecom operators, fiber infrastructure providers, and enterprise integrators propel IoT connectivity, private network innovation, and digital infrastructure improvements throughout Italy.

Italy IoT

Future Outlook

Italy Iot Telecom Services Market Future Outlook

The IoT Telecom Services Market in Italy is poised for growth at 33.93% CAGR from 2025 to 2035, driven by increased connectivity and demand for smart solutions.

New opportunities lie in:

  • Development of smart city infrastructure solutions
  • Expansion of IoT-enabled agricultural monitoring systems
  • Integration of advanced analytics for predictive maintenance services

By 2035, the market is expected to achieve substantial growth and innovation.

Market Segmentation

Italy Iot Telecom Services Market Application Outlook

  • Smart buildings
  • Automation
  • Capillary network management
  • Vehicle telematics
  • Energy and utilities
  • Smart healthcare
  • Others

Italy Iot Telecom Services Market Service Type Outlook

  • Device and application management
  • Business consulting services
  • IoT billing and subscription
  • Installation and integration services
  • M2M billing services
  • Others

Italy Iot Telecom Services Market Component Type Outlook

  • Connectivity Technology
  • Network Management Solutions
  • Services

Report Scope

MARKET SIZE 2024 1005.34(USD Million)
MARKET SIZE 2025 1346.45(USD Million)
MARKET SIZE 2035 25000.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 33.93% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled AT&T (US), Verizon (US), Vodafone (GB), Deutsche Telekom (DE), Orange (FR), Telefónica (ES), China Mobile (CN), NTT Group (JP), T-Mobile (US)
Segments Covered Service Type, Component Type, Application
Key Market Opportunities Expansion of smart city initiatives driving demand for innovative IoT telecom-services solutions.
Key Market Dynamics Rising demand for smart city solutions drives innovation in IoT telecom-services, enhancing connectivity and efficiency.
Countries Covered Italy
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FAQs

What is the expected market size of the Italy IoT Telecom Services Market in 2024?

The Italy IoT Telecom Services Market is expected to be valued at 838.6 million USD in 2024.

How much is the Italy IoT Telecom Services Market projected to be worth by 2035?

The market is projected to reach a value of 2916.5 million USD by the year 2035.

What is the expected CAGR for the Italy IoT Telecom Services Market from 2025 to 2035?

The expected CAGR for the market during this forecast period is 11.998%.

Which connectivity technology segment is expected to have significant growth in the Italy IoT Telecom Services Market?

The Connectivity Technology segment is expected to be valued at 1100.0 million USD by 2035.

What is the projected market size for the Network Management Solution segment by 2035?

The Network Management Solution segment is expected to reach 850.0 million USD by 2035.

What market value is projected for the Services segment of the Italy IoT Telecom Services Market in 2035?

The Services segment is projected to reach a value of 966.5 million USD by 2035.

Who are the key players in the Italy IoT Telecom Services Market?

Major players in the market include Vodafone, Telecom Italia, Wind Tre, and Open Fiber among others.

What are the emerging trends and opportunities in the Italy IoT Telecom Services Market?

Emerging trends include increased adoption of automation and intelligent services, creating opportunities for innovative applications.

What are the challenges facing the Italy IoT Telecom Services Market?

Challenges include the need for investment in infrastructure and addressing security concerns associated with IoT.

What is the current influence of technological advancements on the Italy IoT Telecom Services Market?

Technological advancements are driving growth by enabling enhanced connectivity and facilitating new applications in various sectors.

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