# India Baby Toys Market > India Baby Toys Market Size, Share, Industry Trend & Analysis Research Report By Product Type (Board Games, Soft ToysDolls, Action Toys, ArtsCraft Toys, Construction Toys, Vehicles, Musical ToysRattles, Others), By End User (Infants, Toddlers), andBy Distribution Channel (Store-Based, Non-Store-Based) - Forecast to 2035 - **Forecast Period:** 2025 - 2035 - **CAGR:** 3.48% - **2024:** $ 1,150.1 Million - **2025:** $ 1,190.12 Million - **2035:** $ 1,675.3 Million - **Key Players:** Mattel (US), Hasbro (US), LEGO (DK), Fisher-Price (US), VTech (HK), Melissa & Doug (US), Nerf (US), Chicco (IT), Playmobil (DE) **Report ID:** MRFR/CG/44639-HCR · **Pages:** 128 · **Author:** Sakshi Gupta · **Last Updated:** April 06, 2026 **URL:** https://www.marketresearchfuture.com/reports/india-baby-toys-market-46320 --- ## Market Summary ## **India Baby Toys Market Overview** India Baby Toys Market Size was estimated at 1.11 (USD Billion) in 2023. The India Baby Toys Market Industry is expected to grow from 1.15(USD Billion) in 2024 to 2.01 (USD Billion) by 2035. The India Baby Toys Market CAGR (growth rate) is expected to be around 5.224% during the forecast period (2025 - 2035). Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review **Key India Baby Toys Market Trends Highlighted** The India Baby Toys Market is witnessing several significant trends that reflect changing consumer preferences and lifestyle choices. One of the key market drivers is the increasing demand for educational and developmental toys that promote cognitive and motor skills in infants and toddlers. Parents are becoming more aware of the importance of early childhood development, leading to a surge in the popularity of toys that offer educational benefits. Moreover, a growing emphasis on safety and non-toxic materials is also influencing buying decisions, with Indian parents increasingly opting for toys made from safe and sustainable resources. In recent times, the market has seen a notable shift towards eco-friendly and organic toys.With a rising awareness of environmental issues, parents are actively seeking products that are not only safe for their children but also gentle on the planet. This trend opens up opportunities for manufacturers to explore the use of sustainable materials and innovative designs that appeal to environmentally-conscious consumers. Furthermore, the booming online retail sector in India is reshaping how baby toys are marketed and sold. E-commerce platforms are providing greater access to a wide range of products, allowing parents in both urban and rural areas to explore different toy options easily. The influence of technology cannot be overlooked; smart toys that incorporate interactive features and connectivity are becoming more prevalent.These toys not only engage children but also provide parents with insights into their child's development and learning progress. This trend aligns with the increasing digitization in India and the integration of technology into daily life, making it an essential aspect of modern parenting. As these trends continue to evolve, manufacturers and retailers must adapt to cater to the dynamic needs and preferences of Indian consumers in the baby toys segment. **India Baby Toys Market Drivers** **Growing Birth Rate and Population in India** With the most recent data from the Ministry of Health and Family Welfare showing an annual birth rate of almost 20.5 births per 1,000 people, India's birth rate has been on the rise. As a result, there are around 25 million births annually, which increases the number of babies and toddlers in the world. The need for different baby toys is increased as more infants join the market, which fuels the expansion of the India baby toys market. Businesses need this expanding customer base in order to innovate and increase the range of products they provide, which will propel the market ahead. **Increasing Disposable Income Among Indian Families** The economic landscape in India has seen a significant shift, with a growing middle class that is now more capable of spending on quality baby products and toys. According to the Reserve Bank of India, the per capita income has been increasing steadily, leading to a rise in consumer expenditure. Parents are now more willing to invest in premium and educational toys for their children, understanding the importance of early childhood development. This trend drives sales within the India Baby Toys Market Industry as more families prioritize spending on their children's playtime and learning experiences. **Growing Awareness of Child Development and Educational Toys** As educational awareness increases in India, parents are becoming more informed about the importance of developmental toys that enhance cognitive and motor skills in early childhood. A report from the National Association of Educators indicates that educational toys can significantly improve a child's developmental milestones. This is leading to a notable shift in consumer preferences toward such products within the India Baby Toys Market Industry, fostering growth in sales of toys that are not only fun but also educational, paving the way for both innovation and increased market share for companies focusing on educational toys. **India Baby Toys Market Segment Insights** **Baby Toys Market Product Type Insights** The India Baby Toys Market has shown remarkable growth and diversity, with various product types catering to the different interests and developmental needs of children. Among these, Board Games are a popular choice, providing not only entertainment but also fostering social skills and critical thinking among young minds. Soft Toys and Dolls maintain a significant presence as they stimulate imaginative play and emotional development in children. Action Toys appeal to the adventurous spirit of youngsters, encouraging physical activity and hands-on engagement.Furthermore, Arts and Craft Toys serve as an essential tool for nurturing creativity, allowing children to express themselves while developing fine motor skills. Construction Toys contribute to cognitive development, as they teach problem-solving and spatial awareness while encouraging collaborative play. Vehicles also dominate the market, captivating children’s fascination with movement and mechanics. Musical Toys and Rattles are essential for sensory exploration and auditory stimulation, playing a crucial role in early childhood learning. The diversity within these product types highlights the India Baby Toys Market segmentation, revealing a robust landscape that meets the varying needs of families while adapting to trends such as eco-friendliness and educational value in toys.As India continues to focus on improving early childhood education and development, opportunities abound for innovative and interactive toys that appeal to the country's growing population of young children. Overall, the Baby Toys Market in India is characterized by rich segmentation that aligns with cultural preferences, technological advancements, and shifting consumer demands, paving the way for sustained market growth and engagement. Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review **Baby Toys Market End User Insights** The End User segment of the India Baby Toys Market is crucial, encompassing diverse demographics that significantly influence consumer preferences and purchasing behavior. With the market exhibiting robust growth, Infants and Toddlers represent the primary categories. Infants generally require toys that facilitate sensory development and motor skills, while Toddlers seek interactive and educational toys that promote cognitive skills and social interaction. The rise in disposable income among urban families and the increasing awareness of child development needs contribute to the growth in demand for high-quality and safe toys designed specifically for these age groups.Moreover, the cultural emphasis on child-centric products in India has led to a trending focus on sustainably sourced materials and innovative designs. With rising e-commerce penetration, parents now have access to a wide variety of toy options, driving the evolution of the India Baby Toys Market further. The demand landscape continually shifts as parents become more conscientious about the safety and educational values of the toys their children engage with, thus further shaping the overall market landscape. **Baby Toys Market Distribution Channel Insights** In the India Baby Toys Market, the Distribution Channel plays a crucial role in shaping consumer access to products. The market is categorized into Store-Based and Non-Store-Based channels, each serving unique consumer preferences. Store-Based channels, which encompass supermarkets, specialty stores, and online retail chains, have gained significant traction due to their direct engagement with customers, allowing parents to physically examine products before purchase. In contrast, Non-Store-Based channels, including e-commerce platforms, have transformed the shopping experience by offering extensive product ranges and home delivery options, catering to the growing trend of online shopping in India.This shift is driven by the increasing penetration of smartphones and internet access in urban and rural areas alike. As more parents opt for convenience, Non-Store-Based channels are expected to gain a larger market share. Both channels contribute to the evolving landscape of the India Baby Toys Market, driven by changing consumer preferences, rising disposable incomes, and a growing emphasis on early childhood development. The efficiency and accessibility provided by these distribution channels highlight their importance in ensuring that parents can easily find and purchase suitable toys for their children. **India Baby Toys Market Key Players and Competitive Insights** The India Baby Toys Market has witnessed significant growth and evolution in recent years, propelled by rising disposable incomes, a growing urban population, and increased awareness about child development. As parents become more selective about the types of toys they purchase, there is a growing demand for products that offer educational value, safety, and sustainability. This has intensified competition among manufacturers, driving innovation and diversification in the market. Companies are not only focusing on expanding their product lines but are also adopting strategies that enhance customer engagement, including online platforms and social media marketing. The presence of both international brands and local manufacturers provides a dynamic landscape in which businesses need to continually adapt to changing consumer preferences while maintaining competitiveness in quality, price, and brand positioning. LuvLap has established itself as a key player in the India Baby Toys Market by leveraging its focus on safety and innovation. The brand is known for providing a wide range of baby products, including toys, which are designed with both educational and entertainment value in mind. Its strengths lie in understanding the needs of modern parents, which allows for the creation of products that meet stringent safety standards while being aesthetically appealing. LuvLap emphasizes quality control and user feedback, enabling it to refine its offerings continually. The company's marketing strategies often include engaging promotional campaigns and collaborations with parenting influencers, which enhance its visibility and consumer trust in a segment that prioritizes child safety and development.Chicco holds a prominent position in the India Baby Toys Market, recognized for its comprehensive range of baby and toddler products. The brand's portfolio encompasses toys that promote sensory development, motor skills, and cognitive growth, making them popular among parents seeking enriching experiences for their children. Chicco's strengths lie in its commitment to quality and extensive research and development, ensuring that its products align with global safety standards. The brand has successfully established a strong retail presence across India, combining traditional distribution channels with e-commerce to reach a broader audience. Chicco has also engaged in strategic partnerships and acquisitions to strengthen its footprint in the market, continually optimizing its product range in accordance with local consumer preferences. This adaptability and dedication to creating innovative solutions solidify Chicco's influence in the competitive landscape of the Indian baby toys market. **Key Companies in the India Baby Toys Market Include** - LuvLap - Chicco - Kiddy Club - Pigeon - [FirstCry](https://www.toyroom.in/collections/toddler) - Funskool India Limited - Mattel India - Bramha Corp - Pharmabiz - Toyroom - Hape - Mee Mee - Disney India - Hopscotch - Hasbro India **India Baby Toys Market Industry Developments** The India Baby Toys Market has witnessed significant developments over the past few months, driven by increasing consumer demand and product innovation. Companies like FirstCry and Funskool India Limited have launched various eco-friendly and educational toys to cater to the growing health-conscious consumer base. In September 2023, Mattel India reported a surge in sales due to the popularity of its toy lines following an increased focus on the learning advantages of play. Notably, the Indian government has actively supported domestic manufacturing in this sector, promoting initiatives that bolster local toy production amid international competition. There have been no recent mergers or acquisitions in the sector involving the specified companies, but firms like Mee Mee and Hape are exploring strategic partnerships for market expansion. The valuation of the India Baby Toys Market is projected to increase substantially, supported by urbanization and rising disposable incomes, which are leading to a broader retail footprint, particularly in tier 2 cities. Major changes have also been observed in consumer preferences, with an increasing inclination towards online shopping for toys, especially during festive seasons, indicating a resilient and growing market. **India Baby Toys Market Segmentation Insights** **Baby Toys Market Product Type****Outlook** - Board Games - Soft Toys Dolls - Action Toys - Arts Craft Toys - Construction Toys - Vehicles - Musical Toys Rattles - Others **Baby Toys Market End User****Outlook** - Infants - Toddlers **Baby Toys Market Distribution Channel****Outlook** - Store-Based - Non-Store-Based ## Market Drivers ### Increasing Birth Rates the baby toys market in India is growing due to increasing birth rates.. According to recent data, the birth rate in India stands at approximately 22.4 births per 1,000 people. This demographic trend suggests a larger population of infants and toddlers, thereby expanding the consumer base for baby toys. As families grow, the demand for a variety of toys, including educational and developmental products, is likely to rise. This increase in demand may lead to a surge in sales for manufacturers and retailers within the baby toys market. Furthermore, the cultural emphasis on child development and education in India encourages parents to invest in toys that promote learning and creativity, further fueling market growth. ### Rising Disposable Incomes The baby toys market in India is positively influenced by rising disposable incomes among families. As economic conditions improve, more households are experiencing an increase in their purchasing power. This trend is particularly evident in urban areas, where disposable income has risen by approximately 10% annually over the past few years. Families are now more willing to spend on high-quality and innovative toys that contribute to their children's development. This shift in consumer behavior indicates a potential for premium products within the baby toys market, as parents seek toys that offer educational value and safety. Consequently, manufacturers may focus on creating diverse product lines to cater to this evolving demand. ### Expansion of Retail Channels the baby toys market in India benefits from expanding retail channels, both physical and online.. The proliferation of e-commerce has made it easier for consumers to access a wide range of products. Recent statistics indicate that online sales of baby toys have increased by approximately 30% in the last year alone. This growth is attributed to the convenience of online shopping and the availability of diverse brands and products. Additionally, traditional retail stores are also expanding their offerings, providing parents with more options to choose from. This multi-channel approach is likely to enhance the visibility of products in the baby toys market, ultimately driving sales and market penetration. ### Growing Awareness of Child Development There is a notable increase in awareness regarding child development among Indian parents, which is significantly impacting the baby toys market. Parents are increasingly recognizing the importance of play in cognitive and physical development during early childhood. This awareness is leading to a preference for toys that are not only entertaining but also educational. Reports suggest that around 65% of parents prioritize educational toys when making purchasing decisions. This trend indicates a shift towards products that stimulate learning and creativity, thereby driving sales in the baby toys market. Manufacturers are likely to respond by innovating and marketing toys that align with developmental milestones, ensuring they meet the expectations of informed consumers. ### Influence of Social Media and Parenting Communities the baby toys market in India is influenced more by social media and parenting communities.. Platforms such as Instagram and Facebook serve as vital channels for parents to share experiences and recommendations regarding toys. This trend appears to be shaping consumer preferences, as parents often rely on peer reviews and influencer endorsements when selecting toys for their children. Research indicates that nearly 40% of parents are influenced by social media when making purchasing decisions. This growing reliance on digital platforms suggests that manufacturers and retailers in the baby toys market may need to enhance their online presence and engage with consumers through targeted marketing strategies to capitalize on this trend. ## Future Outlook The [Baby Toys Market](https://www.marketresearchfuture.com/reports/baby-toys-market-1559) in India is projected to grow at 3.48% CAGR from 2025 to 2035, driven by rising disposable incomes, urbanization, and increasing awareness of child development. **New opportunities:** - Develop eco-friendly toy lines to capture environmentally conscious consumers. - Leverage e-commerce platforms for direct-to-consumer sales strategies. - Introduce subscription models for regular toy deliveries to enhance customer retention. By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer preferences and innovative product offerings. ## Segment Insights ### By Type: Soft Toys & Dolls (Largest) vs. Arts & Craft Toys (Fastest-Growing) In the India baby toys market, the distribution of market share among segment values reveals a diverse landscape. Soft Toys & Dolls command the largest share, appealing to a broad audience due to their charm andability to foster emotional connections. Following them are Action Toys and Vehicles, which also hold significant portions, while Arts & Craft Toys are carving out a notable niche, reflecting changing preferences. Growth trends in this segment indicate a rising demand for creative and interactive toys, with Arts & Craft Toys leading as the fastest-growing category. The rise in disposable income and heightened parental focus on developmental play are key drivers. Additionally, the increasing popularity of educational toys plays a vital role in boosting the growth of various segment values, attracting both children and parents alike. Soft Toys & Dolls (Dominant) vs. Arts & Craft Toys (Emerging) Soft Toys & Dolls are characterized by their emotional appeal and tactile nature, making them a dominant category in the India baby toys market. They serve not only as toys but also as companions for children, enhancing their playtime experience. These toys offer a range of options, including plush animals and dolls that are perfect for imaginative play. In contrast, Arts & Craft Toys represent the emerging segment emphasizing creativity and educational engagement. They encourage hands-on activities, aiding in skill development and artistic expression among young children. The growth of this category showcases a shift towards more interactive and constructive play experiences, catering to the evolving demands of modern parents. ### By End User: Infants (Largest) vs. Toddlers (Fastest-Growing) In the India baby toys market, 'Infants' hold a significant share, representing the largest segment of end users. This category benefits from a diverse range of products designed for early developmental needs, meeting safety standards and parental preferences. Comparatively, the 'Toddlers' segment is rapidly gaining popularity, reflecting a shift in consumer demand towards toys that facilitate learning and motor skills. The increasing awareness among parents regarding the importance of developmental play for toddlers further drives this segment's growth. The growth trends in the India baby toys market indicate that while 'Infants' toys remain a staple, 'Toddlers' toys are emerging as the fastest-growing segment. Key drivers include a rising number of working parents, who are keen on purchasing educational and interactive toys to support their children's growth. Additionally, the proliferation of e-commerce platforms has made it easier for parents to access a wide variety of toddler toys, leading to increased sales and market penetration for this segment. Infants (Dominant) vs. Toddlers (Emerging) The 'Infants' segment of the India baby toys market is characterized by a variety of soft toys, rattles, and developmental products that cater specifically to the safety and sensory needs of infants. This dominant segment thrives on the trust that parents place in established brands known for high-quality, safe materials. In contrast, the 'Toddlers' segment is emerging with a focus on interactive and educational toys designed to enhance cognitive and motor skills. These toys often feature vibrant colors, dynamic shapes, and engaging functions, becoming increasingly popular among parents seeking to foster their children's development. As toddlers begin to explore their environment more actively, the demand for innovative and multifunctional toys is expected to escalate, positioning this segment for rapid growth. ### By Distribution Channel: Store-Based (Largest) vs. Non-Store-Based (Fastest-Growing) In the India baby toys market, the store-based distribution channel remains the largest segment, dominating market share due to the consumer preference for physical examination of products before purchase. Customers are drawn to the sensory experience provided in brick-and-mortar stores, which enhances trust and satisfaction. Conversely, the non-store-based channel is witnessing rapid growth as e-commerce continues to gain traction, appealing to tech-savvy parents looking for convenience and a broader selection of toys. The growth trends indicate a significant shift toward digital platforms, fueled by increased internet penetration and changing shopping habits. Factors such as the COVID-19 pandemic accelerated this trend, as more consumers began to appreciate the flexibility of online shopping. The ease of access, coupled with promotional strategies tailored for online consumers, is likely to further boost the non-store-based segment in the coming years. Store-Based (Dominant) vs. Non-Store-Based (Emerging) Store-based segments have carved their niche as the dominant force in the distribution of baby toys, capitalizing on the tactile advantages of shopping in-person where parents can physically assess quality and design. These retail environments often provide a curated experience, with knowledgeable staff available to assist customers, thus fostering a strong relationship between consumers and retailers. On the other hand, the non-store-based channel, characterized by online marketplaces and direct-to-consumer websites, is rapidly emerging. This segment offers unparalleled convenience and variety, catering to the needs of modern parents who prefer shopping from home. With unique sales promotions and enhanced user experiences, the non-store-based segment continues to attract a growing share of the market. ## Competitive Benchmarking The baby toys market in India is characterized by a dynamic competitive landscape, driven by innovation, consumer preferences, and a growing emphasis on safety and educational value. Major players such as Mattel (US), LEGO (DK), and Fisher-Price (US) are actively shaping the market through strategic initiatives. For instance, Mattel (US) has focused on expanding its product lines to include more sustainable materials, reflecting a broader trend towards eco-friendly toys. LEGO (DK) continues to innovate with its educational kits, which align with the increasing demand for STEM-focused products. Fisher-Price (US) emphasizes developmental toys that cater to various age groups, thereby enhancing its market presence and consumer loyalty. Collectively, these strategies indicate a competitive environment that prioritizes innovation and consumer engagement.In terms of business tactics, companies are increasingly localizing manufacturing to reduce costs and improve supply chain efficiency. This approach not only enhances responsiveness to market demands but also aligns with government initiatives promoting Make in India. The market structure appears moderately fragmented, with several key players holding substantial market shares while also facing competition from local manufacturers. The collective influence of these major companies shapes pricing strategies and product offerings, creating a competitive yet collaborative atmosphere. In October LEGO (DK) announced a partnership with a leading Indian educational institution to develop a series of interactive learning toys aimed at preschoolers. This strategic move is significant as it not only enhances LEGO's brand visibility in the educational sector but also aligns with the growing trend of integrating play with learning. Such initiatives may potentially position LEGO as a leader in educational toys, appealing to parents seeking quality learning experiences for their children. In September Fisher-Price (US) launched a new line of toys made from 100% recycled materials, marking a pivotal shift towards sustainability. This initiative is likely to resonate with environmentally conscious consumers and could enhance brand loyalty among parents who prioritize eco-friendly products. The move underscores the importance of sustainability in the current market, suggesting that companies that adopt such practices may gain a competitive edge. In November Mattel (US) unveiled a digital platform that allows parents to customize toys based on their children's preferences and developmental needs. This innovative approach not only enhances customer engagement but also reflects the increasing integration of technology in the toy industry. By leveraging digital tools, Mattel may effectively differentiate itself in a crowded market, appealing to tech-savvy consumers. As of November current trends in the baby toys market indicate a strong shift towards digitalization, sustainability, and the integration of artificial intelligence in product development. Strategic alliances among companies are becoming more prevalent, fostering innovation and enhancing competitive positioning. The competitive landscape is likely to evolve, with a pronounced shift from price-based competition to a focus on technological advancements, product innovation, and supply chain reliability. Companies that can effectively navigate these trends may secure a more favorable position in the market. ## Recent News & Developments The India Baby Toys Market has witnessed significant developments over the past few months, driven by increasing consumer demand and product innovation. Companies like FirstCry and Funskool India Limited have launched various eco-friendly and educational toys to cater to the growing health-conscious consumer base. In September 2023, Mattel India reported a surge in sales due to the popularity of its toy lines following an increased focus on the learning advantages of play. Notably, the Indian government has actively supported domestic manufacturing in this sector, promoting initiatives that bolster local toy production amid international competition. There have been no recent mergers or acquisitions in the sector involving the specified companies, but firms like Mee Mee and Hape are exploring strategic partnerships for market expansion. The valuation of the India Baby Toys Market is projected to increase substantially, supported by urbanization and rising disposable incomes, which are leading to a broader retail footprint, particularly in tier 2 cities. Major changes have also been observed in consumer preferences, with an increasing inclination towards online shopping for toys, especially during festive seasons, indicating a resilient and growing market. ## Report Scope | MARKET SIZE 2024 | 1150.1(USD Million) | | --- | --- | | MARKET SIZE 2025 | 1190.12(USD Million) | | MARKET SIZE 2035 | 1675.3(USD Million) | | COMPOUND ANNUAL GROWTH RATE (CAGR) | 3.48% (2025 - 2035) | | REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends | | BASE YEAR | 2024 | | Market Forecast Period | 2025 - 2035 | | Historical Data | 2019 - 2024 | | Market Forecast Units | USD Million | | Key Companies Profiled | Mattel (US), Hasbro (US), LEGO (DK), Fisher-Price (US), VTech (HK), Melissa & Doug (US), Nerf (US), Chicco (IT), Playmobil (DE) | | Segments Covered | Type, End User, Distribution Channel | | Key Market Opportunities | Integration of sustainable materials and smart technology in the baby toys market presents a unique growth opportunity. | | Key Market Dynamics | Rising demand for eco-friendly baby toys drives innovation and competition among manufacturers in the market. | | Countries Covered | India | ## Frequently Asked Questions **Q: What is the current valuation of the India baby toys market as of 2024?** A: The overall market valuation was $1150.1 Million in 2024. **Q: What is the projected market valuation for the India baby toys market in 2035?** A: The projected valuation for 2035 is $1675.3 Million. **Q: What is the expected CAGR for the India baby toys market during the forecast period 2025 - 2035?** A: The expected CAGR for the market during the forecast period 2025 - 2035 is 3.48%. **Q: Which segments are included in the India baby toys market?** A: The segments include Board Games, Soft Toys & Dolls, Action Toys, Arts & Craft Toys, Construction Toys, Vehicles, Musical Toys & Rattles, and Others. **Q: What was the market size for Soft Toys & Dolls in 2024?** A: The market size for Soft Toys & Dolls was $230.02 Million in 2024. **Q: How much is the market for Infants projected to be in 2035?** A: The market for Infants is projected to reach $1000.0 Million in 2035. **Q: What are the key players in the India baby toys market?** A: Key players include Mattel, Hasbro, LEGO, Fisher-Price, VTech, Melissa & Doug, Nerf, Chicco, and Playmobil. **Q: What was the market size for Action Toys in 2024?** A: The market size for Action Toys was $172.51 Million in 2024. **Q: What is the distribution channel breakdown for the India baby toys market?** A: The distribution channels include Store-Based at $800.0 Million and Non-Store-Based at $350.1 Million in 2024. **Q: What is the projected market size for Vehicles in 2035?** A: The projected market size for Vehicles is $248.26 Million in 2035. --- *This Markdown endpoint is provided for AI systems and LLM crawlers. For the full interactive report visit https://www.marketresearchfuture.com/reports/india-baby-toys-market-46320*