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India Asset Tracking Software Market Research Report By Component (Software, Service), By Deployment (Cloud, On-Premise), By Organization size (SMEs, Large Enterprises), and By Vertical (BFSI, Retail, Government, Automotive, Manufacturing)-Forecast to 2035


ID: MRFR/ICT/60681-HCR | 200 Pages | Author: Aarti Dhapte| August 2025

India Asset Tracking Software Market Overview

As per MRFR analysis, the India Asset Tracking Software Market Size was estimated at 1.1 (USD Billion) in 2023.The India Asset Tracking Software Market is expected to grow from 1.22(USD Billion) in 2024 to 7.12 (USD Billion) by 2035. The India Asset Tracking Software Market CAGR (growth rate) is expected to be around 17.401% during the forecast period (2025 - 2035).

Key India Asset Tracking Software Market Trends Highlighted

The market for asset tracking software in India is expanding significantly due to a number of factors. The quick growth of India's logistics and transportation industry, which depends more and more on technology to boost operational effectiveness, is one of the major factors propelling the market. The need for asset tracking systems has increased as companies work to improve supply chain management.

Additionally, government programs like the Logistics Policy that support smart logistics and digital transformation are opening the door for more businesses to use asset tracking software. The incorporation of cutting-edge technology, such as artificial intelligence (AI) and the Internet of Things (IoT), into asset tracking systems has been increasingly popular in recent years.

Businesses can maximize their asset utilization thanks to these advances, which offer real-time insight, predictive maintenance, and enhanced analytics. The growth of e-commerce in India has also brought up particular difficulties in asset management, which has pushed companies to spend more on tracking systems in order to guarantee on-time delivery and reduce losses.

Players in the Indian asset tracking software market have the chance to meet the expanding demands of SMEs looking for effective asset management solutions. Businesses are searching for solutions that promote environmentally responsible practices as sustainability gains more attention.

Businesses that can modify their products to meet the demands of regional markets will have plenty of room to expand as the desire for scalable and customizable solutions keeps rising.

Another trend that is becoming more popular is the move to cloud-based asset tracking systems, which are motivated by the need for cost effectiveness and remote access. For businesses hoping to maintain their competitiveness in India's ever-changing market, this flexibility is crucial.

India Asset Tracking Software Market size

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Growth in Manufacturing and Logistics Sector

India has witnessed significant growth in its manufacturing and logistics sectors over the past decade, making it a crucial driver for the India Asset Tracking Software Market. According to the Ministry of Commerce and Industry, India's manufacturing sector is expected to reach USD 1 trillion by 2025, driven by initiatives like 'Make in India'.

This growth leads to an increased need for efficient asset tracking software to manage raw materials, finished goods, and equipment.

Established organizations such as Tata Steel and Mahindra & Mahindra have invested heavily in digitization and asset management technologies to streamline their operations, showcasing the increasing reliance on asset tracking solutions to enhance operational efficiencies and reduce costs.

With the expansion of the logistics sector, which is projected to grow at a CAGR of 10.5% by 2025, the demand for asset tracking software is likely to surge, further contributing to market growth.

Rise in Internet of Things (IoT) Adoption

The rise in Internet of Things (IoT) technology has significantly impacted the asset tracking capabilities in India, acting as a major driver for the India Asset Tracking Software Market. According to the Ministry of Electronics and Information Technology, the number of IoT devices in India is anticipated to reach over 1.9 billion by 2025.

This proliferation of connected devices facilitates real-time tracking and monitoring of assets across various industries. Major players like Wipro and Infosys are actively investing in IoT solutions, integrating them with asset tracking software to provide enhanced visibility and data analytics.

As organizations increasingly leverage IoT technology to optimize their asset management, the demand for advanced tracking solutions will continue to grow, pushing the market forward.

Government Initiatives and Digital Transformation

The Indian government has implemented various initiatives to promote digital transformation across sectors, which strongly influences the India Asset Tracking Software Market. Programs such as 'Digital India' and 'Smart Cities Mission' aim to enhance technological infrastructure and encourage the adoption of advanced software solutions.

The Ministry of Electronics and Information Technology has launched several policies to support technology innovation, further encouraging businesses to adopt asset tracking solutions to increase efficiency and accountability.

Organizations such as Larsen & Toubro and HCL Technologies are leveraging these government initiatives to upgrade their asset management systems, resulting in significant investments in asset tracking software. This governmental support fosters an environment conducive to market expansion, leading to increased demand over the coming years.

India Asset Tracking Software Market Segment Insights

Asset Tracking Software Market Component Insights

The India Asset Tracking Software Market is experiencing substantial growth, particularly in the Component segment, which plays a vital role in enhancing the operational efficiency of various industries. This segment encompasses two main categories: Software and Service, both of which contribute significantly to the overall market dynamics.

The rising adoption of advanced technologies and the increasing demand for effective asset management solutions are key drivers behind this expansion. Software solutions are instrumental in providing real-time visibility, enabling organizations to monitor their assets efficiently, thus reducing operational costs and enhancing productivity.

Furthermore, the trend of digital transformation across sectors such as logistics, healthcare, and manufacturing has further accelerated the uptake of software solutions designed for asset tracking. On the other hand, Service offerings within this segment are equally important as they provide the necessary support and maintenance for software applications, ensuring their seamless operation.

Companies are increasingly recognizing the value of professional services that accompany asset tracking deployments, thereby leading to improved customer satisfaction and service reliability. As businesses grapple with challenges related to asset mismanagement and untracked inventory, the significance of robust support services is amplified.

The India Asset Tracking Software Market is characterized by a diverse array of players who are innovating to meet the evolving needs of businesses. The increasing complexity of supply chains and a wider need for accountability are propelling organizations to invest in comprehensive software and service solutions.

Moreover, with the rise of the Internet of Things (IoT) and the integration of Artificial Intelligence (AI), both Software and Service components are expected to undergo significant transformations, offering enhanced functionalities and capabilities.

As more Indian businesses transition towards automation and digital strategies, the demand for such asset tracking solutions will likely intensify, underscoring the critical importance of the Component segment.

The continuous investments in technology and infrastructure laid down by the Indian government further foster favorable conditions for the growth of this segment, indicating a bright future for asset tracking solutions across various industries in India.

India Asset Tracking Software Market Segment

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Asset Tracking Software Market Deployment Insights

The Deployment segment within the India Asset Tracking Software Market is critical for facilitating efficient asset management across various industries. Increasingly, organizations are adopting Cloud solutions due to their flexibility, scalability, and lower maintenance requirements.

In contrast, On-Premise deployments are favored by businesses that prioritize data security and wish to keep sensitive information within their own infrastructure. The emphasis on digital transformation in India, supported by governmental initiatives, has been driving the necessity for advanced asset tracking solutions, particularly in logistics and manufacturing sectors.

Organizations leveraging these deployment models can enhance inventory visibility and reduce operational costs significantly. Cloud solutions are particularly significant in enabling real-time updates and remote access, which is vital for businesses operating in dynamic environments.

The growing trend towards artificial intelligence and Internet of Things integration within asset tracking systems further underscores the importance of selecting an appropriate deployment method suited to an organization's unique needs.

As companies in India increasingly recognize the potential of asset tracking technology to improve overall operational efficiency, the pressures to choose the right deployment strategy become more pronounced, thereby shaping the trajectory of the market landscape.

Asset Tracking Software Market Organization size Insights

The India Asset Tracking Software Market has shown a robust segmentation based on Organization size, primarily focusing on Small and Medium Enterprises (SMEs) and Large Enterprises. SMEs have increasingly recognized the importance of asset tracking software to optimize their operations, particularly in an evolving digital landscape.

This demographic is notably growing, driven by the push for efficiency and cost savings. Conversely, Large Enterprises dominate the market due to their vast operational scope and the need for comprehensive asset management solutions.

They leverage sophisticated tracking systems to enhance accountability and reduce risk, contributing significantly to the overall market trends. The importance of these segments is magnified in India, where a booming manufacturing sector and rapid technological advancements create a fertile ground for asset tracking innovations.

As opportunities arise from government initiatives promoting digital transformation among industries, both SMEs and Large Enterprises are poised to benefit. This growth is reflected in the increasing adoption of asset tracking technology, addressing the need for real-time visibility and improved decision-making across the board.

Overall, the India Asset Tracking Software Market clearly indicates diverse but complementary roles played by both organization sizes in driving market growth and enhancing operational efficiencies.

Asset Tracking Software Market Vertical Insights

The India Asset Tracking Software Market encompasses several critical verticals that contribute significantly to its growth and sustainability. Among these, the Banking, Financial Services, and Insurance (BFSI) sector plays a vital role, leveraging technology to enhance asset management and reduce operational risks.

Retail also dominates this market, where effective asset tracking leads to improved inventory management and customer satisfaction. The Government sector increasingly adopts asset tracking solutions to improve efficiency and accountability in public service delivery.

Meanwhile, the Automotive sector benefits greatly from asset tracking technologies that enable real-time monitoring of vehicles and parts, thereby enhancing supply chain efficiency. Manufacturing entities utilize these solutions to manage equipment and optimize productivity.

Overall, the unique needs and trends across these verticals signal a robust demand for asset tracking software, driving innovation and market growth in India. The ongoing digital transformation across sectors, combined with the rising need for efficiency, positions the Asset Tracking Software Market for significant advancements and opportunities.

India Asset Tracking Software Market Key Players and Competitive Insights

The India Asset Tracking Software Market is characterized by a dynamic competitive landscape that reflects the country's growing emphasis on efficiency and real-time visibility in asset management.

As organizations increasingly seek to optimize operations and reduce costs, there has been a notable rise in the adoption of asset tracking solutions across various sectors, including logistics, manufacturing, healthcare, and retail.

The competition is intensified by multiple players offering innovative technologies such as RFID, GPS, and IoT-integrated solutions, making it essential for companies to differentiate their offerings through advanced features, scalability, and customer support.

Understanding the competitive insights in this market provides valuable information on trends, consumer preferences, and potential challenges that may impact growth opportunities for businesses aiming to establish or expand their presence in this sector.

Zebra Technologies holds a significant position in the India Asset Tracking Software Market, offering a robust suite of solutions that cater to various industries. The company's competitive advantage stems from its innovative technology solutions, including advanced barcode scanning and RFID systems, which enable enterprises to gain real-time visibility into their assets.

Zebra Technologies places a strong emphasis on delivering quality products backed by excellent customer service, which fosters long-term relationships with clients across different sectors. The company invests in continual research and development, ensuring that its software and hardware solutions evolve in line with the latest market demands.

This commitment to innovation, combined with a strong distribution network in India, positions Zebra Technologies as a reliable partner for businesses seeking to enhance their asset tracking capabilities.

Key Companies in the India Asset Tracking Software Market Include

  • Zebra Technologies
  • Oracle
  • IBM
  • Trimble

India Asset Tracking Software Market Developments

Using non-intrusive sensors to track signals, axle counters, and power systems, the Ministry of Railways (India) launched AI-based remote condition monitoring for railway assets in August 2023, signaling the public sector's embrace of asset-tracking technology that integrates AI platforms.

According to industry estimates noting the growth of IoT and AI-driven supply chain solutions, Oracle, Trimble, and IBM remained significant players in India's asset tracking and management markets in 2023.

Furthermore, even if a specific product wasn't named, Hexagon's R&D Center in India, which is its largest worldwide, continued to support innovation in asset lifecycle and lifecycle intelligence. The R&D outputs probably contribute to future tracking software capabilities.

India Asset Tracking Software Market Segmentation Insights

  • Asset Tracking Software Market Component Outlook
    • Software
    • Service
  • Asset Tracking Software Market Deployment Outlook
    • Cloud
    • On-Premise
  • Asset Tracking Software Market Organization size Outlook
    • SMEs
    • Large Enterprises
  • Asset Tracking Software Market Vertical Outlook
    • BFSI
    • Retail
    • Government
    • Automotive
    • Manufacturing
 
Report Attribute/Metric Source: Details
MARKET SIZE 2023 1.1(USD Billion)
MARKET SIZE 2024 1.22(USD Billion)
MARKET SIZE 2035 7.12(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 17.401% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Billion
KEY COMPANIES PROFILED Zebra Technologies, Samsung SDS, ASAP Systems, Verizon Connect, Oracle, Tally Solutions, GPSInsight, Inseego, Smartrak, IBM, Rover, Geotab, Fleet Complete, Trimble, Tracki
SEGMENTS COVERED Component, Deployment, Organization size, Vertical
KEY MARKET OPPORTUNITIES Increased adoption of IoT technology, Growth in logistics and supply chain, Rising demand for real-time tracking, Government initiatives on data digitization, Enhanced focus on asset security solutions
KEY MARKET DYNAMICS Growing demand for real-time tracking, Increasing adoption of IoT solutions, Rising need for operational efficiency, Expanding logistics and supply chain industries, Government initiatives for digital transformation
COUNTRIES COVERED India


Frequently Asked Questions (FAQ):

The India Asset Tracking Software Market is expected to be valued at 1.22 USD Billion in 2024.

By 2035, the market is projected to grow to 7.12 USD Billion.

The expected CAGR for the market from 2025 to 2035 is 17.401%.

In 2024, the Software segment is expected to be valued at 0.77 USD Billion.

The Service segment is expected to be valued at 2.87 USD Billion in 2035.

Major players in the market include Zebra Technologies, Samsung SDS, ASAP Systems, and Verizon Connect among others.

The market growth is driven by applications in industries like logistics, manufacturing, healthcare, and retail.

Current challenges include competition from emerging technologies and data security concerns.

The growing adoption of IoT and increased demand for operational efficiency present significant opportunities.

Current global scenarios have led to an increased focus on supply chain transparency and asset visibility.

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