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Heat Pump Water Heater Market Research Report By Heat Source (Air Source, Water Source, Ground Source), By Capacity (Up to 50 Liters, 51-100 Liters, 101-200 Liters, 201-300 Liters, Above 300 Liters), By Type (Split, Integrated), By Installation Location (Indoor, Outdoor), By Application (Residential, Commercial, Industrial) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032


ID: MRFR/IA - E/26754-HCR | 128 Pages | Author: Snehal Singh| October 2024

Heat Pump Water Heater Market Overview:


As per MRFR analysis, the Heat Pump Water Heater Market Size was estimated at 17.35 (USD Billion) in 2022. The Heat Pump Water Heater Market Industry is expected to grow from 18.84 (USD Billion) in 2023 to 39.6 (USD Billion) by 2032. The Heat Pump Water Heater Market CAGR (growth rate) is expected to be around 8.61% during the forecast period (2024 - 2032).


Key Heat Pump Water Heater Market Trends Highlighted


The growing concern for sustainability as well as electrification is responsible for the increased use of HPWHs since they can be less detrimental than standard water heaters. HPWHs do not burn fuel or run on electricity; instead, they use the ambient air temperature to warm the water, thereby reducing electricity consumption and emission of harmful gasses. Markets are also increasing due to government policies and support that endorse the use of HPWHs. New technologies such as Cone coil, variable refrigerant flow systems, and hybrid HPWHs are improving the performance capabilities of these units.


Another noticeable shift that is occurring is the marriage of HPWHs with smart systems for monitoring and managing energy use for distributed energy resources, which allows energy use to be managed using a remote device. As the market for HPWHs keeps growing, quartz players are focusing on the residential, commercial as well as industrial sectors while taking advantage of lower energy costs, higher efficiency and improved environmental sustainability.


Heat Pump Water Heater Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Heat Pump Water Heater Market Drivers


Rising Energy Efficiency Concerns


The Heat Pump Water Heater Market Industry is driven largely by the growing awareness of energy efficiency and the need to reduce greenhouse gas emissions. Heat pump water heaters are efficient when heating water, using less energy than conventional water heaters. This efficiency tremendously lowers the cost of operation for heating water, and they are eco-friendly. These efficient water heaters are regulated by the government, and incentives are provided.


Technological Advancements


Another crucial factor contributing to the growth of the heat pump water heater market is the technological development of this device. Manufacturers continually advance in order to improve the energy efficiency, operational characteristics, and reliability of their devices. In addition, they do not neglect the progress in this segment. They develop more efficient compressors, the fast transfer of heat, and advanced control algorithms. Owing to technological progress, heat pump water heaters become cheaper and available, as well as more attractive in comparison to traditional devices.


Government Policies and Incentives


The adoption of heat pump water heaters can be largely driven by government policies and incentives. Governments often provide tax credits, rebates, and other incentives to encourage consumers to invest in energy-efficient appliances such as water heaters. These incentives can reduce the initial cost of purchasing a heat pump water heater, driving the adoption of this eco-friendly technology. Moreover, the adoption of energy-efficient technologies can be further driven by building codes or other regulations mandating the use of such technologies in new construction or during renovations.


Heat Pump Water Heater Market Segment Insights:


Heat Pump Water Heater Market Heat Source Insights


The Heat Pump Water Heater Market segmentation based on Heat Source includes Air Source, Water Source, and Ground Source. Among these segments, Air Source accounted for the largest share of the market in 2023, and it is projected to continue its dominance throughout the forecast period. Air source heat pump water heaters are more affordable and easier to install than other types, making them a popular choice for residential applications. 


Water source heat pump water heaters are a good option for areas with access to a body of water, such as a lake or river. These systems use the heat from the water to heat the home, which can be more efficient than using electricity or gas. Ground source heat pump water heaters are the most efficient type of heat pump water heater, but they are also the most expensive to install. These systems use the heat from the ground to heat the home, which can be a very efficient way to heat a home in cold climates. The Heat Pump Water Heater Market is expected to grow from USD 23.7 billion in 2023 to USD 45.6 billion by 2030, at a CAGR of 8.5% during the forecast period.


The growth of the market is attributed to the increasing demand for energy-efficient water heating solutions, government incentives, and technological advancements. Additionally, the rising awareness about the environmental benefits of heat pump water heaters is expected to further drive the market growth. In terms of regional markets, North America is expected to hold the largest share of the Heat Pump Water Heater Market throughout the forecast period. The growth of the market in this region is attributed to the increasing adoption of energy-efficient technologies, government incentives, and the presence of a large number of manufacturers.


Europe is expected to be the second-largest market for heat pump water heaters, followed by Asia Pacific. The growth of the market in these regions is attributed to the rising demand for energy-efficient water heating solutions, government incentives, and technological advancements.


Heat Pump Water Heater Market Heat Source Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Heat Pump Water Heater Market Capacity Insights


Capacity The heat pump water heater market is classified based on capacity into Up to 50 Liters, 51-100 Liters, 101-200 Liters, 201-300 Liters, Above 300 Liters. Up to 50 Liters is expected to be the most revenue generating segment in 2023 due to lower cost and suitable for small households. 51-100 Liters will experience a noticeable growth rate due to increased consumption of heat pump water heaters with larger capacity in developing markets. 101-200 Liters will be another considerable growth generator, catering to medium sized households as well as commercial places.201-300 Liters and Above 300 Liters will be the least penetrated segments for the heat pump water heater market and are suitable for large houses or industrial purposes.


Heat Pump Water Heater Market Type Insights


The Heat Pump Water Heater Market segmentation by Type comprises Split and Integrated. The Split segment held a larger market share in 2023, owing to its lower cost and easier installation compared to Integrated systems. However, the Integrated segment is expected to witness significant growth during the forecast period, driven by increasing demand for energy-efficient and space-saving solutions. The Heat Pump Water Heater Market data shows that the Integrated segment is projected to reach a market valuation of USD 12.4 billion by 2032, growing at a CAGR of 9.2% during the forecast period.


Heat Pump Water Heater Market Installation Location Insights


The Heat Pump Water Heater Market is segmented based on installation location into indoor and outdoor units. The indoor segment accounted for a larger market share in 2023 due to its compact size, ease of installation, and aesthetic appeal. It is commonly used in residential and commercial buildings where space is a constraint. 


The outdoor segment, on the other hand, is expected to witness significant growth over the forecast period due to advancements in technology and increased demand for energy-efficient solutions. Outdoor units are typically installed in areas with sufficient outdoor space and are suitable for larger buildings and industrial applications. The Heat Pump Water Heater Market revenue is projected to reach USD 26.2 billion in 2024, exhibiting a CAGR of 10.3% during the forecast period of 2023-2032.


Heat Pump Water Heater Market Application Insights


The Heat Pump Water Heater Market segmentation by Application comprises Residential, Commercial, and Industrial. The residential segment accounted for the largest share of the market in 2023 and is projected to continue its dominance over the forecast period. Growth in the residential segment can be attributed to rising awareness about energy efficiency and government initiatives to promote the adoption of sustainable heating solutions. 


The commercial segment is expected to witness significant growth due to the increasing adoption of heat pump water heaters in hotels, hospitals, and educational institutions. Moreover, the industrial segment is anticipated to grow steadily owing to the rising demand for energy-efficient water heating solutions in manufacturing facilities and processing plants.


Heat Pump Water Heater Market Regional Insights


North America is the largest market for heat pump water heaters, and it is expected to continue to grow in the coming years. The region is home to a number of large and well-established manufacturers, as well as a growing number of consumers who are becoming aware of the benefits of heat pump water heaters. Europe is the second-largest market for heat pump water heaters, and it is also expected to grow in the coming years. 


The region is home to a number of large and well-established manufacturers, as well as a growing number of consumers who are becoming aware of the benefits of heat pump water heaters.APAC is the third-largest market for heat pump water heaters, and it is expected to grow in the coming years. The region is home to a number of large and well-established manufacturers, as well as a growing number of consumers who are becoming aware of the benefits of heat pump water heaters. South America is the fourth-largest market for heat pump water heaters, and it is expected to grow in the coming years.


 The region is home to a number of large and well-established manufacturers, as well as a growing number of consumers who are becoming aware of the benefits of heat pump water heaters.MEA is the fifth-largest market for heat pump water heaters, and it is expected to grow in the coming years. The region is home to a number of large and well-established manufacturers, as well as a growing number of consumers who are becoming aware of the benefits of heat pump water heaters.


Heat Pump Water Heater Market Regional Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Heat Pump Water Heater Market Key Players And Competitive Insights:


Heat Pump Water Heater Market major players are adapting new strategies based on constantly evolving consumer needs and preferences. Key Heat Pump Water Heater Market companies are investing in major research and development activities in order to maintain their leading position in the market. They are adopting organic as well as inorganic growth strategies to shape the overall Heat Pump Water Heater Market industry scenario. A. O. Smith Corporation is one of the prominent companies active in the Heat Pump Water Heater Market, which is engaged in the process of developing innovative and sustainable products for water heating applications. It offers some of the highly efficient heat pump water heaters that are developed with the help of some of the best features such as precise engineering, smart control and alerts, and long-lasting performance.


A. O. Smith Corporation focuses on creating an overall eco-friendly and highly cost-effective solution to serve the requirements of individual customers. This type of quality possesses a very strong influence on its performance within the Heat Pump Water Heater Market in the current scenario. The strategy focuses on developing communication and business career areas in order to create an excellent customer leadership approach. Such an approach is highly beneficial as it can help the organization in carrying out an in-depth analysis of the customer requirements so that its performance aligns with the market needs.


Stiebel Eltron is another well-known player in the Heat Pump Water Heater Market, which is known for some of the best heat pump technologies available in the industry. Stiebel Eltron offers a comprehensive range of products featuring high-end quality, high energy efficiency, and innovation. They focus on developing eco-friendly appliances for the Water Heater Market. Such an initiative can be highly rewarding when incorporated within the Heat Pump Water Heater Market as it ensures the development of a unique and differentiated range of appliances capable of meeting the diverse requirements of the overall market. The approach allows it to cater to diverse customer needs and tastes in the overall market.


Key Companies in the Heat Pump Water Heater Market Include:



  • O. Smith

  • Mitsubishi Electric

  • Samsung

  • Haier

  • Vaillant

  • Midea

  • LG Electronics

  • Bosch

  • Stiebel Eltron

  • Hitachi

  • Rheem

  • Panasonic

  • Ariston

  • Carrier


Heat Pump Water Heater Market Industry Developments


The Heat Pump Water Heater Market is projected to reach USD 39.6 billion by 2032 from USD 18.84 billion in 2023, at a CAGR of 8.61%. Rising energy costs and government incentives are major factors driving market growth. Technological advancements, such as the development of ultra-low temperature heat pumps, are also contributing to market expansion.


Recent news developments include the launch of new products by leading manufacturers, such as Bosch's Compress 7000i AW heat pump water heater and A.O. Smith's Voltex hybrid electric heat pump water heater. Market participants are also focusing on strategic partnerships and acquisitions to expand their global reach and product portfolios. For instance, in 2023, Rheem acquired HeatLink Group, a leading provider of heat pump water heaters in the UK.


Heat Pump Water Heater Market Segmentation Insights



  • Heat Pump Water Heater Market Heat Source Outlook

    • Air Source

    • Water Source

    • Ground Source



  • Heat Pump Water Heater Market Capacity Outlook

    • Up to 50 Liters

    • 51-100 Liters

    • 101-200 Liters

    • 201-300 Liters

    • Above 300 Liters



  • Heat Pump Water Heater Market Type Outlook

    • Split

    • Integrated



  • Heat Pump Water Heater Market Installation Location Outlook

    • Indoor

    • Outdoor



  • Heat Pump Water Heater Market Application Outlook

    • Residential

    • Commercial

    • Industrial



  • Heat Pump Water Heater Market Regional Outlook

    • North America

    • Europe

    • South America

    • Asia Pacific

    • Middle East and Africa



Report Attribute/Metric Details
Market Size 2022 17.35 (USD Billion)
Market Size 2023 18.84 (USD Billion)
Market Size 2032 39.6 (USD Billion)
Compound Annual Growth Rate (CAGR) 8.61% (2024 - 2032)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2023
Market Forecast Period 2024 - 2032
Historical Data 2019 - 2023
Market Forecast Units USD Billion
Key Companies Profiled A. O. Smith, Mitsubishi Electric, Samsung, Haier, Vaillant, Midea, LG Electronics, Bosch, Stiebel Eltron, Hitachi, Rheem, Panasonic, Ariston, Carrier
Segments Covered Heat Source, Capacity, Type, Installation Location, Application, Regional
Key Market Opportunities Energy efficiency regulations Government incentives Rising electricity prices Smart home integration and Technological advancements
Key Market Dynamics Rising energy costs, government incentives, increasing urbanization, and technological advancements are growing environmental concerns.
Countries Covered North America, Europe, APAC, South America, MEA


Frequently Asked Questions (FAQ) :

The Heat Pump Water Heater Market is projected to reach 18.84 billion USD in 2023.

The Heat Pump Water Heater Market is expected to grow at a CAGR of 8.61% from 2024 to 2032.

North America is expected to hold the largest market share in the Heat Pump Water Heater Market in 2023.

Residential applications are expected to hold the largest market share in the Heat Pump Water Heater Market in 2023.

Some of the key competitors in the Heat Pump Water Heater Market include A. O. Smith, Ariston Thermo Group, Bosch Thermotechnology, Carrier, and Daikin Industries.

Some of the key factors driving the growth of the Heat Pump Water Heater Market include increasing energy efficiency regulations, rising energy costs, and growing consumer awareness of environmental sustainability.

Some of the challenges facing the Heat Pump Water Heater Market include high upfront costs, lack of awareness about the technology, and competition from traditional water heaters.

Some of the key trends in the Heat Pump Water Heater Market include the adoption of smart technologies, the development of hybrid heat pump water heaters, and the increasing popularity of geothermal heat pumps.

The Heat Pump Water Heater Market is expected to reach 39.6 billion USD by 2032.

Some of the potential opportunities for growth in the Heat Pump Water Heater Market include the expansion of the residential and commercial construction sectors, the increasing adoption of renewable energy sources, and the growing popularity of sustainable building practices.

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