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Hair Color Spray Market Research Report Information By Packaging Type (Plastic Bottle and Metal Bottle), By Consumer Orientation (Men, Women, and Unisex), By Nature (Synthetic and Natural/ Organic), By Distribution Channel (Wholesalers/ Distributors, Independent Beauty Stores, Supermarkets/ Hypermarkets, Independent Clinics/ Spas, Online Retailers, and Others), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/CR/20559-HCR | 128 Pages | Author: Snehal Singh| July 2024

Global Hair Color Spray Market Overview


Hair Color Spray Market Size was valued at USD 9.8 Billion in 2023. The hair color spray market industry is projected to grow from USD 10.6 Billion in 2024 to USD 18.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024 - 2032). The demand for hair color sprays is being driven by significant market drivers, such as consumers' growing awareness of personal appearance and wellness and their increased attention to personal grooming.


Hair Color Spray Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Hair Color Spray Market Trends



  • The rise of the cosmetics industry is driving the market growth


The expansion of the cosmetics sector is one of the main reasons propelling the growth of the worldwide hair color spray market. People's changing lifestyles and growing incomes have encouraged them to spend money on high-quality things that they believe would produce positive outcomes. With almost 20% of total income, hair color spray and haircare are the two most popular cosmetics categories. The market for branded cosmetics grew even more as a result of customers' paradigm shifting from low-cost to high-quality, expensive products. The market's growth potential has been further expanded by the profitable expansion of the men's grooming category. The category for male grooming products is growing from standard bath and hair care products and shaving supplies to high-end items like concealers, anti-aging creams, hair color, and style supplies.


The rise in the percentage of middle-class income, particularly in developing nations, is responsible for the respectable growth in sales of cosmetics and personal hygiene items. The rise in the number of high-earners is creating a consumer base. The growing tendency toward personal grooming and the increasing adoption of the newest fashion trends are caused by increased costs. According to OECD figures, the number of middle-class people worldwide is predicted to increase from 1.8 billion in 2009 to 3.2 billion in 2020. By 2030, Asia is expected to have the largest middle-class population worldwide, accounting for over 60% of all middle-class people and over 50% of middle-class spending. During the projection period, China and India are anticipated to hold the largest shares of middle-class consumption and population. The National Bureau of Statistics, China, projects that by 2020, the middle class in China will represent the most active consumer group for cosmetics and personal care items, and it will increase at an exponential rate, particularly in large cities. As a result, within the next five years, all of these variables will increase the hair color spray market CAGR.


During the forecast period, the hair color spray industry is likely to see positive effects from several important trends, one of which is the growth of the e-commerce market. The trend of B2B and B2C firms is developing as a result of globalization and liberalization policies. The e-commerce business has more room to grow as a result of a slow but steady change in consumer spending and purchasing behaviors. Key market suppliers saw profitable growth potential as a result of the expansion of the consumer base brought about by the growth of IT, AI, and other contemporary technologies. The introduction of social media, rising Internet usage, and rising smartphone adoption made it possible for consumers to choose the best hair products out there by giving them dependable access to a large selection of goods. In order to increase their market shares, vendors are proactively collaborating with large online retailers. The demand for hair color spray is anticipated to increase due to the rise in online retail sales, which will fuel the market's expansion.


Growing customer demands have prompted both large and small market players to persist in investing in R&D to create new and innovative products that meet the growing expectations of consumers. This is also thought to be a significant driver of the market's growth in the upcoming years. Furthermore, for those who enjoy experimenting with their hair color, got2b, a well-known Schwarzkopf brand, announced the release of their new lighteners, colorations, and color sprays in September 2017. Consequently, a number of factors indicate that the hair color spray market has room to grow over the next five years, including the numerous product launches and innovations made by the major players in the industry in an effort to increase their market share and gain an advantage over rivals. Thus, driving the hair color spray market revenue.


Hair Color Spray Market Segment Insights


Hair Color Spray Packaging Type Insights


The Hair Color Spray Market segmentation, based on packaging type, includes plastic bottle and metal bottle. In 2023, the metal bottle segment dominated the market. Metal bottles are used more often than plastic ones since they are small, robust, and light.


Hair Color Spray Consumer Orientation Insights


The Hair Color Spray Market segmentation, based on consumer orientation, includes Men, Women, and Unisex. The women category generated the most income in 2023 because of their greater propensity to experiment with hair color as a means of style and self-expression. Furthermore, compared to men and children, women tend to be more interested in beauty and grooming trends and have longer hair, which may necessitate the use of more products.


Hair Color Spray Nature Insights


The Hair Color Spray Market segmentation, based on nature, includes Synthetic and Natural/ Organic. The synthetic category generated the most income in 2023, attributable to the products' affordability and simplicity of accessibility for its intended market. Natural chemicals and cosmetic additives are frequently used in varied proportions to make these goods.


Figure 1: Hair Color Spray Market, by Distribution channel, 2023 & 2032 (USD Billion)


Hair Color Spray Market, by Distribution channel, 2023 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Hair Color Spray Distribution channel Insights


The Hair Color Spray Market segmentation, based on distribution channel, includes Wholesalers/ Distributors, Independent Beauty Stores, Supermarkets/ Hypermarkets, Independent Clinics/ Spas, Online Retailers, and Others. The supermarkets/ hypermarkets category generated the most income in 2023 because of their broad reach, providing a huge range of brands and goods in one location. These stores are the go-to options for customers wishing to buy hair color sprays because of their convenience as well as the frequent sales and promotions they offer.


Hair Color Spray Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American hair color spray market area will dominate this market. The region's need for hair color sprays is being driven by rapidly evolving fashion trends and an increasing willingness to experiment with looks. Further likely to drive demand for hair color spray in North America is the fact that it provides an affordable option for temporary hair coloring.


Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, and South Korea.


Figure 2: Hair Color Spray Market Share By Region 2023 (USD Billion)


Hair Color Spray Market Share By Region 2023


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe hair color spray market accounts for the second-largest market share. Europe's population is predicted to contribute the most to hair color spray sales due to the region's high rate of premiumization and adoption, where consumers are rapidly gravitating toward luxury and premium goods rather than trained salon services and treatments. Further, the German hair color spray market held the largest market share, and the UK hair color spray market was the fastest growing market in the European region.


The Asia-Pacific Hair Color Spray Market is expected to grow at the fastest CAGR from 2024 to 2032. Demand is driven by the region's big and diversified population, rising disposable incomes, and increased awareness of beauty. Furthermore, the impact of Western beauty trends, namely on social media platforms, has resulted in an increased recognition and utilization of hair coloring products, hence augmenting the market in Asia Pacific. Moreover, China’s hair color spray market held the largest market share, and the Indian hair color spray market was the fastest growing market in the Asia-Pacific region.


Hair Color Spray Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the hair color spray market grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the hair color spray industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global hair color spray industry to benefit clients and increase the market sector. In recent years, the hair color spray industry has offered some of the most significant advantages to medicine. Major players in the hair color spray market are attempting to increase market demand by investing in research and development operations, including Coty Inc, Amka Products (Pty) Ltd, Kenra Professional, Estee Lauder Companies, Punky International, Inc., HenkelAG & Co. KgaA, Revlon Inc., L'Oréal S.A., Unilever, and Honasa Consumer Pvt. Ltd.


The Estee Lauder Companies Inc. is a cosmetics manufacturer, distributor, and marketer. The company offers skincare, cosmetics, hair care, and fragrances as product categories. Dr. Jart+, Bobbi Brown, Aveda, Clinique, GLAMGLOW, and Editions de Parfums Frederic Malle are a few of the brands that Estee Lauder uses to market its products. Department stores, perfumeries, spas, beauty salons, approved freestanding stores, authorized multi-brand shops, cruise ships, duty-free shops, airports, and airlines are some examples of product distribution channels.


L'Oreal SA (L'Oreal) is a company that sells personal hygiene goods. The company produces and sells skincare, coloring, sun protection, hair care, and makeup goods. Hair salons, department stores, pharmacies, drugstores, medispas, mass-market retailers, branded retail, and travel retail are just a few of the outlets the company uses to merchandise its goods. The company sells its goods online via e-commerce platforms in addition to traditional stores. With only one quick spray, the L'Oreal Paris Magic Retouch root concealer spray effectively conceals gray roots. It perfectly blends in and matches the color of hair in three seconds, making it ideal for a root touch-up. The finely blended coverage is achieved by the rich color pigments, and the gray hair is precisely targeted by the precision micro-diffuser. Repeated applications of the non-ammonia hair dye are safe for hair.


Key Companies in The Hair Color Spray Market Include



  • Coty Inc

  • Amka Products (Pty) Ltd

  • Kenra Professional

  • Estee Lauder Companies

  • Punky International, Inc.

  • HenkelAG & Co. KGaA

  • Revlon Inc.

  • L'Oréal S.A.

  • Unilever

  • Honasa Consumer Pvt. Ltd.


Hair Color Spray Industry Developments


January 2023: Coty Inc.'s Clairol brand unveiled the Root Touch Up Color + Volume 2-in-1 Spray. This product is a multipurpose temporary root touch-up spray that instantly covers gray hair and gives hair volume. It adds the appearance of fuller hair and successfully hides root regrowth without causing damage.


March 2022: Everpro Gray Away introduced its Gray Away Root Cover-Up Sprays, a one-step color treatment that addresses a variety of hair issues. The product's five tones make it simple to match different hair colors with it. With a natural finish that blends in effortlessly, they successfully hide roots and allow for 24-hour wear without being noticed. Additionally, because of their mild, reflecting pigment formulations, they shield hair health from color treatments.


Hair Color Spray Market Segmentation


Hair Color Spray Packaging Type Outlook



  • Plastic Bottle

  • Metal Bottle


Hair Color Spray Consumer Orientation Outlook



  • Men

  • Women

  • Unisex


Hair Color Spray Nature Outlook



  • Synthetic

  • Natural/ Organic


Hair Color Spray Distribution Channel Outlook



  • Wholesalers/ Distributors

  • Independent Beauty Stores

  • Supermarkets/ Hypermarkets

  • Independent Clinics/ Spas

  • Online Retailers

  • Others


Hair Color Spray Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2023 USD 9.8 Billion
Market Size 2024 USD 10.6 Billion
Market Size 2032 USD 18.4 Billion
Compound Annual Growth Rate (CAGR) 8.20% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019-2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Packaging Type, Consumer Orientation, Nature, Distribution, Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea
Key Companies Profiled Coty Inc, Amka Products (Pty) Ltd, Kenra Professional, Estee Lauder Companies, Punky International, Inc., HenkelAG & Co. KgaA, Revlon Inc., L'Oréal S.A., Unilever, and Honasa Consumer Pvt. Ltd.
Key Market Opportunities ·       Growing Partnerships with Social Media Stars and Well-Known Beauty Influencers
Key Market Dynamics ·       Increasing Consumer Interest in Organic and Natural Hair Color Sprays ·       The rise in Customers' Disposable Income has Influenced their Inclination to Purchase Personal Grooming Goods


Frequently Asked Questions (FAQ) :

The Hair Color Spray Market size was valued at USD 9.8 Billion in 2023.

The global market is projected to grow at a CAGR of 8.20% during the forecast period, 2024-2032.

North America had the largest share in the global market.

The key players in the market are Coty Inc, Amka Products (Pty) Ltd, Kenra Professional, Estee Lauder Companies, Punky International, Inc., HenkelAG & Co. KgaA, Revlon Inc., L'Oréal S.A., Unilever, and Honasa Consumer Pvt. Ltd., among others.

The metal bottle category dominated the market in 2023.

The supermarkets/ hypermarkets category had the largest share in the global market.

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