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Generative AI in Data Analytics Market Research Report: Information By Deployment (Cloud-Based, On-premise), By Technology (Machine learning, Natural Language Processing, Deep learning, Computer vision, Robotic Process Automation), By Application (Data Augmentation, Anomaly Detection, Text Generation, Simulation and Forecasting), By Region (North America, Europe, Asia-Pacific, Middle East and Africa and South America) - Forecast Till 2034.


ID: MRFR/ICT/10663-HCR | 128 Pages | Author: Aarti Dhapte| August 2025

Generative AI in Data Analytics Market Summary

As per Market Research Future Analysis, the Generative AI in Data Analytics Market is poised for significant growth, expanding from USD 8.18 million in 2025 to USD 538.49 million by 2034, reflecting a remarkable CAGR of 59.22% during the forecast period. The market was valued at USD 5.14 million in 2024, driven by the increasing adoption of generative AI for fraud detection, product recommendations, and machine learning model training. The healthcare sector is a major user, leveraging generative AI for data analysis and predictive modeling, enhancing efficiency and care quality. Cloud-based deployment is the preferred method, while machine learning remains the dominant technology. Data augmentation is the leading application, addressing the need for synthetic data in training models.

Key Market Trends & Highlights

The Generative AI in Data Analytics Market is characterized by several key trends.

  • Market growth from USD 8.18 million in 2025 to USD 538.49 million by 2034.
  • Healthcare industry significantly utilizes generative AI for data analysis and predictive modeling.
  • Cloud-based deployment dominates the market due to its flexibility and scalability.
  • Data augmentation is the leading application, essential for training machine learning models.

Market Size & Forecast

2025 Market Size: USD 8.18 Million
2034 Market Size: USD 538.49 Million
CAGR: 59.22%
2024 Market Size: USD 5.14 Million.

Major Players

Key players include Google, IBM Corporation, Microsoft, General Electric, Salesforce, and NVIDIA Corporation.

FIGURE 1: GENERATIVE AI IN DATA ANALYTICS MARKET SIZE 2025-2034 (USD MILLION) Generative AI in Data Analytics Market Overview 2025-2034

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Generative AI in Data Analytics Market Trends

Use of generative AI in data analytics

A significant user of generative AI in data analytics is the healthcare industry. To sort through enormous amounts of data, analyse it, and find patterns, generative AI is used. Additionally, it may use that data to create simulations and models that can more accurately forecast outcomes than ever before. The industry has benefited from this improved efficiency, which has helped to lower prices and improve care quality. Generative AI is being used more frequently in the healthcare industry, from prevention to therapy and diagnostics. Personalised medicine, epidemiology, and drug discovery have benefited greatly from its capacity to extract significant insights from enormous datasets. Generative AI will continue to be a crucial instrument for the success of the healthcare sector as it becomes more dependent on data-driven decisions.

Development of new generative AI algorithms

The use of generative AI in data analytics is constantly expanding. New algorithms that enable the development and application of creative methods for deriving insight from data also appear along with new technology. This post will give a quick rundown of these developments and highlight some of the possible ramifications. It is becoming more and more obvious that businesses' future approaches to data analysis will heavily depend on generative AI. If businesses want to stay competitive and gain from enhanced accuracy and efficiency when it comes to making decisions based on their data, they must be aware of this reality.

Generative AI in Data Analytics Market Segment Insights

Generative AI in Data Analytics Market- Deployment Insights

The global Generative AI in Data Analytics market, in this report, in this report is segmented based on deployment encompassing Cloud-Based and On-premise. Cloud-based deployment is dominating in 2022, as it is the most popular deployment method for generative AI in data analytics during the forecast period. This is because cloud computing is becoming increasingly popular among businesses, as it offers flexibility and scalability for deploying and using generative AI applications.

Generative AI in Data Analytics Market Technology Insights

The global Generative AI in Data Analytics market, in this report is segmented based on Technology encompassing Natural Language Processing, Machine learning, Computer vision, Deep learning, and Robotic Process Automation. Machine learning is the widely accepted technology for generative AI in data analytics. This is because machine learning is a powerful tool that can be used to learn from data as well as to make predictions. Generative AI can be used to produce synthetic data that can then be used to train machine learning models.

FIGURE 2: GENERATIVE AI IN DATA ANALYTICS MARKET , BY Technology, 2022 VS 2032 (USD MILLION)

 

GLOBAL Generative AI in Data Analytics Market , BY Technology, 2022 VS 2032 (USD MILLION)Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Generative AI in Data Analytics Market- Application Insights

The global Generative AI in Data Analytics market, in this report is segmented based on Application encompassing Data Augmentation, Text Generation, Anomaly Detection and Simulation and Forecasting. Data augmentation is expected to be the dominating in 2022 in generative AI in the data analytics market. This is because businesses are increasingly using machine learning models to make decisions, and these models need to be trained on large amounts of data. However, in many cases, businesses do not have enough real data to train their models. Generative AI can be used to generate synthetic data that is similar to real data, which can help businesses to train their machine learning models and improve their accuracy and performance.

Generative AI in Data Analytics Market- Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America Generative AI in Data Analytics market accounted for USD 0.72 million in 2022 with a share of around 33.60% and is expected to exhibit a significant CAGR growth during the study period. In North America, the market for AI in data analytics is expanding globally. This industry is expanding as a result of the demand for data-driven insights, which has led businesses to make significant investments in AI solutions and technology. Major players like Google, Microsoft, IBM, and Intel are at the forefront of this flourishing business that has been formed throughout the region as a result of this trend. The growth of this industry is anticipated to be further fuelled by the development of high-end technologies like Generative Adversarial Networks (GANs), Natural Language Processing (NLP), and Reinforcement Learning (RL). Investments in AI-based applications like fraud detection, recommendation systems, and predictive analytics are also anticipated to contribute to the industry's continued growth. The North American AI market is expected to grow with all these developments. Mover increasing use of data-driven ai insights, analytics industry AI, and predictive data AI in the region is driving the market. The market for generative AI in data analytics is expanding in North America. Businesses and organisations have a great opportunity to take use of the wealth of data that is becoming available. This chance opens up a number of opportunities for improved decision-making and for getting insightful knowledge from previously collected data. With the use of generative AI technology, specialists can create complex models that can analyse vast amounts of data and produce insightful insights that can be applied in a range of application scenarios. As a result, businesses are investing in this instrument at an increasing rate.

Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

FIGURE 3: GENERATIVE AI IN DATA ANALYTICS MARKET SIZE BY REGION 2022 VS 2032

GENERATIVE AI IN DATA ANALYTICS MARKET SIZE BY REGION 2022 VS 2032

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

In Europe the development of generative AI and artificial intelligence (AI) benefits the European data analytics sector. Major economies like Germany, France, and the United Kingdom are leading the adoption of Generative Ai In Data Analytics. By way of illustration, generative AI enables computers to decipher data and produce forecasts based on patterns discovered in the existing data. This has been especially helpful for sectors that are now utilising AI's predictive capabilities, like banking, retail, manufacturing, healthcare, and more. According to estimates, the use of AI solutions for data analytics will increase dramatically in Europe over the next five years as companies want to acquire deeper insights into their client bases. Companies will be able to access more powerful computer systems, new techniques, and technology, which will make big data analysis easier. The demand for data-driven solutions is anticipated to increase as Europe continues to build its capabilities in this area, enabling firms to see market possibilities more quickly than ever before. The demand for innovation is driving a rapid evolution of the European data analytics sector. This process is now being driven by generative AI, which enables organisations to create fresh plans and discover information in their data that will keep them ahead of the curve. Exploring this technology's potential offers a variety of opportunities, from improving the value of current data sources to creating brand-new solutions that are tailored to particular need. Companies all over Europe can take use of this technology with the proper strategy to not only advance but also guarantee long-term success.

The market for AI in data analytics in Asia is expanding steadily, and many businesses are now focusing on regulatory compliance. This involves making sure they adhere to the rules and regulations of their respective countries. It serves as a necessity in order to stay competitive in this industry. Compliance is becoming increasingly crucial for success, hence the need to include it during the implementation process. Companies must remain aware of all regulations applicable to them, taking all steps necessary to ensure these are met at all times. Cloud computing is becoming more and more popular in the Asia market for generative AI in data analytics. Businesses in the area are embracing its efficiency and cost-saving benefits as they become aware of its potential. In reality, as more businesses use it to streamline their operations, cut expenses, and gain a competitive edge, cloud computing is fast becoming a critical component of their data analytics plans. The market for generative AI in data analytics has expanded rapidly in Asia as a result of this rise in cloud computing popularity.

Generative AI in Data Analytics Market- Key Market Players and Competitive Insights

The Applied AI in Agriculture market is highly competitive, with a number of established players competing for market share. The market is primarily driven by the growing adoption of cloud computing. There are several domestic, regional, and global players operating in the Applied AI in Energy & Utilities market who continuously strive to gain a significant share of the overall market. During the study, MRFR has analyzed some of the major players in the Generative AI in Data Analytics market who have contributed to the market growth. These include Some notable players in the Applied AI in Energy & Utilities market include Google, IB General Electric , IBM Corporation, Microsoft., GE Power, Opower, Eneco, and Siemens.

Among these, Microsoft is a prominent solution provider of a wide range of Applied AI in Energy & Utilities. The company offers a range AI solutions that can be used to Predictive maintenance and Renewable energy integration in utilities and to energy. IBM is another AI solution that can be used for fraud detection, data analysis, and managing power supply. Similarly, Deere & Company's AI solutions can be used to monitor crops and drive autonomously.

Generative AI in Data Analytics Market- Key Companies Include

Generative AI in Data Analytics Market Industry Developments

  • Q2 2024: Databricks acquires Tabular to expand data lakehouse and AI capabilities Databricks announced the acquisition of Tabular, a data management startup, to enhance its data lakehouse platform and strengthen its generative AI and analytics offerings.
  • Q2 2024: Snowflake and Nvidia Partner to Bring Generative AI to Enterprise Data Snowflake and Nvidia announced a partnership to integrate Nvidia’s NeMo platform with Snowflake’s Data Cloud, enabling enterprises to build custom generative AI models using their proprietary data.
  • Q2 2024: Dataiku raises $200M in Series F funding to accelerate generative AI analytics Dataiku secured $200 million in Series F funding to further develop its generative AI-powered data analytics platform and expand its global operations.
  • Q3 2024: Microsoft launches Copilot for Power BI, bringing generative AI to business analytics Microsoft introduced Copilot for Power BI, a generative AI assistant designed to help users create data visualizations and insights using natural language queries.
  • Q3 2024: Google Cloud unveils Gemini AI for BigQuery to automate data analytics Google Cloud launched Gemini AI for BigQuery, a generative AI tool that automates data analysis and report generation for enterprise customers.
  • Q3 2024: Alteryx Appoints Suresh Vittal as Chief Product Officer to Drive Generative AI Strategy Alteryx announced the appointment of Suresh Vittal as Chief Product Officer, tasking him with leading the company’s generative AI and analytics product roadmap.
  • Q4 2024: ThoughtSpot acquires Mode Analytics to boost AI-driven data analytics ThoughtSpot completed the acquisition of Mode Analytics, aiming to enhance its generative AI capabilities for business intelligence and data analytics.
  • Q4 2024: Qlik launches Qlik Staige, a generative AI platform for enterprise analytics Qlik announced the launch of Qlik Staige, a new generative AI platform designed to help enterprises automate data analysis and generate insights using natural language.
  • Q1 2025: SAP and OpenAI announce partnership to embed generative AI in SAP Analytics Cloud SAP and OpenAI revealed a strategic partnership to integrate OpenAI’s generative AI models into SAP Analytics Cloud, enabling advanced data analysis and reporting features.
  • Q1 2025: Oracle launches AI-powered analytics suite for enterprise customers Oracle introduced a new suite of AI-powered analytics tools, leveraging generative AI to automate data preparation, analysis, and visualization for business users.
  • Q2 2025: Palantir launches AIP Data Analyst, a generative AI tool for enterprise analytics Palantir announced the launch of AIP Data Analyst, a generative AI-powered tool designed to help enterprises automate data exploration and generate actionable insights.
  • Q2 2025: Salesforce unveils Einstein Copilot for Tableau, bringing generative AI to data visualization Salesforce launched Einstein Copilot for Tableau, a generative AI assistant that enables users to create data visualizations and dashboards using conversational queries.
Report Attribute/Metric Details
Market Size 2024 5.14 (USD Million)
Market Size 2025 8.18 (USD Million)
Market Size 2034 538.49 (USD Million)
Compound Annual Growth Rate (CAGR) 59.22% (2025 - 2034)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2024
Market Forecast Period 2025 - 2034
Historical Data 2019 - 2023
Market Forecast Units USD Million
Segments Covered Technology, Deployment, and Application
Geographies Covered Europe, North America, Asia-Pacific, Middle East & Africa, and South America
Countries Covered The U.S, Germany, Canada, U.K., Italy, France, Spain, Japan, China, Australia, India, South Korea, and Brazil
Key Companies Profiled Google, General Electric, IBM Corporation, Microsoft, Opower, Eneco, Salesforce, Adobe, NVIDIA Corporation, Hugging Face, and Others.
Key Market Opportunities Demand of Generative AI in Data Analytics in Inventory management
Key Market Dynamics Increasing adoption of cloud computingDevelopment of new generative AI algorithms


Frequently Asked Questions (FAQ):

Applied Generative AI in Data Analytics market was valued at USD 538.49 Million in 2034

The global market is projected to grow at a CAGR of 59.22% during the forecast period, 2025-2034.

North America had the largest share of the global market.

The key players in the market are Microsoft, IBM, Google, Amazon.com, Inc. and Eneco.

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