Flower And Ornamental Plants Market Research Report By Product Type (Fresh Flowers, Dried Flowers, Potted Plants, Cut Greens, Foliage Plants, Bulbs, Seeds), By Distribution Channel (Wholesalers/Distributors, Florists, Supermarkets/Hypermarkets, Online Retailers, Garden Centers, Nurseries, Mass Merchandisers), By End-Use Industry (Weddings, Funerals, Parties and Events, Home Decoration, Hotels and Hospitality, Restaurants, Corporate and Office Spaces), By Plant Size (Small (Less than 2 Feet), Medium (2-4 Feet), Large (4 Feet and Above), Mini

Global Flower And Ornamental Plants Market Overview

Flower And Ornamental Plants Market Size was estimated at 31.07 (USD Billion) in 2022. The Flower And Ornamental Plants Market Industry is expected to grow from 32.01(USD Billion) in 2023 to 41.9 (USD Billion) by 2032. The Flower And Ornamental Plants Market CAGR (growth rate) is expected to be around 3.04% during the forecast period (2024 - 2032).

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Flower And Ornamental Plants Market Trends Highlighted

The market for flower & ornamental plants all over the world is driven by escalating consciousness of consumers in terms of aesthetics and well-being products, by the rise in urbanization, and by the increase in disposable income. The following are shifts appearing in the market, consumers have shifted into green practices of consumption of plants through practices such as local sources. Furthermore, innovation in plant growing, which are hydroponics and vertical farming for instance, has boosted productivity in plant growing. The rising trend in gardening and interior enhanced home décor another key driver as well as the continuous use of flowers in events, weddings, and celebrations. Some of them include changing life patterns, rising awareness of health, and the fast-growing urban population Major opportunities include new markets and the growth of online networks

Flower And Ornamental Plants Market Drivers

Rising Demand for Aesthetically Pleasing Landscapes

Flower with ornamental plants play an important role in landscaping and gardening and thus the increase in such activities contributes to the growth of the Flower and Ornamental Plants Market Industry. It is a common trend by the homeowners, business and municipalities to landscape their compound, thus, the demands for flowers and ornamental plants shoots up. These plants beautify environments, help create a positive environment, and are generally healthy for environments they are planted in. This cultural value is more explicit in the places with restricted greenery cover such as cities where visual appeal of flowers and ornamental plants performs a significant role. As urbanization continues to expand globally, the market for these plants is expected to witness significant growth.

Increasing Health and Wellness Awareness

The growing awareness of the health benefits associated with flowers and ornamental plants is another key driver of market growth. Studies have shown that exposure to nature, including plants and flowers, can reduce stress, improve mood, and enhance cognitive function. As a result, there is a growing demand for these plants in both indoor and outdoor settings. Flowers and ornamental plants are increasingly used in offices, healthcare facilities, and homes to create calming and restorative environments.This trend is expected to continue as people become more aware of the importance of mental and physical well-being.

Expansion of the E-commerce Sector

The rapid growth of e-commerce has significantly impacted the Flower And Ornamental Plants Market Industry. Online platforms provide consumers with convenient access to a wide variety of plants and flowers from around the world. This has made it easier for people to purchase these products, even in areas where local nurseries or garden centers may not be readily available. E-commerce also allows businesses to reach a wider customer base and expand their sales channels.As internet penetration continues to increase, the e-commerce segment of the Flower And Ornamental Plants Market Industry is expected to experience strong growth in the coming years.

Flower And Ornamental Plants Market Segment Insights

Flower And Ornamental Plants Market Product Type Insights

The Flower And Ornamental Plants Market is segmented by product type into fresh flowers, dried flowers, potted plants, cut greens, foliage plants, bulbs, and seeds. Among these segments, fresh flowers hold the largest market share due to their popularity for various occasions such as weddings, birthdays, and anniversaries. The demand for fresh flowers is expected to remain strong in the coming years, driven by increasing disposable income and urbanization. Dried flowers are gaining popularity as a sustainable and affordable alternative to fresh flowers.They are often used in home décor and wedding bouquets. The market for dried flowers is expected to grow at a steady pace in the coming years, driven by the increasing popularity of bohemian and rustic décor styles. Potted plants are another popular segment of the Flower And Ornamental Plants Market. They are often used to decorate homes and offices and can also be given as gifts. The demand for potted plants is expected to grow in the coming years, driven by the increasing popularity of indoor gardening. Cut greens are used in floral arrangements and bouquets.They add volume and texture to arrangements and can also be used to create wreaths and garlands. The market for cut greens is expected to grow at a moderate pace in the coming years. Foliage plants are grown for their attractive leaves. They are often used in landscaping and interior design. The market for foliage plants is expected to grow at a steady pace in the coming years. Bulbs are used to grow flowers and other plants. They are a popular choice for gardeners because they are easy to grow and can produce beautiful blooms. The market for bulbs is expected to grow at a moderate pace in the coming years.Seeds are used to grow plants from scratch. They are a popular choice for gardeners who want to grow their own flowers, vegetables, and herbs. The market for seeds is expected to grow at a steady pace in the coming years.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Flower And Ornamental Plants Market Distribution Channel Insights

Distribution Channel Segment Insight and Overview The distribution channel segment plays a crucial role in the Flower And Ornamental Plants Market. Wholesalers/distributors emerged as the dominant channel, accounting for around 40% of the market revenue in 2023. Florists, with their expertise and personalized services, captured a significant share of 25%. Supermarkets/hypermarkets, leveraging their extensive reach and convenience, held a notable 20% of the market. Online retailers have witnessed a surge in popularity, particularly during the pandemic, and are projected to grow at a CAGR of 5.5% during 2023-2032.Garden centers, nurseries, and mass merchandisers also contribute to the distribution landscape. The choice of distribution channel depends on factors such as product type, target market, and regional preferences, influencing the Flower And Ornamental Plants Market segmentation and growth strategies.

Flower And Ornamental Plants Market End-Use Industry Insights

The End-Use Industry segment of the Flower And Ornamental Plants Market is categorized into Weddings, Funerals, Parties and Events, Home Decoration, Hotels and Hospitality, Restaurants, and Corporate and Office Spaces. Weddings accounted for the largest market share in 2023, owing to the increasing demand for flowers for bridal bouquets, centerpieces, and decorations. Funerals are another significant segment, with flowers playing a crucial role in expressing sympathy and paying respects. Parties and Events contribute to the market growth due to the rising popularity of themed parties and social gatherings.Home Decoration is a growing segment as consumers seek to enhance the aesthetic appeal of their living spaces. Hotels and Hospitality utilize flowers to create a welcoming and visually pleasing ambiance for their guests. Restaurants use flowers as table decorations and centerpieces to enhance the dining experience. Corporate and Office Spaces are increasingly incorporating plants and flowers to promote well-being and productivity among employees.

Flower And Ornamental Plants Market Plant Size Insights

The Plant Size segment of the Flower And Ornamental Plants Market is segmented into Small (Less than 2 Feet), Medium (2-4 Feet), Large (4 Feet and Above), and Miniature (Less than 1 Foot). The Medium segment is expected to hold the largest market share over the forecast period, with a CAGR of 3.2%. The increasing demand for medium-sized plants for landscaping and gardening is driving the growth of this segment. The Miniature segment is also expected to witness significant growth, with a CAGR of 3.1%, owing to the rising popularity of miniature gardens and terrariums. The growing urban population and increasing disposable income are key factors contributing to the market growth.

Flower And Ornamental Plants Market Regional Insights

The regional segmentation of the Flower And Ornamental Plants Market offers valuable insights into the geographical distribution of the industry. In 2023, North America held the largest market share, accounting for around 35% of the revenue. The region's well-established horticulture industry, coupled with a growing demand for flowers and ornamental plants for both commercial and residential purposes, contributes to its dominance. Europe follows closely behind, holding a significant market share of approximately 30%. The region's rich gardening culture and the presence of major flower-producing countries like the Netherlands and Germany drive growth in this segment.APAC is projected to witness the highest growth rate during the forecast period, primarily due to the increasing disposable income and urbanization in countries like China, India, and Japan. South America and MEA also represent promising markets, with their unique climatic conditions and growing demand for ornamental plants. Understanding the regional dynamics of the Flower And Ornamental Plants Market enables stakeholders to tailor their strategies and capitalize on growth opportunities in specific geographical areas.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Flower And Ornamental Plants Market Key Players And Competitive Insights

Major players in Flower And Ornamental Plants Market industry are focusing on developing innovative products and technologies to meet the changing demands of customers. For instance, in March 2023, Dmmen Orange, a leading Flower And Ornamental Plants Market player, introduced a new series of roses called "The Perfume Collection." These roses are known for their unique fragrances and long-lasting blooms. Such developments help companies stay competitive in the market and cater to the needs of discerning customers.One of the key competitors in the Flower And Ornamental Plants Market is Floricultura. The company has a presence and offers a wide range of flowers and ornamental plants. Floriculture is known for its high-quality products and innovative marketing campaigns. It has a strong distribution network and caters to various customer segments, including florists, event planners, and garden centers. The company is committed to sustainability and emphasizes eco-friendly practices throughout its operations.Another notable competitor in the Flower And Ornamental Plants Market is Royal Flora Holland. This company operates the world's largest flower auction and is a major player in the market. Royal Flora Holland provides a platform for growers to sell their products to buyers from around the world. It offers a wide variety of flowers and ornamental plants, including cut flowers, potted plants, and bulbs. The company is investing in technology and innovation to improve its services and enhance the customer experience.

Key Companies in the Flower And Ornamental Plants Market Include

• Danziger Group


• Rosen Tantau


• Selecta One


• HilverdaFlorist


• De Ruiter Innovations


• Suntory Flowers


• MNP Flowers


• Floragene


• Florensis


• Beekenkamp Group


• Syngenta Flowers


• Kwekerij de Jong


• Takii Co., Ltd.

Flower And Ornamental Plants Market Industry Developments

The Flower And Ornamental Plants Market is expected to reach a valuation of USD 41.9 billion by 2032, expanding at a CAGR of 3.04% from 2024 to 2032.Recent developments in the market include the growing popularity of online flower delivery services, driven by the convenience they offer to consumers. Additionally, the increasing adoption of sustainable farming practices by flower growers is expected to drive market growth in the coming years.Key market players are investing in research and development to introduce new varieties of flowers and ornamental plants, which is further expected to contribute to market growth.

Flower And Ornamental Plants Market Segmentation Insights

Flower And Ornamental Plants Market Product Type Outlook

• Fresh Flowers


• Dried Flowers


• Potted Plants


• Cut Greens


• Foliage Plants


• Bulbs


• Seeds

Flower And Ornamental Plants Market Distribution Channel Outlook

• Wholesalers/Distributors


• Florists


• Supermarkets/Hypermarkets


• Online Retailers


• Garden Centers


• Nurseries


• Mass Merchandisers

Flower And Ornamental Plants Market End-Use Industry Outlook

• Weddings


• Funerals


• Parties and Events


• Home Decoration


• Hotels and Hospitality


• Restaurants


• Corporate and Office Spaces

Flower And Ornamental Plants Market Plant Size Outlook

• Small (Less than 2 Feet)


• Medium (2-4 Feet)


• Large (4 Feet and Above)


• Miniature (Less than 1 Foot)

Flower And Ornamental Plants Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa