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Field Force Automation Market Research Report: Information By Type (Solution, Service), By Deployment (On-Premise, Cloud), By Organization Size (SME, Large Enterprise), By Industry Vertical (IT and Telecommunication, Manufacturing, Healthcare, Transportation and Logistics, Energy & Utilities) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032.


ID: MRFR/ICT/7214-HCR | 141 Pages | Author: Aarti Dhapte| June 2024

Field Force Automation Market Overview


Field Force Automation Market size is projected to grow from USD 2.2391 Billion in 2024 to USD 7.2607 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15.84% during the forecast period (2024 - 2032). Additionally, the market size for field force automation was valued at USD 1.8928 billion in 2023.


Increased adoption of cloud-based solutions, the trend of BYOD in enterprises, and the growing demand to maximize the efficiency of field forces are the key market drivers enhancing market growth.


Figure 1: Field Force Automation Market Size, 2023-2032 (USD Billion)


Field Force Automation Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Field Force Automation Market Trends


The usage of cloud-supported field force mobile applications is driving market growth.


The rising preference for cloud-based field force mobile applications can be due to their several benefits to enterprises. These include data backup, a high storage capacity, flexibility to share and retrieve data from multiple sources, and multiple platform support.Cloud-based field force mobile applications help assign work orders, transfer important information from general packet radio services (GPRS) to Cloud serves, and work with real-time status updates. Thus, players in the market for field force automation solutions focus on combining the benefits of cloud storage with field force mobile applications to offer user-friendly interfaces and ease of access. This factor drives the market CAGR.


Additionally, the growing usage of cloud-supported field force mobile applications is expected to be the emerging trend in the field force automation market. The increasing preference for cloud-based field forces mobile applications can be credited to various benefits, such as flexibility in sharing and retrieving data, high storage capacity, and multiple platform support.The retail & e-commerce sector is projected to be an effective field force automation solutions for consumers. Field force automation services witness significant demand since it assists in reducing high labor costs, raw material cost inflation, and the complex supply chain management process.


Furthermore, the growing revenue motivates retailers to invest in sales automation solutions since it offers a detailed analysis of customer requirements, automated control sales operations, and better customer loyalty. This is projected to be another emerging opportunity for market expansion. Enterprises require automated salesforce solutions for better control of sales operations. These solutions support field representatives in several processes, such as marketing automation, lead tracking, computerized assessment of clients' marketing needs, automatic approval of orders, and assembly of all sales tasks on a single dashboard.In addition, these solutions provide an improved customer experience, streamlined sales operations, and enhanced efficiency of field agents. To offer the benefits above to enterprises, field force automation market players are concentrating on introducing automated sales force solutions worldwide. Thus, driving the Field Force Automation market revenue.


Field Force Automation Market Segment Insights


Field Force Automation Component Insights


Based on components, the Field Force Automation market segmentation includes solutions and service. The solution segment dominated the market due to its pivotal role in enabling automation, efficiency, and digital transformation in field force operations. The manufacturing segment provides a centralized platform for managing field activities, reducing manual processes, and improving operational visibility and control. These solutions enable manufacturers to optimize their field operations, meet production targets, manage supply chains effectively, ensure compliance with regulations, and embrace digital technologies for enhanced productivity and competitiveness.


Figure 2: Field Force Automation Market, by Component, 2022 & 2032 (USD billion)Field Force Automation Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Field Force Automation Deployment Insights


Based on Deployment, the Field Force Automation market segmentation includes on-premise and Cloud. The cloud segment dominated the market due to its flexibility, scalability, faster implementation, cost-effectiveness, and remote accessibility. These factors make cloud-based deployments the preferred choice for organizations looking to optimize their field force operations.


Field Force Automation Organization Size Insights


Based on organization size, the Field Force Automation market segmentation includes SMEs and large enterprises. The large enterprise segment dominated the market due to the larger scale of their field operations, greater financial resources, more comprehensive geographical presence, complex workflows, and the need for advanced FFA functionalities. These factors drive the demand for complete FFA solutions tailored to the specific requirements of large enterprises.


Field Force Automation Industry VerticalInsights


Based on industry verticals, the Field Force Automation market segmentation includes IT and telecommunication, manufacturing, healthcare, transportation, and logistics, energy & utilities. The manufacturing segment dominated the market due to the industry's need for efficient field force management, complex operations, strict timelines, supply chain requirements, compliance standards, and an inclination toward embracing digital technologies. FFA solutions offer manufacturers the tools to streamline their field operations, improve productivity, ensure compliance, and optimize business processes.


Field Force Automation Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific Field Force, Automation Market area, will dominate this market, owing to the accelerating industrialization rate, escalating awareness regarding computerized operations of field sales teams, burgeoning utilization of real-time data for sales forecasting, and booming need for the identification and analysis of the buying patterns of consumerswill boost the market growth in this region. Moreover, China’s Field Force Automation market held the largest market share, and the Indian Field Force Automation market was the fastest-growing market in the Asia-Pacific region.


Further, the significant countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: FIELD FORCE AUTOMATION MARKET SHARE BY REGION 2022 (%)


Field Force Automation Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's Field Force Automation market accounts for the second-largest market share due to therapid shift toward cloud computing, swift integration of advanced technologies, such as machine learning (ML), IoT, and facial recognition, in business activities, and the presence of leading market players in the Region. Further, the GermanField Force Automation market held the largest market share, and the UK Field Force Automation market was the fastest-growing market in the European Region.


North America is expected to grow fastest from 2023 to 2032. This is due to considerable investments in the IT infrastructure, the vast adoption of mobile applications to gather real-time field information, and the high demand for industrial automation.


Field Force Automation Key Market Players& Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the Field Force Automation market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Field Force Automation products industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the critical business tactics manufacturers use in the Field Force Automation industry to benefit clients and increase the market sector. The Field Force Automation industry has offered some of the most significant advantages in recent years. Major players in the Field Force Automation market, including ServiceMax, Inc. (US), FieldAssist (India), SalesDiary Inc. (India), FieldEZ (US), Folio3 Software Inc. (US), Channelplay Limited (India), VisitBasis Tech, LLC (US), Oracle (US), Microsoft (US), Salesforce (US), SAP (Germany), Acumatica (US), Leadsquared (India), Kloudq Technologies (India), Accruent (US) and NimapInfotech (India), are attempting to increase market demand by investing in research and development operations.


Trimble Inc. is a prominent American company specializing in software, hardware, and services across various industries. It provides comprehensive solutions for sectors such as building and construction, agriculture, geospatial, natural resources and utilities, governments, and transportation. As part of its innovation, Trimble introduced Trimble PULSE Remote Expert, an advanced Augmented Reality (AR) tool. This technology enhances the efficiency of field service technicians by enabling them to connect with support experts in real time through video, audio, and spatial annotations. This interactive platform empowers technicians to receive immediate guidance and assistance, leading to improved productivity and streamlined field service operations.


ServiceMax is a leading company specializing in Service Execution Management. Their focus is on providing a cloud-based software platform that aims to enhance the efficiency and productivity of service execution in complex equipment-centric environments. This includes Original Equipment Manufacturers (OEMs), operators, and third-party service providers.To further enhance their offerings, ServiceMax recently acquired Zinc, a company dedicated to facilitating real-time knowledge sharing among service workers. This strategic acquisition is expected to contribute to expanding and improving ServiceMax's product portfolio, allowing them to deliver even greater value to their customers.


Critical Companies In The Field Force Automation Market Include




  • ServiceMax, Inc. (US)




  • FieldAssist (India)




  • SalesDiary Inc. (India)




  • FieldEZ (US)




  • Folio3 Software Inc. (US)




  • Channelplay Limited (India)




  • VisitBasis Tech, LLC (US)




  • Oracle (US)




  • Microsoft (US)




  • Salesforce (US)




  • SAP (Germany)




  • Acumatica (US)




  • Leadsquared (India)




  • Kloudq Technologies (India)




  • Accruent (US)




  • NimapInfotech (India)




Field Force Automation Industry Developments


May 2019: Microsoft has recently upgraded its connected field service solution, Dynamics 365 for Field Service, to offer enhanced features and capabilities. This update aims to empower end customers by leveraging the Internet of Things (IoT) capabilities, allowing them to optimize deployment time and improve field productivity. With this improvement, businesses can use IoT technology to streamline their field service operations, enabling efficient and timely delivery of services.


April 2019: Trimble introduced a new solution called Trimble PULSE Remote Expert, which leverages Augmented Reality (AR) technology to enhance the efficiency of field service technicians. This innovative tool enables seamless real-time communication between technicians and supports experts through video, audio, and spatial annotations. By utilizing AR, Trimble PULSE Remote Expert significantly improves the productivity of field service operations, allowing technicians to receive expert guidance and support remotely.


Field Force Automation Market Segmentation


Field Force Automation Component Outlook




  • Solution




  • Service




Field Force Automation Deployment Outlook




  • On-Premise




  • Cloud




Field Force Automation Organization Size Outlook




  • SME




  • Large Enterprise




Field Force Automation Industry Vertical Outlook




  • IT and Telecommunication




  • Manufacturing




  • Healthcare




  • Transportation and Logistics




  • Energy & Utilities




Field Force Automation Regional Outlook




  • North America






  • US




  • Canada






  • Europe






  • Germany




  • France




  • UK




  • Italy




  • Spain




  • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





Report Attribute/Metric Details
Market Size 2023 USD 1.8928 billion
Market Size 2024 USD 2.2391 billion
Market Size 2032 USD 7.2607 billion
Compound Annual Growth Rate (CAGR) 15.84%(2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Component, Deployment, Organization Size, Industry Vertical, and Region
Geographies Covered North America, Europe, AsiaPacific, and the Rest of the World
Countries Covered The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled ServiceMax, Inc. (US), FieldAssist (India), SalesDiary Inc. (India), FieldEZ (US), Folio3 Software Inc. (US), Channelplay Limited (India), VisitBasis Tech, LLC (US), Oracle (US), Microsoft (US), Salesforce (US), SAP (Germany), Acumatica (US), Leadsquared (India), Kloudq Technologies (India), Accruent (US) and NimapInfotech (India)
Key Market Opportunities Increasing customer touchpoints and satisfaction, enterprises are increasingly investing in these solutions, which drive the market's growth.
Key Market Dynamics The increasing need to optimize the effectiveness of field forces is a key factor propelling the growth of the Field Force Automation Market.


Frequently Asked Questions (FAQ) :

The Field Force Automation market size was valued at USD 1.8928 Billion in 2023.

The market is estimated to grow at a CAGR of 15.84%during the forecast period, 2024-2032.

Asia Pacific witnessed the largest share of the market

The major players in the market are ServiceMax, Inc. (US), FieldAssist (India), SalesDiary Inc. (India), FieldEZ (US), Folio3 Software Inc. (US), Channelplay Limited (India), VisitBasis Tech, LLC (US), Oracle (US), Microsoft (US), Salesforce (US), SAP (Germany), Acumatica (US), Leadsquared (India), Kloudq Technologies (India), Accruent (US) and NimapInfotech (India).

The Solution Field Force Automation category dominated the market in 2022.

The Cloud had the largest share of the market.

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