Europe Motorcycles Market Research Report By Application (Handlers, Postures) and By End User (Cruiser, Adventure, Touring, Standard, Sports)- Forecast to 2035

Europe Motorcycles Market Overview:

As per MRFR analysis, the Europe Motorcycles Market Size was estimated at 25.59 (USD Million) in 2023. The Europe Motorcycles Market Industry is expected to grow from 25.48 (USD Million) in 2024 to 39.84 (USD Million) by 2035. The Europe Motorcycles Market CAGR (growth rate) is expected to be around 4.146% during the forecast period (2025 - 2035).

Key Europe Motorcycles Market Trends Highlighted

Europe Motorcycles Market is currently experiencing a variety of trends that are particularly important. One of the drivers is the growing interest towards sustainable means of transport within Europe. Due to the green policies within the European Union, there is a surge in the adoption of electric motorcycles. This is in tandem with government policies aimed at carbon emission reduction as well as electric mobility promotion in city centers. Furthermore, the increasing motorcycle tourism is positively changing the market since many Europeans want to discover beautiful landscapes while economically benefitting the regions. There are also chances in the development of new technologies, for instance, mobile app and motorcycle system integration.

The Digital Transformation is appealing to younger customers who prefer interacting with technology. Individualization is also in style, where riders have a personal touch on their motorcycles. This allows manufacturers to broaden the scope of their products and serve specific needs. Currently, there is a prominent shift towards using smaller and lighter motorcycles as they are perceived as more useful in moving around European cities and solving parking issues. This is particularly true in highly populated metropolitan centers where the magnitude of automobiles greatly influences maneuverability and approachability. In addition, more and more local authorities are funding and backing the use of motorcycles, easing parking restrictions and charges, which leads to increased preference of two wheels over cars.

These changes indicate the variation within the motorcycle market in different parts of Europe due to users’ patterns, regulations set in place, and new innovations.

Europe Motorcycles Market Drivers

Growing Demand for Eco-Friendly Transportation Alternatives

The increasing emphasis on sustainable living and eco-friendly transportation is a significant driver for the Europe Motorcycles Market Industry. With European governments implementing stricter emission regulations to combat climate change, there has been a notable shift toward electric motorcycles. For instance, according to the European Commission's climate action report, the transportation sector will need to reduce greenhouse gas emissions by 30% by 2030, promoting initiatives such as the European Green Deal. This has led companies like BMW and Ducati to invest in developing electric motorcycles, which are gaining popularity among environmentally conscious consumers. The market for electric motorcycles in Europe is anticipated to grow significantly, with projections indicating a doubled unit sales forecast in the next decade. This trend towards eco-friendly alternatives is crucial for the future growth of the Europe Motorcycles Market.

Rising Popularity of Motorcycle Tourism

Motorcycle tourism has been on the rise in Europe, contributing significantly to the growth of the Europe Motorcycles Market Industry. The European Commission has supported this trend by promoting various scenic routes, such as the Romance Road in Germany and the Transfagarasan Highway in Romania, attracting motorcycle enthusiasts from around the globe. According to a report from the European Motorsports Federation, motorcycle tourism generates approximately 15 billion EUR annually, boosting the market as more people invest in motorcycles for leisure purposes.The rise in motorcycle tourism is expected to drive market growth as more riders seek out the experiences that come with owning a motorcycle.

Increased Urbanization and Traffic Congestion

With Europe's urban population expected to reach approximately 85% by 2050, the need for efficient and maneuverable transportation solutions has become more pressing. Cities across Europe are experiencing severe traffic congestion, leading to a shift in preference toward motorcycles as a practical commuting option. The European Commission reported that urban areas in major capitals face traffic congestion that costs the economy billions of euros each year.As a result, motorcycles offer an attractive solution for navigating crowded streets, reducing travel time, and offering an economical transportation alternative. This urbanization trend is significantly boosting the demand within the Europe Motorcycles Market Industry as commuters seek efficient and cost-effective transportation.

Europe Motorcycles Market Segment Insights:

Motorcycles Market Application Insights

The Application segment of the Europe Motorcycles Market plays a vital role in defining the various uses and types of motorcycles preferred by consumers across the region. This segment reflects how motorcycles are utilized for diverse purposes, with Handlers and Postures being two significant categories driving market dynamics. Handlers are designed with functionality in mind, emphasizing usability and comfort for daily riders, ensuring that cities across Europe, with their bustling urban environments, can accommodate a range of commuting needs. This aspect is crucial as urbanization trends increase the demand for efficient transportation solutions that motorcycles offer, providing an agile alternative to traditional vehicles. In addition, the focus on Postures highlights how riders' ergonomic needs influence design and comfort. 

Motorcycles that cater to different riding postures can enhance rider experience and safety, appealing to a broader audience from casual riders to long-distance travelers. The European market has seen increased investments in ergonomic designs, as manufacturers seek to adapt to the evolving preferences of consumers who prioritize comfort and practicality. Moreover, the growing popularity of motorcycles as an eco-friendly means of transport aligns well with the region's sustainability goals, encouraging the development of versatile models suited for various usages. 

As urban lifestyles continue to evolve, the potential for innovative developments within the Application segment looks promising, positioned to capitalize on factors such as increasing traffic congestion and rising fuel prices, raising the profile of motorcycles as a solution. The differences in handling characteristics and postural adaptations directly affect the market trends, enhancing the overall riding experience for users. The segmentation within the Application area reflects a deeper understanding of consumer behavior and market needs, thus providing manufacturers with critical insights for product developments and marketing strategies.

Motorcycles Market End User Insights

The Europe Motorcycles Market demonstrates a diverse range of End User preferences, encompassing categories such as Cruiser, Adventure, Touring, Standard, and Sports motorcycles. This segmentation reflects a growing inclination among European consumers for various riding experiences and lifestyle choices. Cruisers are particularly favored for their comfort and leisurely approach, appealing to riders seeking long-distance journeys with an easygoing ride. Adventure motorcycles have surged in popularity, driven by the increasing interest in exploration and off-road capabilities, enabling riders to traverse a variety of terrains effectively.Touring models cater to long-haul enthusiasts who prioritize comfort and storage, reflecting the continent's rich tradition of motorcycle touring. 

Standard motorcycles hold their own with versatility and user-friendly designs, attracting newcomers and seasoned riders alike. Meanwhile, the Sports segment continues to thrive, captivating adrenaline seekers with high performance and advanced technology. Collectively, these segments underscore a robust demand in the Europe Motorcycles Market industry, emphasizing the interplay between rider preference, lifestyle choice, and technological innovation, thus shaping dynamic market trends and growth opportunities across the region.

Europe Motorcycles Market Key Players and Competitive Insights:

The Europe Motorcycles Market is characterized by a dynamic competitive landscape that combines established manufacturers with emerging players, resulting in innovative products and diverse offerings catering to different consumer preferences. The region experiences significant demand for motorcycles due to various factors, including the growing trend of urban mobility, environmental considerations, and lifestyle changes. As sustainability gains importance among consumers, manufacturers are adapting by integrating eco-friendly technologies and electric vehicles into their portfolios. This competitive environment is further influenced by advancements in technology, shifting consumer trends, and the economic conditions prevalent across Europe. 

Companies are focusing on enhancing performance, safety, and connectivity in their motorcycles to maintain their foothold in this evolving market.In the context of the Europe Motorcycles Market, Yamaha has established a formidable market presence characterized by a well-diversified product lineup that appeals to both recreational and practical riding enthusiasts. The company is recognized for its commitment to quality and innovation, which has resulted in a robust reputation among European consumers. Yamaha's strengths lie in its technological advancements, performance-oriented models, and strong brand loyalty, as it consistently engages with its customer base through promotional activities and community events. 

Furthermore, Yamaha has successfully leveraged partnerships with local dealers, ensuring efficient distribution networks and enhancing its market reach across the continent, thus solidifying its status as a key player in the European motorcycle segment.Piaggio, another prominent player in the Europe Motorcycles Market, has carved a niche for itself with its focus on innovation, design, and unique offerings. The company is well known for its iconic scooters, such as the Vespa and MP3, which have become synonymous with urban mobility in many European cities. 

Piaggio's strengths include a strong brand heritage, a focus on stylish and versatile products, and an ability to adapt to market demands through sustainable practices. The company's presence in Europe is further strengthened through strategic mergers and acquisitions aimed at expanding its portfolio and market share. Piaggio also emphasizes electric mobility and alternative fuel solutions, aligning with the growing environmental awareness in the region. With a comprehensive service network that ensures customer satisfaction, Piaggio remains a relevant and competitive force in the ever-evolving landscape of the European motorcycle market.

Key Companies in the Europe Motorcycles Market Include:

• Yamaha


• Piaggio


• HarleyDavidson


• Husqvarna


• Royal Enfield


• Honda


• MV Agusta


• Ducati


• Electric Motion


• Triumph


• BMW


• Aprilia


• KTM


• Suzuki


• BSA

Europe Motorcycles Market Industry Developments

The Europe Motorcycles Market has recently seen significant developments, particularly in electric vehicles and sustainability initiatives. Companies like Harley-Davidson and Ducati are investing heavily in electric motorcycles, aligning with the European Union's push for greener transportation. In November 2023, Piaggio announced a new electric scooter aimed at urban consumers, reflecting the growing trend towards eco-friendly mobility. Furthermore, Royal Enfield has expanded its range, introducing models tailored to European riders, focusing on both performance and aesthetics. 

In terms of mergers and acquisitions, MV Agusta was acquired by a prominent investor group in October 2023, marking its strategic shift toward growth in the premium motorcycle segment. Meanwhile, KTM has continued to enhance its market presence through partnerships and collaborations aimed at boosting technology-sharing among electric motorcycle manufacturers. The market valuation for several companies is on the rise, with Honda reporting a 15% increase in market share due to its innovative models launched in the last year. As of 2023, there is a notable shift in consumer preferences in Europe, with increased demand for both high-performance and electric motorcycles, driving companies to adapt their strategies to meet evolving market needs.

Europe Motorcycles Market Segmentation Insights:

Motorcycles Market Application Outlook

• Handlers


• Postures

Motorcycles Market End User Outlook

• Cruiser


• Adventure


• Touring


• Standard


• Sports

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	25.59 (USD Million)
MARKET SIZE 2024	25.48 (USD Million)
MARKET SIZE 2035	39.84 (USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	4.146% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Yamaha, Piaggio, HarleyDavidson, Husqvarna, Royal Enfield, Honda, MV Agusta, Ducati, Electric Motion, Triumph, BMW, Aprilia, KTM, Suzuki, BSA
SEGMENTS COVERED	Application, End User
KEY MARKET OPPORTUNITIES	Electric motorcycle growth, Urban mobility solutions, Sustainable materials integration, Enhanced connectivity features, Expansion of rental services
KEY MARKET DYNAMICS	increasing demand for electric motorcycles, growing popularity of adventure touring, rising disposable incomes, urbanization and traffic congestion, stringent emission regulations
COUNTRIES COVERED	Germany, UK, France, Russia, Italy, Spain, Rest of Europe