# US Organic Tea Market

> US Organic Tea Market Size, Share, Industry Trend & Analysis Research Report: By Type (Green, Black, Others), By Form (Dried Leaf, Powder, Others) andBy Distribution Channel (Store-Based, Non-Store Based)- Forecast to 2035

- **Forecast Period:** 2025 - 2035
- **CAGR:** 5.38%
- **2024:** $ 211.75 Million
- **2025:** $ 223.14 Million
- **2035:** $ 376.65 Million
- **Key Players:** Twinings (GB), Yogi Tea (DE), Numi Organic Tea (US), Stash Tea (US), Harney & Sons (US), Rooibos Ltd (ZA), Pukka Herbs (GB), Teavana (US)

**Report ID:** MRFR/FnB/19518-HCR · **Pages:** 200 · **Author:** Snehal Singh · **Last Updated:** April 06, 2026

**URL:** https://www.marketresearchfuture.com/reports/us-organic-tea-market-21067

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## Market Summary

## **US Organic Tea Market Overview**

US Organic Tea Market Size was estimated at 172.5 (USD Million) in 2023. The US Organic Tea Market Industry is expected to grow from 181.5(USD Million) in 2024 to 306.85 (USD Million) by 2035. The US Organic Tea Market CAGR (growth rate) is expected to be around 4.889% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

### **Key US Organic Tea Market Trends Highlighted**

The US Organic Tea Market is experiencing significant trends driven by a growing consumer preference for healthier lifestyles. Awareness about the benefits of organic products is rising, as consumers increasingly seek out tea that is free from pesticides and synthetic fertilizers. This shift in consumer behavior is influenced by a broader trend towards wellness and sustainability, with individuals opting for organic options that align with their health goals and environmental concerns.

The increasing presence of specialty tea shops and cafes across the US has also contributed to higher demand for organic tea, as these establishments often emphasize quality and source their products from local organic farmers.Opportunities within the US Organic Tea Market are expanding, especially among younger demographics who prioritize health and wellness. There is a potential to innovate by introducing unique flavors and blends that cater to diverse palettes while highlighting the organic nature of the ingredients.

Furthermore, the growing popularity of tea as a base for functional beverages, such as those infused with adaptogens and herbal supplements, presents avenues for product development in the organic segment. These innovations will likely draw in consumers who are looking not just for a beverage, but for overall health benefits. Recent trends show that e-commerce sales in the US are on the rise, providing an additional channel for organic tea brands to reach consumers directly.With the added convenience of online shopping, consumers can access a wider range of organic teas.

Social media marketing has also become crucial, as brands leverage platforms to engage with consumers and promote the benefits of organic tea. Overall, a focus on health, sustainability, and convenience continues to drive the evolution of the US Organic Tea Market, presenting both challenges and avenues for growth.

## **US Organic Tea Market Drivers**

**Growing Health Consciousness Among Consumers**

The increasing health consciousness among consumers in the United States is a significant driver for the US Organic Tea Market Industry. With a noticeable shift towards organic products, individuals are opting for tea varieties that boast health benefits, such as antioxidant properties and a reduced risk of chronic diseases. According to the United States Department of Agriculture, sales of organic beverages have surged in the past five years, reflecting a 15% yearly growth in consumer expenditure on organic food and drink.This trend is propelled by consumers’ preferences for healthier alternatives over sugary drinks.

Organizations like the Organic Trade Association are advocating for the benefits of organic products, influencing consumer choices towards organic tea, thereby boosting the overall market growth in this sector.

**Increased Demand for Natural and Organic Products**

The US Organic Tea Market Industry is witnessing a rise in demand for natural and organic products driven by consumers' awareness of food additives and synthetic ingredients. A survey by the Food and Drug Administration reported that 76% of American consumers prefer organic products, impacting their purchasing decisions significantly. As a result, tea brands are emphasizing their organic certifications to appeal to this demographic. Established entities like the USDA (United States Department of Agriculture) are implementing more rigorous standards for organic labeling, educating consumers on the benefits of organic tea, which further fuels market demand and enhances consumer trust.

### **Rising Popularity of Herbal Tea Varieties**

The US Organic Tea Market Industry is benefited by the rising popularity of herbal tea varieties, which cater to varying consumer preferences for flavor and health benefits. Herbal teas are increasingly recognized for their wellness properties, including stress relief and anti-inflammatory benefits.

The Herbalife Nutrition Ltd., a global leader in nutrition, reported a 25% increase in herbal tea consumption among health-conscious consumers in the last few years.The accessibility of various herbal tea options not only raises awareness about organic tea but also aligns with growing dietary trends, such as plant-based diets, encouraging more consumers to incorporate herbal teas into their daily routines.

## **US Organic Tea Market Segment Insights:**

### **Organic Tea Market Type Insights**

The US Organic Tea Market continues to flourish, driven significantly by consumer awareness and a growing preference for healthier beverage options. Within the Type segment, there are three prominent categories: Green, Black, and Others, each contributing uniquely to the market dynamics. The Green tea category has gained considerable traction, appealing particularly to health-conscious consumers due to its rich antioxidant content and various health benefits, which include improved metabolism and reduced risk of certain diseases.

Black tea also holds a vital position in the market, often favored for its robust flavor and higher caffeine content, thereby attracting a demographic looking for a more invigorating beverage choice.The Others category encapsulates a variety of herbal and specialty teas, providing consumers with diversified options that cater to different tastes and preferences, making it an important part of the overall market landscape. As insights into the US Organic Tea Market data reveal, the segmentation around Type reflects significant consumer trends emphasizing wellness, sustainability, and unique flavor experiences.

The increasing inclination towards organic products forms a vital contributing factor to the growth of these types as they align with modern lifestyle choices aimed at wellness and health.By focusing on natural ingredients without the use of synthetic pesticides or fertilizers, these tea types resonate well with consumers who are increasingly concerned about food sources and environmental impacts. The market's strength lies not just in the popularity of individual types but also in the entire ecosystem, where consumers are eager to explore various tastes and health benefits offered by organic tea.

Furthermore, the rise of e-commerce platforms has enhanced the accessibility of these products, presenting opportunities for various brands to expand their reach and develop niche offerings tailored to specific consumer preferences within this diverse segment.Overall, the Type segmentation serves as a crucial aspect of understanding the overall growth trajectory of the US Organic Tea Market, highlighting the importance of flavor, health benefits, and consumer choice in shaping market trends.

Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

**Organic Tea Market Form Insights**

The US Organic Tea Market, particularly the Form segment, showcases a diverse range of products that cater to varying consumer preferences. The Dried Leaf category remains a strong favorite among organic tea enthusiasts, offering natural flavors and aromas which many consumers favor for their authenticity. This form emphasizes the popularity of loose-leaf brewing or convenient bagged options, appealing to those who appreciate a traditional tea experience.

Powdered variations, such as matcha, have gained traction as well, driven by their versatility in culinary applications and health benefits, particularly in antioxidant content and ease of preparation.Additionally, the Others category includes innovative formats like ready-to-drink organic teas, which cater to on-the-go lifestyles, complementing the growing demand for convenience. Together, these forms strengthen the US Organic Tea Market by aligning with shifting consumer trends towards health-consciousness, sustainability, and convenience, revealing numerous opportunities for growth in coming years.

The segmentation of the market reflects changing habits and preferences, indicating a robust industry that adapts to consumer needs while promoting environmentally friendly practices.

**Organic Tea Market Distribution Channel Insights**

The US Organic Tea Market reflects a growing trend towards health-conscious consumption, with the distribution channel playing a critical role in market dynamics. The market is characterized by both store-based and non-store based channels, with each method catering to different consumer preferences and shopping habits. Store-based outlets, including supermarkets and specialty health stores, are significant as they allow consumers to physically browse and select products, thus enhancing the shopping experience.

In contrast, non-store based channels, particularly e-commerce platforms, have witnessed a surge in popularity, driven by the convenience they offer and the increasing reliance on online shopping among consumers.The rise of digital shopping has transformed how organic tea is marketed and sold, allowing brands to reach broader audiences and providing consumers access to diverse selections not always available in brick-and-mortar stores. This duality in distribution channels signifies a balanced approach within the US Organic Tea Market, adapting to evolving consumer behavior and preferences while contributing to the overall market growth.

As health trends continue to shape consumer choices, the significance of efficient distribution strategies will likely heighten, making it imperative for brands to optimize their presence across both channels to capture varying segments of the organic tea audience.

**US Organic Tea Market Key Players and Competitive Insights:**

The competitive landscape of the US Organic Tea Market is marked by a dynamic interplay of various brands and consumer preferences, driven by a growing inclination towards health-conscious choices and sustainable products. The increasing awareness of the health benefits associated with organic teas, such as antioxidants and essential nutrients, has helped foster an environment where both established and emerging brands vie for market share. Factors such as product innovation, varying flavor profiles, and strategic marketing initiatives have become crucial in capturing consumer attention in this expansive sector.

As consumers increasingly seek transparency regarding product sourcing and ingredients, brands that can effectively communicate their organic certifications and ethical practices are likely to command a strong foothold in the market.Rooibos Limited stands out in the US Organic Tea Market as a notable player, focusing on the distinct flavor profile and health benefits of rooibos tea. The company has established a substantial market presence through high-quality, organically sourced rooibos tea. Its strengths lie in its commitment to sustainability and ethical sourcing practices, which resonate well with environmentally conscious consumers in the US.

Rooibos Limited has effectively leveraged its unique product offerings, positioning itself as an authority in rooibos tea and catering to niche market segments that value organic certification and specialty tea experiences. The brand benefits from strong supplier relationships, ensuring consistency in quality and availability, thereby enhancing its competitive edge.The Republic of Tea is another prominent contender in the US Organic Tea Market, recognized for its diverse range of organic teas and herbal infusions. The brand emphasizes natural ingredients and premium quality, appealing to consumers seeking both traditional and innovative tea options.

With a wide array of products that includes unique blends and seasonal offerings, The Republic of Tea maintains a strong market presence. The company's strengths lie in its robust marketing strategies, engaging packaging, and a loyal customer base. Furthermore, The Republic of Tea has been involved in various partnerships and collaborations, enhancing its reach and expanding its product line. Through consistent innovation and a deep commitment to quality, the company solidified its reputation in the organic segment, continually adapting to market trends and consumer feedback while emphasizing sustainability and health.

**Key Companies in the US Organic Tea Market Include:**

**US Organic Tea Market Industry Developments**

Recent developments in the US Organic Tea Market reveal a rising consumer preference for organic and health-oriented products. Companies such as Davidson's Organic Tea and Yogi Tea are emphasizing sustainable sourcing and product innovation to cater to this trend. Notably, in September 2023, Unilever announced a strategic partnership with Pukka Herbs to enhance its product offerings in the organic segment, reflecting a growing trend of collaboration among industry leaders. The market valuation of the US organic tea sector has surged significantly, visible through increased sales and consumers seeking healthier beverage options.

Major brands like Tazo and Celestial Seasonings are reaping the benefits of this shift, with reported revenue growth. In the past two years, movements in the market have included the expansion of product lines and investments in eco-friendly packaging from companies like Rooibos Limited and Traditional Medicinals. Furthermore, Twinings North America is increasing its direct-to-consumer presence to meet the escalating demand. The overall dynamics indicate an evolving market landscape, driven by health consciousness and environmental sustainability among consumers, making the US Organic Tea Market a promising sector for investment and growth in the coming years.

## Market Drivers

### Rising Consumer Awareness

The organic tea market is experiencing a notable increase in consumer awareness regarding health benefits associated with organic products. As individuals become more informed about the potential risks of pesticides and artificial additives, they are gravitating towards organic tea options. This shift is reflected in market data, which indicates that organic tea sales have surged by approximately 20% over the past year. Consumers are increasingly seeking transparency in sourcing and production methods, which further drives demand for organic tea. This heightened awareness is not only influencing purchasing decisions but also encouraging brands to enhance their product offerings, thereby expanding the organic tea market.

### Sustainability Initiatives

Sustainability initiatives are increasingly influencing the organic tea market, as consumers become more environmentally conscious. Brands that adopt sustainable practices, such as eco-friendly packaging and responsible sourcing, are likely to resonate with a growing demographic of eco-aware consumers. Market data suggests that approximately 40% of consumers are willing to pay a premium for products that are sustainably sourced. This trend encourages companies to invest in sustainable practices, thereby enhancing their brand image and attracting environmentally conscious buyers. As sustainability becomes a core value for consumers, the organic tea market is poised for growth.

### Increased Retail Availability

The organic tea market benefits from enhanced retail availability, which plays a pivotal role in driving sales. Major grocery chains and specialty stores are increasingly dedicating shelf space to organic products, including tea. This trend is evidenced by a 30% increase in the number of retail outlets offering organic tea in the past two years. The convenience of access allows consumers to easily incorporate organic tea into their daily routines. Furthermore, the rise of health-focused cafes and restaurants that feature organic tea options contributes to this growing availability, thereby fostering a more robust market environment.

### Innovative Product Development

Innovation within the organic tea market is a critical driver, as brands continuously seek to differentiate their products. The introduction of unique flavors, blends, and functional teas that cater to specific health needs is becoming increasingly prevalent. For instance, the market has seen a rise in herbal blends that target wellness aspects such as digestion and relaxation. This trend is supported by market data showing that specialty organic teas have gained a 15% share of the overall organic tea market. As companies invest in research and development, the variety and appeal of organic tea products are likely to expand, attracting a broader consumer base.

### Shift Towards Natural Ingredients

A significant driver in the organic tea market is the growing consumer preference for natural ingredients. As health-conscious individuals seek to avoid artificial additives and preservatives, organic tea emerges as a favorable choice. This trend is underscored by market data indicating that 70% of consumers prioritize natural ingredients when selecting beverages. The demand for clean-label products is prompting brands to reformulate their offerings, ensuring that they align with consumer expectations. This shift not only enhances the appeal of organic tea but also positions it as a leader in the beverage sector, potentially increasing market share.

## Future Outlook

The [Organic Tea Market](https://www.marketresearchfuture.com/reports/organic-tea-market-3139) is projected to grow at a 5.38% CAGR from 2025 to 2035, driven by increasing health awareness, sustainable sourcing, and innovative product offerings.

**New opportunities:**

- Expansion of online sales platforms for direct-to-consumer access.
- Development of premium organic tea subscription services.
- Investment in eco-friendly packaging solutions to attract environmentally conscious consumers.

By 2035, the organic tea market is expected to achieve robust growth, reflecting evolving consumer preferences.

## Segment Insights

### By Type: Green (Largest) vs. Black (Fastest-Growing)

In the US organic tea market, Green tea holds the largest market share due to its established popularity and health benefits among consumers. Black tea, while smaller in share compared to Green, has been gaining traction rapidly, driven by changing consumer preferences and the growing awareness of its health benefits. Other tea types, including herbal and flavored varieties, also contribute to the market but are not as dominant as Green and Black teas.

The growth trends in the US organic tea market reflect a shift towards healthier lifestyles and the rising inclination for organic products. Black tea's rapid growth highlights this trend, fueled by innovative flavors and blends, attracting a younger demographic. Meanwhile, Green tea continues to thrive as consumers seek natural wellness solutions, making it a mainstay in the organic beverage category.

Green: Dominant vs. Black: Emerging

Green tea stands out as the dominant segment in the organic tea landscape, characterized by its rich antioxidant properties and myriad health benefits. It has established a loyal consumer base that appreciates its various forms, including loose leaves and bags. Black tea, on the other hand, is emerging rapidly, especially among younger consumers seeking bold flavors and unique blends. As both segments evolve, they are increasingly influenced by trends towards sustainability and health, with brands innovating to attract health-conscious buyers, ensuring a dynamic competitive environment between them in the organic tea sphere.

### By Form: Dried Leaf (Largest) vs. Powder (Fastest-Growing)

In the US organic tea market, Dried Leaf continues to hold the largest market share among the form segment, appealing to traditional tea drinkers who favor the authenticity and richness of loose-leaf preparations. Powdered tea, while currently smaller in share, is gaining traction, especially among health-conscious consumers seeking convenient and concentrated options for their beverages. The 'Others' category comprises niche products that cater to unique preferences but remains minor in comparison.

The growth trends within the segment are heavily influenced by evolving consumer behaviors. The demand for powdered tea is rapidly rising, largely due to its versatility in beverage preparation and as an ingredient in smoothies and foods. Factors such as increasing awareness of health benefits tied to tea consumption and the trend toward organic and natural products are driving growth. This segment's dynamics suggest a sustained interest in both traditional and innovative forms of tea in the market.

Dried Leaf (Dominant) vs. Powder (Emerging)

Dried Leaf represents a dominant force in the US organic tea market, favored for its high-quality flavor and aroma that appeal to tea connoisseurs. The preparation method often enhances the sensory experience, making it a popular choice among traditionalists. On the other hand, Powder, particularly in forms like matcha, is emerging rapidly, attracting younger consumers looking for health benefits and convenience. With its ease of use in modern diets and recipes, this segment is capitalizing on trends like wellness and ingredient integrity. As consumers increasingly prioritize health and premium experiences, both Dried Leaf and Powder are positioned favorably, with Dried Leaf maintaining strong loyalty while Powder captures emerging market segments.

### By Distribution Channel: Store-Based (Largest) vs. Non-Store Based (Fastest-Growing)

In the US organic tea market, the distribution channels reveal a clear distinction between store-based and non-store based segments. Store-based channels dominate the market with a significant share, driven by traditional retail outlets including supermarkets and health food stores. This segment's strength lies in its established customer relationships and immediate access to a diverse product range. 

On the other hand, the non-store based segment is rapidly gaining traction, primarily through online retailing and direct-to-consumer models. The convenience of shopping from home and the expanding reach of e-commerce platforms are primary growth drivers for this segment, appealing to a tech-savvy consumer base that values accessibility and a broad product selection.

Store-Based (Dominant) vs. Non-Store Based (Emerging)

The store-based segment in the US organic tea market is characterized by its entrenched presence in traditional retail environments, offering a tactile shopping experience that many consumers prefer. These channels typically include supermarkets, health food stores, and specialty shops that cater to health-conscious consumers. In contrast, the non-store based segment is emerging as a formidable player, leveraging e-commerce platforms and social media to attract customers seeking convenience and variety. This segment resonates especially with millennials and younger consumers who prioritize online shopping. The rapid expansion of these platforms reflects changing consumer behavior and a shift towards digital solutions in the retail landscape.

## Competitive Benchmarking

The organic tea market in the US is characterized by a dynamic competitive landscape, driven by increasing consumer demand for health-conscious products and sustainable sourcing practices. Major players such as Numi Organic Tea (US), Yogi Tea (DE), and Harney & Sons (US) are strategically positioned to capitalize on these trends. Numi Organic Tea (US) emphasizes innovation in product development, focusing on unique blends and organic certifications, which enhances its appeal among health-oriented consumers. Meanwhile, Yogi Tea (DE) leverages its strong brand heritage and commitment to wellness, often integrating herbal remedies into its offerings, thereby differentiating itself in a crowded market. Harney & Sons (US) adopts a premium positioning strategy, focusing on high-quality ingredients and artisanal production methods, which collectively shape a competitive environment that values quality and authenticity.
Key business tactics within the organic tea market include localizing manufacturing and optimizing supply chains to enhance efficiency and sustainability. The market structure appears moderately fragmented, with a mix of established brands and emerging players. This fragmentation allows for diverse consumer choices but also intensifies competition among key players, who must continuously innovate to maintain market share.
In October 2025, Numi Organic Tea (US) announced a partnership with a local farm in California to enhance its supply chain transparency and sustainability efforts. This strategic move not only strengthens Numi's commitment to organic sourcing but also resonates with consumers increasingly concerned about the origins of their food and beverages. By fostering local partnerships, Numi positions itself as a leader in sustainable practices, potentially attracting a loyal customer base.
In September 2025, Yogi Tea (DE) launched a new line of functional teas aimed at specific health benefits, such as stress relief and digestive support. This initiative reflects a growing trend towards personalized wellness solutions, allowing Yogi to tap into niche markets. The introduction of these products may enhance brand loyalty and expand Yogi's market presence, as consumers seek tailored health solutions in their beverage choices.
In August 2025, Harney & Sons (US) expanded its distribution channels by entering into a collaboration with a major online retailer, significantly increasing its visibility and accessibility. This strategic action is indicative of the ongoing shift towards e-commerce, particularly in the beverage sector. By enhancing its online presence, Harney & Sons can reach a broader audience, potentially driving sales growth in a competitive market.
As of November 2025, current competitive trends in the organic tea market include a pronounced focus on digitalization, sustainability, and the integration of AI technologies in supply chain management. Strategic alliances among companies are increasingly shaping the landscape, fostering innovation and enhancing operational efficiencies. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technology, and supply chain reliability. Companies that prioritize these aspects may find themselves better positioned to meet the demands of a discerning consumer base.

## Recent News & Developments

Recent developments in the US Organic Tea Market reveal a rising consumer preference for organic and health-oriented products. Companies such as Davidson's Organic Tea and Yogi Tea are emphasizing sustainable sourcing and product innovation to cater to this trend. Notably, in September 2023, Unilever announced a strategic partnership with Pukka Herbs to enhance its product offerings in the organic segment, reflecting a growing trend of collaboration among industry leaders. The market valuation of the US organic tea sector has surged significantly, visible through increased sales and consumers seeking healthier beverage options.

Major brands like Tazo and Celestial Seasonings are reaping the benefits of this shift, with reported revenue growth. In the past two years, movements in the market have included the expansion of product lines and investments in eco-friendly packaging from companies like Rooibos Limited and Traditional Medicinals. Furthermore, Twinings North America is increasing its direct-to-consumer presence to meet the escalating demand. The overall dynamics indicate an evolving market landscape, driven by health consciousness and environmental sustainability among consumers, making the US Organic Tea Market a promising sector for investment and growth in the coming years.

## Report Scope

| MARKET SIZE 2024 | 211.75(USD Million) |
| --- | --- |
| MARKET SIZE 2025 | 223.14(USD Million) |
| MARKET SIZE 2035 | 376.65(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 5.38% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Million |
| Key Companies Profiled | Twinings (GB), Yogi Tea (DE), Numi Organic Tea (US), Stash Tea (US), Harney & Sons (US), Rooibos Ltd (ZA), Pukka Herbs (GB), Teavana (US) |
| Segments Covered | Type, Form, Distribution Channel |
| Key Market Opportunities | Growing consumer preference for health-conscious products drives demand in the organic tea market. |
| Key Market Dynamics | Rising consumer preference for health-conscious products drives growth in the organic tea market. |
| Countries Covered | US |

## Frequently Asked Questions

**Q: What is the current valuation of the US organic tea market?**
A: The market valuation was $211.75 Million in 2024.

**Q: What is the projected market size for the US organic tea market by 2035?**
A: The projected valuation for 2035 is $376.65 Million.

**Q: What is the expected CAGR for the US organic tea market during the forecast period 2025 - 2035?**
A: The expected CAGR is 5.38% during the forecast period.

**Q: Which companies are the key players in the US organic tea market?**
A: Key players include Twinings, Yogi Tea, Numi Organic Tea, Stash Tea, Harney & Sons, Rooibos Ltd, Pukka Herbs, and Teavana.

**Q: What are the main segments of the US organic tea market?**
A: The main segments include Type, Form, and Distribution Channel.

**Q: How did the green tea segment perform in 2024?**
A: The green tea segment was valued at $85.0 Million in 2024 and is projected to reach $150.0 Million.

**Q: What was the valuation of the black tea segment in 2024?**
A: The black tea segment was valued at $70.0 Million in 2024, with a potential increase to $120.0 Million.

**Q: What is the market performance of dried leaf tea in 2024?**
A: The dried leaf tea segment was valued at $80.0 Million in 2024, with projections reaching $140.0 Million.

**Q: What distribution channel had the highest valuation in 2024?**
A: The store-based distribution channel had the highest valuation at $120.0 Million in 2024.

**Q: What is the projected growth for non-store based distribution channels by 2035?**
A: The non-store based distribution channel is projected to grow from $91.75 Million in 2024 to $166.65 Million by 2035.


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