Canada Wine Market Size was valued at USD 12,750.57 million in 2023. The Canada Wine Industry is projected to grow from 2024 to USD 15,678.67 million by 2032, exhibiting a compound annual growth rate (CAGR) of 2.24 % during the forecast period (2024 - 2032).
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Canada Wine Market Trends
The Canadian wine market is experiencing shifts and growth trends, driven by changing consumer preferences and regional production innovations. Despite historically being overshadowed due to its extreme climatic conditions, Canada’s wine industry has gained momentum, particularly during the pandemic years of 2020 and 2021. The period experienced more wine drinking, which revealed the emerging consumers who preferred sophisticated and well-brewed wines, hence suggesting a maturing market. Moreover, wines are still the most popular type of wine in Canada, both in terms of volume and value. These types of wines form the core of this business, as they can be used by many people with different levels of interest. However, there is an interesting novelty that comes with sparkling wines produced mainly in areas like Ontario, Nova Scotia, and British Columbia. Thereby, these regions started producing very good-quality sparkling wines using the traditional method, which have been highly praised nationwide. This has resulted in the forecasted largest value increase in the sparkling wine category, signifying that consumers are looking forward to more sophisticated drinks during celebrations.
In addition to sparkling wines, there is also growing interest in organic wines or sustainable winemaking practices, thereby making them globally aligned with health and environmental consciousness. The fact that Canadian wineries engage more often in sustainable viticulture appeals to eco-conscious consumers. This direction adds value to the sale ability of Canadian wines, backed up by long-term ecological aspirations. The emphasis on local and artisanal products is another significant trend. Consumers are showing a preference for wines that showcase the unique terroir and craftsmanship of Canadian winemakers. This has led to a resurgence in the popularity of smaller, boutique wineries that offer distinct and high-quality products. Moreover, the adoption of technological advancements in vineyard management and wine production has improved the quality and consistency of Canadian wines. Innovations such as precision viticulture, AI-driven analytics, and blockchain for supply chain transparency are helping Canadian wineries stay competitive and meet the evolving demands of wine enthusiasts.
Based on the category, the Canada wine market has been bifurcated into alcoholic, and non-alcoholic. The alcoholic segment accounted for the largest market share of 96.83% in 2023 and is likely to register a CAGR of 2.21% during the projected period. Whereas the non-alcoholic segment will likely register a CAGR of 3.04% during the projected period. The alcoholic is poised to be valued at USD 15149.15 million by 2032 over its existing market value in 2023. The demand for alcoholic wine in Canada has experienced outstanding growth over the past decade, driven by the shifting preferences of consumers and augmented inclination toward premium and diverse wine offerings. A key factor contributing to this demand is the rising awareness and appreciation of wine culture, supported by wine education programs and events such as wine tastings and festivals. Consumers across Canada have shown a surging inclination towards higher-quality wines, with a marked preference for varietals from renowned wine-producing regions such as France, Italy, and California. This trend is also evident in the increasing sales of Canadian wines, particularly from regions like the Niagara Peninsula and the Okanagan Valley, known for their distinct terroir and quality production.
The non-alcoholic segment is anticipated to grow with a CAGR of 3.04% by 2032 and reach a value of USD 404.31 million by 2023. The demand for non-alcoholic wine in the markets of Canada has been surging with a steady rate of growth and is driven by several major elements that are reflecting broader consumer trends. Health consciousness is at the forefront of this shift, with more Canadians seeking to reduce alcohol consumption due to its known health risks. This trend is particularly evident among millennials and Gen Z, who are increasingly prioritizing wellness and making lifestyle choices that align with their health goals.
Figure 1: Canada Wine Market, by Category, 2023 & 2032 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Based on the product type, the Canada wine market has been bifurcated into red wine, white wine, rose wine, sparkling wine, and others. The red wine segment accounted for the largest market share of 52.79% in 2023 and is likely to register a CAGR of 2.24% during the projected period. Whereas the white wine segment will likely register a largest CAGR of 2.53% during the projected period. The major growth factor driving the growth of wines among consumers is the increasing interest in high-quality and premium wines. In addition, consumers across Canada are becoming more concerned, and often looking for red wines with distinct and unique flavors, superior quality, and a connection with specific regions, both internationally, and domestically. This dynamic shift towards premiumization is expanding the growth and sales of the wine market across Canada. The growing consumers’ focus on a healthy lifestyle option is also considered a major factor. Numerous studies published by the National Library of Medicine - National Institutes of Health, and various other organizations, have suggested that moderate consumption of red wine can provide several health benefits, including reducing the risk of heart disease owing to its antioxidant properties. This ongoing health-consciousness trend among the wine consumers of Canada, mainly among the millennials, is driving segmental growth in the upcoming years.
The white wine is poised to be valued at USD 5450.12 million by 2032 over its existing market value in 2023. The demand for white wine in Canada has shown a consistent upward trend in recent years, driven by evolving consumer preferences and an increased appreciation for diverse wine varieties. Several key factors contribute to this growing demand. The Canada wine market is influenced by a robust culture of wine consumption, with white wine being a significant segment. Consumers are increasingly seeking lighter, refreshing beverages, particularly during the warmer months, making white wine a popular choice. The versatility of white wine, which pairs well with a variety of cuisines, also enhances its appeal across different demographics. Additionally, there is a noticeable shift towards premiumization in the wine market.
Figure 2: Canada Wine Market, by product Type, 2023 & 2032 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Based on the consumer group, the Canada wine market has been bifurcated into Gen Z, Gen X, Millennial, and Baby Boomers. The millennial segment accounted for the largest market share of 45.98% in 2023 and is likely to register a CAGR of 2.28% during the projected period. Whereas the Gen X segment will likely register a CAGR of 3.17% during the projected period. The Gen Z is poised to be valued at USD 4368.95 million by 2032 over its existing market value in 2023. The demand for wine among Gen Z consumers in Canada is a dynamic and evolving trend, influenced by their unique preferences and lifestyle choices. Unlike previous generations, Gen Z (born between 1997 and 2012) tends to favor experiences and social engagements over traditional consumption patterns, which significantly impacts their wine consumption behavior. Primarily, Gen Z places a high value on sustainability and ethical production. This generation is more likely to support brands that demonstrate environmental responsibility, ethical sourcing, and transparent production practices. Wines that emphasize organic, biodynamic, and eco-friendly practices tend to resonate well with this cohort. Canadian wineries that highlight these attributes can attract Gen Z consumers who are keen on supporting sustainable products.
Figure 3: Canada Wine Market, by Consumer Group, 2023 & 2032 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Based on end-user, the Canada wine market has been bifurcated into residential, and commercial. The residential segment accounted for the largest market share of 80.98% in 2023 and is likely to register a CAGR of 2.02% during the projected period. Whereas the commercial segment will likely register a CAGR of 3.14% during the projected period. The residential wine demand in Canada has been steadily increasing in recent years, reflecting shifting consumer preferences and broader trends in the wine industry. This surge in demand can be attributed to several key factors. There has been a growing appreciation for wine as part of a culinary experience among the population of Canada. Wine is not only considered as a beverage, but also as an integral part of gatherings, fine dining, and everyday meals. This cultural shift has led to a greater willingness among consumers to explore different varieties and regions of wine, thereby driving demand.
The commercial segment registered a leading market share of 19.02% in 2023 and is likely to grow with a CAGR of 3.14% by 2032. Commercial wines are a dominant force in the Canada wine market. The commercial demand for wine in Canada shows a lively and growing market prompted by several factors. The commercial demand for wines across the Canada market is driven by several key factors the increasing awareness of wine culture and changing consumer preferences have significantly boosted demand. Canadian consumers are becoming more concerned regarding their tastes, looking for diverse varietals and styles, both domestic and international.
Figure 4: Canada Wine Market, by End User, 2023 & 2032 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Based on the price range, the Canada wine market has been bifurcated into economy and premium. The economy segment accounted for the largest market share of 66.32% in 2023 and is likely to register a CAGR of 1.89% during the projected period. Whereas the premium segment will likely register a CAGR of 2.91% during the projected period. This category encompasses wines that are affordable yet maintain a level of quality that appeals to a wide audience. Within this price range, the consumers of Canada demand wines that offer good value without compromising on taste. These wines often come from both domestic wineries in Canada and along with international producers. Furthermore, in terms of variety, the economic price range covers a wider selection of grape varietals and styles. For white wines, popular options include crisp and refreshing varieties such as Chardonnay, Sauvignon Blanc, and Pinot Grigio. Red wines in this category often feature Merlot, Cabernet Sauvignon, and blends that offer a balance of fruitiness and structure. Rosé wines, known for their versatility and light profiles, are also well-represented. The pricing in this segment typically falls between CAD 10 and CAD 30 per 750ml bottle, though prices can vary based on factors such as production methods, branding, and import costs for international wines. Retail outlets ranging from local liquor stores to larger chain retailers offer a wide array of choices within this range, ensuring accessibility for consumers across Canada.
The premium segment registered a market value of USD 4294.99 million in 2023 and is likely to surpass the value of USD 5585.11 million by the end of 2032. The premium wine category in the marketplace in Canada boasts a unique set of changing aspects that are shaped by cultural preferences, economic factors, and evolving consumer behaviors. The diverse history of Canada associated with wines, coupled with its discerning consumer base and robust economy, makes it one of the major countries in the wine industry.
Figure 5: Canada Wine Market, by Price Range, 2023 & 2032 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Based on the distribution channel, the Canada wine market has been bifurcated into Off-Premises and On-Premises. The Off-Premises segment accounted for the largest market share of 85.43% in 2023 and is likely to register a CAGR of 2.13% during the projected period. Whereas the On-Premises segment will likely register a CAGR of 2.85% during the projected period. The off-premises distribution channel accounted for a market value of USD 10893.13 million in 2023 and is anticipated to grow with a CAGR of 2.13% by 2032. The wine market of Canada is primarily regulated provincially, leading to variations in distribution practices and market dynamics. The provinces such as Ontario and British Columbia, are considered as the key players of the wine industry of Canada, off-premises sales occur through a combination of government-operated liquor stores, private wine shops, and increasingly, online retail platforms. The supermarkets & hypermarkets distribution channel accounted for a market value of USD 2466.90 million in 2023 and is anticipated to grow with a CAGR of 3.20% by 2032. In Canada, the distribution of wines through hypermarkets and supermarkets has evolved significantly, shaped by provincial regulations and consumer preferences. Specialty stores accounted for a market value of USD 2890.74 million in 2023 and are anticipated to grow with a CAGR of 1.27% by 2032. The specialty store-based distribution channel for wines in Canada has evolved significantly over the years. Specialty wine stores began to emerge as a response to consumer demand for a more diverse and curated selection of wines.The off-license shops/liquor shops accounted for a market value of USD 1705.02 million in 2023 and are projected to grow with a CAGR of 1.69% till 2032. Off-license shops are often referred to as liquor stores or wine boutiques and have a major role in the Canada wine market.
On-premises distribution channels accounted for a market share of 14.57% in 2023 and is anticipated to grow with a CAGR of 2.85% by 2032. The on-premises distribution channel of wines in Canada, encompassing bars, restaurants, and hotels, plays a significant role in shaping the wine market. Conventionally, this channel has been influenced by both provincial regulations and consumer preferences. The diverse and multicultural population of Canada has led to a dynamic wine market with a demand for a variety of wine styles and origins. The provinces of Canada benefit from strong local support and tourism, which bolsters the on-premises wine sales. Moreover, major cities of Canada have vibrant food and beverage scenes, contributing to a thriving on-premises market. In addition, the strict regulation of the government of Canada has strict regulations, and high taxes on alcohol affect pricing and availability, making the on-premises channel crucial for consumers seeking a curated wine experience. Establishments often collaborate with local and international wine distributors to offer exclusive selections, enhancing the consumer experience. The pandemic significantly impacted on the on-premises wine sales due to lockdowns and restrictions, but there has been a resilient rebound with increased emphasis on outdoor dining and takeout options. Moving forward, sustainability and local sourcing trends are expected to influence the on-premises wine distribution channel, aligning with the broader consumer shift towards eco-conscious consumption.
Figure 6: Canada Wine Market, by Distribution Channel, 2023 & 2032 (USD Million)
Canada Wine market leaders are adopting several strategies to remain competitive and capitalize on the growing demand for Wine products. Market leaders expand their product portfolios to cater to diverse consumer preferences. This includes offering a range of wines from entry-level to premium segments, as well as introducing new varietals and wine styles to appeal to evolving tastes. Key Players invest in research and development to innovate winemaking techniques. This may involve experimenting with new fermentation methods, aging processes, and blending strategies to enhance wine quality and differentiation. Leading companies like Andrew Peller Ltd are focusing on developing new premium and flavored fortified wines to cater to evolving consumer preferences. This includes introducing innovative products like cannabis-infused wines in regions where it is legally permitted. Leading players are emphasizing high-quality production and adopting sustainable practices to align with consumer demand for eco-friendly products and enhance their brand reputation. Market leaders are investing in wine tourism by enhancing visitor experiences at their wineries. This includes offering tastings, tours, and events that educate consumers about the wine-making process and promote local wine culture. Many wineries are adopting environmentally friendly practices and obtaining organic certifications to appeal to eco-conscious consumers. Market Leaders exploring eco-friendly packaging options, such as lightweight glass bottles, recycled materials, and alternative packaging formats like cans or bag-in-box. companies in the Canadian wine industry are actively aligning their product offerings with evolving culinary trends and cultural influences to remain relevant in the market.
Canada Wine Market Developments
These companies focus on innovating their product offerings in the Canadian wine sector and thus, invest in research and development to introduce new categories that provide great taste and mouthfeel. Key players have been striving to enhance their market share through strategic developments, including partnerships, mergers & acquisitions, new launches, expanding their global reach, and strengthening their client base. Companies are following organic as well as inorganic growth strategies. With high investments in research and development, they are continuously expanding its product portfolio, which supports its market growth. Key Players invest in research and development to innovate winemaking techniques. Accolade Wines launched a new premium Wine on Tap (WOT) brand called Vino Societa, which offers a stylish and sustainable option in the wine category. Vino Societa provides a premium re-invention of the WOT concept, offering a high quality, stylish and sustainable option to the category. Furthermore, Andrew Peller Ltd. announced the acquisition of The Riverbend Inn and Vineyard in Niagara-on-the-Lake, Ontario. The historic property includes 17 acres of prime vineyards and a 21-room hotel and restaurant, located adjacent to APL's Peller Estates Winery. Also, Treasury Wine Estates has partnered partner with market leader Mark Anthony Wine & Spirits to import and distribute its portfolio of iconic fine wines in Canada.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 12,750.57 million |
| Market Size 2032 | USD 15,678.67 million |
| Compound Annual Growth Rate (CAGR) | 2.24 % (2024-2032) |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2018 -2022 |
| Forecast Units | Value (USD Million) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Source, Grade, Application and Region |
| Countries Covered | Canada |
| Key Companies Profiled | Constellation Brands, Inc., Andrew Peller Ltd., Treasury Wine Estates Ltd, Diamond Estates Wines & Spirits LTD, Corby Spirit and Wine, Magnotta Inc, Accolade Wines, Colio Estate Wines, Pelee Island Winery, Chateau des Charmes |
| Key Market Opportunities | ·      The expansion of store-based retail and e-commerce ·      Expanding its wine Exports |
| Key Market Dynamics | ·      Growing Consumption of Wine ·      Introduction of innovative products |
Frequently Asked Questions (FAQ) :
The Canada Wine Market accounted for USD 12,750.57 million.
The growth rate of the Canada Wine Market is 2.24 % CAGR.
Constellation Brands, Inc., Andrew Peller Ltd., Treasury Wine Estates Ltd, Diamond Estates Wines & Spirits LTD, Corby Spirit and Wine, Magnotta Inc, Accolade Wines, Colio Estate Wines, Pelee Island Winery, Chateau des Charmes
Alcoholic Wine Segment led the Canada Wine Market.
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