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Hydrophobically Modified Alkali Swellable Emulsion Market

ID: MRFR/CnM/2971-HCR
136 Pages
Chitranshi Jaiswal
October 2025

Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market Research Report Information: by Application (Paints & Coatings, Adhesive & Sealants, Cosmetics & Personal Care, Industrial & Homecare Cleaning, Pulp & Paper, Pharmaceutical, and Others) and by Region- Forecast till 2035

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Hydrophobically Modified Alkali Swellable Emulsion Market Infographic
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Hydrophobically Modified Alkali Swellable Emulsion Market Summary

As per MRFR analysis, the Hydrophobically Modified Alkali Swellable Emulsion Market Size was estimated at 7.43 USD Million in 2024. The Hydrophobically Modified Alkali Swellable Emulsion industry is projected to grow from 8.61 in 2025 to 37.43 by 2035, exhibiting a compound annual growth rate (CAGR) of 15.84 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Hydrophobically Modified Alkali Swellable Emulsion Market is poised for growth driven by sustainability and technological advancements.

  • The market is witnessing a pronounced shift towards sustainability, influencing product development and consumer preferences.
  • Technological advancements are enhancing the performance and versatility of hydrophobically modified alkali swellable emulsions across various applications.
  • North America remains the largest market, while Asia-Pacific is emerging as the fastest-growing region, reflecting diverse regional demands.
  • Key market drivers include sustainability initiatives and technological innovations, particularly in the coatings and automotive segments.

Market Size & Forecast

2024 Market Size 7.43 (USD Million)
2035 Market Size 37.43 (USD Million)
CAGR (2025 - 2035) 15.84%

Major Players

BASF SE (DE), Dow Inc. (US), Evonik Industries AG (DE), Huntsman Corporation (US), Wacker Chemie AG (DE), Ashland Global Holdings Inc. (US), Kraton Corporation (US), SABIC (SA), Clariant AG (CH)

Hydrophobically Modified Alkali Swellable Emulsion Market Trends

The Hydrophobically Modified Alkali Swellable Emulsion Market is currently experiencing notable growth, driven by increasing demand across various industries such as construction, automotive, and personal care. This market segment is characterized by its unique properties, which allow for enhanced performance in applications requiring water resistance and durability. As manufacturers seek to develop more sustainable and efficient products, hydrophobically modified alkali swellable emulsions are becoming increasingly popular due to their ability to provide superior adhesion and film-forming capabilities. Furthermore, the ongoing trend towards eco-friendly formulations is likely to bolster the market, as these emulsions can be designed to meet stringent environmental regulations while maintaining high performance standards. In addition to the growing emphasis on sustainability, technological advancements in formulation and production processes are expected to play a crucial role in shaping the Hydrophobically Modified Alkali Swellable Emulsion Market. Innovations in raw materials and processing techniques may lead to improved product characteristics, thereby expanding their applicability in various sectors. Moreover, the rising awareness of the benefits associated with these emulsions, such as their versatility and effectiveness, suggests a positive outlook for market expansion. As industries continue to evolve, the Hydrophobically Modified Alkali Swellable Emulsion Market appears poised for further development, driven by both consumer preferences and regulatory pressures.

Sustainability Focus

The Hydrophobically Modified Alkali Swellable Emulsion Market is witnessing a shift towards sustainable practices. Manufacturers are increasingly prioritizing eco-friendly formulations that align with global environmental standards. This trend reflects a broader commitment to reducing the ecological footprint of products, appealing to environmentally conscious consumers.

Technological Advancements

Innovations in production techniques and raw materials are transforming the Hydrophobically Modified Alkali Swellable Emulsion Market. Enhanced formulation processes are leading to improved product performance, which may expand their use across diverse applications. This technological evolution is likely to drive market growth.

Diverse Applications

The versatility of hydrophobically modified alkali swellable emulsions is contributing to their rising popularity in various sectors. From construction to personal care, these emulsions are being utilized for their unique properties, indicating a trend towards broader adoption in multiple industries.

Hydrophobically Modified Alkali Swellable Emulsion Market Drivers

Market Growth Projections

The Global Hydrophobically Modified Alkali Swellable Emulsion Market (HASE) Market Industry is projected to experience substantial growth over the next decade. With a market value expected to reach 1250 USD Million in 2024 and 2750 USD Million by 2035, the industry is on a promising trajectory. The anticipated CAGR of 7.43% from 2025 to 2035 underscores the increasing adoption of HASE across various applications, driven by factors such as sustainability, technological advancements, and regulatory support. This growth reflects the industry's potential to meet evolving consumer demands and contribute to environmentally friendly practices.

Rising Demand for Eco-Friendly Products

The Global Hydrophobically Modified Alkali Swellable Emulsion Market (HASE) Market Industry is witnessing an increasing demand for eco-friendly products. As consumers become more environmentally conscious, manufacturers are compelled to adopt sustainable practices. HASE, known for its low VOC emissions and biodegradable properties, aligns with these trends. This shift is evident in various sectors, including construction and coatings, where HASE is utilized as a green alternative to traditional emulsions. The market's value is projected to reach 1250 USD Million in 2024, reflecting the growing preference for sustainable materials.

Growth in Construction and Coatings Sector

The Global Hydrophobically Modified Alkali Swellable Emulsion Market (HASE) Market Industry is significantly influenced by the expansion of the construction and coatings sector. With urbanization and infrastructure development on the rise, the demand for high-performance coatings is increasing. HASE emulsions are favored for their superior adhesion and water resistance, making them ideal for various applications. This trend is expected to drive the market value to 2750 USD Million by 2035. The anticipated CAGR of 7.43% from 2025 to 2035 indicates a robust growth trajectory, as HASE continues to gain traction in this vital industry.

Regulatory Support for Sustainable Practices

The Global Hydrophobically Modified Alkali Swellable Emulsion Market (HASE) Market Industry is positively impacted by regulatory support for sustainable practices. Governments worldwide are implementing stringent regulations aimed at reducing environmental impact, which encourages the adoption of eco-friendly materials. HASE, with its low environmental footprint, is well-positioned to meet these regulatory requirements. This support not only drives demand but also fosters innovation within the industry, as companies seek to develop compliant products. The alignment of HASE with regulatory frameworks is expected to enhance its market presence and growth potential in the coming years.

Increased Investment in Research and Development

The Global Hydrophobically Modified Alkali Swellable Emulsion Market (HASE) Market Industry is experiencing increased investment in research and development. Companies are focusing on enhancing the performance and versatility of HASE formulations to cater to a broader range of applications. This investment is crucial for developing new products that meet specific industry needs, such as improved durability and application efficiency. As R&D efforts intensify, the market is likely to witness the introduction of innovative HASE solutions, further driving growth and expanding its application scope across various sectors.

Technological Advancements in Emulsion Production

The Global Hydrophobically Modified Alkali Swellable Emulsion Market (HASE) Market Industry benefits from ongoing technological advancements in emulsion production. Innovations in formulation techniques and raw material sourcing have enhanced the performance characteristics of HASE. These advancements enable manufacturers to produce emulsions that exhibit improved stability, viscosity, and application properties. As a result, HASE is increasingly utilized in diverse applications, from adhesives to paints. The continuous evolution of production technologies is likely to bolster market growth, as companies strive to meet the evolving demands of consumers and industries alike.

Market Segment Insights

By Application: Coatings (Largest) vs. Adhesives (Fastest-Growing)

In the Hydrophobically Modified Alkali Swellable Emulsion Market, the application segment is segmented primarily into coatings, adhesives, sealants, textiles, and paper. Among these, coatings represent the largest share due to their extensive use in various industries such as automotive, construction, and consumer goods. The demand for high-performance coatings that offer durability and environmental resistance continues to drive their market share, making coatings a key player in the overall market landscape. On the other hand, adhesives are emerging as the fastest-growing segment within this market. Their versatility and effectiveness in bonding dissimilar materials are crucial, especially in industries like automotive and electronics. The surge in eco-friendly adhesive solutions and innovations in formulation technology contribute to this growth, as manufacturers seek more sustainable options to meet market demands. This dynamic highlights a shift towards enhanced performance and sustainability in adhesive applications.

Coatings: Dominant vs. Adhesives: Emerging

Coatings are positioned as the dominant application in the Hydrophobically Modified Alkali Swellable Emulsion Market, primarily due to their critical role in various industries that require protective and aesthetic finishes. They encompass a wide range of products, including paints, varnishes, and industrial coatings, known for providing superior adhesion, weather resistance, and durability. As industries focus on compliance with stringent environmental regulations, the demand for waterborne and low-VOC coatings has surged, driving innovation and competitiveness in this space. Conversely, adhesives are marked as an emerging segment fueled by technological advances and the increasing need for efficient bonding solutions across multiple sectors. The growth of lightweight materials in automotive and building construction has heightened the requirement for specialized adhesives that can provide strong bonds without compromising performance. This trend indicates a rising preference for high-performance adhesives driven by sustainability concerns and evolving consumer preferences.

By End Use: Construction (Largest) vs. Automotive (Fastest-Growing)

In the Hydrophobically Modified Alkali Swellable Emulsion Market, the construction segment commands the largest share, reflecting its critical role in enhancing the properties of building materials. With increasing urbanization and infrastructure development, this segment has solidified its prominence through extensive applications in coatings, adhesives, and sealants. Conversely, the automotive segment, while smaller in comparison, is recognized as the fastest-growing due to a rising demand for eco-friendly materials and innovations in vehicle manufacturing that require advanced emulsion formulations.

Construction: Dominant vs. Automotive: Emerging

The construction segment stands as the dominant force in the Hydrophobically Modified Alkali Swellable Emulsion Market due to its established applications in various construction materials. This includes waterproofing agents, paints, and sealants that cater to an ever-increasing infrastructure demand. On the other hand, the automotive segment is deemed an emerging sector, fueled by technological advancement and the shift towards sustainable materials. As car manufacturers seek lightweight and durable alternatives to traditional products, hydrophobically modified emulsions are gaining traction for application in coatings and interior components, highlighting a shift towards innovation within this industry.

By Formulation Type: Waterborne (Largest) vs. Powdered (Fastest-Growing)

The formulation type segment in the Hydrophobically Modified Alkali Swellable Emulsion Market showcases a diverse array of products, with Waterborne formulations leading significantly in market share. The preference for Waterborne is largely driven by their environmental benefits and lower toxicity profiles, making them favored in various end-user applications. Other formulation types like Solventborne, Emulsion, and Paste also possess substantial shares; however, they are not as dominant as Waterborne. In terms of growth, the Powdered formulation type emerges as the fastest-growing segment, buoyed by increasing demand for eco-friendly solutions and advancements in powder production technology. The shift towards sustainable practices is driving end users to seek out products that minimize environmental impact, with powdered formulations aligning well with these preferences due to their ease of transport and application versatility.

Waterborne (Dominant) vs. Powdered (Emerging)

The Waterborne formulation type stands out as the dominant player in the Hydrophobically Modified Alkali Swellable Emulsion Market due to its strong alignment with environmental regulations and sustainability trends. These formulations are characterized by their lower VOC (Volatile Organic Compounds) emissions, making them ideal for indoor applications, particularly in construction and automotive industries. On the other hand, the Powdered formulation is considered an emerging segment, rapidly gaining traction due to its convenience in storage, longer shelf life, and reduced shipping costs. This segment is increasingly appealing to manufacturers looking for formulations that can be efficient in production and application, while also meeting the growing consumer demand for eco-conscious products.

By Functionality: Thickening Agent (Largest) vs. Stabilizer (Fastest-Growing)

In the Hydrophobically Modified Alkali Swellable Emulsion Market, the functionality segment exhibits distinct values that contribute to the overall dynamics of the market. Thickening Agents hold the largest share among the segment values, driven by their critical role in enhancing the viscosity and consistency of formulations. Stabilizers follow, maintaining product stability and performance. As consumer demands for high-quality emulsions grow, these functionalities become increasingly pivotal, setting the foundation for various applications from coatings to personal care products. The growth trends within this segment are fostered by the rising demand for eco-friendly and sustainable formulations. Stabilizers are emerging rapidly, responding to the shift towards green chemistry and biodegradable products. Innovations in biobased thickening agents also play a vital role in this growth, as they offer enhanced performance while catering to environmental concerns. This dual focus on performance and sustainability propels both Thickening Agents and Stabilizers into more favorable market positions.

Thickening Agent (Dominant) vs. Stabilizer (Emerging)

Thickening Agents have established themselves as the dominant functionality within the Hydrophobically Modified Alkali Swellable Emulsion Market due to their essential role in providing viscosity control and enhancing product texture. They are widely utilized in various applications, including paints, adhesives, and personal care products. These agents are often derived from natural substances, catering to the increasing consumer preference for eco-friendly products. In contrast, Stabilizers represent an emerging functionality that is rapidly gaining traction, driven by the need for products that maintain stability and performance over time. As technological advancements lead to the development of new and more efficient stabilizers, their presence in emulsions is becoming increasingly crucial, marking a shift towards greater innovation in the market.

By Raw Material: Acrylic Polymers (Largest) vs. Polyurethane (Fastest-Growing)

In the Hydrophobically Modified Alkali Swellable Emulsion Market, Acrylic Polymers hold the largest market share among the various raw materials. Their dominance is attributed to widespread applications across construction, paints, and coatings sectors, where their favorable properties facilitate water resistance and adhesion. In contrast, Polyurethane is emerging as the fastest-growing segment, recognized for its versatility and performance attributes that cater to various specialized applications, thereby witnessing increased demand.

Acrylic Polymers (Dominant) vs. Polyurethane (Emerging)

Acrylic Polymers are a dominant force in the Hydrophobically Modified Alkali Swellable Emulsion Market due to their excellent adhesive qualities and resistance to environmental factors. These polymers offer exceptional performance in coatings and construction materials, making them the preferred choice for manufacturers focused on durability and quality. On the other hand, Polyurethane is an emerging segment characterized by its remarkable flexibility and resilience. With applications ranging from flooring to automotive and furniture industries, Polyurethane's adaptability is driving growth, as industries seek more innovative and effective solutions for their needs.

Get more detailed insights about Hydrophobically Modified Alkali Swellable Emulsion Market

Regional Insights

North America : Market Leader in Emulsions

North America is poised to maintain its leadership in the Hydrophobically Modified Alkali Swellable Emulsion market, holding a significant market share of 3.5 in 2024. The region's growth is driven by increasing demand in construction and automotive sectors, alongside stringent environmental regulations promoting sustainable products. The focus on innovation and R&D further propels market expansion, with key players investing heavily in new technologies and formulations. The United States stands out as the primary market, supported by major companies like BASF SE, Dow Inc., and Huntsman Corporation. These players are leveraging advanced manufacturing capabilities and strategic partnerships to enhance their market presence. The competitive landscape is characterized by continuous product development and a shift towards eco-friendly solutions, ensuring North America's dominance in the global market.

Europe : Emerging Market with Growth Potential

Europe, with a market size of 2.0, is witnessing a robust growth trajectory in the Hydrophobically Modified Alkali Swellable Emulsion market. The region benefits from a strong regulatory framework that encourages the use of sustainable materials, driving demand across various industries, including construction and coatings. The increasing focus on eco-friendly products and innovations in formulation technology are key growth drivers, supported by government initiatives promoting green chemistry. Germany and France are leading the charge in this market, with significant contributions from companies like Evonik Industries AG and Wacker Chemie AG. The competitive landscape is marked by a mix of established players and emerging startups, fostering innovation and collaboration. The presence of a skilled workforce and advanced research facilities further enhances Europe's position in the global market.

Asia-Pacific : Rapid Growth in Emerging Economies

Asia-Pacific is rapidly emerging as a significant player in the Hydrophobically Modified Alkali Swellable Emulsion market, with a market size of 1.5. The region's growth is fueled by increasing industrialization, urbanization, and rising demand for construction materials. Countries like China and India are at the forefront, driven by government initiatives aimed at infrastructure development and sustainable practices. The regulatory environment is evolving, promoting the use of eco-friendly emulsions in various applications. China leads the market, supported by major companies such as Ashland Global Holdings Inc. and Kraton Corporation. The competitive landscape is characterized by a mix of local and international players, all vying for market share. The focus on innovation and product differentiation is crucial, as companies invest in R&D to meet the growing demand for high-performance emulsions in diverse applications.

Middle East and Africa : Emerging Market with Untapped Potential

The Middle East and Africa (MEA) region, with a market size of 0.43, presents significant growth opportunities in the Hydrophobically Modified Alkali Swellable Emulsion market. The region is witnessing an increase in construction activities and industrial applications, driven by economic diversification efforts in countries like the UAE and Saudi Arabia. The demand for sustainable and high-performance emulsions is on the rise, supported by government initiatives promoting green building practices and environmental sustainability. Key players in the region are beginning to establish a foothold, with companies like SABIC and Clariant AG leading the charge. The competitive landscape is evolving, with a growing number of local manufacturers entering the market. As the region continues to develop, the focus on innovation and strategic partnerships will be essential for capturing market share and driving growth in the coming years.

Hydrophobically Modified Alkali Swellable Emulsion Market Regional Image

Key Players and Competitive Insights

The Hydrophobically Modified Alkali Swellable Emulsion Market is currently characterized by a dynamic competitive landscape, driven by increasing demand for eco-friendly and high-performance materials across various applications, including coatings, adhesives, and sealants. Key players such as BASF SE (DE), Dow Inc. (US), and Evonik Industries AG (DE) are strategically positioning themselves through innovation and sustainability initiatives. For instance, BASF SE (DE) has focused on enhancing its product portfolio with sustainable solutions, while Dow Inc. (US) emphasizes digital transformation to optimize its operations and customer engagement. These strategies collectively contribute to a competitive environment that is increasingly focused on sustainability and technological advancement.In terms of business tactics, companies are localizing manufacturing to reduce lead times and enhance supply chain efficiency. The market structure appears moderately fragmented, with several players vying for market share. However, the influence of major companies is significant, as they leverage their resources to optimize production and distribution channels, thereby shaping market dynamics.


In November Evonik Industries AG (DE) announced the launch of a new line of hydrophobically modified alkali swellable emulsions aimed at the construction sector. This strategic move is likely to enhance their market presence and cater to the growing demand for high-performance building materials. The introduction of these products aligns with the industry's shift towards sustainable construction practices, potentially positioning Evonik as a leader in this niche.


In October Dow Inc. (US) revealed a partnership with a leading technology firm to develop AI-driven solutions for optimizing emulsion formulations. This collaboration is expected to enhance product performance and reduce time-to-market for new innovations. By integrating AI into their processes, Dow is likely to improve operational efficiency and maintain a competitive edge in the market.


In September BASF SE (DE) expanded its production capacity for hydrophobically modified alkali swellable emulsions in Europe. This expansion is indicative of the company's commitment to meeting rising demand and enhancing its supply chain reliability. By increasing production capabilities, BASF aims to solidify its market position and respond effectively to customer needs.


As of December the competitive trends in the Hydrophobically Modified Alkali Swellable Emulsion Market are increasingly defined by digitalization, sustainability, and the integration of advanced technologies. Strategic alliances are becoming more prevalent, as companies seek to leverage complementary strengths to enhance their market offerings. The competitive differentiation is likely to evolve from traditional price-based competition towards a focus on innovation, technology, and supply chain reliability, suggesting a transformative shift in how companies approach market challenges.

Key Companies in the Hydrophobically Modified Alkali Swellable Emulsion Market include

Industry Developments

  • Q1 2024: Scott Bader announces £30 million investment plan to transform UK manufacturing site Scott Bader unveiled a five-year, £30 million investment plan for its Northamptonshire, UK site, with the first £8 million phase focused on enhancing flexibility, reducing lead times, and enabling rapid scaling of sustainable alternatives and new performance products, including those relevant to HASE applications.
  • Q4 2022: Arkema announces $115 million expansion of Beaumont, Texas chemical plant Arkema announced a $115 million expansion of its Beaumont, Texas facility to boost production capabilities for various chemical products, potentially including components used in hydrophobically modified alkali swellable emulsion (HASE) formulations.

Intended Audience

    • Hydrophobically Modified Alkali Swellable Emulsion Market Manufacturers
    • Traders and Distributors of Hydrophobically Modified Alkali Swellable Emulsion Market
    • Production Process Industries
    • Potential Investors
    • Raw Material Suppliers
    • Nationalized Laboratory

Future Outlook

Hydrophobically Modified Alkali Swellable Emulsion Market Future Outlook

The Hydrophobically Modified Alkali Swellable Emulsion Market is projected to grow at a 15.84% CAGR from 2025 to 2035, driven by increasing demand in coatings, adhesives, and sealants.

New opportunities lie in:

  • Development of eco-friendly formulations for sustainable applications. Expansion into emerging markets with tailored product offerings. Investment in advanced manufacturing technologies to enhance production efficiency.

By 2035, the market is expected to achieve robust growth, solidifying its position as a key player in the chemical industry.

Market Segmentation

Hydrophobically Modified Alkali Swellable Emulsion Market End Use Outlook

  • Construction
  • Automotive
  • Consumer Goods
  • Electronics
  • Aerospace

Hydrophobically Modified Alkali Swellable Emulsion Market Application Outlook

  • Coatings
  • Adhesives
  • Sealants
  • Textiles
  • Paper

Hydrophobically Modified Alkali Swellable Emulsion Market Raw Material Outlook

  • Acrylic Polymers
  • Polyurethane
  • Natural Polymers
  • Synthetic Polymers
  • Additives

Hydrophobically Modified Alkali Swellable Emulsion Market Functionality Outlook

  • Thickening Agent
  • Stabilizer
  • Binder
  • Film Former
  • Surfactant

Hydrophobically Modified Alkali Swellable Emulsion Market Formulation Type Outlook

  • Waterborne
  • Solventborne
  • Powdered
  • Emulsion
  • Paste

Report Scope

MARKET SIZE 2024 7.43(USD Million)
MARKET SIZE 2025 8.61(USD Million)
MARKET SIZE 2035 37.43(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 15.84% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled BASF SE (DE), Dow Inc. (US), Evonik Industries AG (DE), Huntsman Corporation (US), Wacker Chemie AG (DE), Ashland Global Holdings Inc. (US), Kraton Corporation (US), SABIC (SA), Clariant AG (CH)
Segments Covered Application, End Use, Formulation Type, Functionality, Raw Material
Key Market Opportunities Growing demand for eco-friendly coatings drives innovation in the Hydrophobically Modified Alkali Swellable Emulsion Market.
Key Market Dynamics Rising demand for eco-friendly coatings drives innovation in hydrophobically modified alkali swellable emulsions.
Countries Covered North America, Europe, APAC, South America, MEA

Market Highlights

Author
Chitranshi Jaiswal
Research Analyst Level I

In her 3 years of experience in the market research field, she has handled critical cross-domain projects. She has an in-depth knowledge of market estimation & analysis, problem-solving, primary as well as secondary research, and team management.She holds an engineering degree and is an MBA professional from a well-known university, capable of evaluating the market and competitive conditions. An exceptional strategist with excellent communication skills and a passion for delivering cutting-edge & practical insights for the market. Proficient in multi-tasking, and can successfully deal with competing demands, while maintaining complete confidentiality. Generated business through active client and project development, networking, and high-quality responses. Her knowledge and skills have helped in making solid business decisions, securing funding from investors, and avoiding business failures.

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FAQs

What is the forecast period of Hydrophobically Modified Alkali Swellable Emulsion Market research report?

What is the forecast period of Hydrophobically Modified Alkali Swellable Emulsion Market research report?

Which region will lead the Hydrophobically Modified Alkali Swellable Emulsion Market?

Hydrophobically Modified Alkali Swellable Emulsion Market is dominated by North America region.

Who are the key players in the Hydrophobically Modified Alkali Swellable Emulsion Market?

The main players in the Market are Arkema Group (France), BASF SE (Germany), The Lubrizol Corporation (U.S.), The Dow Chemical Company (U.S.), THE EUCLID CHEMICAL COMPANY (U.S.), 3V Sigma s.p.A. (Italy), AkzoNobel N.V (the Netherlands), Scott Bader Company Ltd. (U.K), CADY (U.S.) and others.

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