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Brazil Cosmetic Surgery Market Research Report Information By Procedure (Surgical Procedures and Non-surgical Procedures), By Gender (Female and Male), By Age Group (18 years and younger, 19 to 34 years, 35 to 50 years, 51 to 64 years and 65 years & above), By Provider (Hospitals & Specialty Clinics and Spas & Cosmetic Surgery Centers) โ€“Market Forecast Till 2032


ID: MRFR/HC/14659-HCR | 128 Pages | Author: Rahul Gotadki| October 2024

Brazil Cosmetic Surgery Market Overview


Brazil's cosmetic surgery market Size is expected to grow at exponential CAGR by 2032. Rising awareness about available cosmetic procedures, openness about cosmetic procedures by celebrities and social media influencers, and improved accessibility to cosmetic surgery clinics are the main market drivers anticipated to propel the Cosmetic Surgery market in Brazil.


Brazil Cosmetic Surgery Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Cosmetic Surgery Market Trends



  • Growing demand for gender-specific cosmetic treatments is driving the market growth.


The market's rising demand for gender-specific cosmetic treatments is influencing the market's growth. While cosmetic procedures were historically associated with female clientele, there has been a notable increase in men seeking aesthetic enhancements. This shift is attributed to changing societal norms, increased awareness of grooming and self-care among men, and a growing acceptance of cosmetic procedures to enhance one's appearance. Consequently, clinics and practitioners are adapting their services to fulfill the specific needs and preferences of male and female clients by offering diverse procedures that address gender-specific concerns.


Furthermore, Brazil’s surge in non-invasive procedures represents a notable trend in Brazil's cosmetic surgery market. Traditional invasive surgeries often involve longer recovery times, increased risks, and higher costs. As a result, consumers have a growing preference for non-invasive alternatives that offer quicker recovery, minimal downtime, and reduced discomfort. Technologies such as laser therapy, injectables, and other non-surgical treatments are gaining traction as they provide effective results with fewer complications. This trend is driven by the desire for cosmetic enhancements without the commitment and potential drawbacks associated with invasive surgery. Thus driving the Cosmetic Surgery market revenue.


Cosmetic Surgery Market Segment Insights


Cosmetic Surgery Procedure Insights


The Brazil Cosmetic Surgery market segmentation, based on procedure, includes Surgical and Non-surgical procedures. The surgical procedures segment mostly dominated the market. The surgical procedures, such as breast augmentation, liposuction, rhinoplasty, and facelifts, dominate this segment. Increasing demand for aesthetic enhancements and advancements in surgical techniques contribute to the market's growth, reflecting a thriving landscape for surgical cosmetic interventions in Brazil.


Cosmetic Surgery Gender Insights


The Brazil Cosmetic Surgery market segmentation, based on gender, includes Females and Males. The female category generated the most income. With a growing trend in aesthetic procedures, Brazilian women seek various cosmetic enhancements to achieve desired beauty standards and boost self-confidence. The market caters to diverse procedures catering specifically to the female.


Cosmetic Surgery Age Group Insights


The Brazil Cosmetic Surgery market segmentation, based on age group, includes 18 years & younger, 19 to 34 years, 35 to 50 years, 51 to 64 years, and 65 years & above. The 35 to 50 years category generated the most income. This demographic will likely seek cosmetic procedures to address aging concerns and enhance appearance. Procedures such as facelifts, Botox injections, and body contouring may be popular within this age bracket, reflecting a growing demand for aesthetic enhancements among individuals in their mid-thirties to fifties.


Cosmetic Surgery Provider Insights


The Brazil Cosmetic Surgery market segmentation, based on provider, includes Hospitals, specialty Clinics, and spa and cosmetic Surgery Centers. The hospitals & specialty clinics category generated the most income. Hospitals offer a comprehensive range of surgical procedures focusing on medical care, while specialty clinics specialize in cosmetic and aesthetic treatments. This segmentation caters to diverse patient needs, providing options for both medical and elective procedures in the dynamic Brazilian cosmetic surgery landscape.


Figure 1: Brazil Cosmetic Surgery Market, by Provider, 2022 & 2032 (USD Billion)


Brazil Cosmetic Surgery Market, by Provider, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Cosmetic Surgery Country Insights


With a growing demand for aesthetic procedures, cosmetic surgery's market share in Brazil has grown quickly. Factors such as a beauty-conscious culture, societal emphasis on physical appearance, and rising disposable income contribute to the market's robust growth. Popular procedures include breast augmentation, liposuction, and facelifts. The country's advanced medical infrastructure and skilled practitioners attract domestic and international patients. Brazil's medical tourism sector also benefits from its reputation for high-quality cosmetic surgery services. The market will continue spreading, driven by evolving beauty standards and an increasing acceptance of cosmetic enhancements. However, regulatory frameworks and ethical considerations remain important for sustainable growth in this dynamic industry.


Cosmetic Surgery Key Market Players & Competitive Insights


Leading market players are investing majorly in research and development to spread their product lines, which will help the Cosmetic Surgery market grow even more. The participants are also undertaking various strategic activities to spread their footprint with new market developments, including product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The Cosmetic Surgery industry must offer cost-effective items to spread and survive in a competitive and rising market climate.


The players in the Cosmetic Surgery market are attempting to raise market demand by providing research and development operations, including Bausch Health Companies Inc. (Canada), Johnson & Johnson Services, Inc. (MENTOR) (U.S.), AbbVie Inc. (U.S.), Cutera (U.S.), Merz Pharma (Germany), GALDERMA (Switzerland), Sientra, Inc. (U.S.), Cynosure (U.S.), Apyx Medical (U.S.) and Long Island Plastic Surgical Group, PC (U.S.).


Key Companies in the Cosmetic Surgery market include



  • Bausch Health Companies Inc. (Canada)

  • Johnson & Johnson Services, Inc. (MENTOR) (U.S.)

  • AbbVie Inc. (U.S.)

  • Cutera (U.S.)

  • Merz Pharma (Germany)

  • GALDERMA (Switzerland)

  • Sientra, Inc. (U.S.)

  • Cynosure (U.S.)

  • Apyx Medical (U.S.)

  • Long Island Plastic Surgical Group, PC (U.S.)




Cosmetic Surgery Industry Developments


July 2022:Cutera approved AviClear, the only laser treatment device approved in the U.S. to cure mild, moderate, and severe acne.


Cosmetic Surgery Market Segmentation


Cosmetic Surgery Procedure Outlook



  • Surgical Procedures

  • Non-Surgical Procedures


Cosmetic Surgery Gender Outlook



  • Female

  • Male


Cosmetic Surgery Age Group Outlook



  • 18 years & younger

  • 19 to 34 years

  • 35 to 50 years

  • 51 to 64 years

  • 65 years & above


Cosmetic Surgery Provider Outlook



  • Hospitals & Specialty Clinics

  • Spas & Cosmetic Surgery Centers

Report Attribute/Metric Details
Market Size 2022 USD XX Billion
Market Size 2023 USD XX Billion
Market Size 2032 Significant Value
Compound Annual Growth Rate (CAGR) XX%
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Procedure, Gender, Age Group, Provider, and Region
Countries Covered Brazil
Key Companies Profiled Bausch Health Companies Inc. (Canada), Johnson & Johnson Services, Inc. (MENTOR) (U.S.), AbbVie Inc. (U.S.), Cutera (U.S.), Merz Pharma (Germany), GALDERMA (Switzerland), Sientra, Inc. (U.S.), Cynosure (U.S.), Apyx Medical (U.S.) and Long Island Plastic Surgical Group, PC (U.S.)
Key Market Opportunities Changing societal norms and beauty standards Advances in cosmetic surgery techniques
Key Market Dynamics Lower cost of surgery in the country Rising social media influence


Frequently Asked Questions (FAQ) :

The Brazil Cosmetic Surgery market size was valued at USD XX Billion in 2022.

The market is projected to grow at exponential CAGR during the forecast period, 2023-2032.

The key players in the market are Bausch Health Companies Inc. (Canada), Johnson & Johnson Services, Inc. (MENTOR) (U.S.), AbbVie Inc. (U.S.), Cutera (U.S.), Merz Pharma (Germany), GALDERMA (Switzerland), Sientra, Inc. (U.S.), Cynosure (U.S.), Apyx Medical (U.S.) and Long Island Plastic Surgical Group, PC (U.S.).

The surgical procedures category dominated the market in 2022.

The female category had the largest share of the market.

The 35 to 50 years category had the largest share in the market.

The hospitals & specialty clinics category had the largest share of the market.

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