Bluetooth Headphones Market Size was valued at USD 62.9 Billion in 2023. The Bluetooth Headphones Market industry is projected to grow from USD 69.5 Billion in 2024 to USD 140.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.60% during the forecast period (2024 - 2032). The rise in the need for Bluetooth headphones due to their convenience and the growing adoption of developed and modern technology, including gesture recognition, on-bound storage, and free calling, are expected to be significant market drivers for the Bluetooth Headphones Market.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for Bluetooth Headphones is driven by the increasing penetration of smartphones and the increasing adoption of headphones during workouts. Smartphones have come to play a crucial and omnipresent part in modern daily existence. Here, they are involved in many experiences, from mobile payments to online bookings. The fact that many smartphone brands now do not provide the headphone jack function is one of the causes of a progressive trend towards cordless wireless connection; consequently, wireless headphones have evolved as the best choice for contemporary audio entertainment, especially among smartphone users on the go. It is clear from the world overview that the rising number of smartphones among India's population is 600 million smartphone users. GMSA Intelligence reported today that there are 5,65 billion active subscribers to mobile phones in the world. During the last 12 months, the total number of mobile users around the world has increased by 133 million. Also, throughout Europe, 158 million 5G connections were adopted by 2022. Such statistics, therefore, reveal an ever-present phenomenon of smartphone users spreading globally, further illustrating their prominent role in the modern lifestyle. According to gsm.com, smartphone adoption in the U.S. reached 83 % in 2021, and the same is expected to grow and reach around 85 % by 2025. As of 2021, 89% of Canadians have smartphones, and this is expected to increase to about 92% by 2025.
The rising demand for earphones and headphones amid the exercise routine is mainly believed to push market growth in the coming years. Gym-goers tend to waste 30 percent of their workout time chatting, untangling wires of earphones and headphones, and other distractions in a gym, and they do exercises for only about 40 minutes in a 60-minute workout session. It is reported that one-quarter of the people take up to 10 min to twist and untangle the cables. As a result, it is anticipated that throughout the projection period, demand for the Bluetooth Headphones Market will increase due to the increasing penetration of smartphones and the Increasing adoption of headphones during workouts. Thus, driving the Bluetooth Headphones Market revenue.
The Bluetooth Headphones Market segmentation, based on Product, includes Earbuds and Headphones. The Earbuds segment dominated the market, accounting for 58% of market revenue. Customer’s growing demand for better quality and style could positively impact market growth in the given industry. Accordingly, the increasing use of smartphones, tablets, computers, digital music players, and other mobile devices will be the prime driving force behind the earphone’s growth during the investigation period. In addition, the provision of compatibility with all the aforementioned portable devices can be a vital factor that may, in turn, fuel the earphone market value in the upcoming years.
Figure 1: Bluetooth Headphones Market, by Product, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Bluetooth Headphones Market segmentation, based on Distribution Channels, includes Online and Offline. The Offline segment dominated the market, accounting for 58% of market revenue. Many headphone producers realize that the key to this is a physical retail outlet that builds the local brand image and trust. Product displays and retail shops would be the ways for a brand to exhibit its products beautifully while customers can take a real look at the products in person, which might not be available through online mediums. Another thing for the high-end headphones market is that the buyers prefer brick-and-mortar Products due to their variety of exchange options. The fact that the customers know and are aware that they can easily return the product or exchange it with another one to meet their expectations can mitigate the perceived risk that such a significant investment involves.
By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The anticipated expansion of the Bluetooth Headphones market in North America can be attributed to several key factors. As per data from the Entertainment Software Association, the number of people playing video games regularly has gone up to 215 million, which equates to 66% of the US adult population. It is a cross-sectional demographic from all age groups. Also, the spread of indoor leisure lifestyles, such as listening to music and watching movies, is on the rise and, therefore will stimulate the popularity of wireless earphones locally. Apple Inc.'s annual report reveals that the revenue from wearables, accessories, and products is comprised of wireless headphones and air pods. In 2020, the revenue was US$30,620 million, which increased to US$38,367 million in 2021 and 41,241 in 2022.
Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: BLUETOOTH HEADPHONES MARKET SHARE BY REGION 2023 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's Bluetooth Headphones Market accounts for the second-largest market share as Europe’s earphone and headphone manufacturers are increasingly devoting their research efforts to the improvement of earphones and headphones, which are eco-friendly to respond to the environmental problems related to plastic waste. The European Union imported US$96 microphones, loudspeakers, and headphones from Bhutan in the year 2022, which was statistically captured by the United Nations COMTRADE database on international trade. 'Bluetooth - In-Ear/Plug' takes first place on the list, with 10.5 million people among British citizens. On the contrary,' Wired-In-Ear/Plug' ranks last, at 5.9 million people. Further, the German Bluetooth Headphones Market held the largest market share, and the UK Bluetooth Headphones Market was the fastest-growing market in the European region.
The Asia-Pacific Bluetooth Headphones Market is expected to grow at the fastest CAGR from 2024 to 2032. The growth of the market can be explained by an increase in the adoption of in-ear earbuds and wireless headphones. Indian true wireless earbuds shipments have seen a 168% growth recorded in Q2 2022. Domestic companies hold over 70% of the total TWS market in the country. The local production of those companies already accounts for 16%, an all-time high. Furthermore, the massive adoption of this technology among the young generation is taking root in the Asia Pacific area. Moreover, China’s Bluetooth Headphones Market held the largest market share, and the Indian Bluetooth Headphones Market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development to expand their product lines, which will help the Bluetooth Headphones market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Bluetooth Headphones industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Bluetooth Headphones industry to benefit clients and increase the market sector. In recent years, the Bluetooth Headphones industry has offered some of the most significant advantages to the realm of personal audio and wireless communication. Major players in the Bluetooth Headphones Market, including Aftershoktz LLC, Apple, Inc., Anker Technology (UK) Ltd., Audio-Technica Corporation, Bang and Olufsen A/S, Beats Electronics LLC., Beyerdynamic GmbH & Co. KG, Bose Corporation, Bowers & Wilkins Group Ltd., and Harman International Industries, Inc are attempting to increase market demand by investing in research and development operations.
Apple Incorporation is a company that is involved in the production as well as provision of cellular devices for communication and media, as well as personal computers. In addition, it offers a variety of software, services, and accessories, as well as third-party digital content and applications. The range of products and services offers iPhone, iPad, Mac, wearables devices, and numerous accessories. Wired & wireless earphones & headphones are included in the portfolio of home, wearables, and accessories products. Besides earphones and headphones, the other items that Apple's Audio Category sells are Beats products, iPod touch, Apple TV, HomePod, Apple Watch, and other accessories. On September 21, Apple announced the launch of the AirPods Pro with an H2 chip and an advanced noise canceling and transparency mode. On October 21, the firm brought the AirPods to customers. They were the third generation with an H1 chip, and the in-applying sound system was developed to use in-ear acoustics.
Bose Corporation is a manufacturer and marketing company that makes audio products. The company is involved in the design, manufacture, and marketing of audio equipment, including stereo speakers, computer speakers, outdoor and marine stereo sets, amplifiers, headphones, headsets, wave systems, home theater sets, SoundDock systems for iPods, automotive sound systems for luxury cars and automotive suspension systems. Bose is marketing its products under the Bose, CineMate Lifestyle, Wave, Sound Touch, SoundDock, PackLite, QuietComfort, Sound Sport, and SoundLink brands. The company's products are distributed to arts centers, theatres, houses of worship, stadiums, arenas, restaurants, retail stores, corporate buildings, and hospitality establishments throughout the region. The Company works throughout North America, South America, Europe, and the Asia-Pacific region. Bose, Inc. is located in Framingham, Massachusetts, in the US.
Bluetooth Headphones Industry Developments
January 2022: Noise added more options in Bluetooth audio with the launch of a gaming Bluetooth neckband. The wireless headphones of Noise Combat, being ENC (Environmental Noise Cancellation) powerful technology incorporated into them. The neckband-style headphone is offered in one color, thunder black, and has a button for managing music and calls. In addition to that, the headphone features a gaming mode with ultra-low latency of reach 45 milliseconds and battery time of 25 hours.
August 2019: ‘Infinity’ brand from HARMAN is a new-age audio brand for lifestyle launched in India by HARMAN, a wholly-owned subsidiary of Samsung Electronics. The brand launch unleashed 11 new and trend-setting audio products from the company, which included Infinity headphones for 6 ports, 4 portable Bluetooth speakers, and a multimedia 2.1 Bluetooth system.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 62.9 Billion |
| Market Size 2024 | USD 69.5 Billion |
| Market Size 2032 | USD 140.8 Billion |
| Compound Annual Growth Rate (CAGR) | 10.60% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019-2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Aftershoktz LLC, Apple, Inc., Anker Technology (UK) Ltd., Audio-Technica Corporation, Bang and Olufsen A/S, Beats Electronics LLC., Beyerdynamic GmbH & Co. KG, Bose Corporation, Bowers & Wilkins Group Ltd., and Harman International Industries, Inc |
| Key Market Opportunities | ·        Customization options and personalized features |
| Key Market Dynamics | ·        Growing demand for Smartphones |
Frequently Asked Questions (FAQ) :
The Bluetooth Headphones Market size was valued at USD 62.9 Billion in 2023.
The Bluetooth Headphones Market is projected to grow at a CAGR of 10.60% during the forecast period, 2024-2032.
North America had the largest share of the global market
The key players in the market are Aftershoktz LLC, Apple, Inc., Anker Technology (UK) Ltd., Audio-Technica Corporation, Bang and Olufsen A/S, Beats Electronics LLC., Beyerdynamic GmbH & Co. KG, Bose Corporation, Bowers & Wilkins Group Ltd., and Harman International Industries, Inc.
The Earbuds segment dominated the market in 2023.
The Offline segment had the largest share in the global market.
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Research Analyst Level II I have about two years of experience working in the consumer goods and retail industries and i am a biotech graduate.a tech-savvy analytically focused professional with a strong capabilities in identification, concept generation, and strategy evaluation. i can produce data-driven solutions while fusing unusual viewpoints with original concepts. i have been extensively working on business case studies, competitive & comparative analyses, and strategic reports. my primary areas of experience include client management, financial analysis, supply chain evaluation, market entry strategy evaluation, and estimating and forecasting market size.
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