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Bathroom Accessories Market Research Report Information By Product (Towel Rack/Ring, Hook, Paper Holder, Toothbrush Holder, Grab Bars, Shower Curtains, and Others), By Application (Residential, and Commercial), By Distribution Channel (Online, and Offline), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/CR/17339-HCR | 128 Pages | Author: Tejas Chaudhary| July 2024

Global Bathroom Accessories Market Overview


Bathroom Accessories Market Size was valued at USD 17.8 Billion in 2022. The bathroom accessories market industry is projected to grow from USD 19.7 Billion in 2023 to USD 43.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2023 - 2032). Home improvement trends and changing lifestyles are the key market drivers enhancing the market growth.


Global Bathroom Accessories Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Bathroom Accessories Market Trends



  • Growing interest in home improvement projects is driving the market growth


Global Market CAGR reflects the robust growth trajectory fueled by the increasing demand for home improvement projects. The demand for home improvement projects is emerging as a pivotal force propelling substantial growth within the bathroom accessories market. Homeowners, now more than ever, are actively engaging in endeavors to enhance and personalize their living spaces, with a particular focus on transforming bathrooms into havens of style and functionality.


This surge in interest can be attributed to a confluence of factors, including an increased awareness of the profound impact one's immediate surroundings can have on overall well-being. The bathroom, once a utilitarian space, is now viewed as an integral part of the home where individuals seek solace and rejuvenation. This paradigm shift has ignited a demand for bathroom accessories that not only serve practical purposes but also contribute to a harmonious and aesthetically pleasing environment. As consumers embark on these home improvement journeys, the market witnesses a spike in demand for innovative and stylish bathroom accessories. Towel racks, soap dispensers, shower curtains, and storage solutions are no longer mere functional elements; they have become integral components of a carefully curated space that reflects personal taste and modern design sensibilities.


Furthermore, the trend is fortified by a desire for self-expression through interior design. Homeowners increasingly view their living spaces as canvases for personal style, and bathrooms, often neglected in the past, are now becoming focal points for creative expression. This cultural shift fuels the demand for an extensive range of bathroom accessories, offering a plethora of choices to cater to diverse tastes and preferences.


The growing fascination with home improvement projects is indisputably steering the trajectory of the bathroom accessories market. As individuals invest time, effort, and resources into elevating the ambiance of their living spaces, the demand for sophisticated, functional, and aesthetically pleasing bathroom accessories is destined to surge, fostering a thriving market landscape that seamlessly aligns with evolving consumer aspirations.


For instance, according to Tissue World Magazine, the toilet paper has demonstrated remarkable resilience and consistent growth, witnessing a steady 3.7% increase over the last 25 years. Notably, this unprecedented trend reveals a compelling market stability, as there has yet to be a single year during this period where toilet paper sales have contracted. This enduring demand underscores the product's essential role in households worldwide and its unyielding market presence. Thus, driving the bathroom accessories market revenue.


Bathroom accessories Market Segment Insights


Bathroom Accessories Product Insights


The bathroom accessories market segmentation, based on product includes towel rack/ring, hook, paper holder, toothbrush holder, grab bars, shower curtains, and others. The towel rack/ring segment dominated the market, accounting for 35% of market revenue (6.23 Billion). In developing economies, category growth is driven by an increased focus on bathroom aesthetics and development in real estate projects.


Bathroom Accessories Application Insights


The bathroom accessories market segmentation, based on application, includes residential, and commercial. The residential category generated the most income (60.4%). Homeowners, with a vested interest in personalizing their living spaces, are more likely to invest in upgrading their bathrooms with stylish and functional accessories. Furthermore, the growing awareness of the home as a sanctuary for well-being and relaxation fuels the demand for premium bathroom accessories.


Figure 1: Bathroom Accessories Market, by Application, 2022 & 2032 (USD Billion)


Bathroom Accessories Market, by Application, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Bathroom Accessories Distribution Channel Insights


The bathroom accessories market segmentation, based on distribution channel, includes online, and offline. The offline category generated the most income (62%). The opportunity to physically interact with products, providing a tactile & immersive shopping experience and the ability to ask questions, receive recommendations, and address concerns in real-time can enhance the shopping experience and drive sales.


Bathroom accessories Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American bathroom accessories market area will dominate this market, due to robust economy tends to positively influence consumer confidence and spending, driving sales of non-essential items such as bathroom accessories. In addition, the prevalence and growth of e-commerce in North America provide consumers with convenient access to a wide array of bathroom accessories which will boost market growth in this region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: BATHROOM ACCESSORIES MARKET SHARE BY REGION 2022 (USD Billion)


BATHROOM ACCESSORIES MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe bathroom accessories market accounts for the second-largest market share urban dwellers prioritize functionally advanced living spaces, the demand for stylish and innovative bathroom accessories is on the rise, contributing to increased sales. Further, the German bathroom accessories market held the largest market share, and the UK bathroom accessories market was the fastest growing market in the European region.


The Asia-Pacific bathroom accessories Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to increasing demand for eco-friendly and sustainable products and rising per capita disposable income. Moreover, China’s bathroom accessories market held the largest market share, and the Indian bathroom accessories market was the fastest growing market in the Asia-Pacific region.


Bathroom Accessories Key Market Players & Competitive Insights


Leading market players in the bathroom accessories, a vibrant competitive landscape fuels innovation and design diversity. Industry players vie to meet consumer demands, driving a dynamic market where companies continually strive to enhance product offerings and stay abreast of evolving trends.


In the competitive bathroom accessories industry, companies are fostering growth through strategic partnerships and expansions. Collaborative ventures enhance product portfolios, while international expansions capitalize on emerging markets. These market developments not only intensify competition but also contribute to the industry's resilience and adaptability in meeting diverse consumer needs.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the bathroom accessories industry to benefit clients and increase the market sector. In recent years, the bathroom accessories industry has offered some of the most significant advantages to residential. Major players in the bathroom accessories market, including American Standard, ASI American Specialties, Inc., Villeroy & Boch AG, Gerber Plumbing Fixtures LLC, and others, are attempting to increase market demand by investing in research and development operations.


American Standard, a venerable name in the bathroom accessories industry, has earned a reputation for delivering quality, innovation, and timeless design. Renowned for pioneering advancements in plumbing and sanitary ware since the late 19th century, American Standard has consistently set industry benchmarks. The brand is synonymous with reliable faucets, fixtures, and bathroom solutions that combine functionality with aesthetic appeal. With a commitment to sustainability and cutting-edge technology, American Standard continues to shape modern bathroom experiences. Its diverse product range caters to both residential and commercial spaces, reflecting a legacy of excellence that resonates with consumers seeking enduring quality and style.


ASI American Specialties, Inc. stands as a stalwart in the bathroom accessories sector, specializing in commercial restroom solutions. With a history spanning over five decades, ASI has carved a niche for itself by offering a comprehensive suite of products including durable restroom accessories, partitions, and washroom fixtures. Recognized for its commitment to durability, accessibility, and modern design, ASI has become a trusted name in the commercial sector. The company's dedication to innovation is evident in its responsive approach to evolving industry needs. ASI American Specialties, Inc. continues to be a preferred choice for businesses and institutions seeking top-tier restroom solutions that seamlessly blend functionality and aesthetics.


Key Companies in the bathroom accessories market include



  • American Standard

  • ASI American Specialties, Inc.

  • Villeroy & Boch AG

  • Gerber Plumbing Fixtures LLC

  • GROHE Pacific Pte Ltd

  • Hansgrohe

  • LIXIL Corporation

  • Moen Incorporated

  • Monarch Bath Pvt. Ltd.

  • Toto Ltd.


Bathroom Accessories Industry Developments


September 2023: Villeroy & Boch AG released Theano collection. This freestanding bath introduces a groundbreaking asymmetrical design, reshaping the landscape of bathroom aesthetics. With dimensions of 170 x 75 cm, the bath offers versatile waste outlets and overflow choices, including the innovative SilentFlow option, ensuring a serene and tranquil filling experience.


June 2023: Toto Ltd. introduced the NEOREST WX, the latest addition to the esteemed NEOREST series, initially launching in Europe during the summer of 2023. The NEOREST WX is a testament to Toto's dedication to delivering products that are not only clean, comfortable, and eco-friendly but also showcase high-quality craftsmanship and cutting-edge hygienic technology.


Bathroom Accessories Market Segmentation


Bathroom Accessories Product Outlook



  • Towel Rack/Ring

  • Hook

  • Paper Holder

  • Toothbrush Holder

  • Grab Bars

  • Shower Curtains

  • Others


Bathroom Accessories Application Outlook



  • Residential

  • Commercial


Bathroom Accessories Distribution Channel Outlook



  • Online

  • Offline


Bathroom Accessories Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2022 USD 17.8 Billion
Market Size 2023 USD 19.7 Billion
Market Size 2032 USD 43.7 Billion
Compound Annual Growth Rate (CAGR) 10.50% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product, Application, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled American Standard, ASI American Specialties, Inc., Villeroy & Boch AG, Gerber Plumbing Fixtures LLC, GROHE Pacific Pte Ltd, Hansgrohe, LIXIL Corporation, Moen Incorporated, Monarch Bath Pvt. Ltd., and Toto Ltd.
Key Market Opportunities ·         Home improvement trends and rising disposable income
Key Market Dynamics ·         Changing lifestyles and a focus on wellness


Frequently Asked Questions (FAQ) :

The bathroom accessories market size was valued at USD 17.8 Billion in 2022.

The market is projected to grow at a CAGR of 10.50% during the forecast period, 2023-2032.

North America had the largest share in the market.

The key players in the market are American Standard, ASI American Specialties, Inc., Villeroy & Boch AG, Gerber Plumbing Fixtures LLC, GROHE Pacific Pte Ltd, Hansgrohe, LIXIL Corporation, Moen Incorporated, Monarch Bath Pvt. Ltd., and Toto Ltd.

The towel rack/ring category dominated the market in 2022.

The offline had the largest share in the market.

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