Automotive Linear Position Sensor Market

Automotive Linear Position Sensor Market Research Report By Application (Throttle Position Sensor, Steering Angle Sensor, Brake Position Sensor, Suspension Position Sensor, Gear Position Sensor), By Sensor Type (Potentiometer, Magnetic, Capacitive, Optical, Linear Variable Differential Transformer), By End Use (Passenger Vehicles, Commercial Vehicles, Electric Vehicles, Heavy-Duty Vehicles, Off-Road Vehicles), By Technology (Analog Sensors, Digital Sensors, Wireless Sensors) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035
ID: MRFR/AT/32688-HCR 128 Pages Abbas Raut, Sejal Akre Last Updated: September 02, 2026
Automotive Linear Position Sensor Market
Market Size
Forecast Period2025 - 2035
CAGR (2025 - 2035)4.01%
2024 Market Size$ 3.42 Billion
2025 Market Size$ 3.56 Billion
2035 Market Size$ 5.27 Billion
Key Players
Honeywell
Bosch
TE Connectivity
Analog Devices
Infineon Technologies
NXP Semiconductors
Trends
  • Integration with Advanced Driver Assistance Systems (ADAS)
  • Rise of Electric and Hybrid Vehicles
  • Focus on Miniaturization and Enhanced Performance
Opportunities
  • Rise of Electric and Hybrid Vehicles
  • Regulatory Compliance and Safety Standards
  • Focus on Miniaturization and Enhanced Performance
Request Free Sample

Automotive Linear Position Sensor Market Summary

As per Market Research Future analysis, the Automotive Linear Position Sensor Market Size was estimated at 3.421 USD Billion in 2024. The Automotive Linear Position Sensor industry is projected to grow from 3.558 USD Billion in 2025 to 5.273 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 4.01% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The Automotive Linear Position Sensor Market is poised for substantial growth driven by technological advancements and evolving vehicle requirements.

  • The market is witnessing a notable integration with Advanced Driver Assistance Systems (ADAS), enhancing vehicle safety and performance.
  • Electric and hybrid vehicles are increasingly adopting linear position sensors, reflecting a shift towards sustainable automotive solutions.
  • The Throttle Position Sensor segment remains the largest, while the Steering Angle Sensor segment is emerging as the fastest-growing category.
  • Key market drivers include the rising demand for automation in manufacturing and stringent regulatory compliance and safety standards.

Market Size & Forecast

2024 Market Size 3.421 (USD Billion)
2035 Market Size 5.273 (USD Billion)
CAGR (2025 - 2035) 4.01%

Major Players

Honeywell (US), Bosch (DE), TE Connectivity (US), Analog Devices (US), Infineon Technologies (DE), NXP Semiconductors (NL), Sensata Technologies (US), Vishay Intertechnology (US), Renesas Electronics (JP)

Automotive Linear Position Sensor Market Drivers

Rise of Electric and Hybrid Vehicles

The surge in electric and hybrid vehicle production is a crucial driver for the Automotive Linear Position Sensor Market. As manufacturers pivot towards sustainable mobility solutions, the need for efficient and accurate position sensing in electric powertrains becomes increasingly vital. Automotive Linear Position Sensors play a critical role in battery management systems and electric motor control, ensuring optimal performance and energy efficiency. The electric vehicle market is anticipated to witness a substantial increase, with projections indicating that electric vehicles could account for 30% of total vehicle sales by 2030. This trend is likely to stimulate demand for Automotive Linear Position Sensors, thereby enhancing the market landscape.

Regulatory Compliance and Safety Standards

Regulatory compliance and safety standards are becoming increasingly stringent in the automotive sector, serving as a key driver for the Automotive Linear Position Sensor Market. Governments and regulatory bodies are implementing more rigorous safety protocols, necessitating the integration of advanced sensing technologies in vehicles. Automotive Linear Position Sensors are essential for meeting these safety requirements, particularly in systems that monitor critical vehicle functions. The market is likely to see a rise in demand as manufacturers strive to comply with evolving regulations, which may include enhanced testing and certification processes. This regulatory landscape is expected to propel the Automotive Linear Position Sensor Market forward.

Focus on Miniaturization and Enhanced Performance

The ongoing trend towards miniaturization and enhanced performance in automotive components is significantly influencing the Automotive Linear Position Sensor Market. As vehicles become more compact and technologically advanced, the demand for smaller, high-performance sensors is on the rise. Manufacturers are increasingly focusing on developing sensors that offer improved accuracy and reliability while occupying minimal space. This shift is particularly relevant in the context of modern vehicle designs, where space optimization is critical. The market for miniaturized sensors is expected to expand, with estimates suggesting a growth rate of around 8% annually. This trend is likely to drive innovation within the Automotive Linear Position Sensor Market.

Increasing Demand for Automation in Manufacturing

The increasing demand for automation in automotive manufacturing processes is a significant driver for the Automotive Linear Position Sensor Market. As manufacturers seek to enhance efficiency and reduce production costs, the adoption of automated systems becomes essential. Automotive Linear Position Sensors are integral to robotic systems and automated assembly lines, providing precise feedback for positioning and movement. The automation market in the automotive sector is projected to grow at a CAGR of approximately 9%, indicating a robust demand for position sensors. This trend underscores the importance of Automotive Linear Position Sensors in facilitating advanced manufacturing techniques.

Integration with Advanced Driver Assistance Systems (ADAS)

The integration of Automotive Linear Position Sensors into Advanced Driver Assistance Systems (ADAS) is a pivotal driver for the Automotive Linear Position Sensor Market. As vehicles increasingly adopt sophisticated safety features, the demand for precise position sensing becomes paramount. These sensors facilitate functionalities such as adaptive cruise control and lane-keeping assistance, enhancing overall vehicle safety. The market for ADAS is projected to grow significantly, with estimates suggesting a compound annual growth rate (CAGR) of over 10% in the coming years. This growth directly correlates with the rising need for reliable position sensors, thereby propelling the Automotive Linear Position Sensor Market forward.

Market Segment Insights

By Application: Throttle Position Sensor (Largest) vs. Steering Angle Sensor (Fastest-Growing)

In the Automotive Linear Position Sensor Market, the throttle position sensor holds the largest share due to its critical role in engine management systems. This sensor measures the position of the throttle valve, allowing for precise control of engine power and efficiency. The steering angle sensor follows closely as a vital component for modern vehicles, especially in terms of safety and driver assistance systems. The growing demand for advanced driver-assistance systems (ADAS) is propelling a significant shift toward steering angle sensors, indicating a robust interest in vehicle automation and safety features. Growth trends in this segment are marked by the rapid expansion of electric and hybrid vehicles, which require advanced sensors for optimized performance. The increased focus on fuel efficiency and emissions reduction is also driving demand for throttle position sensors. Moreover, the adoption of autonomous vehicles amplifies the need for steering angle sensors, thereby fostering considerable growth in this sector. Overall, technological advancements and changing consumer preferences toward enhanced vehicle safety and performance are pivotal in shaping the dynamics of the Automotive Linear Position Sensor Market.

Throttle Position Sensor (Dominant) vs. Brake Position Sensor (Emerging)

The throttle position sensor is recognized as the dominant force in the Automotive Linear Position Sensor Market due to its essential function in optimizing engine performance and efficiency. As internal combustion engines evolve, this sensor's accuracy in measuring the throttle valve position becomes increasingly important. In contrast, the brake position sensor is emerging as a key player, particularly with the rise of electronic braking systems and safety regulations that mandate precise monitoring of brake status. This sensor plays a critical role in ensuring vehicle safety by providing feedback to anti-lock braking systems (ABS) and electronic stability control (ESC). As automotive technology progresses, both sensors will continue to play complementary roles, with the throttle position sensor maintaining its dominance while the brake position sensor gains traction in the market.

By Sensor Type: Potentiometer (Largest) vs. Magnetic (Fastest-Growing)

The Automotive Linear Position Sensor Market is experiencing a dynamic shift in sensor type preferences. Currently, the Potentiometer segment commands the largest market share among sensors, owing to its widespread adoption in various automotive applications for precise position detection. Meanwhile, the Magnetic sensor segment is rapidly gaining traction, leveraging advancements in technology that enhance robustness and reliability in challenging environments. This competition between established and emerging sensor types is indicative of broader trends in automotive innovation. Growth trends indicate a shift towards more sophisticated technologies that provide higher accuracy and durability. The increasing demand for electric vehicles and automation in the automotive industry is propelling the Magnetic sensor segment, which is noted for its ability to function efficiently under extreme conditions. Additionally, the ongoing development in sensor technology is reducing costs and improving performance across all categories, expanding their adoption among automotive manufacturers.

Potentiometer (Dominant) vs. Magnetic (Emerging)

In the context of the Automotive Linear Position Sensor Market, Potentiometers represent the dominant sensor type, with their operational simplicity and reliability making them a preferred choice for various vehicular applications. They are widely utilized in throttle position, brake, and steering angle sensors, providing accurate feedback critical for optimal vehicle performance. On the other hand, Magnetic sensors are emerging strongly due to their advantages in terms of durability and resistance to environmental factors, such as temperature and vibration. Their ability to offer non-contact position sensing makes them particularly appealing for modern automotive applications where precision is essential. This dynamic creates a competitive landscape, with Potentiometers maintaining a significant share, while Magnetic sensors continuously carve out their niche as key innovators in the market.

By End Use: Passenger Vehicles (Largest) vs. Electric Vehicles (Fastest-Growing)

The Automotive Linear Position Sensor Market exhibits a diverse distribution among various end-use segments, with passenger vehicles holding the largest market share. This segment benefits from the increasing demand for personal mobility and the continuous advancement of automotive technologies. In contrast, electric vehicles are rapidly gaining traction, attributed to the global shift towards sustainable mobility and environmental considerations, leading them to emerge as the fastest-growing segment in this market. The growth trends in these segments indicate a clear trajectory toward greater technological integration in vehicles. The demand for precise and reliable positioning sensors in both passenger and electric vehicles is primarily driven by the need for enhanced safety features, improved driving experiences, and compliance with stringent emission regulations. As electrification and automation in vehicles intensify, the adoption of linear position sensors is expected to rise significantly, demonstrating robust potential in future market dynamics.

Passenger Vehicles (Dominant) vs. Electric Vehicles (Emerging)

Passenger vehicles represent the dominant segment in the Automotive Linear Position Sensor Market due to their widespread use and the constant innovation in automotive technology aimed at enhancing safety and comfort. This segment employs a range of linear position sensors for applications such as throttle control, steering, and suspension systems. On the other hand, electric vehicles are seen as an emerging segment that is rapidly gaining prominence, driven by an overarching trend towards sustainability and eco-friendly transportation. These vehicles require specialized sensors to manage battery systems and electric drive mechanisms, reflecting a quick adaptation to new technological requirements. Together, these segments illustrate a compelling narrative of traditional automotive trends juxtaposed with the transformative impact of electric mobility.

By Technology: Analog Sensors (Largest) vs. Wireless Sensors (Fastest-Growing)

In the automotive linear position sensor market, the distribution of market share among technologies reveals that Analog Sensors hold the largest share due to their reliability and widespread adoption in various applications. Meanwhile, while Digital Sensors provide high precision and are gaining traction, Wireless Sensors are rapidly emerging as the fastest-growing segment. This growth is attributed to the increasing demand for connectivity and advanced functionalities in modern vehicles. The growth trends for this segment are shaped by several factors, including a shift towards smart automotive technology and the rising need for enhanced vehicle interconnectivity. Wireless Sensors, in particular, are benefitting from advancements in battery technology and reduced costs of wireless communication systems, positioning them as key enablers of next-generation automotive solutions.

Technology: Analog Sensors (Dominant) vs. Wireless Sensors (Emerging)

Analog Sensors are recognized as the dominant technology in the automotive linear position sensor market due to their longstanding presence and trusted performance in measuring linear positions in various automotive applications. Their simplicity and cost-effectiveness make them a preferred choice for many manufacturers. However, as automotive technology evolves, Wireless Sensors are emerging as a significant force, characterized by their ability to provide real-time data without the need for complex wiring. This emerging segment is gaining traction among OEMs focused on integrating advanced driver-assistance systems (ADAS) and autonomous driving features, making it a pivotal component of future automotive innovations.

Get more detailed insights about Automotive Linear Position Sensor Market
Request Free Sample

Regional Insights

North America : Innovation and Demand Surge

North America is the largest market for automotive linear position sensors, holding approximately 40% of the global market share. The region's growth is driven by increasing vehicle production, advancements in automotive technology, and stringent safety regulations. The demand for electric and autonomous vehicles is also propelling the market forward, as these vehicles require advanced sensor technologies for enhanced performance and safety. The United States is the leading country in this market, followed by Canada. Major players such as Honeywell, TE Connectivity, and Analog Devices are headquartered in this region, contributing to a competitive landscape. The presence of established automotive manufacturers and a strong focus on R&D further enhance the market dynamics, making North America a hub for innovation in automotive sensor technology.

Europe : Regulatory Framework and Growth

Europe is the second-largest market for automotive linear position sensors, accounting for around 30% of the global market share. The region benefits from stringent environmental regulations and a strong push towards electric vehicles, which are driving demand for advanced sensor technologies. The European Union's commitment to reducing carbon emissions is also a significant catalyst for market growth, encouraging manufacturers to adopt innovative solutions. Germany, France, and the UK are the leading countries in this market, with Germany being the largest contributor. Key players like Bosch and Infineon Technologies are prominent in the region, fostering a competitive environment. The presence of numerous automotive manufacturers and a robust supply chain further enhance the market's growth potential, positioning Europe as a leader in automotive technology advancements.

Asia-Pacific : Emerging Market Potential

Asia-Pacific is witnessing rapid growth in the automotive linear position sensor market, holding approximately 25% of the global market share. The region's growth is fueled by increasing vehicle production, rising disposable incomes, and a growing middle class. Additionally, government initiatives promoting electric vehicles and smart transportation systems are acting as catalysts for market expansion, making it a key area for future investments. China, Japan, and South Korea are the leading countries in this market, with China being the largest. The competitive landscape is characterized by the presence of both local and international players, including Renesas Electronics and NXP Semiconductors. The region's focus on technological advancements and innovation in automotive manufacturing further enhances its market dynamics, making Asia-Pacific a significant player in The Automotive Linear Position Sensor Market.

Middle East and Africa : Untapped Market Opportunities

The Middle East and Africa region is gradually emerging in the automotive linear position sensor market, holding about 5% of the global market share. The growth in this region is driven by increasing vehicle sales, urbanization, and government initiatives to improve transportation infrastructure. Additionally, the rising demand for advanced automotive technologies is expected to boost market growth in the coming years, as more consumers seek modern vehicles with enhanced safety features. Countries like South Africa and the UAE are leading the market in this region. The competitive landscape is still developing, with opportunities for both local and international players to establish a foothold. As the automotive industry continues to evolve, the presence of key players and investments in technology will be crucial for the region's growth in automotive sensors.

Automotive Linear Position Sensor Market Regional Image

Key Players and Competitive Insights

The Automotive Linear Position Sensor Market is currently characterized by a dynamic competitive landscape, driven by technological advancements and increasing demand for precision in automotive applications. Key players such as Honeywell (US), Bosch (DE), and TE Connectivity (US) are at the forefront, each adopting distinct strategies to enhance their market positioning. Honeywell (US) focuses on innovation, particularly in developing sensors that integrate seamlessly with electric and autonomous vehicles, while Bosch (DE) emphasizes regional expansion, particularly in Asia, to capitalize on the growing automotive sector. TE Connectivity (US) is leveraging partnerships with automotive manufacturers to enhance its product offerings, thereby shaping a competitive environment that is increasingly collaborative and innovation-driven.In terms of business tactics, companies are localizing manufacturing to reduce costs and optimize supply chains, which is particularly crucial given the global nature of the automotive industry. The market appears moderately fragmented, with several key players exerting significant influence. This structure allows for a variety of competitive strategies, as companies seek to differentiate themselves through technological advancements and customer-centric solutions.
In August Bosch (DE) announced a strategic partnership with a leading electric vehicle manufacturer to co-develop advanced linear position sensors tailored for next-generation vehicles. This collaboration is likely to enhance Bosch's product portfolio and strengthen its foothold in the rapidly evolving electric vehicle market, indicating a shift towards more integrated solutions that meet the specific needs of modern automotive applications.
In September Honeywell (US) unveiled a new line of linear position sensors designed for high-performance applications in autonomous vehicles. This launch not only underscores Honeywell's commitment to innovation but also positions the company as a key player in the burgeoning autonomous vehicle sector, where precision and reliability are paramount. The introduction of these sensors may significantly impact the competitive dynamics by setting new benchmarks for performance standards in the industry.Furthermore, in July 2025, TE Connectivity (US) expanded its manufacturing capabilities in Southeast Asia, aiming to enhance its supply chain efficiency and meet the increasing demand for automotive sensors in the region. This strategic move is indicative of TE's focus on optimizing production processes and ensuring timely delivery of products, which is essential in a market that is increasingly driven by rapid technological advancements and consumer expectations.
As of October the competitive trends in the Automotive Linear Position Sensor Market are heavily influenced by digitalization, sustainability, and the integration of artificial intelligence. Strategic alliances are becoming more prevalent, as companies recognize the need to collaborate in order to innovate and meet evolving market demands. Looking ahead, it is anticipated that competitive differentiation will increasingly pivot from traditional price-based competition to a focus on innovation, technological advancements, and the reliability of supply chains, thereby reshaping the landscape of the automotive sensor market.

Key Companies in the Automotive Linear Position Sensor Market include

Recent Industry Developments

The Automotive Linear Position Sensor Market has recently seen notable developments, with increased adoption of smart sensors in vehicles as part of the broader trend towards automation and electric vehicles.

Companies like Vishay Intertechnology and Ametek are innovating their product lines to enhance measurement accuracy and reliability, aligning with the growing demand for advanced driver-assistance systems (ADAS). Meanwhile, STMicroelectronics and Texas Instruments are focusing on miniaturization and integration of sensors for improved vehicle design flexibility.

Maxim Integrated, Honeywell, and Infineon Technologies are also expanding their offerings to include sensors that support electric powertrains, contributing to sustainability goals in the automotive sector.

Furthermore, significant merger and acquisition activities have been noted, with some firms looking to consolidate their market presence or enhance their technology capabilities, although specific recent transactions may not be publicly detailed.

NXP Semiconductors and Bosch's partnerships aim to streamline integration in automotive applications, positively impacting market growth and investor interest. These shifts indicate a dynamic landscape where innovation and strategic alignment are crucial for success in the automotive linear position sensor market.

Future Outlook

Automotive Linear Position Sensor Market Future Outlook

The Automotive Linear Position Sensor Market is projected to grow at a 4.01% CAGR from 2025 to 2035, driven by advancements in automotive technology and increasing demand for precision in vehicle systems.

New opportunities lie in:

  • Integration of sensors in electric vehicle platforms Development of advanced sensor technologies for autonomous driving Expansion into emerging markets with tailored sensor solutions

By 2035, the market is expected to be robust, reflecting significant advancements and increased adoption across the automotive sector.

Market Segmentation

Automotive Linear Position Sensor Market End Use Outlook

  • Passenger Vehicles
  • Commercial Vehicles
  • Electric Vehicles
  • Heavy-Duty Vehicles
  • Off-Road Vehicles

Automotive Linear Position Sensor Market Technology Outlook

  • Analog Sensors
  • Digital Sensors
  • Wireless Sensors

Automotive Linear Position Sensor Market Application Outlook

  • Throttle Position Sensor
  • Steering Angle Sensor
  • Brake Position Sensor
  • Suspension Position Sensor
  • Gear Position Sensor

Automotive Linear Position Sensor Market Sensor Type Outlook

  • Potentiometer
  • Magnetic
  • Capacitive
  • Optical
  • Linear Variable Differential Transformer

Report Scope

MARKET SIZE 2024 3.421(USD Billion)
MARKET SIZE 2025 3.558(USD Billion)
MARKET SIZE 2035 5.273(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 4.01% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Billion
Key Companies Profiled Honeywell (US), Bosch (DE), TE Connectivity (US), Analog Devices (US), Infineon Technologies (DE), NXP Semiconductors (NL), Sensata Technologies (US), Vishay Intertechnology (US), Renesas Electronics (JP)
Segments Covered Application, Sensor Type, End Use, Technology, Regional
Key Market Opportunities Integration of advanced sensing technologies enhances precision in the Automotive Linear Position Sensor Market.
Key Market Dynamics Rising demand for electric vehicles drives innovation in Automotive Linear Position Sensor technology and applications.
Countries Covered North America, Europe, APAC, South America, MEA

Frequently Asked Questions

What is the projected market valuation for the Automotive Linear Position Sensor Market in 2035?

The projected market valuation for the Automotive Linear Position Sensor Market in 2035 is 5.273 USD Billion.

What was the market valuation for the Automotive Linear Position Sensor Market in 2024?

The market valuation for the Automotive Linear Position Sensor Market in 2024 was 3.421 USD Billion.

What is the expected CAGR for the Automotive Linear Position Sensor Market from 2025 to 2035?

The expected CAGR for the Automotive Linear Position Sensor Market during the forecast period 2025 - 2035 is 4.01%.

Which companies are considered key players in the Automotive Linear Position Sensor Market?

Key players in the Automotive Linear Position Sensor Market include Honeywell, Bosch, TE Connectivity, Analog Devices, and Infineon Technologies.

What are the main application segments for Automotive Linear Position Sensors?

The main application segments for Automotive Linear Position Sensors include Throttle Position Sensors, Steering Angle Sensors, and Brake Position Sensors.

How do the valuations of different sensor types compare in the Automotive Linear Position Sensor Market?

In the Automotive Linear Position Sensor Market, Potentiometer sensors are valued at 0.85 to 1.25 USD Billion, while Magnetic sensors range from 0.7 to 1.05 USD Billion.

What is the valuation range for Electric Vehicles in the Automotive Linear Position Sensor Market?

The valuation range for Electric Vehicles in the Automotive Linear Position Sensor Market is projected to be between 0.6 and 1.0 USD Billion.

What is the expected growth trend for Digital Sensors in the Automotive Linear Position Sensor Market?

Digital Sensors in the Automotive Linear Position Sensor Market are expected to grow, with a valuation range of 1.207 to 1.811 USD Billion.

What is the valuation range for Heavy-Duty Vehicles in the Automotive Linear Position Sensor Market?

The valuation range for Heavy-Duty Vehicles in the Automotive Linear Position Sensor Market is projected to be between 0.5 and 0.8 USD Billion.

How does the market for Wireless Sensors compare to Analog Sensors in the Automotive Linear Position Sensor Market?

In the Automotive Linear Position Sensor Market, Wireless Sensors are valued between 1.188 and 1.917 USD Billion, while Analog Sensors range from 1.026 to 1.545 USD Billion.

Author
Author Author Profile Abbas Raut LinkedIn Research Analyst
Abbas Raut is a Senior Research Analyst with 5+ years of experience delivering data-driven insights and strategic recommendations across the Automotive and Aerospace & Defense sectors. He specializes in emerging technologies, industry value chains, and global market dynamics shaping the future of mobility and defense. In automotive, Abbas has led studies on EVs, charging stations, BMS, superchargers, and more, guiding stakeholders through electrification and regulatory shifts. In Aerospace & Defense, he has analyzed markets for military electronics, drones, radars, and electronic warfare solutions, supporting procurement and investment strategies. With expertise in market sizing, forecasting, benchmarking, and technology adoption, Abbas is known for transforming complex datasets into actionable insights that drive strategy, innovation, and growth.
Co-Author Co-Author Profile Sejal Akre LinkedIn Senior Research Analyst
She has over 5 years of rich experience, in market research and consulting providing valuable market insights to client. Hands on expertise in management consulting, and extensive knowledge in domain including ICT, Automotive & Transportation and Aerospace & Defense. She is skilled in Go-to market strategy, industry analysis, market sizing, in depth company profiling, competitive intelligence & benchmarking and value chain amongst others.
Get In Touch
Download Free Sample

Kindly complete the form below to receive a free sample of this Report

No regional reports available for this market.

No country-specific reports available for this market.

Customer Stories

Case Study Cover Image
Case Study
Aerospace & Defense
Future of Dismounted Soldier Systems Market Trends & Adoption Roadmap 2019–2035
Download PDF ×

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.