Asia Pacific Probiotics Market Research Report Information By Type (Probiotic Foods (Yogurt, Bakery/Breakfast Cereals, Baby Food and Infant Formula, and Other Probiotic Foods), Probiotic Drinks (Fruit-based Probiotic Drinks and Dairy-based Probiotic Drinks), and Dietary Supplements), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels) –and Asia Pacific Market Forecast Till 2032

Asia Pacific Probiotics Market Overview

Asia Pacific Probiotics Market Size was valued at USD 32.8 Billion in 2022. The Probiotics industry is projected to grow from USD 37.26 Billion in 2023 to USD 103.34 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 13.60% during the forecast period (2024 - 2032). The growing need for small and effective packaging solutions is one of the major market drivers of the probiotics market in Asia Pacific.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Asia Pacific Probiotics Market Trends

Raising awareness of health is driving the market growth

Probiotics are becoming increasingly popular among customers of all ages and are a major component of the booming industry for digestive health supplements in the Asia Pacific. The bulk of consumption is seen among millennials because of their heightened knowledge of health and wellness as a result of multi-channel PR campaigns, which have a substantial impact on their consumption habits. Customers in the area are more concerned about preserving their gut flora and gut health due to the rise in health concerns and the early onset of stomach and gut-related issues. Since probiotics are the ideal way to treat or avoid these undesirable conditions, there is a sharp rise in demand for these foods and beverages, driving the market CAGR.

Furthermore, there is a growing need for functional beverages in the region to suit the needs of customers who are shifting from thirst-quenching to more than just quenching their thirst. These expectations must be met in addition to naturally sourced, well-balanced, and nutritious meals. Brands and start-ups now have a new chance to offer goods that nourish in addition to refreshing and hydrating, thanks to the growing demand for healthy, enhanced drinks. For example, a recent Indian start-up company named Ginger Rage sells probiotic goods like Kombucha, which is marketed as being calorie-efficient, a cocktail mixer, gut-friendly, and immune-boosting. Along with other social media channels, the company's online retail store sells all of its products. Over the course of the projection period, the market's expansion is anticipated to be further aided by such advancements and the diversity of products being supplied in the region. Thus, result in driving the Asia Pacific Probiotics market revenue.

Segment Insights

Probiotics Type Insights

The Asia Pacific Probiotics market segmentation, based on type, includes Probiotic Foods (Yogurt, Bakery/Breakfast Cereals, Baby Food and Infant Formula, and Other Probiotic Foods), Probiotic Drinks (Fruit-based Probiotic Drinks and Dairy-based Probiotic Drinks), and Dietary Supplements. The probiotic drinks segment dominated the market. Liquid prebiotic demand is expected to rise in response to growing consumer awareness of the benefits of a balanced, high-fiber diet and the growing desire for organically derived functional ingredients. Additionally, it is anticipated that the liquid's lower price than the powder or crystal form will draw in more customers, supporting the growth of the liquid-based prebiotics market.

Figure 1: Asia Pacific Probiotics Market, by Type, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Probiotics Distribution Channel Insights

The Asia Pacific Probiotics market segmentation, based on Distribution Channel, includes Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels. The supermarkets/hypermarkets category generated the most income. Probiotic producers could have excellent growth possibilities in the upcoming years due to the increase of supermarkets and hypermarkets, particularly in Asia Pacific. For products that have nutritional advantages, consumers are willing to frequent stores and pay higher prices. Young people throughout are drawn to supermarket shopping due to the growing popularity of healthy living despite the cost of groceries.

Asia Pacific Probiotics Country Insights

Due to the increased demand for high-fiber food and beverage products in China, the market is anticipated to rise steadily over the next years. Additionally, the country's customers may become more interested in health supplements as a result of the rising rates of ailments brought on by poor lifestyles. In the upcoming years, these issues will probably make it more difficult for prebiotics to gain traction in the Chinese market. Over the coming years, Japan's prebiotics market is expected to develop due to the country's growing health consciousness and rising demand for functional foods. Prebiotic demand is expected to rise in the upcoming years due to a number of factors, including the increased prevalence of various health diseases like diabetes, gastrointestinal issues, obesity, and others, which are changing consumer preferences to include goods with significant health advantages.

Figure 2: ASIA PACIFIC PROBIOTICS MARKET SHARE BY REGION 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Asia Pacific Probiotics Key Market Players & Competitive Insights

Leading market players are putting a lot of money into R&D to expand their product lines, which will help the probiotics industry keep growing. In addition, market players are engaging in a range of calculated initiatives to increase their presence, with important market developments involving the introduction of new products, contracts, M&A transactions, increased investment, and cooperation with other enterprises. To grow and endure in an increasingly cutthroat and dynamic market, the Probiotics industry must offer cost-effective items.

Major players in the Probiotics market are engaging in research and development activities in an effort to boost market demand, including Nestle SA, Groupe Danone, Danone SA, PepsiCo Inc., Yakult Honsha Co. Ltd, Cell Biotech, Bio-K Plus International, Now Foods, Amway Corp., and Anand Milk Union Limited.

Key Companies in the Probiotics market include

• Nestle SA


• Groupe Danone


• Danone SA


• PepsiCo Inc.


• Yakult Honsha Co. Ltd


• Cell Biotech


• Bio-K Plus International


• Now Foods


• Amway Corp.


• Anand Milk Union Limited

Asia Pacific Probiotics Industry Developments

September 2022: China's offline retail industry saw the introduction of two new probiotic drinks by Nestle Health Science's Garden of Life brand, which are aimed at promoting immune system health and growth in children.

January 2022: Chinese consumers are the target market for gniu's Youyi C, a probiotic solid drink that was just introduced. According to the company, Bifidobacterium lactis V9, Lactobacillus plantarum Lp-6, and Lactobacillus paracasei PC-01, three Chinese proprietary star bacteria, were introduced to the drink "Daily Health."

March 2021: COSTA partnered with NZMP, an ingredient and solution brand owned by the well-known dairy company Fonterra, to officially debut the peach probiotic latte, or probiotic coffee, in all 200 of its Chinese outlets.

Asia Pacific Probiotics Market Segmentation

Probiotics Type Outlook

•  Probiotic Foods
  
  
  
  • Yogurt
  
  
  • Bakery/Breakfast Cereals
  
  
  • Baby Food and Infant Formula
  
  
  • Other Probiotic Foods
  
  
  
  


• Probiotic Drinks
  
  
  
  • Fruit-based Probiotic Drinks
  
  
  • Dairy-based Probiotic Drinks
  
  
  • Dietary Supplements
  
  
  
  

Probiotics Distribution Channel Outlook

• Supermarkets/Hypermarkets


• Convenience Stores


• Pharmacies and Drug Stores


• Online Retail Stores


• Other Distribution Channels

Probiotics Regional Outlook

• 
  

  Asia Pacific

  
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Indonesia
  
  
  • Thailand
  
  
  • Vietnam
  
  
  • Malaysia
  
  
  • Singapore
  
  
  • Rest of Asia-Pacific