Smartphone Market Research Report - Forecast till 2027

Smartphone Market Research Report: By Type (Media-Centric (Music, navigation, Gaming, Camera), Entry Level, Performance), By Input Device (Touchscreen, Keypad), By Operating System (Android, iOS, Windows), By Distribution Channel (OEM, Retailers, e-Commerce) - Forecast till 2027

ID: MRFR/SEM/6693-HCR | February 2021 | Region: Global | 111 pages

Impact of COVID-19 on the Smartphone Market


The smartphone industry is one of the fastest-growing industries across the globe. However, it has registered a drastic fall in demand during the COVID-19 crisis. Smartphone manufacturers are facing production disruptions, mainly due to the lockdowns enforced by government authorities to minimize the risk of infections and the spread of the disease. Hence, the closure of retail outlets that play a vital role in boosting offline sales of smartphones across major contributing markets has impacted the industry severely. Additionally, the production and supply of essential components used in the assembly of smartphones have fallen drastically due to disrupted supply chains and rising prices. On the other hand, online distribution channels have reported an increase in sales by over 5% in India, mainly due to hygiene practices adopted by the e-commerce platforms at the time of delivery. In contrast, offline sales are expected to record a reduction in the demand by 20-30% in the current year owing to the complete standstill of the market, rising inventory levels, and other economic impacts during the lockdown.


Smartphone Sales (Units in Thousand)


Source: IDC, June-2020


Smartphones are an integral part of people’s daily lives. They play an extremely vital role in contact tracing and other effective measures adopted by the healthcare sector and the government agencies during the current crisis. Also, the increasing adoption of AI in smartphone devices has boosted product demand. Also, smartphone manufacturers are adopting new practices to enhancing their production capacities post the COVID-19 pandemic while increasing marketing initiatives such as maintaining smartphone stocks at nearby stores displayed on the official websites, and so on. Apart from these, the launch of 5G services by telecom operators is expected to boost the growth of the smartphone industry soon after the COVID-19 pandemic subsides.

Table of Contents

1 Executive Summary

1.1 Market Attractiveness Analysis

1.2 Global Smartphone Market, by Type

1.3 Global Smartphone Market, by Operating System

1.4 Global Smartphone Market, by Input Device

1.5 Global Smartphone Market, by Distribution Channel

1.6 Global Smartphone Market, by Region

2 Scope of the Report

2.1 Market Definition

2.2 Scope of the Study

2.3 Markets Structure

2.4 Key Buying Criteria

2.5 Macro Factor Indicator Analysis

3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

3.5 List of Assumptions

4 Market Insights

5 Market Dynamics

5.1 Introduction

5.2 Drivers

5.3 Restraints

5.4 Opportunities

5.5 Challenges

5.6 Technological Trends

5.7 Regulatory Landscape/Standards

6 Market Factor Analysis

6.1 Supply/Value Chain Analysis

6.1.1 R&D

6.1.2 Manufacturing

6.1.3 Distribution & Sales

6.1.4 Post-Sales Monitoring

6.2 Porter’s Five Forces Model

6.2.1 Threat of New Entrants

6.2.2 Bargaining Power of Suppliers

6.2.3 Bargaining Power of Buyers

6.2.4 Threat of Substitutes

6.2.5 Intensity of Rivalry

7. Global Smartphone Market, by Type

7.1 Introduction

7.2 Media-Centric Smartphone

7.2.1 Music Smartphone

7.2.1.1 Market Estimates & Forecast, 2020–2027

7.2.2 Navigation Smartphone

7.2.2.1 Market Estimates & Forecast, 2020–2027

7.2.3 Gaming Smartphone

7.2.3.1 Market Estimates & Forecast, 2020–2027

7.2.4 Camera Smartphone

7.2.4.1 Market Estimates & Forecast, 2020–2027

7.3 Entry-Level Smartphone

7.3.1 Market Estimates & Forecast, 2020–2027

7.4 Performance Smartphone

7.4.1 Market Estimates & Forecast, 2020–2027

8. Global Smartphone Market, by Operating System

8.1 Introduction

8.2 Android

8.2.1 Market Estimates & Forecast, 2020–2027

8.3 iOS

8.3.1 Market Estimates & Forecast, 2020–2027

8.4 Windows

8.4.1 Market Estimates & Forecast, 2020–2027

9. Global Smartphone Market, by Input Device

9.1 Introduction

9.2 Touchscreen

9.2.1 Market Estimates & Forecast, 2020–2027

9.3 Keypad

9.3.1 Market Estimates & Forecast, 2020–2027

10. Global Smartphone Market, by Distribution Channel

10.1 Introduction

10.2 OEM

10.2.1 Market Estimates & Forecast, 2020–2027

10.3 Retailer

10.3.1 Market Estimates & Forecast, 2020–2027

10.4 E-Commerce

10.4.1 Market Estimates & Forecast, 2020–2027

11. Global Smartphone Market, by Region

11.1 Introduction

11.2 North America

11.2.1 Market Estimates & Forecast, by Country, 2020–2027

11.2.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.2.3 Market Estimates & Forecast, by Type, 2020–2027

11.2.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.2.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.2.6 US

11.2.6.1 Market Estimates & Forecast, 2020–2027

11.2.6.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.2.6.3 Market Estimates & Forecast, by Type, 2020–2027

11.2.6.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.2.6.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.2.7 Canada

11.2.7.1 Market Estimates & Forecast, 2020–2027

11.2.7.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.2.7.3 Market Estimates & Forecast, by Type, 2020–2027

11.2.7.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.2.7.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.2.8 Mexico

11.2.8.1 Market Estimates & Forecast, 2020–2027

11.2.8.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.2.8.3 Market Estimates & Forecast, by Type, 2020–2027

11.2.8.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.2.8.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.3 Europe

11.3.1 Market Estimates & Forecast, by Country, 2020–2027

11.3.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.3.3 Market Estimates & Forecast, by Type, 2020–2027

11.3.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.3.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.3.6 Germany

11.3.6.1 Market Estimates & Forecast, 2020–2027

11.3.6.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.3.6.3 Market Estimates & Forecast, by Type, 2020–2027

11.3.6.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.3.6.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.3.7 UK

11.3.7.1 Market Estimates & Forecast, 2020–2027

11.3.7.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.3.7.3 Market Estimates & Forecast, by Type, 2020–2027

11.3.7.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.3.7.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.3.8 France

11.3.8.1 Market Estimates & Forecast, 2020–2027

11.3.8.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.3.8.3 Market Estimates & Forecast, by Type, 2020–2027

11.3.8.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.3.8.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.3.9 Italy

11.3.9.1 Market Estimates & Forecast, 2020–2027

11.3.9.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.3.9.3 Market Estimates & Forecast, by Type 2020–2027

11.3.9.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.3.9.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.3.10 Rest of Europe

11.3.10.1 Market Estimates & Forecast, 2020–2027

11.3.10.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.3.10.3 Market Estimates & Forecast, by Type, 2020–2027

11.3.10.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.3.10.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.4 Asia-Pacific

11.4.1 Market Estimates & Forecast, by Country, 2020–2027

11.4.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.4.3 Market Estimates & Forecast, by Type, 2020–2027

11.4.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.4.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.4.6 Japan

11.4.6.1 Market Estimates & Forecast, 2020–2027

11.4.6.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.4.6.3 Market Estimates & Forecast, by Type, 2020–2027

11.4.6.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.4.6.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.4.7 China

11.4.7.1 Market Estimates & Forecast, 2020–2027

11.4.7.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.4.7.3 Market Estimates & Forecast, by Type, 2020–2027

11.4.7.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.4.7.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.4.8 India

11.4.8.1 Market Estimates & Forecast, 2020–2027

11.4.8.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.4.8.3 Market Estimates & Forecast, by Type, 2020–2027

11.4.8.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.4.8.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.4.9 Rest of Asia-Pacific

11.4.9.1 Market Estimates & Forecast, 2020–2027

11.4.9.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.4.9.3 Market Estimates & Forecast, by Type, 2020–2027

11.4.9.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.4.9.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.5 Rest of the World

11.5.1 Market Estimates & Forecast, by Region, 2020–2027

11.5.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.5.3 Market Estimates & Forecast, by Type, 2020–2027

11.5.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.5.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.5.6 Middle East & Africa

11.5.6.1 Market Estimates & Forecast, 2020–2027

11.5.6.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.5.6.3 Market Estimates & Forecast, by Type, 2020–2027

11.5.6.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.5.6.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

11.5.7 Central & South America

11.5.7.1 Market Estimates & Forecast, 2020–2027

11.5.7.2 Market Estimates & Forecast, by Operating System, 2020–2027

11.5.7.3 Market Estimates & Forecast, by Type, 2020–2027

11.5.7.4 Market Estimates & Forecast, by Input Device, 2020–2027

11.5.7.5 Market Estimates & Forecast, by Distribution Channel, 2020–2027

12. Company Landscape

12.1 Competitive Overview

12.2 Competitive Benchmarking

12.3 Key Developments & Growth Strategies

12.3.1 New Product Launch/Service Operating System

12.3.2 Merger & Acquisition

12.3.3 Joint Ventures

13. Company Profiles

13.1 Samsung Electronics Co. Ltd.

13.1.1 Company Overview

13.1.2 Product/Business Segment Overview

13.1.3 Financial Updates

13.1.4 Key Developments

13.2 Apple Inc.

13.2.1 Company Overview

13.2.2 Product/Business Segment Overview

13.2.3 Financial Updates

13.2.4 Key Developments

13.3 Google LLC

13.3.1 Company Overview

13.3.2 Product/Business Segment Overview

13.3.3 Financial Updates

13.3.4 Key Developments

13.4 Xiaomi Corporation

13.4.1 Company Overview

13.4.2 Product/Business Segment Overview

13.4.3 Financial Updates

13.4.4 Key Developments

13.5 Lenovo Group Limited (Including Motorola)

13.5.1 Company Overview

13.5.2 Product/Business Segment Overview

13.5.3 Financial Updates

13.5.4 Key Developments

13.6 OnePlus Technology Co., Ltd.

13.6.1 Company Overview

13.6.2 Product/Business Segment Overview

13.6.3 Financial Updates

13.6.4 Key Developments

13.7 Nokia Corporation

13.7.1 Company Overview

13.7.2 Product/Business Segment Overview

13.7.3 Financial Updates

13.7.4 Key Developments

13.8 Huawei Technologies Co. Ltd.

13.8.1 Company Overview

13.8.2 Product/Business Segment Overview

13.8.3 Financial Updates

13.8.4 Key Developments

13.9 Guangdong OPPO Mobile Telecommunications Corp., Ltd.

13.9.1 Company Overview

13.9.2 Product/Business Segment Overview

13.9.3 Financial Updates

13.9.4 Key Developments

13.10 Vivo Communication Technology Co. Ltd

13.10.1 Company Overview

13.10.2 Product/Business Segment Overview

13.10.3 Financial Updates

13.10.4 Key Developments

13.11 HTC Corporation

13.11.1 Company Overview

13.11.2 Product/Business Segment Overview

13.11.3 Financial Updates

13.11.4 Key Developments

13.12 Sony Corporation

13.12.1 Company Overview

13.12.2 Product/Business Segment Overview

13.12.3 Financial Updates

13.12.4 Key Developments

13.13 ZTE Corporation

13.13.1 Company Overview

13.13.2 Product/Business Segment Overview

13.13.3 Financial Updates

13.13.4 Key Developments

13.14 LG Electronics Inc.

13.14.1 Company Overview

13.14.2 Product/Business Segment Overview

13.14.3 Financial Updates

13.14.4 Key Developments

13.15 Panasonic Corporation

13.15.1 Company Overview

13.15.2 Product/Business Segment Overview

13.15.3 Financial Updates

13.15.4 Key Developments

14 Conclusion 

LIST OF TABLES

Table 1 Global Smartphone Market, by Region, 2020–2027

Table 2 North America: Smartphone Market, by Country, 2020–2027

Table 3 Europe: Smartphone Market, by Country, 2020–2027

Table 4 Asia-Pacific: Smartphone Market, by Country, 2020–2027

Table 5 Middle East & Africa: Smartphone Market, by Country, 2020–2027

Table 6 South America: Smartphone Market, by Country, 2020–2027

Table 7 Global Smartphone Type Market, by Region, 2020–2027

Table 8 North America: Smartphone Type Market, by Country, 2020–2027

Table 9 Europe: Smartphone Type Market, by Country, 2020–2027

Table 10 Asia-Pacific: Smartphone Type Market, by Country, 2020–2027

Table 11 Middle East & Africa: Smartphone Type Market, by Country, 2020–2027

Table 12 South America: Smartphone Type Market, by Country, 2020–2027

Table 13 Global Smartphone Input Device Market, by Region, 2020–2027

Table 14 North America: Smartphone Input Device Market, by Country, 2020–2027

Table 15 Europe: Smartphone Input Device Market, by Country, 2020–2027

Table 16 Asia-Pacific: Smartphone Input Device Market, by Country, 2020–2027

Table 17 Middle East & Africa: Smartphone Input Device Market, by Country, 2020–2027

Table 18 Global Smartphone Operating System Market, by Region, 2020–2027

Table 19 North America: Smartphone Operating System Market, by Country, 2020–2027

Table 20 Europe: Smartphone Operating System Market, by Country, 2020–2027

Table 21 Asia-Pacific: Smartphone Operating System Market, by Country, 2020–2027

Table 22 Middle East & Africa: Smartphone Operating System Market, by Country, 2020–2027

Table 23 South America: Smartphone Operating System Market, by Country, 2020–2027

Table 24 Global Smartphone Distribution Channel Market, by Region, 2020–2027

Table 25 North America: Smartphone Distribution Channel Market, by Country, 2020–2027

Table 26 Europe: Smartphone Distribution Channel Market, by Country, 2020–2027

Table 27 Asia-Pacific: Smartphone Distribution Channel Market, by Country, 2020–2027

Table 28 Middle East & Africa: Smartphone Distribution Channel Market, by Country, 2020–2027

Table 29 South America: Smartphone Distribution Channel Market, by Country, 2020–2027

Table 30 North America: Smartphone Market, by Country

Table 31 North America: Smartphone Market, by Type

Table 32 North America: Smartphone Market, by Input Device

Table 33 North America: Smartphone Market, by Operating System

Table 34 North America: Smartphone Market, by Distribution Channel

Table 35 Europe: Smartphone Market, by Country

Table 36 Europe: Smartphone Market, by Type

Table 37 Europe: Smartphone Market, by Input Device

Table 38 Europe: Smartphone Market, by Operating System

Table 39 Europe: Smartphone Market, by Distribution Channel

Table 40 Asia-Pacific: Smartphone Market, by Country

Table 41 Asia-Pacific: Smartphone Market, by Type

Table 42 Asia-Pacific: Smartphone Market, by Input Device

Table 43 Asia-Pacific: Smartphone Market, by Operating System

Table 44 Asia-Pacific: Smartphone Market, by Distribution Channel

Table 45 Middle East & Africa: Smartphone Market, by Country

Table 46 Middle East & Africa: Smartphone Market, by Type

Table 47 Middle East & Africa: Smartphone Market, by Input Device

Table 48 Middle East & Africa: Smartphone Market, by Operating System

Table 49 Middle East & Africa: Smartphone Market, by Distribution Channel

Table 50 South America: Smartphone Market, by Country

Table 51 South America: Smartphone Market, by Type

Table 52 South America: Smartphone Market, by Input Device

Table 53 South America: Smartphone Market, by Operating System

Table 54 South America: Smartphone Market, by Distribution Channel

LIST OF FIGURES

FIGURE 1 Global Smartphone Market Segmentation

FIGURE 2 Forecast Methodology

FIGURE 3 Porter’s Five Forces Analysis of the Global Smartphone Market

FIGURE 4 Value Chain of the Global Smartphone Market

FIGURE 5 Share of the Global Smartphone Market in 2020, by Country (in %)

FIGURE 6 Global Smartphone Market, 2020–2027

FIGURE 10 Global Smartphone Market Size, by Type, 2020

FIGURE 11 Share of the Global Smartphone Market, by Type, 2020–2027

FIGURE 12 Global Smartphone Market Size, by Input Device, 2020–2027

FIGURE 13 Share of the Global Smartphone Market, by Input Device, 2020–2027

FIGURE 14 Global Smartphone Market Size, by Operating System, 2020–2027

FIGURE 15 Share of the Global Smartphone Market, by Operating System, 2020–2027

FIGURE 14 Global Smartphone Market Size, by Distribution Channel, 2020–2027

FIGURE 15 Share of the Global Smartphone Market, by Distribution Channel, 2020–2027