Impact of the Covid-19 Outbreak on Global Sheet Face Mask Market
Advent of global pandemic, COVID-19 has resulted in creating a global crisis across the world. Impacting over 195 countries, the pandemic has already created economic backdrop worldwide. With over 4.1 million COVID-19 cases worldwide along with 280,000 fatalities during the second week of May 2020, COVID-19 is deemed to create chaotic environment thereby resulting in advent of global rescission. With the rising number of cases, the global sheet face masks market is getting affected in many ways. Few COVID-19 impacts on the overall skin care and global sheet face masks market have been discussed below:
Sheet face masks are sheet fabrics that are soaked in nutrition packed solution called serum. These are made up of variety of materials such as fibers, papers and gel types. According to MRFR analysis, the demand for global sheet face mask market is anticipated to increase amid the Covid-19 pandemic and for next couple of months. Owing to the worldwide lockdown, more individuals are paying attention to their health and hygiene and investing substantial amount of money for skin care products. Sheet face mask is one such product that is anticipated to trigger substantial demand during this lock down period. These masks proves to be effective as it allows skin to hydrate and brighten. It also contains anti-aging ingredients that helps in rebooting the production of collagen and elastin, a natural plumping agent that helps in enhancing the quality of skin.
However, the outbreak of Covid-19 has created a panic situation among the population worldwide with closure of retail stores, beauty salon for uncertain time in order to contain the virus. During this uncertain times, beauty and cosmetic manufacturing companies are shifting its production line from manufacturing cosmetics to essential products such as hand sanitizers, household and commercial disinfectants for the greater good of the society. This is resulting in decrease in production of cosmetics and beauty products including sheet face masks. Additionally, lack of availability of adequate labors, raw materials as well as logistics issues are other some of the major concerns that the entire beauty and cosmetic industry is currently facing across the world. Therefore, despite having substantial demand for sheet face mask across the world, the sheet face mask market is anticipated to hamper for couple of more months.
However, certain Asian and European countries that are recovering from the virus and easing the lockdowns is experiencing robust demand for skin care products. Online e-commerce platforms and home delivery channels are helping in recovering the economies up to a great extent. For instance, in China, company such as L'Oréal S.A. online sales of skin care products including sheet face masks for the first quarter has skyrocketed by up to 67% and 53% worldwide. Similar scenario are being currently faced by other beauty and cosmetics manufacturers across the globe. However, availability of limited stocks in online platform as well is a major concern that currently most e-commerce companies are facing. Therefore, despite having large number of orders, e-commerce companies are facing difficulties in timely delivery of sheet face mask and other beauty and cosmetic products. This is expected to slow down the growth rate of sheet face mask market for next couple of months.
Therefore, the demand for sheet face masks is certainly going to increase for next couple of months as people are going through lockdown phase and are spending more time in home rather than staying outside. However, production capacities along with logistics and supply chain issues are some of the major concerns that is anticipated to cripple the demand for sheet face masks for next couple of months.
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