Sheet Face Mask Market Research Report - Global Forecast till 2027

Global Sheet Face Mask Market: Information By Type (Cotton Masks, Non-Woven Masks, Hydrogel Masks, Bio-Cellulose Masks and Others), By Distribution Channel (Store-Based & Non-Store-Based) - Forecast till 2027

ID: MRFR/CR/5192-CR | February 2021 | Region: Global | 104 pages

Impact of the Covid-19 Outbreak on Global Sheet Face Mask Market


Advent of global pandemic, COVID-19 has resulted in creating a global crisis across the world. Impacting over 195 countries, the pandemic has already created economic backdrop worldwide. With over 4.1 million COVID-19 cases worldwide along with 280,000 fatalities during the second week of May 2020, COVID-19 is deemed to create chaotic environment thereby resulting in advent of global rescission. With the rising number of cases, the global sheet face masks market is getting affected in many ways. Few COVID-19 impacts on the overall skin care and global sheet face masks market have been discussed below:


Sheet face masks are sheet fabrics that are soaked in nutrition packed solution called serum. These are made up of variety of materials such as fibers, papers and gel types. According to MRFR analysis, the demand for global sheet face mask market is anticipated to increase amid the Covid-19 pandemic and for next couple of months. Owing to the worldwide lockdown, more individuals are paying attention to their health and hygiene and investing substantial amount of money for skin care products. Sheet face mask is one such product that is anticipated to trigger substantial demand during this lock down period. These masks proves to be effective as it allows skin to hydrate and brighten. It also contains anti-aging ingredients that helps in rebooting the production of collagen and elastin, a natural plumping agent that helps in enhancing the quality of skin.


However, the outbreak of Covid-19 has created a panic situation among the population worldwide with closure of retail stores, beauty salon for uncertain time in order to contain the virus. During this uncertain times, beauty and cosmetic manufacturing companies are shifting its production line from manufacturing cosmetics to essential products such as hand sanitizers, household and commercial disinfectants for the greater good of the society. This is resulting in decrease in production of cosmetics and beauty products including sheet face masks. Additionally, lack of availability of adequate labors, raw materials as well as logistics issues are other some of the major concerns that the entire beauty and cosmetic industry is currently facing across the world. Therefore, despite having substantial demand for sheet face mask across the world, the sheet face mask market is anticipated to hamper for couple of more months.


However, certain Asian and European countries that are recovering from the virus and easing the lockdowns is experiencing robust demand for skin care products. Online e-commerce platforms and home delivery channels are helping in recovering the economies up to a great extent. For instance, in China, company such as L'Oréal S.A. online sales of skin care products including sheet face masks for the first quarter has skyrocketed by up to 67% and 53% worldwide. Similar scenario are being currently faced by other beauty and cosmetics manufacturers across the globe. However, availability of limited stocks in online platform as well is a major concern that currently most e-commerce companies are facing. Therefore, despite having large number of orders, e-commerce companies are facing difficulties in timely delivery of sheet face mask and other beauty and cosmetic products. This is expected to slow down the growth rate of sheet face mask market for next couple of months.


Therefore, the demand for sheet face masks is certainly going to increase for next couple of months as people are going through lockdown phase and are spending more time in home rather than staying outside. However, production capacities along with logistics and supply chain issues are some of the major concerns that is anticipated to cripple the demand for sheet face masks for next couple of months.

Table of Content



  • Impact of COVID-19 on the market

    • Impact on product availability

    • Impact on supply chain

    • Impact on store-based vs online sales

    • Impact on pricing

    • Impact on consumer buying behaviour

    • Short-term & long-term impact on market growth



1 Executive Summary

2 Market Introduction

2.1 Definition 16

2.2 Scope Of The Study 16

2.3 List Of Assumptions 16

2.4 Market Structure 17

2.5 Key Takeaways 17

2.6 Key Buying Criteria 18

3 Research Methodology

3.1 Research Process 20

3.2 Primary Research 21

3.3 Secondary Research 22

3.4 Market Size Estimation 23

3.5 Forecast Model 23

4 Market Dynamics

4.1 Introduction 25

4.1 Drivers 26

4.1.1 Growing Skin Concerns 26

4.1.2 Rising Per Capita Disposable Income 26

4.1.3 Increasing Number Of Working Women 26

4.2 Restraint 27

4.2.1 Rising Number Of Counterfeit Products 27

4.3 Opportunities 28

4.3.1 Technological Advancements In The Cosmetics Industry 28

4.3.2 Increasing Demand For Organic Products 28

4.3.3 Celebrity Endorsements And Extensive Promotional Activities 28

4.4 Challenge 29

4.4.1 Low Product Awareness In Underdeveloped Economies 29

5 Market Factor Analysis

5.1 Value Chain Analysis 31

5.1.1 Raw Material Procurement 31

5.1.2 Processing 31

5.1.3 Packaging 32

5.2 Supply Chain Analysis 32

5.3 Porter’s Five Forces Analysis 33

5.3.1 Threat Of New Entrants 33

5.3.2 Bargaining Power Of Suppliers 34

5.3.3 Threat Of Substitutes 34

5.3.4 Bargaining Power Of Buyers 34

5.3.5 Rivalry 34

6 Sheet Face Mask Market, By Type

6.1 Overview 36

6.1.1 Cotton Masks 36

6.1.2 Non-Woven Masks 36

6.1.3 Hydrogel Masks 36

6.1.4 Bio-Cellulose Masks 36

6.1.5 Others 36

7 Sheet Face Mask Market, By Distribution Channel

7.1 Overview 41

7.1.1 Store-Based 41

7.1.2 Non-Store-Based 41

8 Global Sheet Face Mask Market, By Region

8.1 Introduction 44

8.2 North America 45

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.2.1 US 47

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.2.2 Canada 48

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.2.3 Mexico 49

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.3 Europe 50

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.3.1 UK 52

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.3.2 Germany 53

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.3.3 France 54

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.3.4 Italy 55

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.3.5 Spain 56

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.3.6 Rest Of Europe 57

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.4 Asia-Pacific 58

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.4.1 China 60

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.4.2 Japan 61

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.4.3 India 62

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.4.4 Australia & New Zealand 63

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.4.5 Southeast Asia 64

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.4.6 Rest Of Asia-Pacific 65

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.5 Rest Of The World 66

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.5.1 South America 68

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.5.2 Middle East 69

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

8.5.3 Africa 70

Sheet Face Mask Market, By Type

Sheet Face Mask Market, By Distribution Channel

9 Competitive Landscape

10 Company Profiles

10.1 Amorepacific Corporation 76

10.1.1 Company Overview 76

10.1.2 Financial Overview 76

10.1.3 Products Offered 77

10.1.4 Key Development 78

10.1.5 SWOT Analysis 79

10.1.6 Key Strategies 79

10.2 L’Oréal S.A. 80

10.2.1 Company Overview 80

10.2.2 Financial Overview 80

10.2.3 Products Offered 81

10.2.4 Key Developments 81

10.2.5 SWOT Analysis 81

10.2.6 Key Strategies 82

10.3 Christian Dior SE 83

10.3.1 Company Overview 83

10.3.2 Financial Overview 83

10.3.3 Products Offered 84

10.3.4 Key Development 84

10.3.5 SWOT Analysis 85

10.3.6 Key Strategies 85

10.4 The Estée Lauder Companies Inc. 86

10.4.1 Company Overview 86

10.4.2 Financial Overview 86

10.4.3 Products Offered 87

10.4.4 Key Developments 87

10.4.5 SWOT Analysis 87

10.4.6 Key Strategies 87

10.5 LG Household & Health Care Ltd 88

10.5.1 Company Overview 88

10.5.2 Financial Overview 88

10.5.3 Products Offered 89

10.5.4 Key Development 90

10.5.5 SWOT Analysis 90

10.5.6 Key Strategies 90

10.6 Starskin Group B.V. 91

10.6.1 Company Overview 91

10.6.2 Financial Overview 91

10.6.3 Products Offered 91

10.6.4 Key Developments 92

10.6.5 Key Strategies 92

10.7 Orgaid Inc. 93

10.7.1 Company Overview 93

10.7.2 Financial Overview 93

10.7.3 Products Offered 93

10.7.4 Key Development 93

10.7.5 SWOT Analysis 93

10.7.6 Key Strategies 94

10.8 Mijin Cosmetics 95

10.8.1 Company Overview 95

10.8.2 Financial Overview 95

10.8.3 Products Offered 95

10.8.4 Key Developments 96

10.8.5 SWOT Analysis 96

10.8.6 Key Strategies 97

10.9 TaikiUSA 98

10.9.1 Company Overview 98

10.9.2 Financial Overview 98

10.9.3 Products Offered 98

10.9.4 Key Development 99

10.9.5 Key Strategies 99

10.10 Biocrown Biotechnology Co., Ltd 100

10.10.1 Company Overview 100

10.10.2 Financial Overview 100

10.10.3 Products Offered 100

10.10.4 Key Development 101

10.10.5 Key Strategies 101

11 Conclusion

11.1 Key Findings 103

12 List Of Tables

TABLE 1 MARKET SYNOPSIS 14

TABLE 2 GLOBAL SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 37

TABLE 3 GLOBAL COTTON SHEET FACE MASK MARKET, BY REGION, 2020-2027 (USD MILLION) 37

TABLE 4 GLOBAL NON-WOVEN SHEET FACE MASK MARKET, BY REGION, 2020-2027 (USD MILLION) 38

TABLE 5 GLOBAL HYDROGEL SHEET FACE MASK MARKET, BY REGION, 2020-2027 (USD MILLION) 38

TABLE 6 GLOBAL BIO-CELLULOSE SHEET FACE MASK MARKET, BY REGION, 2020-2027 (USD MILLION) 39

TABLE 7 GLOBAL OTHER SHEET FACE MASK MARKET, BY REGION, 2020-2027 (USD MILLION) 39

TABLE 8 GLOBAL SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 41

TABLE 9 STORE BASED: GLOBAL SHEET FACE MASK DISTRIBUTION CHANNEL MARKET, BY REGION, 2020-2027 (USD MILLION) 42

TABLE 10 NON- STORE BASED: GLOBAL SHEET FACE MASK DISTRIBUTION CHANNEL MARKET, BY REGION, 2020-2027 (USD MILLION) 42

TABLE 11 GLOBAL SHEET FACE MASK MARKET, BY REGION, 2020-2027 (USD MILLION) 44

TABLE 12 NORTH AMERICA: SHEET FACE MASK MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 45

TABLE 13 NORTH AMERICA: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 46

TABLE 14 NORTH AMERICA: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 46

TABLE 15 US: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 47

TABLE 16 US: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 47

TABLE 17 CANADA: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 48

TABLE 18 CANADA: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 48

TABLE 19 MEXICO: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 49

TABLE 20 MEXICO: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 49

TABLE 21 EUROPE: SHEET FACE MASK MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 50

TABLE 22 EUROPE: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 51

TABLE 23 EUROPE: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 51

TABLE 24 UK: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 52

TABLE 25 UK: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 52

TABLE 26 GERMANY: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 53

TABLE 27 GERMANY: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 53

TABLE 28 FRANCE: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 54

TABLE 29 FRANCE: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 54

TABLE 30 ITALY: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 55

TABLE 31 ITALY: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 55

TABLE 32 SPAIN: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 56

TABLE 33 SPAIN: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 56

TABLE 34 REST OF EUROPE: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 57

TABLE 35 REST OF EUROPE: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 57

TABLE 36 ASIA-PACIFIC: SHEET FACE MASK MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 58

TABLE 37 ASIA-PACIFIC: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 59

TABLE 38 ASIA-PACIFIC: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 59

TABLE 39 CHINA: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 60

TABLE 40 CHINA: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 60

TABLE 41 JAPAN: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 61

TABLE 42 JAPAN: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 61

TABLE 43 INDIA: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 62

TABLE 44 INDIA: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 62

TABLE 45 AUSTRALIA & NEW ZEALAND: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 63

TABLE 46 AUSTRALIA & NEW ZEALAND: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 63

TABLE 47 SOUTHEAST ASIA: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 64

TABLE 48 SOUTHEAST ASIA: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 64

TABLE 49 REST OF ASIA-PACIFIC: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 65

TABLE 50 REST OF ASIA-PACIFIC: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 65

TABLE 51 REST OF THE WORLD: SHEET FACE MASK MARKET, BY REGION, 2020-2027 (USD MILLION) 66

TABLE 52 REST OF THE WORLD: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 67

TABLE 53 REST OF THE WORLD: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 67

TABLE 54 SOUTH AMERICA: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 68

TABLE 55 SOUTH AMERICA: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 68

TABLE 56 MIDDLE EAST: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 69

TABLE 57 MIDDLE EAST: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 69

TABLE 58 AFRICA: SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 70

TABLE 59 AFRICA: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 70

TABLE 60 COMPETITIVE LANDSCAPE: GLOBAL SHEET FACE MASK MARKET, BY DEVELOPMENT, 2020-2027 74

13 List Of Figures

FIGURE 1 GLOBAL SHEET FACE MASK MARKET: MARKET STRUCTURE 17

FIGURE 2 KEY TAKEAWAYS FROM THE GLOBAL SHEET FACE MASK MARKET 17

FIGURE 3 KEY BUYING CRITERIA IN THE GLOBAL SHEET FACE MASK MARKET 18

FIGURE 4 RESEARCH PROCESS OF MRFR 20

FIGURE 5 TOP-DOWN & BOTTOM-UP APPROACHES 23

FIGURE 6 MARKET DYNAMICS OVERVIEW 25

FIGURE 7 PERCENTAGE OF WORKING WOMEN, BY COUNTRY, 2000–2017 27

FIGURE 8 GLOBAL SHEET FACE MASK MARKET: VALUE CHAIN ANALYSIS 31

FIGURE 9 GLOBAL SHEET FACE MASK MARKET: SUPPLY CHAIN ANALYSIS 32

FIGURE 10 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL SHEET FACE MASK MARKET 33

FIGURE 11 GLOBAL SHEET FACE MASK MARKET, BY TYPE, 2020-2027 (USD MILLION) 37

FIGURE 12 GLOBAL SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 41

FIGURE 13 GLOBAL SHEET FACE MASK MARKET, BY REGION, 2020-2027 (USD MILLION) 44

FIGURE 14 NORTH AMERICA: SHEET FACE MASK MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 45

FIGURE 15 EUROPE: SHEET FACE MASK MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 50

FIGURE 16 ASIA-PACIFIC: SHEET FACE MASK MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 58

FIGURE 17 REST OF THE WORLD: SHEET FACE MASK MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 66

FIGURE 18 GLOBAL SHEET FACE MASK MARKET: SHARE OF MARKET DEVELOPMENTS, BY KEY PLAYER, 2020-2027 72

FIGURE 19 GLOBAL SHEET FACE MASK MARKET: ANALYSIS OF KEY DEVELOPMENTS 73

FIGURE 20 GLOBAL SHEET FACE MASK MARKET: KEY DEVELOPMENTS, 2020-2027 74