Self-Service Analytics Market Research Report- Global Forecast 2030

Impact of COVID-19 on the Global Self-Service Analytics Market

Self-service analytics refers to a form of business intelligence in which specialists are assisted in solving the queries and generate results in the form of reports with minimal IT support. It is considered as an easy-to-use business intelligence tool with simple analytical skills and basic data model that is scaled down for clear information access and ease of understanding. The COVID-19 pandemic has spread worldwide and has impacted a few industries positively, whereas several others have been affected negatively. Governments have enforced restrictions for confining people to their homes as a precautionary measure to contain the spread of the pandemic. The high number of people staying at home has indirectly fueled the demand for the global Self-Service Analytics Market during the COVID-19 pandemic period.

Individuals under lockdown have increased the use of digital media more as compared to the pre-lockdown period. During the pandemic, companies have allowed their employees to work from home, which has propelled the use of digital platforms. The increasing data traffic owing to the emergence of IoT technologies and big data has boosted the growth of the self-service analytics market. Furthermore, the increasing demand for on-cloud deployment of technologies is also responsible for the growth of the self-service analytics market. On-cloud deployment supports remotely working employees to operate from any location by providing access to the required data. The significant application of self-service analytics for improved data visualization to convey insights that support to identify the leading customers has propelled the market growth. Such factors are likely to boost the demand for self-service analytics over the forecast timeframe.

Impact Analysis

Source: MRFR Analysis

Source: MRFR Analysis