Organic Juices Market Research Report - Global Forecast till 2030

Impact of COVID-19 on the Global Organic Juices Market

A growing trend of consuming organic food & beverages was witnessed in 2019, which has gained a push in the pandemic situation. Due to the outbreak of coronavirus in China, consumers have begun to think more about how their food is sourced, made, and, finally, delivered. This has resulted in a transition among the eating habits of consumers as more and more people are consuming organically sourced food and beverages.

Moreover, individuals are paying close attention to their diet and nutrition to improve their immunity. With the stocks of masks and sanitizers running low, choosing organic food and beverages, including organic juices, seems to have become the next important thing. Food plays an important role in determining the overall health and immunity of an individual. Along with food, hydration helps flush out the toxins from the body and lowers the chances of flu. According to the MRFR analysis, organic juices with high vitamin C content are witnessing higher sales as they improve the immunity since consumers realize the importance of fortifying their immunity system through natural means.

Although the demand for organic juices is anticipated to increase, issues such as supply chain, logistics, limited availability of raw materials, and unavailability of labor are anticipated to restrain the growth of the global organic juice market to some extent. With restrictions in cross-border transportation of commodities in this pandemic situation, the manufacturers are highly dependent on local raw material suppliers, which increases the bargaining power of the suppliers. The limited availability of raw materials and low production capacities of the manufacturers is anticipated to create a demand and supply gap, resulting in the increased retail prices of the product in the next couple of months.

COVID-19 has created a panic situation among consumers with temporary closures of retail stores in an attempt to limit the impact of the virus. This has led to panic purchasing among the consumers and the stockpiling of shelf-stable foods and beverages. Stockpiling of essential groceries has resulted in a sudden hike in the sales of organic juices. Additionally, as a result of stockpiling, retailers are running out of stock, and the grocery shelves for popular items sit empty, which is rapidly accelerating the transition to e-commerce. Furthermore, this erodes the consumer brand preference and is putting forward the products of small regional players in the market. It will take time for the top market players to fill the demand-supply gap, which can be a game-changer for local as well as new brands of organic juices in the global market.

Table of Content

• Impact of COVID-19 on the market
  
  
  
  • Impact on raw material availability
  
  
  • Impact on supply chain
  
  
  • Impact on product pricing
  
  
  • Impact on store-based vs online sales
  
  
  • Impact on buying decision of customers/consumers
  
  
  • Impact on end-use industries