Organic Hair Color Market Research Report - Global Forecast till 2027

Organic Hair Color Market Research Report - Global Forecast till 2027

ID: MRFR/CR/3815-CR | February 2021 | Region: Global | 111 pages

Impact of COVID-19 on the Global Organic Hair Color Market


The ongoing COVID-19 pandemic has impacted the global economy in various ways. Most notably, it has influenced consumers’ spending habits and purchasing decisions. According to the International Monetary fund (IMF), the global economy is expected to shrink by over 3 percent in 2020 (the steepest slowdown since the great depression of the 1930s). The outbreak of pandemic has disturbed the political, economic, religious, and financial structures of the world. Moreover, COVID-19 is harming the global economy because the world has been experiencing the most difficult economic situation since World War-II. With the rise in the number of cases, the global organic hair color market has been affected badly. Some of COVID-19’s impacts on the global organic hair color market are discussed below:


According to MRFR analysis, the demand for organic hair color is anticipated to decrease amidst the COVID-19 pandemic in 2020. The COVID-19 outbreak has resulted in restrictions on cross-border transportation of commodities during the current pandemic situation. The organic hair color manufacturers depend on the raw material suppliers, which increases the bargaining power of suppliers. Regions such as North America, Europe, and South America are set to witness a drastic setback until the pandemic subsides. Additionally, the closure of salons specialized in the sales of organic hair color due to lockdown restrictions is further anticipated to hamper the growth of the global hair color market. However, many organic hair color manufacturers are trying to mitigate the losses incurred due to COVID-19 through online sales via e-commerce channels. Additionally, the lockdown restrictions have crippled the supply chains, which has resulted in a demand and supply gap for organic hair color products.


Despite the outcome, certain factors have fueled the demand for organic hair color products even during the current COVID-19 situation. The organic hair color market has seen rising demand from homes, as hair salons and barbershops have been ordered to remain closed. After spending a few weeks at home without the ability to visit salons, many consumers are turning to products like organic hair colors, hair coloring, and similar treatments. However, as the lockdown eases and the COVID-19 outbreak decreases, the demand for organic hair color products is anticipated to increase among the consumers. Increasing prevalence of skin allergies among consumers is anticipated to drive the growth of the global organic hair color market. Overall, the global outlook of the organic hair color market is expected to remain positive during the forecast period.


Table of Content



  • Impact of COVID-19 on the market

    • Impact on product availability

    • Impact on supply chain

    • Impact on store-based vs online sales

    • Impact on pricing

    • Impact on consumer buying behaviour

    • Short-term & long-term impact on market growth