Impact of Covid-19 on the Global Organic Baby Bathing Products Market
Novel coronavirus has been declared as a worldwide epidemic by the World Health Organization (WHO). The outbreak of novel coronavirus is not only a threat to public health, but also for economic and business growth in the country. The global pandemic, COVID-19, has created a chaotic environment, resulting in the advent of a global recession. This pandemic is still aggregating, and with the prolonged spread of the virus, the impact is also expected to intensify further. However, with the impact of COVID-19, the market for organic baby bathing products has shown declining results in the growth rate. Due to the current pandemic situation, many organic baby bathing products manufacturers had to shut down their production units because of a labor shortage. Additionally, numerous stores of organic baby bathing products have been shut down, resulting in the declining sales of the products. As the pandemic is progressing forward, the global economic recession is setting in, resulting in reducing the buying power of the consumers.
Although there is a huge demand for baby bathing products among the consumers, various factors are affecting the global market growth. The lockdown implemented by several governments around the globe to prevent the spread of COVID-19 has greatly affected the business of the organic baby bathing products market. Improvement in the current lifestyle of the consumers has propelled the growth of the global organic baby bathing products market. With the continuous growth in the period of the lockdown period, there has been a decline in the sales of organic baby bathing products. According to the International Monetary Fund (IMF), more than 170 countries likely to experience negative per capita income growth owing to the pandemic.
Many organic baby bathing products do not use animal-based and synthetic ingredients during its production, which is likely to fuel the organic baby bathing product demand among the consumers. With barriers in the cross- border transportation of commodities in this pandemic situation, the organic baby bathing products manufacturers depend on local raw material suppliers, which increases the bargaining power of the suppliers. The consumers are facing massive difficulties in procuring the products during the lockdown period as the products are not widely available through store-based distribution channels. Additionally, the sales of organic baby bathing products have been affected rapidly in developed countries. The pause in the operations is directly impacting the revenue of the global organic baby bathing products market. Additionally, the sales of organic baby bathing products through e-commerce platforms has surged rapidly, especially in developed economies. In the case of emerging economies, the reach of e-commerce platforms is limited in tier 1 and tier 2 cities. Thus, the consumer in other parts is facing difficulties in procuring the product owing to the closure of several retail stores during this period.