Impact of COVID-19 Outbreak On the Global Oolong Tea Market
The degrees of the pandemic vary from country to country. Through strict and efficient containment measures, a few countries are reviving the well-being, economy, and health, and hence, are enforcing measures to withstand growth. Recent instances of COVID-19 have plateaued or are declining in several countries. Therefore, they are debating at the next right step for reopening their economies. A few countries are at the peak of the contamination, for which the governments of these countries are taking urgent measures to improve their healthcare systems. Almost countries are deploying measures such as physical distancing, limiting travel, encouraging the use of personal protective equipment, and growing the number of centers for checking out and tracing. This pandemic situation has been affecting the commodity market in many ways. The demand for essential commodities such as groceries has been increasing in multiples.
According to MRFR analysis, the demand for oolong tea is anticipated to increase amid the COVID-19 pandemic and in the next couple of months. However, owing to the worldwide lockdown, overall tea manufacturing is facing a shortage of adequate labors. The migration of labor to hometowns due to the limited availability of work is one such common issue that every country is facing during the pandemic situation. Key manufacturers are somehow managing to continue production of oolong tea with the availability of minimum workforce, while small manufacturing companies are facing hard times. Apart from labor issues, other prominent issues such as movement restrictions due to the lockdown hamper the supply chain. Thus, the availability of raw materials such as tea is some of the other key issues that are crippling the growth of the global oolong tea market.
The key countries that produce oolong tea are China and Taiwan. Though China has started activities for tea manufacturing, the COVIS-19 lockdown hits the harvesting season as harvesting is time-sensitive. The oolong tea manufacturing has also been affected by the lockdown resulting in big losses due to the critical break in the supply chain as trucks, trains, and flights were suspended. As per the International Tea Committee (ITC), it will take some time for the supply chain to stabilize as tea producers are facing a liquidity crunch. Additionally, crop loss is expected to continue because of the necessity of skiffing overgrown tea leaves due to the lockdown.
Moreover, there are a few key measures that individuals are taking to fight this pandemic, such as diet and nutrition, to improve their immunity. With the stocks of masks and sanitizers running low, choosing immunity-boosting beverages, including oolong tea, seem to have become the next important thing. It has also created an opportunity for manufacturers to sell their products through online channels.