Oolong Tea Market Research Report - Global Forecast till 2027

Oolong Tea Market Global Research Report by Form (Loose Leaf, Powder, Tea Bag, and Others), Flavor (Flavored and Plain), Distribution Channel (Store-Based and Non-Store-Based), and Region (North America, Europe, Asia-Pacific and RoW) – Forecast till 2027

ID: MRFR/F-B & N/2554-HCR | February 2021 | Region: Global | 110 pages

Impact of COVID-19 Outbreak On the Global Oolong Tea Market


The degrees of the pandemic vary from country to country. Through strict and efficient containment measures, a few countries are reviving the well-being, economy, and health, and hence, are enforcing measures to withstand growth. Recent instances of COVID-19 have plateaued or are declining in several countries. Therefore, they are debating at the next right step for reopening their economies. A few countries are at the peak of the contamination, for which the governments of these countries are taking urgent measures to improve their healthcare systems. Almost countries are deploying measures such as physical distancing, limiting travel, encouraging the use of personal protective equipment, and growing the number of centers for checking out and tracing. This pandemic situation has been affecting the commodity market in many ways. The demand for essential commodities such as groceries has been increasing in multiples.


According to MRFR analysis, the demand for oolong tea is anticipated to increase amid the COVID-19 pandemic and in the next couple of months. However, owing to the worldwide lockdown, overall tea manufacturing is facing a shortage of adequate labors. The migration of labor to hometowns due to the limited availability of work is one such common issue that every country is facing during the pandemic situation. Key manufacturers are somehow managing to continue production of oolong tea with the availability of minimum workforce, while small manufacturing companies are facing hard times. Apart from labor issues, other prominent issues such as movement restrictions due to the lockdown hamper the supply chain. Thus, the availability of raw materials such as tea is some of the other key issues that are crippling the growth of the global oolong tea market.


The key countries that produce oolong tea are China and Taiwan. Though China has started activities for tea manufacturing, the COVIS-19 lockdown hits the harvesting season as harvesting is time-sensitive. The oolong tea manufacturing has also been affected by the lockdown resulting in big losses due to the critical break in the supply chain as trucks, trains, and flights were suspended. As per the International Tea Committee (ITC), it will take some time for the supply chain to stabilize as tea producers are facing a liquidity crunch. Additionally, crop loss is expected to continue because of the necessity of skiffing overgrown tea leaves due to the lockdown.


Moreover, there are a few key measures that individuals are taking to fight this pandemic, such as diet and nutrition, to improve their immunity. With the stocks of masks and sanitizers running low, choosing immunity-boosting beverages, including oolong tea, seem to have become the next important thing. It has also created an opportunity for manufacturers to sell their products through online channels.

TABLE OF CONTENTS

1. 1 EXECUTIVE SUMMARY

1.1. Market Attractiveness Analysis

1.1.1. Global Oolong Tea Market, by Form

1.1.2. Global Oolong Tea Market, by Flavor

1.1.3. Global Oolong Tea Market, by Distribution Channel

1.1.4. Global Oolong Tea Market, by Region

2. MARKET INTRODUCTION

2.1. Definition

2.2. Scope of the Study

2.3. Market Structure

2.4. Key Buying Criteria

2.5. Macro Factor Indicator Analysis

3 Impact of COVID-19 on the market

3.1 Impact on raw material availability

3.2 Impact on supply chain

3.3 Impact on product pricing

3.4 Impact on store-based vs online sales

3.5 Impact on buying decision of customers/consumers

3.6 Impact on end-use industries

4. RESEARCH METHODOLOGY

4.1. Research Process

4.2. Primary Research

4.3. Secondary Research

4.4. Market Size Estimation

4.5. Forecast Model

4.6. List of Assumptions

5. MARKET DYNAMICS

5.1. Introduction

5.2. Drivers

5.2.1. Driver 1

5.2.2. Driver 2

5.3. Restraints

5.3.1. Restraint 1

5.3.2. Restraint 2

5.4. Opportunities

5.4.1. Opportunity 1

5.4.2. Opportunity 2

5.5. Challenges

5.5.1. Challenge 1

5.5.2. Challenge 2

6. MARKET FACTOR ANALYSIS

6.1. Value Chain Analysis

6.2. Supply Chain Analysis

6.3. Porter’s Five Forces Model

6.3.1. Bargaining Power of Suppliers

6.3.2. Bargaining Power of Buyers

6.3.3. Threat of New Entrants

6.3.4. Threat of Substitutes

6.3.5. Intensity of Rivalry

7. GLOBAL OOLONG TEA MARKET, BY FORM

7.1. Introduction

7.2. Loose Leaf

7.2.1. Loose Leaf: Market Estimates & Forecast, by Region/Country, 2020–2027

7.3. Powder

7.3.1. Powder: Market Estimates & Forecast, by Region/Country, 2020–2027

7.4. Tea Bag

7.4.1. Tea Bag: Market Estimates & Forecast, by Region/Country, 2020–2027

7.5. Others

7.5.1. Others: Market Estimates & Forecast, by Region/Country, 2020–2027

8. GLOBAL OOLONG TEA MARKET, BY FLAVOR

8.1. Introduction

8.2. Flavored

8.2.1. Flavored: Market Estimates & Forecast, by Region/Country, 2020–2027

8.3. Plain

8.3.1. Plain: Market Estimates & Forecast, by Region/Country, 2020–2027

9. GLOBAL OOLONG TEA MARKET, BY DISTRIBUTION CHANNEL

9.1. Introduction

9.2. Store-Based

9.2.1. Store-Based: Market Estimates & Forecast, by Region/Country, 2020–2027

9.2.2. Supermarkets & Hypermarkets

9.2.2.1. Supermarkets & Hypermarkets: Market Estimates & Forecast, by Region/Country, 2020–2027

9.2.3. Convenience Stores

9.2.3.1. Convenience Stores: Market Estimates & Forecast, by Region/Country, 2020–2027

9.2.4. Others

9.2.4.1. Others: Market Estimates & Forecast, by Region/Country, 2020–2027

9.3. Non-Store-Based

9.3.1. Non-Store-Based: Market Estimates & Forecast, by Region/Country, 2020–2027

10. GLOBAL OOLONG TEA MARKET, BY REGION

10.1. Introduction

10.2. North America

10.2.1. Market Estimates & Forecast, by Form, 2020–2027

10.2.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.2.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.2.4. Market Estimates & Forecast, by Country, 2020–2027

10.2.5. US

10.2.5.1. Market Estimates & Forecast, by Form, 2020–2027

10.2.5.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.2.5.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.2.6. Canada

10.2.6.1. Market Estimates & Forecast, by Form, 2020–2027

10.2.6.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.2.6.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.2.7. Mexico

10.2.7.1. Market Estimates & Forecast, by Form, 2020–2027

10.2.7.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.2.7.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.3. Europe

10.3.1. Market Estimates & Forecast, by Form, 2020–2027

10.3.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.3.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.3.4. Market Estimates & Forecast, by Country, 2020–2027

10.3.5. Germany

10.3.5.1. Market Estimates & Forecast, by Form, 2020–2027

10.3.5.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.3.5.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.3.6. UK

10.3.6.1. Market Estimates & Forecast, by Form, 2020–2027

10.3.6.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.3.6.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.3.7. France

10.3.7.1. Market Estimates & Forecast, by Form, 2020–2027

10.3.7.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.3.7.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.3.8. Spain

10.3.8.1. Market Estimates & Forecast, by Form, 2020–2027

10.3.8.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.3.8.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.3.10. Italy

10.3.10.1. Market Estimates & Forecast, by Form, 2020–2027

10.3.10.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.3.10.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.3.10. Rest of Europe

10.3.10.1. Market Estimates & Forecast, by Form, 2020–2027

10.3.10.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.3.10.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.4. Asia-Pacific

10.4.1. Market Estimates & Forecast, by Form, 2020–2027

10.4.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.4.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.4.4. Market Estimates & Forecast, by Country, 2020–2027

10.4.5. China

10.4.5.1. Market Estimates & Forecast, by Form, 2020–2027

10.4.5.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.4.5.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.4.6. Japan

10.4.6.1. Market Estimates & Forecast, by Form, 2020–2027

10.4.6.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.4.6.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.4.7. India

10.4.7.1. Market Estimates & Forecast, by Form, 2020–2027

10.4.7.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.4.7.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.4.8. Australia & New Zealand

10.4.8.1. Market Estimates & Forecast, by Form, 2020–2027

10.4.8.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.4.8.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.4.10. Rest of Asia-Pacific

10.4.10.1. Market Estimates & Forecast, by Form, 2020–2027

10.4.10.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.4.10.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.5. Rest of the World

10.5.1. Market Estimates & Forecast, by Form, 2020–2027

10.5.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.5.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.5.4. Market Estimates & Forecast, by Region, 2020–2027

10.5.5. South America

10.5.5.1. Market Estimates & Forecast, by Form, 2020–2027

10.5.5.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.5.5.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.5.6. Middle East

10.5.6.1. Market Estimates & Forecast, by Form, 2020–2027

10.5.6.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.5.6.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.5.7. Africa

10.5.7.1. Market Estimates & Forecast, by Form, 2020–2027

10.5.7.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.5.7.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

11. COMPETITIVE LANDSCAPE

11.1. Introduction

11.2. Competitive Benchmarking

11.3. Development Share Analysis

11.4. Key Developments & Growth Strategies

12. COMPANY PROFILES

12.1. ESP Tea Emporium

12.1.1. Company Overview

12.1.2. Financial Overview

12.1.3. Products Offered

12.1.4. Key Developments

12.1.5. SWOT Analysis

12.1.6. Key Strategies

12.2. The Republic of Tea

12.2.1. Company Overview

12.2.2. Financial Overview

12.2.3. Products Offered

12.2.4. Key Developments

12.2.5. SWOT Analysis

12.2.6. Key Strategies

12.3. Harney & Sons

12.3.1. Company Overview

12.3.2. Financial Overview

12.3.3. Products Offered

12.3.4. Key Developments

12.3.5. SWOT Analysis

12.3.6. Key Strategies

12.4. Associated British Foods

12.4.1. Company Overview

12.4.2. Financial Overview

12.4.3. Products Offered

12.4.4. Key Developments

12.4.5. SWOT Analysis

12.4.6. Key Strategies

12.5. The Mighty Leaf Tea Company

12.5.1. Company Overview

12.5.2. Financial Overview

12.5.3. Products Offered

12.5.4. Key Developments

12.5.5. SWOT Analysis

12.5.6. Key Strategies

12.6. Tata Global Beverages Limited

12.6.1. Company Overview

12.6.2. Financial Overview

12.6.3. Products Offered

12.6.4. Key Developments

12.6.5. SWOT Analysis

12.6.6. Key Strategies

12.7. Unilever

1.7.1. Company Overview

121.7.2. Financial Overview

11.7.3. Products Offered

12.7.4. Key Developments

112.7.5. SWOT Analysis

127.6. Key Strategies

12.8. Hain Celestial

12.8.1. Company Overview

12.8.2. Financial Overview

12.8.3. Products Offered

12.8.4. Key Developments

12.8.5. SWOT Analysis

12.8.6. Key Strategies

12.9. ITO EN

12.9.1. Company Overview

12.9.2. Financial Overview

12.9.3. Products Offered

12.9.4. Key Developments

12.9.5. SWOT Analysis

12.9.6. Key Strategies

12.10. Bigelow Tea Company

12.10.1. Company Overview

12.10.2. Financial Overview

12.10.3. Products Offered

1.10.4. Key Developments

121.10.5. SWOT Analysis

112.10.6. Key Strategies

11.211. Ceylon Organic Ltd.

121.1. Company Overview

12.11.2. Financial Overview

12.11.3. Products Offered

12.11.4. Key Developments

12.11.5. SWOT Analysis

12.11.6. Key Strategies

12.12. Teas and Thes (China) Ltd.

12.12.1. Company Overview

12.12.2. Financial Overview

12.12.3. Products Offered

12.12.4. Key Developments

12.12.5. SWOT Analysis

11.12.6. Key Strategies

12.13. Arbor Teas

12.13.1. Company Overview

12.13.2. Financial Overview

11.13.3. Products Offered

12.13.4. Key Developments

12.13.5. SWOT Analysis

12.13.6. Key Strategies

13. APPENDIX

13.1. General Sources & References

13.2. List of Abbreviation


LIST OF TABLES

Table 1 Global Oolong Tea Market, by Region, 2020–2027 (USD Million)

Table 2 Global Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 3 Global Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 4 Global Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 5 North America: Oolong Tea Market, by Country, 2020–2027 (USD Million)

Table 6 North America: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 7 North America: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 8 North America: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 9 US: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 10 US: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 11 US: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 12 Canada: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 13 Canada: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 14 Canada: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 15 Mexico: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 16 Mexico: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 17 Mexico: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 18 Europe: Oolong Tea Market, by Country, 2020–2027 (USD Million)

Table 19 Europe: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 20 Europe: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 21 Europe: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 22 Germany: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 23 Germany: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 24 Germany: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 25 France: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 26 France: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 27 France: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 28 Italy: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 29 Italy: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 30 Italy: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 31 Spain: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 32 Spain: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 33 Spain: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 34 UK: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 35 UK: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 36 UK: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 37 Rest of Europe: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 38 Rest of Europe: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 39 Rest of Europe: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 40 Asia-Pacific: Oolong Tea Market, by Country, 2020–2027 (USD Million)

Table 41 Asia-Pacific: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 42 Asia-Pacific: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 43 Asia-Pacific: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 44 China: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 45 China: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 46 China: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 47 India: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 48 India: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 49 India: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 50 Japan: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 51 Japan: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 52 Japan: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 53 Australia & New Zealand: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 54 Australia & New Zealand: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 55 Australia & New Zealand: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 59 Rest of Asia-Pacific: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 60 Rest of Asia-Pacific: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 61 Rest of Asia-Pacific: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 62 Rest of the World: Oolong Tea Market, by Country, 2020–2027 (USD Million)

Table 63 Rest of the World: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 64 Rest of the World: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 65 Rest of the World: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 76 South America: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 77 South America: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 78 South America: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 79 Middle East: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 80 Middle East: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 81 Middle East: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 82 Africa: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 83 Africa: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 84 Africa: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)


LIST OF FIGURES

FIGURE 1 Global Oolong Tea Market Segmentation

FIGURE 2 Forecast Research Methodology

FIGURE 3 Five Forces Analysis of the Global Oolong Tea Market

FIGURE 4 Value Chain of the Global Oolong Tea Market

FIGURE 5 Share of the Global Oolong Tea Market in 2020, by Country (%)

FIGURE 6 Global Oolong Tea Market, by Region, 2020–2027,

FIGURE 7 Global Oolong Tea Market Size, by Form, 2020

FIGURE 8 Share of the Global Oolong Tea Market, by Form, 2020–2027 (%)

FIGURE 9 Global Oolong Tea Market Size, by Flavor, 2020

FIGURE 10 Share of the Global Oolong Tea Market, by Flavor, 2020–2027 (%)

FIGURE 9 Global Oolong Tea Market Size, by Distribution Channel, 2020

FIGURE 10 Share of the Global Oolong Tea Market, by Distribution Channel, 2020–2027 (%)