Impact of covid-19 on the Global Mouth Fresheners Market
The advent of the global pandemic, COVID-19, has resulted in a global crisis across the world. The outbreak has created a significant disruption in the supply chains of the food & beverages and personal care industries. With the increasing number of positive cases at a rapid pace, the global food & beverages and personal care products industry is anticipated to be affected in many ways. The sales of essential food & beverages and personal care products are expected to witness steady growth during the lockdown period. However, Mouth Fresheners do not fall under essential products. Mouth fresheners are primarily used as an oral hygiene product to reduce or prevent the bad odor of mouth. There are several types of mouth fresheners available in the market, such as mouth sprays, flavored candies, breath strips, and chewing gums. The increasing oral hygiene products among the consumers are anticipated to act as a major driver in the growth of the global mouth fresheners market. Moreover, the increasing consumption of tobacco products and alcoholic beverages has increased the consumption of mouth fresheners over the last few years. As per the Centers for Disease Control and Prevention (CDC), more than 26% of the adults are suffering from oral health problems over the last few years. So, it became one of the popular products, especially among youths. The consumption of high-end mouth fresheners such as mouth sprays and breath strips are majorly limited to the working professionals. However, the prolonged lockdown period in most of the COVID-19 infected countries is anticipated to restrict the sales of the products. Additionally, the mouth sprays are not economical solutions among the consumers as compared to the conventional chewing gums. So, the sales of mouth sprays are projected to witness a negative growth in the near future. However, the sales of flavored chewing gums are anticipated to upsurge across the globe during the lockdown period as it comes in several varieties and economical prices.
The production of mouth fresheners has been disrupted in several countries owing to the extended lockdown. The low production capacities of the major players of mouth fresheners, coupled with supply chain issues, are anticipated to create a massive demand and supply gap in the market. The online retailing has become one of the major trends across COVID-19 infected countries. However, many e-commerce companies are facing massive difficulties in delivering the products due to insufficient products and a lack of delivery staff.