Moringa Products Market Research Report - Global Forecast till 2027

Global Moringa Products Market: Information By Type (Leaves and Leaf Powder, Oil, Seeds and others), By End-Use (Functional Food & Beverage, Nutraceuticals, Pharmaceuticals, Personal Care and others) - Forecast till 2027

ID: MRFR/F-B & N/5495-CR | September 2019 | Region: Global | 111 pages

Please note that the assessment period of report has been updated from 2019-2025 to 2020-2027. Cordially fill the sample form for updated data.

Impact of COVID-19 on the Global Moringa Products Market


COVID-19 has been declared as a worldwide epidemic by the World Health Organization (WHO). This disease has a variable impact in different countries, depending on their cultural norms, mitigation efforts, and health infrastructure, and each country is working its way out to fight against the pandemic. However, various research studies are stating the use of medicinal plant extracts against novel coronavirus. Thus, with the increasing health concerns among the consumers, the demand for moringa products is expected to increase post-COVID-19. Moringa is a multi-purpose herbal plant that used as human food and as an alternative for medicinal purposes. Moringa has 19 amino acids, including nine essential amino acids that support body functions. Moringa products such as powders, oils, capsules, pills, soaps, and seeds are obtained from different parts of the moringa tree. These products have various end-use applications in functional food & beverages, pharmaceuticals & nutraceuticals, and personal care products, among others.


Amid the COVID-19 pandemic, consumers are focused on keeping a check on their health, which is expected to increase the sales of dietary supplements across the globe. Moreover, consumer shift to plant-derived supplements is influencing the growth of moringa products. In the current scenario, it has become important to boost immunity to fight the novel coronavirus, along with maintaining hygiene and following all medical advisories that have been laid down. Even the guidelines provided by WHO (World Health Organization) in their COVID-19 analysis, they suggest the world population to consume immunity-boosting foods. Thus, the demand for moringa products carrying properties of boosting human immunity is at the surge across the globe.


However, the worldwide lockdown has also affected the farming practices, which has highly impacted the supply of raw materials, hampering the production of moringa products. Additionally, with countries across the world, locking down their borders, there have been minimum export-import movements, which have highly impacted the supply chain of moringa products. Countries across the globe majorly import moringa from India and Africa. However, with trade barriers, the supply of raw materials to the moringa products manufacturers is highly hampered. Moreover, the COVID-19 impact on logistics also contributes to the increased prices of raw materials, which increases the cost of moringa products manufacturers. Thus, the increased raw material prices followed by high demand for moringa products would lead to an increased price of moringa products for the next few years.


Table of Content



  • Impact of COVID-19 on the market

    • Impact on raw material availability

    • Impact on supply chain

    • Impact on product pricing

    • Impact on store-based vs online sales

    • Impact on buying decision of customers/consumers

    • Impact on end-use industries



1 Executive Summary

1.1 Global Moringa Products Market, by Type 14

1.2 Global Moringa Products Market, by End Use 15

1.3 Global Moringa Products Market, by Region 16

2 Market Introduction

2.1 Definition 17

2.2 Scope of the Study 17

2.3 Market Structure 17

2.4 Key Buying Criteria 18

3 Research Methodology

3.1 Research Process 19

3.2 Primary Research 20

3.3 Secondary Research 21

3.4 Market Size Estimation 22

3.5 List of Assumptions 23

4 Market Dynamics

4.1 Introduction 24

4.2 Drivers 25

4.2.1 Nutritive and Medicinal Properties of Moringa 25

4.2.2 Increasing Application of Moringa in Various Industries 26

4.2.3 Drivers Impact Analysis 27

4.3 Restraint 28

4.3.1 Gap in Demand and Supply of Moringa 28

4.3.2 Restraints Impact Analysis 28

4.4 Opportunity 29

4.4.1 Growing Preference for Organic Moringa 29

4.5 Challenge 29

4.5.1 Limited Consumer Awareness 29

5 Market Factor Analysis

5.1 Value Chain Analysis 30

5.1.1 Raw Material Procurement 31

5.1.2 Processing 31

5.1.3 Packaging 31

5.2 Supply Chain Analysis 32

5.3 Porter’s Five Forces Analysis 33

5.3.1 Threat of New Entrants 33

5.3.2 Bargaining Power of Suppliers 34

5.3.3 Threat of Substitutes 34

5.3.4 Bargaining Power of Buyers 34

5.3.5 Rivalry 34

6 Moringa Products Market, by Type

6.1 Overview 35

6.1.1 Global Market Estimates & Forecast, by Type, 2020-2027 36

6.2 Leaves & Leaf Powder 37

6.2.1 Leaves & Leaf Powder: Market Estimates & Forecast, by Region, 2020-2027 37

6.3 Oil 38

6.3.1 Oil: Market Estimates & Forecast, by Region, 2020-2027 38

6.4 Seeds 39

6.4.1 Seeds: Market Estimates & Forecast, by Region, 2020-2027 39

6.5 Others 40

6.5.1 Others: Market Estimates & Forecast, by Region, 2020-2027 40

7 Moringa Products Market, by End Use

7.1 Overview 41

7.1.1 Global Market Estimates & Forecast, by End Use, 2020-2027 42

7.2 Functional Food & Beverages 43

7.2.1 Functional Food & Beverages: Market Estimates & Forecast, by Region, 2020-2027 43

7.3 Nutraceuticals 44

7.3.1 Nutraceuticals: Market Estimates & Forecast, by Region, 2020-2027 44

7.4 Pharmaceuticals 45

7.4.1 Pharmaceuticals: Market Estimates & Forecast, by Region, 2020-2027 45

7.5 Personal Care 46

7.5.1 Personal Care: Market Estimates & Forecast, by Region, 2020-2027 46

7.6 Others 47

7.6.1 Others: Market Estimates & Forecast, by Region, 2020-2027 47

8 Global Moringa Products Market, by Region

8.1 Overview 48

8.2 North America 49

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.2.1 US 51

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.2.2 Canada 52

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.2.3 Mexico 53

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.3 Europe 54

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.3.1 Germany 56

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.3.2 UK 57

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.3.3 France 58

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.3.4 Italy 59

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.3.5 Spain 60

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.3.6 Rest of Europe 61

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.4 Asia-Pacific 62

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.4.1 China 64

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.4.2 Japan 65

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.4.3 India 66

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.4.4 Australia & New Zealand 67

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.4.5 Rest of Asia-Pacific 68

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.5 Rest of the World (RoW) 69

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.5.1 Middle East 71

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.5.2 South America 72

Moringa Products Market, by Type

Moringa Products Market, by End Use

8.5.3 Africa 73

Moringa Products Market, by Type

Moringa Products Market, by End Use

9 Company Profiles

9.1 Moringa Pura Vida 74

9.1.1 Company Overview 74

9.1.2 Financial Overview 74

9.1.3 Products Offered 74

9.1.4 Key Developments 74

9.1.5 SWOT Analysis 74

9.1.6 Key Strategies 75

9.2 Kuli Kuli, Inc. 76

9.2.1 Company Overview 76

9.2.2 Financial Overview 76

9.2.3 Products Offered 76

9.2.4 Key Developments 76

9.2.5 SWOT Analysis 77

9.2.6 Key Strategies 77

9.3 Ancient GreenFields Pvt Ltd. 78

9.3.1 Company Overview 78

9.3.2 Financial Overview 78

9.3.3 Products Offered 78

9.3.4 Key Developments 78

9.3.5 SWOT Analysis 79

9.3.6 Key Strategies 79

9.4 Organic India Pvt Ltd. 80

9.4.1 Company Overview 80

9.4.2 Financial Overview 80

9.4.3 Products Offered 80

9.4.4 Key Developments 80

9.4.5 SWOT Analysis 80

9.4.6 Key Strategies 81

9.5 Only Natural Inc. 82

9.5.1 Company Overview 82

9.5.2 Financial Overview 82

9.5.3 Products Offered 82

9.5.4 Key Developments 82

9.5.5 SWOT Analysis 82

9.5.6 Key Strategies 83

9.6 Grenera Nutrients Pvt Ltd. 84

9.6.1 Company Overview 84

9.6.2 Financial Overview 84

9.6.3 Products Offered 84

9.6.4 Key Developments 85

9.6.5 SWOT Analysis 85

9.6.6 Key Strategies 85

9.7 Aayuritz Phytonutrients Pvt Ltd. 86

9.7.1 Company Overview 86

9.7.2 Financial Overview 86

9.7.3 Products Offered 86

9.7.4 Key Developments 86

9.7.5 SWOT Analysis 87

9.7.6 Key Strategies 87

9.8 Moringa Initiative Ltd. 88

9.8.1 Company Overview 88

9.8.2 Financial Overview 88

9.8.3 Products Offered 88

9.8.4 Key Developments 88

9.8.5 SWOT Analysis 89

9.8.6 Key Strategies 89

9.9 Green Virgin Products LLC 90

9.9.1 Company Overview 90

9.9.2 Financial Overview 90

9.9.3 Products Offered 90

9.9.4 Key Developments 90

9.9.5 SWOT Analysis 91

9.9.6 Key Strategies 91

9.10 Dominate Industries 92

9.10.1 Company Overview 92

9.10.2 Financial Overview 92

9.10.3 Products Offered 92

9.10.4 Key Developments 92

9.10.5 SWOT Analysis 93

9.10.6 Key Strategies 93

10 Conclusion

10.1 Key Findings 94

11 List of Tables

TABLE 1 PRIMARY INTERVIEWS 20

TABLE 2 LIST OF ASSUMPTIONS 23

TABLE 3 NUTRITIONAL VALUE ANALYSIS OF MORINGA OLEIFERA LEAVES, LEAF POWDER, SEEDS, AND PODS IN 100 GRAM PER PLANT MATERIAL 25

TABLE 4 MEDICINAL USES OF DIFFERENT PARTS OF MORINGA OLEIFERA 26

TABLE 5 GLOBAL MARKET ESTIMATES & FORECAST, BY TYPE, 2020-2027 (USD MILLION) 36

TABLE 6 LEAVES & LEAF POWDER: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 37

TABLE 7 OIL: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 38

TABLE 8 SEEDS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 39

TABLE 9 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 40

TABLE 10 GLOBAL MARKET ESTIMATES & FORECAST, BY END USE, 2020-2027 (USD MILLION) 42

TABLE 11 FUNCTIONAL FOOD & BEVERAGES: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 43

TABLE 12 NUTRACEUTICALS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 44

TABLE 13 PHARMACEUTICALS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 45

TABLE 14 PERSONAL CARE: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 46

TABLE 15 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 47

TABLE 16 GLOBAL: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 48

TABLE 17 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020-2027 (USD MILLION) 49

TABLE 18 NORTH AMERICA: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 50

TABLE 19 NORTH AMERICA: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 50

TABLE 20 US: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 51

TABLE 21 US: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 51

TABLE 22 CANADA: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 52

TABLE 23 CANADA: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 52

TABLE 24 MEXICO: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 53

TABLE 25 MEXICO: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 53

TABLE 26 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020-2027 (USD MILLION) 54

TABLE 27 EUROPE: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 55

TABLE 28 EUROPE: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 55

TABLE 29 GERMANY: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 56

TABLE 30 GERMANY: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 56

TABLE 31 UK: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 57

TABLE 32 UK: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 57

TABLE 33 FRANCE: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 58

TABLE 34 FRANCE: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 58

TABLE 35 ITALY: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 59

TABLE 36 ITALY: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 59

TABLE 37 SPAIN: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 60

TABLE 38 SPAIN: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 60

TABLE 39 REST OF EUROPE: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 61

TABLE 40 REST OF EUROPE: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 61

TABLE 41 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020-2027 (USD MILLION) 62

TABLE 42 ASIA-PACIFIC: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 63

TABLE 43 ASIA-PACIFIC: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 63

TABLE 44 CHINA: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 64

TABLE 45 CHINA: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 64

TABLE 46 JAPAN: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 65

TABLE 47 JAPAN: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 65

TABLE 48 INDIA: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 66

TABLE 49 INDIA: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 66

TABLE 50 AUSTRALIA & NEW ZEALAND: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 67

TABLE 51 AUSTRALIA & NEW ZEALAND: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 67

TABLE 52 REST OF ASIA-PACIFIC: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 68

TABLE 53 REST OF ASIA-PACIFIC: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 68

TABLE 54 REST OF THE WORLD: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 69

TABLE 55 REST OF THE WORLD: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 70

TABLE 56 REST OF THE WORLD: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 70

TABLE 57 MIDDLE EAST: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 71

TABLE 58 MIDDLE EAST: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 71

TABLE 59 SOUTH AMERICA: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 72

TABLE 60 SOUTH AMERICA: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 72

TABLE 61 AFRICA: MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 73

TABLE 62 AFRICA: MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 73

TABLE 63 MORINGA PURA VIDA: PRODUCTS OFFERED 74

TABLE 64 KULI KULI, INC.: PRODUCTS OFFERED 76

TABLE 65 ANCIENT GREENFIELDS PVT LTD.: PRODUCTS OFFERED 78

TABLE 66 ORGANIC INDIA PVT LTD.: PRODUCTS OFFERED 80

TABLE 67 ONLY NATURAL INC.: PRODUCTS OFFERED 82

TABLE 68 GRENERA NUTRIENTS PVT LTD.: PRODUCTS OFFERED 84

TABLE 69 AAYURITZ PHYTONUTRIENTS PVT LTD.: PRODUCTS OFFERED 86

TABLE 70 MORINGA INITIATIVE LTD.: PRODUCTS OFFERED 88

TABLE 71 GREEN VIRGIN PRODUCTS LLC: PRODUCTS OFFERED 90

TABLE 72 DOMINATE INDUSTRIES: PRODUCTS OFFERED 92


12 List of Figures

FIGURE 1 MARKET SYNOPSIS 13

FIGURE 2 GLOBAL MORINGA PRODUCTS MARKET ANALYSIS, BY TYPE 14

FIGURE 3 GLOBAL MORINGA PRODUCTS MARKET ANALYSIS, BY END USE 15

FIGURE 4 GLOBAL MORINGA PRODUCTS MARKET ANALYSIS, BY REGION, 2020 16

FIGURE 5 GLOBAL MORINGA PRODUCTS MARKET: MARKET STRUCTURE 17

FIGURE 6 KEY BUYING CRITERIA FOR MORINGA PRODUCTS 18

FIGURE 7 RESEARCH PROCESS OF MRFR 19

FIGURE 8 TOP-DOWN AND BOTTOM-UP APPROACHES 22

FIGURE 9 MARKET DYNAMICS OVERVIEW 24

FIGURE 10 DRIVERS IMPACT ANALYSIS: GLOBAL MORINGA PRODUCTS MARKET 27

FIGURE 11 RESTRAINTS IMPACT ANALYSIS: GLOBAL MORINGA PRODUCTS MARKET 28

FIGURE 12 GLOBAL MORINGA PRODUCTS MARKET: VALUE CHAIN 30

FIGURE 13 GLOBAL MORINGA PRODUCTS MARKET: SUPPLY CHAIN ANALYSIS 32

FIGURE 14 GLOBAL MORINGA PRODUCTS MARKET: PORTER'S FIVE FORCES ANALYSIS 33

FIGURE 15 GLOBAL MORINGA PRODUCTS MARKET, BY TYPE, 2020 (% SHARE) 35

FIGURE 16 GLOBAL MORINGA PRODUCTS MARKET, BY TYPE, 2020-2027 (USD MILLION) 35

FIGURE 17 GLOBAL MORINGA PRODUCTS MARKET, BY END USE, 2020 (% SHARE) 41

FIGURE 18 GLOBAL MORINGA PRODUCTS MARKET, BY END USE, 2020-2027 (USD MILLION) 41

FIGURE 19 GLOBAL MORINGA PRODUCTS MARKET, BY REGION, 2020-2027 (USD MILLION) 48

FIGURE 20 NORTH AMERICA: MORINGA PRODUCTS MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 49

FIGURE 21 EUROPE: MORINGA PRODUCTS MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 54

FIGURE 22 ASIA-PACIFIC: MORINGA PRODUCTS MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 62

FIGURE 23 REST OF THE WORLD: MORINGA PRODUCTS MARKET SHARE, BY REGION, 2020 (% SHARE) 69

FIGURE 24 MORINGA PURA VIDA: SWOT ANALYSIS 74

FIGURE 25 KULI KULI, INC.: SWOT ANALYSIS 77

FIGURE 26 ANCIENT GREENFIELDS PVT LTD.: SWOT ANALYSIS 79

FIGURE 27 ORGANIC INDIA PVT LTD.: SWOT ANALYSIS 80

FIGURE 28 ONLY NATURAL INC.: SWOT ANALYSIS 82

FIGURE 29 GRENERA NUTRIENTS PVT LTD.: SWOT ANALYSIS 85

FIGURE 30 AAYURITZ PHYTONUTRIENTS PVT LTD.: SWOT ANALYSIS 87

FIGURE 31 MORINGA INITIATIVE LTD.: SWOT ANALYSIS 89

FIGURE 32 GREEN VIRGIN PRODUCTS LLC: SWOT ANALYSIS 91

FIGURE 33 DOMINATE INDUSTRIES: SWOT ANALYSIS 93