Impact of COVID-19 on the Global Mobile Device Management Market
Mobile device management software is a type of security software that enables IT administrators to control, secure, and impose policies on laptops, smartphones, tablets, and other electronic devices. The key factors driving the growth of the market include the rising productivity of the employees and the enterprises, the increasing ownership of smartphones and tablets, and the development of new products with advanced features and cutting-edge technologies. Mobile device management software has played an important role during the COVID-19 pandemic. The rapid spread of the epidemic across the world has forced most governments to enforce precautionary measures such as lockdown within the countries. Due to the lockdowns, the majority of the companies have allowed their employees to work from home to contain the spread of the virus. According to the MRFR analysis, more than 50% of the employees across the world are working remotely. Mobile device management software is helping the administrators monitor and manage laptops and tablets during the current situation, as data breaches are a critical concern during this period. Mobile device management software applications can make remote work more manageable and can ensure the safety of the devices. Besides, the increasing trend of the ‘bring your own devices’ (BYOD) policy and the utilization of company-owned devices is also driving the growth of the market. Companies have invested heavily in providing company-owned devices to the employees, despite the revenue losses during the pandemic, which has positively impacted the growth of the market. Mobile device management software helps the companies to remotely manage, deploy, and safeguard their mobile devices to keep their businesses running smoothly.
The continuation of the BYOD trend to contain the spread of the virus in the post-pandemic period is expected to drive the growth of the market. The implementation of BYOD policies for the workers ensures device efficiency, data security, and worker productivity while lowering the total cost of ownership. According to the MRFR analysis, Europe is expected to hold a significant market share owing to the rapid adoption of mobile device management solutions in many organizations to protect the devices and the data. On the flip side, the halt in the production of new electronic products such as smartphones, tablets, and computers, is hindering the growth of the market.