Impact of COVID-19 on the Global Mobile Application Development Platform Market
A mobile application development platform is a type of software that enables businesses to build, test, and deploy mobile applications rapidly on tablets and smartphones. The key factor driving the growth of the market include the rising adoption of mobile devices in the commercial sector. Mobile application development platforms have played a vital role during the COVID-19 pandemic. The spread of the COVID-19 pandemic has forced the government authorities to enforce precautionary measures such as lockdowns in various countries. Due to the lockdowns, the majority of the companies have allowed their employees to work from home to contain the spread of the virus. Besides, the shutting down of schools, colleges, and other institutions during the lockdown have drastically impacted the education sector. Companies have developed various applications such as the Zoom app for conducting online sessions and conference meetings.
Moreover, small and large mobile application developers are mobilizing around the pandemic to create new ways to deal with the crisis. The Aarogya Setu app developed by the National Informatics Centre in India helps people in tracing persons infected with COVID-19 in the vicinity, map the syndrome, and run a self-assessment. This application provides information to the user regarding any person nearby with the symptoms of COVID-19 by scanning the database of the known cases of the infection. Also, the development of the COVID Symptom Tracker application by Coronavirus Pandemic Epidemiology (COPE), helps to see how the novel coronavirus is spreading and who is at the most risk. These applications provide useful information to the users, which, in turn, is driving the growth of the market.
Besides, the growing adoption of ‘bring your own access’ (BYOA) and ‘bring your own devices’ (BYOD) that allows employees to use all types of mobile devices such as iPhones, and windows and android phones which require the mobile applications to be functional on all platforms is also driving the growth of the market. During the COVID-19 pandemic, companies have invested heavily in tablets and laptops to provide the employees with company-owned devices, despite the revenue losses, which has positively affected the market growth. Mobile application development platforms help in overcoming the concerns regarding mobile applications, which can function only on a single mobile device. The continuation of the BYOD trend to prevent the spread of the COVID-19 in the post-pandemic period is estimated to drive the market growth.