ID: MRFR/CR/5332-HCR | August 2022 | Region: Global | 90 pages
Impact of COVID-19 On the Global Makeup Remover Market
The advent of the global pandemic, COVID-19, has resulted in creating a global crisis across the world. Impacting over 215 countries, the pandemic has already created a global economic backdrop. COVID-19 has created a chaotic environment, resulting in a global rescission. With the rising number of cases, the global makeup remover market has been affected in many ways. A few impacts of the outbreak of COVID-19 on the global makeup remover market have been discussed below:
Makeup remover is used to wipe out the makeup from the face. If not removed, makeup can damage the skin. Makeup can mix with sweat, dirt, and oils that build up on your skin’s surface overnight. Makeup residue can also mix with dead skin cells, contributing to a pile-up on the skin’s surface. It is essential to remove makeup before sleeping as it can work to regroup at its highest potential during the sleep. The makeup remover market is anticipated to witness sluggish growth due to COVID-19. Makeup remover is not considered as a necessary product during this crisis time and, hence, the demand for it is expected to be low. Traveling restrictions due to COVID-19 is expected to restrict the growth of the makeup remover market. However, the impact of COVID-19 on the makeup remover market differs from country to country. Many countries that have flattened the curve of COVID-19 cases are planning to revive the economy by opening the market selling non-essential products such as makeup removers.
The COVID-19 outbreak has resulted in the closure of international borders. Several countries have restricted the export and import of many consumer goods products that are non-essential. Supply chain disruptions due to lockdown restrictions is further widening the demand and supply gap. The closure of retail outlets due to lockdown restrictions is further restricting the growth of the makeup remover market. Additionally, the decreasing consumer preference for maintaining grooming standards as people are staying at home due to the COVID-19 outbreak impacting the makeup remover market negatively. Even the online e-commerce platforms are finding it difficult for selling makeup remover as these products in many countries are not being defined as an essential product during the current situation. Therefore, the lockdown restrictions due to COVID-19 is certainly going to restrict the demand for makeup removers for a certain period.
Additionally, the production of new batches of makeup remover is becoming a challenging issue for global players. The closure of production facilities due to lockdown restrictions, lack of adequate labor, disruptions in raw material supply, and logistics issues are some of the other major concerns that are slowing down the growth of the global makeup remover market. However, in countries where selling non-essential products such as makeup remover is allowed, consumers are looking for safer products with higher integrity owing to the growing focus over the hygiene, cleanliness, and immunity among consumers. Beauty products that are packaged in ways that reduce threats of contamination and offer long shelf life are high in demand by the consumers. The brands can gain increased consumers’ confidence by employing touchless formats such as stick and spray setup and mentor them with tips and tricks to cleanse cosmetic products.