Impact of COVID-19 on the Global Magic Wall Interactive Surfaces Market
The magic wall interactive surface is a gesture-tracking software that utilizes display technology to interact through finger touch. The primary factor driving the growth of the market is the rising demand for smart devices, increasing adoption of advanced gesture-tracking software, and smart technology in the entertainment and gaming industries. However, the COVID-19 outbreak has adversely affected the growth of the market. The lockdowns imposed by governments in most countries to contain the spread of the pandemic have slowed down the global economy. The outbreak of COVID-19 has severely impacted the displays industry owing to the partial closing of manufacturing facilities, delaying the production of smart devices. Besides, the pause in raw material exports from China caused by the spread of the virus is also impacting the growth of the market. COVID-19 has changed consumer buying behavior and, in turn, has lowered the demand for display integrated devices.
The demand for smart office devices, such as interactive boards, touch screen tablet, and smart whiteboards, has gained considerable traction, which, in turn, is driving the growth of the magic wall interactive surfaces market. However, the lockdowns have also resulted in the halting of construction projects such as new offices. The prohibition of construction activities across the globe is negatively affecting the demand for smart office devices, which is also hampering the market growth. The market is expected to reopen after the lockdowns are lifted, with protective measures, such as regular hand-sanitization and social distancing being implemented to protect workers from COVID-19. North America is expected to hold the largest share in the market owing to the presence of a large number of industry participants and the rapid adoption of advanced technologies in the region.