Impact of COVID-19 on the Global Interactive Display Market
Interactive displays are display units that accept the users’ input with the help of fingers, styli, or gestures as opposed to peripheral devices and help in providing easy and reliable interaction between humans and machines. These displays can be used independently as standalone touchscreen computers to perform tasks, or as connectable devices utilized as touchpads to command computing units. The substantial increase in Internet penetration and the rising requirement for reducing human involvement in manufacturing processes is expected to trigger the growth of the interactive displays market over the forecast period. Interactive displays are gradually finding wide applications in multiple industry verticals owing to their user-friendliness. Moreover, the rising adoption of interactive displays in numerous sectors, including consumer electronics, manufacturing, education, healthcare, and automotive, is expected to propel market growth. These evolving technologies and services have been continuously transforming global industries during the pandemic.
The global spread of COVID-19 has impacted the interactive displays market considerably. The pandemic has led to lockdowns being imposed across several countries, disrupting supply chains, and shutting down numerous manufacturing plants. The slowdown in the manufacture of interactive displays has severely impacted the growth of end-use industries. It is thus expected to hinder the growth of the interactive displays market over the projected timeframe.
Industry players worldwide are focused on lowering operational costs for surviving in the interactive displays market. The resumption in the manufacturing activities of these industry players in the post-lockdown period is expected to drive the growth of the market. Supportive government policies and relaxations in the lockdowns are expected to boost the demand for interactive displays over the forecast period. The industry players’ adoption of remote working policies to prevent the spread of COVID-19 at workplaces is likely to influence the interactive displays market positively. Thus, the demand for interactive displays is expected to increase due to the rising adoption of advanced technologies in transportation, retail, sports & events, and media & entertainment, among other sectors. Thus, according to the MRFR analysis, the interactive displays market is anticipated to stabilize by Q4 of 2020.