Herbal Mascara Market Research Report -Forecast till 2027

Impact of COVID-19 on the Global Herbal Mascara Market

The outbreak of the global pandemic, COVID-19, has created a global crisis across the globe. It has impacted most of the countries across the globe and has created a global economic backdrop, which has resulted in a global recession. With the rising number of cases rapidly, the global herbal mascara market is getting affected in many ways. A few impacts of the outbreak of COVID-19 on the global herbal mascara market have been discussed below:

Herbal-based cosmetic products are generally free from chemical additives such as mercury, formaldehyde, and parabens. The outbreak of COVID-19 has adversely impacted the overall cosmetic industry. Many global cosmetic players are taking the necessary steps to mitigate the losses due to the COVID-19 outbreak by shifting their production lines to manufacturing essential health and hygiene products. Cosmetic retailers are also forced to prioritize their businesses by replacing cosmetic products with essential items. As lockdown restrictions are widened across the globe, retailers selling cosmetic products and beauty shops remain closed. Additionally, as markets in several countries that are going back to normal life, they are facing supply chain issues. Furthermore, the temporary shutdown of production and manufacturing facilities of many cosmetic companies is further crippling the growth of the herbal mascara market.

However, many beauty and cosmetic companies are witnessing a shift in consumer buying preference in cosmetic products. A shift in consumer preference towards products that are additive-free and chemical-free is anticipated to increase in the aftermath of COVID-19. The increasing awareness regarding health benefits post-COVID-19 among end users is one of the major factors that is expected to boost the herbal mascara market in the next couple of years.

However, the rising demand for herbal mascara and other herbal based cosmetic products is not going to boost product sales until the lockdown restrictions are eased. As herbal mascara is a non-essential product, currently, the production, marketing, and availability of the product in the market are expected to be very limited. The lack of production and manufacturing capacity, availability of raw materials, and the closure of retail stores selling cosmetic products due to lockdown restrictions are some of the few major concerns that are hindering its growth during this uncertain time. Even many online e-commerce channels are unable to meet the demand for herbal mascara in many countries, as herbal mascara is a non-essential product.

Although the demand for herbal mascara and other herbal-based beauty products is increasing, issues such as the closure of retail stores and the limited availability of stocks are hindering the growth of the global herbal mascara market.