Flavored Water Market Research Report - Global Forecast till 2028

Global Flavored Water Market: Information By Type (Carbonated and Still), By Packaging Type (Bottles, Cans and others), By Distribution Channel (Store-Based and Non-Store-Based) - Forecast till 2028

ID: MRFR/F-B & N/4025-CR | February 2021 | Region: Global | 150 pages

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Impact of COVID-19 on the Global Flavored Water Market

The novel coronavirus disease has been declared as a worldwide epidemic by the World Health Organization (WHO). The global pandemic, COVID-19, has created a chaotic environment, resulting in the advent of global rescission. The pandemic has affected the commodity market in many ways. The demand for essential commodities such as groceries has been witnessing a rapid rise. Due to the outbreak, consumers have become health conscious and are maintaining diets that can help them boost their immune system. As the intake of water in adequate quantities is essential for the body as it boosts the metabolism, immune system, and detoxes the body. Thus, the demand for flavored water is on the rise. Moreover, the preference for natural and organic flavors in flavored water is growing at a rapid pace as the herbs and plant sources infused in flavored water is highly beneficial for human health.

Though there is a huge demand for flavored water among the consumers, various factors are affecting the market. The outbreak of COVID-19 has created a panicked situation among the consumers with temporary closures of retail stores in an attempt to slow the spread of the virus. This led to panic purchasing among the consumers and the stockpiling of essential items such as food and beverages. Stockpiling activity among the consumers has also resulted in creating immense pressure across supermarkets & hypermarkets and convenience stores as they are running out of stock, and the grocery shelves for popular items sit empty. However, this erodes the consumer brand preference, which is putting forward the products of small regional players in market consumption.

Moreover, in response to the pandemic, consumers have been put under lockdown with several countries announcing stay-at-home orders. This is rapidly accelerating the transition to e-commerce. Online shopping is experiencing substantial growth over the past few years across the globe, with grocery being the least contributing category. However, in this current situation, the grocery category accounts for the largest share in the e-commerce orders. There is a surge in the average daily downloads for popular digital grocery apps in a month. Households that are relying on home delivery through online grocery shopping during the pandemic are likely to continue with the service post-COVID-19. Thus, non-store-based distribution channels are expected to witness the highest growth for the consumption of flavored water in the coming years.

Although the demand for flavored water is anticipated to increase, issues such as supply chain disruptions, logistics issues, limited availability of raw materials, and unavailability of labor are anticipated to cripple the growth of the global flavored water market up to some extent. With barriers in the cross-border transportation of commodities in this pandemic situation, the flavored water manufacturers are dependent on local raw material suppliers, which increases the bargaining power of the suppliers. The limited availability of raw materials and low production capacities of the manufacturers is anticipated to create a demand and supply gap, resulting in increased retail prices of the product.

Table of Content

Impact of COVID-19 on the market
- Impact on raw material availability
- Impact on supply chain
- Impact on product pricing
- Impact on store-based vs online sales
- Impact on buying decision of customers/consumers
- Impact on end-use industries

1 Executive Summary

1.1 MARKET ATTRACTIVENESS ANALYSIS 16

1.1.1 GLOBAL FLAVORED WATER MARKET, BY TYPE 17

1.1.2 GLOBAL FLAVORED WATER MARKET, BY PACKAGING TYPE 18

1.1.3 GLOBAL FLAVORED WATER MARKET, BY DISTRIBUTION CHANNEL 19

1.1.4 GLOBAL FLAVORED WATER MARKET, BY REGION 20

2 Market Introduction

2.1 DEFINITION 21

2.2 SCOPE OF THE STUDY 21

2.3 RESEARCH OBJECTIVE 21

2.4 MARKET STRUCTURE 22

2.5 KEY BUYING CRITERIA 22

3 Research Methodology

3.1 RESEARCH PROCESS 23

3.2 PRIMARY RESEARCH 24

3.3 SECONDARY RESEARCH 25

3.4 MARKET SIZE ESTIMATION 25

3.5 FORECAST MODEL 27

3.6 LIST OF ASSUMPTIONS 28

4 MARKET INSIGHTS

5 MARKET DYNAMICS

5.1 INTRODUCTION 31

5.2 DRIVERS 32

5.2.1 GROWTH OF ORGANIZED RETAIL STORES 32

5.2.2 RISING HEALTH CONSCIOUSNESS 32

5.2.3 DRIVERS IMPACT ANALYSIS 33

5.3 RESTRAINT 34

5.3.1 AVAILABILITY OF SUBSTITUTES 34

5.3.2 RESTRAINTS IMPACT ANALYSIS 34

5.4 OPPORTUNITIES 35

5.4.1 PRODUCT INNOVATION AND PROMOTIONS 35

5.4.2 RISING DEMAND FOR NATURAL AND CLEAN-LABEL BEVERAGES 35

6 MARKET FACTOR ANALYSIS

6.1 VALUE CHAIN ANALYSIS 36

6.1.1 RAW MATERIAL PROCUREMENT 38

6.1.2 PROCESSING 38

6.1.3 PACKAGING 38

6.2 SUPPLY CHAIN ANALYSIS 39

6.3 PORTER’S FIVE FORCES MODEL 40

6.3.1 THREAT OF NEW ENTRANTS 41

6.3.2 BARGAINING POWER OF SUPPLIERS 41

6.3.3 BARGAINING POWER OF BUYERS 41

6.3.4 THREAT OF SUBSTITUTES 41

6.3.5 INTENSITY OF RIVALRY 41

7 FLAVORED WATER MARKET, BY TYPE

7.1 OVERVIEW 42

7.1.1 GLOBAL FLAVORED WATER MARKET ESTIMATES & FORECAST, BY TYPE, 2020-2027 43

7.2 CARBONATED 43

7.2.1 CARBONATED: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 43

7.3 STILL 44

7.3.1 STILL: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 44

8 FLAVORED WATER MARKET, BY PACKAGING TYPE

8.1 OVERVIEW 45

8.1.1 GLOBAL FLAVORED WATER MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2020-2027 46

8.2 BOTTLES 46

8.2.1 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 46

8.3 CANS 47

8.3.1 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 47

8.4 OTHERS 48

8.4.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 48

9 FLAVORED WATER MARKET, BY DISTRIBUTION CHANNEL

9.1 OVERVIEW 49

9.1.1 GLOBAL FLAVORED WATER MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2020-2027 50

9.2 STORE-BASED 50

9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 50

9.2.2 SUPERMARKETS & HYPERMARKETS 51

9.2.2.1 SUPERMARKETS & HYPERMARKETS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 51

9.2.3 CONVENIENCE STORES 51

9.2.3.1 CONVENIENCE STORES: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 51

9.2.4 OTHERS 52

9.2.4.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 52

9.3 NON-STORE-BASED 52

9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 52

10 GLOBAL FLAVORED WATER MARKET, BY REGION

10.1 OVERVIEW 53

10.2 NORTH AMERICA 55

FLAVORED WATER MARKET, BY TYPE