Fitness App Market Research Report - Global Forecast to 2027

Global Fitness App Market Research Report: Information By Type (Workout and Exercise Apps, Disease Management, Lifestyle Management {Sleep Tracker and Period & Ovulation Tracking}, Nutrition & Diet, Medication Adherence and Others {Meditation and Brain Training Apps}), By Platform (Android, iOS and Windows), By Device Type (Smartphones, Tablets and Wearable Devices) - Forecast till 2027

ID: MRFR/ICT/0896-CR | April 2020 | Region: Global | 128 pages

Please note that the assessment period of report has been updated from 2020-2026 to 2020-2027. Cordially fill the sample form for updated data.

Impact of covid-19 on the Global Fitness App Market
Fitness App Market


A fitness application or app is a software solution used for its various health-oriented functionalities that help individuals in setting up duration-bound fitness goals, monitoring calorie consumption, collecting workout ideas, and the determining the individuals’ current health status. Fitness apps are designed to work specifically on smartphones since they are the most commonly used handheld devices today.


The number of coronavirus infected patients is rising rapidly across the globe, which, in turn, has forced the government authorities to enforce lockdown to prevent further spread. This has resulted in the majority of the human population staying at home to protect themselves from the disease. Moreover, the pandemic has resulted in severe losses to the companies that are part of verticals such as airlines, oil & gas, automobiles, tourism, food & beverage, and so on. But this is conversely applicable to the fitness app market. Fitness app companies have been trying to innovate their applications by user engagement through workout and fitness awareness programs. In the United States, the average time spent by an individual on a fitness app has gone up from approximately 15 hours a week in 2019 to 25 hours a week during this lockdown. The Aarogya Setu app launched by the government of India in April 2020 has recorded about 98 million downloads. About 1.4 lakh users have been alerted about potential infection risks.
risks


Application development companies are launching fitness apps that help users in their workout regime without the use of gym equipment. Also, the developers are now offering fitness as well as healthcare applications. For instance, the fitness app ‘Strava’ provides advice on optimization of heart rate-focused workout sessions and cross-training, among other functionalities, based on the users’ experience of workouts. Furthermore, another fitness app—Runtastic, is offering its users a 3-month free trial.


Several such initiatives and focused digital marketing strategies are expected to bring lucrative opportunities to the fitness app market, considering the current market conditions.

1 EXECUTIVE SUMMARY

1.1 GLOBAL FITNESS APP MARKET, BY TYPE 18

1.2 GLOBAL FITNESS APP MARKET, BY APPLICATION 19

1.3 GLOBAL FITNESS APP MARKET, BY DEVICE TYPE 20

1.4 GLOBAL FITNESS APP MARKET, BY REGION 21

2 MARKET INTRODUCTION

2.1 DEFINITION 22

2.2 SCOPE OF THE STUDY 22

2.3 RESEARCH OBJECTIVE 22

2.4 MARKET STRUCTURE 23

3 RESEARCH METHODOLOGY

3.1 RESEARCH PROCESS 24

3.2 PRIMARY RESEARCH 25

3.3 SECONDARY RESEARCH 26

3.4 MARKET SIZE ESTIMATION 27

3.5 FORECAST MODEL 28

3.6 LIST OF ASSUMPTIONS 29

4 MARKET DYNAMICS

4.1 INTRODUCTION 30

4.2 DRIVERS 31

4.2.1 INCREASE IN THE USE OF MOBILE APPLICATIONS 31

4.2.2 ADOPTION OF SPORTS AND FITNESS APPLICATIONS FOR MONITORING PHYSICAL ACTIVITIES AND HEART RATES 31

4.2.3 GROWING DEMAND FOR WEARABLE FITNESS TRACKER DEVICES 31

4.1 RESTRAINT 32

4.1.1 HIGH COSTS OF FITNESS APP AND TRACKER DEVELOPMENT 32

4.2 OPPORTUNITY 32

4.2.1 DIGITALIZATION OF HEALTHCARE INDUSTRY IN DEVELOPING COUNTRIES 32

5 MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES MODEL 33

5.1.1 THREAT OF NEW ENTRANTS 34

5.1.2 BARGAINING POWER OF SUPPLIERS 34

5.1.3 THREAT OF SUBSTITUTES 34

5.1.4 BARGAINING POWER OF BUYERS 34

5.1.5 INTENSITY OF RIVALRY 34

6 GLOBAL FITNESS APP MARKET, BY TYPE

6.1 OVERVIEW 35

6.1.1 GLOBAL FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 36

6.2 WORKOUT AND EXERCISE APPS 36

6.3 DISEASE MANAGEMENT 36

6.4 LIFESTYLE MANAGEMENT: (SLEEP TRACKER, AND PERIOD & OVULATION TRACKING) 37

6.5 NUTRITION & DIET 37

6.6 MEDICATION ADHERENCE 37

6.7 OTHERS (MEDITATION AND BRAIN TRAINING APPS) 37

7 GLOBAL FITNESS APP MARKET, BY PLATFORM

7.1 OVERVIEW 38

7.1.1 GLOBAL FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 38

7.2 ANDROID 39

7.3 IOS 39

7.4 WINDOWS 39

8 GLOBAL FITNESS APP MARKET, BY DEVICE TYPE

8.1 OVERVIEW 40

8.1.1 GLOBAL FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 40

8.2 SMARTPHONES 41

8.3 TABLETS 41

8.4 WEARABLE DEVICES 41

9 GLOBAL FITNESS APP MARKET, BY REGION

9.1 OVERVIEW 42

9.1.1 GLOBAL FITNESS APP MARKET, BY REGION, 2020–2027 (USD BILLION) 43

9.2 NORTH AMERICA 44

9.2.1 NORTH AMERICA: FITNESS APP MARKET, BY COUNTRY, 2020–2027 (USD BILLION) 44

9.2.2 NORTH AMERICA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 45

9.2.3 NORTH AMERICA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 46

9.2.4 NORTH AMERICA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 47

9.2.5 US 48

9.2.5.1 US: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 48

9.2.5.2 US FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 48

9.2.5.3 US FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 49


9.2.6 CANADA 49

9.2.6.1 CANADA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 49

9.2.6.2 CANADA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 50

9.2.6.3 CANADA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 50

9.2.7 MEXICO 51

9.2.7.1 MEXICO: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 51

9.2.7.2 MEXICO FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 51

9.2.7.3 MEXICO FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 52

9.3 EUROPE 53

9.3.1 EUROPE: FITNESS APP MARKET, BY COUNTRY, 2020–2027 (USD BILLION) 53

9.3.2 EUROPE: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 54

9.3.3 EUROPE FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 55

9.3.4 EUROPE FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 56

9.3.5 UK 57

9.3.5.1 UK: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 57

9.3.5.2 UK FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 57

9.3.5.3 UK FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 58

9.3.6 GERMANY 58

9.3.6.1 GERMANY: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 58

9.3.6.2 GERMANY FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 59

9.3.6.3 GERMANY FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 59

9.3.7 FRANCE 60

9.3.7.1 FRANCE: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 60

9.3.7.2 FRANCE FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 60

9.3.7.3 FRANCE FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 61

9.3.8 SPAIN 61

9.3.8.1 SPAIN: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 61

9.3.8.2 SPAIN FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 62

9.3.8.3 SPAIN FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 62

9.3.9 ITALY 63

9.3.9.1 ITALY: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 63

9.3.9.2 ITALY FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 63

9.3.9.3 ITALY FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 64


9.3.10 REST OF EUROPE 64

9.3.10.1 REST OF EUROPE: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 64

9.3.10.2 REST OF EUROPE FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 65

9.3.10.3 REST OF EUROPE FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 65

9.4 ASIA-PACIFIC 66

9.4.1 ASIA-PACIFIC: FITNESS APP MARKET, BY COUNTRY, 2020–2027 (USD BILLION) 66

9.4.2 ASIA-PACIFIC: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 67

9.4.3 ASIA-PACIFIC FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 68

9.4.4 ASIA-PACIFIC FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 69

9.4.5 CHINA 70

9.4.5.1 CHINA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 70

9.4.5.2 CHINA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 70

9.4.5.3 CHINA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 71

9.4.6 JAPAN 71

9.4.6.1 JAPAN: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 71

9.4.6.2 JAPAN FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 72

9.4.6.3 JAPAN FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 72

9.4.7 INDIA 73

9.4.7.1 INDIA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 73

9.4.7.2 INDIA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 73

9.4.7.3 INDIA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 74

9.4.8 SINGAPORE 74

9.4.8.1 SINGAPORE: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 74

9.4.8.2 SINGAPORE FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 75

9.4.8.3 SINGAPORE FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 75

9.4.9 AUSTRALIA 76

9.4.9.1 AUSTRALIA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 76

9.4.9.2 AUSTRALIA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 76

9.4.9.3 AUSTRALIA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 77

9.4.10 SOUTH KOREA 77

9.4.10.1 SOUTH KOREA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 77

9.4.10.2 SOUTH KOREA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 78

9.4.10.3 SOUTH KOREA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 78


9.4.11 REST OF ASIA-PACIFIC 79

9.4.11.1 REST OF ASIA-PACIFIC: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 79

9.4.11.2 REST OF ASIA-PACIFIC FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 79

9.4.11.3 REST OF ASIA-PACIFIC FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 80

9.5 REST OF THE WORLD 81

9.5.1 REST OF THE WORLD: FITNESS APP MARKET, BY REGION, 2020–2027 (USD BILLION) 81

9.5.2 REST OF THE WORLD: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 82

9.5.3 REST OF THE WORLD FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 83

9.5.4 REST OF THE WORLD FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 84

9.5.5 THE MIDDLE EAST & AFRICA 85

9.5.5.1 THE MIDDLE EAST & AFRICA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 85

9.5.5.2 THE MIDDLE EAST & AFRICA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 85

9.5.5.3 THE MIDDLE EAST & AFRICA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 86

9.5.6 SOUTH AMERICA 86

9.5.6.1 SOUTH AMERICA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 86

9.5.6.2 SOUTH AMERICA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 87

9.5.6.3 SOUTH AMERICA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 87

10 COMPETITIVE LANDSCAPE

10.1 OVERVIEW 88

10.2 COMPETITIVE BENCHMARKING 90

10.3 RECENT DEVELOPMENTS 91

10.3.1 PRODUCT DEVELOPMENT 91

10.3.2 MERGERS AND ACQUISITIONS 92

10.3.3 PARTNERSHIPS/AGREEMENTS/COLLABORATIONS 92

11 COMPANY PROFILE

11.1 GOOGLE LLC 93

11.1.1 COMPANY OVERVIEW 93

11.1.2 FINANCIAL OVERVIEW 94

11.1.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 95

11.1.4 KEY DEVELOPMENTS 95

11.1.5 SWOT ANALYSIS 96

11.1.6 KEY STRATEGIES 96


11.2 SAMSUNG ELECTRONICS CO., LTD 97

11.2.1 COMPANY OVERVIEW 97

11.2.2 FINANCIAL OVERVIEW 98

11.2.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 99

11.2.4 KEY DEVELOPMENTS 99

11.2.5 SWOT ANALYSIS 100

11.2.6 KEY STRATEGIES 100

11.3 TOMTOM INTERNATIONAL BV 101

11.3.1 COMPANY OVERVIEW 101

11.3.2 FINANCIAL OVERVIEW 101

11.3.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 102

11.3.4 KEY DEVELOPMENTS 102

11.3.5 SWOT ANALYSIS 103

11.3.6 KEY STRATEGIES 103

11.4 LENOVO GROUP LIMITED 104

11.4.1 COMPANY OVERVIEW 104

11.4.2 FINANCIAL OVERVIEW 104

11.4.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 105

11.4.4 KEY DEVELOPMENTS 105

11.4.5 SWOT ANALYSIS 106

11.4.6 KEY STRATEGIES 106

11.5 NIKE, INC. 107

11.5.1 COMPANY OVERVIEW 107

11.5.2 FINANCIAL OVERVIEW 107

11.5.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 108

11.5.4 KEY DEVELOPMENTS 108

11.5.5 KEY STRATEGIES 108

11.5.6 KEY STRATEGIES 108

11.6 ADIDAS AG 109

11.6.1 COMPANY OVERVIEW 109

11.6.2 FINANCIAL OVERVIEW 109

11.6.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 110

11.6.4 KEY DEVELOPMENTS 110

11.6.5 SWOT ANALYSIS 110

11.6.6 KEY STRATEGIES 110


11.7 UNDER ARMOUR, INC. 111

11.7.1 COMPANY OVERVIEW 111

11.7.2 FINANCIAL OVERVIEW 111

11.7.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 112

11.7.4 KEY DEVELOPMENTS 112

11.7.5 SWOT ANALYSIS 112

11.7.6 KEY STRATEGIES 113

11.8 WAHOO FITNESS 114

11.8.1 COMPANY OVERVIEW 114

11.8.2 FINANCIAL OVERVIEW 114

11.8.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 114

11.8.4 KEY DEVELOPMENTS 115

11.8.5 KEY STRATEGIES 115

11.9 AZUMIO INC. 116

11.9.1 COMPANY OVERVIEW 116

11.9.2 FINANCIAL OVERVIEW 116

11.9.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 116

11.9.4 KEY DEVELOPMENTS 116

11.10 ASICS CORPORATION 117

11.10.1 COMPANY OVERVIEW 117

11.10.2 FINANCIAL OVERVIEW 117

11.10.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 118

11.10.4 KEY DEVELOPMENTS 118

11.10.5 SWOT ANALYSIS 118

11.10.6 KEY STRATEGIES 118

11.11 GRAND APPS 119

11.11.1 COMPANY OVERVIEW 119

11.11.2 FINANCIAL OVERVIEW 119

11.11.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 119

11.11.4 KEY DEVELOPMENTS 119

12 LIST OF TABLES

APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 72

TABLE 53 INDIA FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 73

TABLE 54 INDIA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 73

TABLE 55 INDIA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 74

TABLE 56 SINGAPORE FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 74

TABLE 57 SINGAPORE FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 75

TABLE 58 SINGAPORE FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 75

TABLE 59 AUSTRALIA FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 76

TABLE 60 AUSTRALIA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 76

TABLE 61 AUSTRALIA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 77

TABLE 62 SOUTH KOREA FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 77

TABLE 63 SOUTH KOREA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 78

TABLE 64 SOUTH KOREA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 78

TABLE 65 REST OF ASIA-PACIFIC FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 79

TABLE 66 REST OF ASIA-PACIFIC FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 79

TABLE 67 REST OF ASIA-PACIFIC FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 80

TABLE 68 REST OF THE WORLD: FITNESS APP MARKET, BY REGION, 2020–2027 (USD BILLION) 81

TABLE 69 REST OF THE WORLD FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 82

TABLE 70 REST OF THE WORLD FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 83

TABLE 71 REST OF THE WORLD FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 84

TABLE 72 THE MIDDLE EAST & AFRICA FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 85

TABLE 73 THE MIDDLE EAST & AFRICA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 85

TABLE 74 THE MIDDLE EAST & AFRICA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 86

TABLE 75 SOUTH AMERICA FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 86

TABLE 76 SOUTH AMERICA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 87

TABLE 77 SOUTH AMERICA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 87

TABLE 78 NEW PRODUCT DEVELOPMENT 91

TABLE 79 MERGERS AND ACQUISITIONS 92

TABLE 80 PARTNERSHIPS/AGREEMENTS/COLLABORATIONS 92

TABLE 81 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 95

TABLE 82 GOOGLE: KEY DEVELOPMENTS 95

TABLE 83 SAMSUNG ELECTRONICS CO., LTD: PRODUCTS/SOLUTIONS/SERVICES OFFERED 99

TABLE 84 SAMSUNG ELECTRONICS CO., LTD: KEY DEVELOPMENTS 99

TABLE 85 TOMTOM INTERNATIONAL BV: PRODUCTS/SOLUTIONS/SERVICES OFFERED 102

TABLE 86 TOMTOM INTERNATIONAL BV: KEY DEVELOPMENTS 102

TABLE 87 LENOVO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 105

TABLE 88 LENOVO: KEY DEVELOPMENTS 105

TABLE 89 NIKE, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 108

TABLE 90 ADIDAS AG: PRODUCTS/SOLUTIONS/SERVICES OFFERED 110

TABLE 91 UNDER ARMOUR, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 112

TABLE 92 UNDER ARMOUR, INC.: KEY DEVELOPMENTS 112

TABLE 93 WAHOO FITNESS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 114

TABLE 94 WAHOO FITNESS: KEY DEVELOPMENTS 115

TABLE 95 AZUMIO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 116

TABLE 96 ASICS CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 118

TABLE 97 ASICS CORPORATION: KEY DEVELOPMENTS 118

TABLE 98 GRAND APPS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 119

13 LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 17

FIGURE 2 GLOBAL FITNESS APP MARKET ANALYSIS, BY TYPE, MARKET SHARE, 2019 (%) 18

FIGURE 3 GLOBAL FITNESS APP MARKET ANALYSIS, BY APPLICATION, MARKET SHARE, 2019 (%) 19

FIGURE 4 GLOBAL FITNESS APP MARKET ANALYSIS, BY DEVICE TYPE, MARKET SHARE, 2019 (%) 20

FIGURE 5 GLOBAL FITNESS APP MARKET ANALYSIS, BY REGION, MARKET SHARE, 2019 (%) 21

FIGURE 6 GLOBAL FITNESS APP MARKET: STRUCTURE 23

FIGURE 7 RESEARCH PROCESS 24

FIGURE 8 TOP-DOWN & BOTTOM-UP APPROACHES 27

FIGURE 9 MARKET DYNAMICS OVERVIEW 30

FIGURE 10 PORTER’S FIVE FORCES MODEL: GLOBAL FITNESS APP MARKET 33

FIGURE 11 GLOBAL FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 35

FIGURE 12 GLOBAL FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 38

FIGURE 13 GLOBAL FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 40

FIGURE 14 GLOBAL FITNESS APP MARKET, BY REGION, 2019 (% SHARE) 42

FIGURE 15 GLOBAL FITNESS APP MARKET, BY REGION, 2020–2027 (USD BILLION) 42

FIGURE 16 NORTH AMERICA: FITNESS APP MARKET, BY COUNTRY, 2020–2027 (USD BILLION) 44

FIGURE 17 NORTH AMERICA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 45

FIGURE 18 NORTH AMERICA: FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 46

FIGURE 19 NORTH AMERICA: FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 47

FIGURE 20 EUROPE: FITNESS APP MARKET, BY COUNTRY, 2020–2027 (USD BILLION) 53

FIGURE 21 EUROPE: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 54

FIGURE 22 EUROPE: FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 55

FIGURE 23 EUROPE: FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 56

FIGURE 24 ASIA-PACIFIC: FITNESS APP MARKET, BY COUNTRY, 2020–2027 (USD BILLION) 66

FIGURE 25 ASIA-PACIFIC: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 67

FIGURE 26 ASIA-PACIFIC: FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 68

FIGURE 27 ASIA-PACIFIC: FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 69

FIGURE 28 REST OF THE WORLD: FITNESS APP MARKET, BY REGION, 2020–2027 (USD BILLION) 81

FIGURE 29 REST OF THE WORLD: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 82

FIGURE 30 REST OF THE WORLD: FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 83

FIGURE 31 REST OF THE WORLD: FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 84

FIGURE 32 KEY PLAYER MARKET SHARE ANALYSIS, 2018 (%) 88

FIGURE 33 COMPETITIVE BENCHMARKING 90

FIGURE 34 GOOGLE: FINANCIAL OVERVIEW SNAPSHOT 94

FIGURE 35 GOOGLE: SWOT ANALYSIS 96

FIGURE 36 SAMSUNG ELECTRONICS CO., LTD: FINANCIAL OVERVIEW SNAPSHOT (MARSH & MCLENNAN COMPANIES) 98

FIGURE 37 SAMSUNG ELECTRONICS CO., LTD: SWOT ANALYSIS 100

FIGURE 38 TOMTOM INTERNATIONAL BV: FINANCIAL OVERVIEW SNAPSHOT (MARSH & MCLENNAN COMPANIES) 101

FIGURE 39 TOMTOM INTERNATIONAL BV: SWOT ANALYSIS 103

FIGURE 40 LENOVO: FINANCIAL OVERVIEW SNAPSHOT 104

FIGURE 41 LENOVO: SWOT ANALYSIS 106

FIGURE 42 NIKE, INC.: FINANCIAL OVERVIEW SNAPSHOT 107

FIGURE 43 NIKE, INC.: SWOT ANALYSIS 108

FIGURE 44 ADIDAS AG: FINANCIAL OVERVIEW SNAPSHOT 109

FIGURE 45 ADIDAS AG: SWOT ANALYSIS 110

FIGURE 46 UNDER ARMOUR, INC.: FINANCIAL OVERVIEW SNAPSHOT 111

FIGURE 47 UNDER ARMOUR, INC.: SWOT ANALYSIS 112

FIGURE 48 ASICS CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 117

FIGURE 49 ASICS CORPORATION: SWOT ANALYSIS 118