Impact of Covid-19 Outbreak on Facial Wipes Market-
The advent of the global pandemic, COVID-19, has resulted in a global crisis across the world. The outbreak has created a major disruption in the growth of personal care industry across the globe. The consumers are majorly emphasizing in the essential personal care & hygiene products, including hand sanitizers, hand wash, hand soaps, tissues & wipes and household cleaning products among others. The usage of facial wipes is high among the consumers owing to several factors. One of the significant factors for the rising growth of facial wipes during locked down period is it is convenient and easy to use. Also, facial wipes are used for several purposes such as treating acne, detanning, moisturizing, reducing the effects of aging, and protecting damaged skin. Among the types of facial wipes, the consumption of daily use facial wipes is anticipated to be higher across the globe as compared to performance facial wipes. As the daily use facial wipes come in economical price which is considered to be the prime factor for the maximum usage of daily use facial wipes. Moreover, due to the locked down the per capita disposable income of the consumers has gone down drastically over the last few months especially in the Covid-19 contaminated countries. According to International Monetary Fund (IMF), more than 170 countries likely to experience negative per capita income growth owing to the coronavirus pandemic.
The positive cases of Covid-19 have been experiencing a surge across the globe. So, the government of several countries have extended lock down in order to minimize the chances of contamination. The consumers are facing massive difficulties to procure the products during the lock down period as the products are not widely available in the store-based distribution channel. Moreover, the low production of the products has led to create a major demand and supply gap which has surged the product’s price over the last few days majorly in the Covid-19 infected countries. The consumers who are running into empty shelves in brick and mortar stores are turning to online shopping. Additionally, consumers are avoiding crowds and prefer to stay at home. On the other hand, e-commerce companies are experiencing huge difficulties to deliver the products to the consumer within a stipulated period due to the high order volume as well as lack of delivery personnel. Moreover, the sells of facial wipes produced from private label companies has increased majorly in the emerging economies due to several factors. One of the significant factors is low availability of branded products along with the substantial consumption of facial wipes by the consumers. The private label brands are coming up with new products to cater the specific requirements of the consumers.