Event Management Software Market Research Report - Global Forecast till 2027

Event Management Software Market: By Software Type (Analytics Software, Event, Registration, Event Marketing, On-site Technology, Venue Sourcing and others), by Deployment (On-Premise and Cloud), by Application (Corporate, Education, Association, Government and others), by Region (North America, Europe, Asia-Pacific and Middle East & Africa) - Forecast till 2027

ID: MRFR/ICT/0890-CR | February 2020 | Region: Bric | 110 pages

Impact of COVID-19 on the Global Event Management Software Market


The event management software market has witnessed a negative impact since the outbreak of COVID-19 in December 2019. The pandemic has resulted in numerous countries imposing lockdowns and shutting down businesses except for essential services (allowed with minimal workforce). These lockdowns have brought parties and events to a standstill in recent months. Events or functions are considered as an essential and useful way of communication between people. Companies, universities, government agencies, public/private associations, and institutions in the hospitality sector conduct events regularly. Planning is essential for event registration, venue sourcing, attendee management, session management, event marketing, on-site technology (mobile apps, speaker management, and others), among various other tasks in event management. This planning requires months of preparation, pre-booking of venues and hotels or rooms, marketing, and a lot of paperwork, making it challenging and tiring to manage all these tasks independently. The demand for event management software is anticipated to recover in the coming months as several governments prepare to lift the lockdowns in a phased manner. The governments of several countries have granted permission to the majority of the businesses to restart their operations in compliance with the safety guidelines. In the long run, the demand for event management software is anticipated to grow significantly.


An event management software is a solution that addresses all the challenges related to planning from a single platform. An event planner can register events online, can send emails and event details to the target audience, track appropriate venues with regards to availability and associated costs, can manage sessions, can conduct surveys to understand the feedback, and can create a customized environment for attendees to interact with the speakers as well as with audiences. Event management software helps event professionals in delivering thousands of successful events every year. The most popular applications of event management software are in creating customized event websites, online registrations including online payments, venue selection, content management, floor planning & designing, networking, and creating online polls for taking feedback from an audience.

1 Introduction

1.1 Definition

1.2 Scope Of The Study

1.2.1 Research Objective

1.2.2 Assumption

1.2.3 Limitation

1.3 Market Structure

2 Research Methodologies

2.1 Research Process

2.2 Primary Research

2.3 Secondary Research

2.4 Market Size Estimation

2.5 Forecast Model

3 Market Dynamics

3.1 Drivers

3.1.1 Growing Adoption Of Cloud Platform By Industries And Corporates Is Expected To Drive The Event Management Market

3.1.2 Increasing Number Of Smartphone Users

3.1.3 Affordable Solution Supports The Growth Of Event Management Software Over Traditional Event Management

3.2 Restraints

3.2.1 Lack Of Awareness In Emerging Economies Due To Lack Of Technical Expertise

3.3 Opportunity

3.3.1 Education Sector Is Expected To Create Opportunities For Event Management Software Market Especially In Europe And Asia-Pacific

3.4 Challenges

3.4.1 Generating Lead From Events

4 Executive Summary

4.1 Cloud Deployment: Fastest Adopting Deployment Method

4.2 Analytics Software: Fastest Growing Event Management Software Type

4.3 Corporate: Highest Revenue Generated Application Sector

4.4 North America: Leading Region And Europe: Fastest Growing Region

5 Market Factor Analysis

5.1 Porter’s Five Forces Analysis

6 Global Event Management Software Market, By Software Types

6.1 Introduction

6.2 Market Size By Sub-Segments

6.2.1 Analytics Event Management Software Market

6.2.2 Event Registration Software Market

6.2.3 Event Marketing Management Software Market

6.2.4 On-Site Technology Event Management Software Market

6.2.5 Venue Sourcing Event Management Software Market

6.2.6 Others Event Management Software Market (USD Billion)

7 Global Event Management Software Market, By Deployment

7.1 Introduction

7.2 Market Size By Sub-Segments

7.2.1 Cloud Based Deployment Market

7.2.2 On-Premise Deployment Market

8 Global Event Management Software Market, By Application

8.1 Introduction

8.2 Market Size By Sub-Segments

8.2.1 Corporate

8.2.2 Education

8.2.3 Association

8.2.4 Government

8.2.5 Others

9 Global Event Management Software Market, By Region

9.1 Introduction

9.2 Market Size By Sub-Segments

9.2.1 North America

9.2.2 Europe

9.2.3 Asia-Pacific

9.2.4 Middle East & Africa

10 Competitive Landscape

10.1 Introduction

10.2 Market Share Analysis

10.3 Key Developments

10.3.1.1 Developments (2020–2027)

11 Company Profiles

11.1 Cvent, Inc. (US)

11.1.1 Overview

11.1.2 Product Offered

11.1.3 Business Strategy & Key Developments

11.1.3.1 Business Strategy

11.1.3.2 Developments (2020–2027)

11.2 Etouches (US)

11.2.1 Overview

11.2.2 Product Offered

11.2.3 Business Strategy & Key Developments

11.2.3.1 Business Strategy

11.2.3.2 Developments (2020–2027)

11.3 Centium Software (US)

11.3.1 Overview

11.3.2 Product Offered

11.4 Eventbrite (US)

11.4.1 Overview

11.4.2 Product Offered

11.4.3 Business Strategy & Key Developments

11.4.3.1 Business Strategy 59

11.4.3.2 Developments (2020–2027)

11.5 Certain Inc. (US)

11.5.1 Overview

11.5.2 Product Offered 61

11.5.3 Business Strategy & Key Developments

11.5.3.1 Business Strategy

11.5.3.2 Developments (2020–2027)

11.6 Ungerboeck Software International (US)

11.6.1 Overview

11.6.2 Product Offered

11.6.3 Business Strategy & Key Developments

11.6.3.1 Business Strategy

11.6.3.2 Developments (2020–2027)

11.7 Bizzabo (US)

11.7.1 Overview

11.7.2 Product Offered

11.7.3 Business Strategy & Key Developments

11.7.3.1 Business Strategy

11.7.3.2 Developments (2020–2027)

11.8 The Pulse Network (US)

11.8.1 Overview

11.8.2 Product Offered

11.8.3 Business Strategy & Key Developments

11.8.3.1 Business Strategy

11.8.3.2 Developments (2020–2027)

11.9 Active Network LLC (US)

11.9.1 Overview

11.9.2 Product Offered

11.9.3 Business Strategy & Key Developments

11.9.3.1 Business Strategy

11.9.3.2 Developments (2020–2027)

11.10 Webconnex (US)

11.10.1 Overview

11.10.2 Product Offered

12 Conclusion



13 LIST OF TABLES

TABLE 1 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET, BY TYPE, 2020–2027 (USD BILLION)

TABLE 2 GLOBAL ANALYTICS EVENT MANAGEMENT SOFTWARE MARKET,2020–2027 (USD BILLION)

TABLE 3 GLOBAL EVENT REGISTRATION MANAGEMENT SOFTWARE MARKET, 2020–2027 (USD BILLION)

TABLE 4 GLOBAL EVENT MARKETING MANAGEMENT SOFTWARE MARKET, 2020–2027 (USD BILLION)

TABLE 5 GLOBAL ON-SITE TECHNOLOGY EVENT MANAGEMENT SOFTWARE MARKET, 2020–2027 (USD BILLION)

TABLE 6 GLOBAL VENUE SOURCING EVENT MANAGEMENT SOFTWARE MARKET, 2020–2027 (USD BILLION)

TABLE 7 GLOBAL OTHERS EVENT MANAGEMENT SOFTWARE MARKET, 2020–2027 (USD BILLION)

TABLE 8 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET BY DEPLOYMENT,2020–2027 (USD BILLION)

TABLE 9 CLOUD DEPLOYMENT EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

TABLE 10 ON-PREMISE DEPLOYMENT EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

TABLE 11 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET BY APPLICATION, 2020–2027 (USD BILLION)

TABLE 12 CORPORATE EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

TABLE 13 EDUCATION EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

TABLE 14 ASSOCIATION EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

TABLE 15 GOVERNMENT EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

TABLE 16 OTHERS EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

TABLE 17 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

TABLE 18 NORTH AMERICA EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRIES, 2020–2027 (USD BILLION)

TABLE 19 EUROPE EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRIES, 2020–2027 (USD BILLION)

TABLE 20 ASIA-PACIFIC EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRIES, 2020–2027 (USD BILLION)

14 LIST OF FIGURES

FIGURE 1 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET, 2020–2027

FIGURE 2 GLOBAL ANALYTICS EVENT SOFTWARE MARKET, 2020–2027 (USD BILLION)

FIGURE 3 GLOBAL EVENT REGISTRATION SOFTWARE MARKET, 2020–2027 (USD BILLION)

FIGURE 4 GLOBAL EVENT MARKETING SOFTWARE MARKET, 2020–2027 (USD BILLION)

FIGURE 5 GLOBAL ON–SITE TECHNOLOGY SOFTWARE MARKET, 2020–2027 (USD BILLION)

FIGURE 6 GLOBAL VENUE SOURCING SOFTWARE MARKET, 2020–2027 (USD BILLION)

FIGURE 7 GLOBAL OTHERS EVENT MANAGEMENT SOFTWARE MARKET, 2020–2027 (USD BILLION)

FIGURE 8 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT, 2020–2027 (USD BILLION)

FIGURE 9 CLOUD DEPLOYMENT EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

FIGURE 10 ON-PREMISE DEPLOYMENT EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

FIGURE 11 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET, BY APPLICATION, 2020–2027 (USD BILLION)

FIGURE 12 CORPORATE EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

FIGURE 13 EDUCATION EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

FIGURE 14 ASSOCIATION EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

FIGURE 15 GOVERNMENT EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

FIGURE 16 OTHERS EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

FIGURE 17 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

FIGURE 18 NORTH AMERICA EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRIES, 2020–2027 (USD BILLION)

FIGURE 19 NORTH AMERICA EVENT MANAGEMENT MARKET OUTLOOK, 2020–2027 (USD BILLION)

FIGURE 20 EUROPE EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRIES, 2020–2027 (USD BILLION)

FIGURE 21 EUROPE EVENT MANAGEMENT MARKET OUTLOOK, 2020–2027 (USD BILLION)

FIGURE 22 ASIA-PACIFIC EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRIES, 2020–2027 (USD BILLION)

FIGURE 23 ASIA-PACIFIC EVENT MANAGEMENT MARKET OUTLOOK, 2020–2027 (USD BILLION)

FIGURE 24 GLOBAL KEY PLAYERS MARKET, 2020 (%)

FIGURE 25 KEY DEVELOPMENT TRENDS 2020 (%)

Global Event management software Market: Competitive Landscape


Etouches, Cvent Inc., collectively accounted for more than 50% of the market share of the global Event management software market in 2017. These companies continue to retain their strong global presence through expansion, merger & acquisition, and extensive product portfolio.


Cvent, Inc. is holding largest market share among all event management software providers. It is serving event management industry since 1999 and is among few key players who is providing all the features of event management on single software platform. Cvent is an event management software provider which is assisting more than thousands of small & medium sized businesses worldwide. It provides cloud based software (SaaS) to manage meetings and events. Its main focus area include online event registration, venue sourcing, event management, mobile apps, e-mail marketing and web surveys. It allows customer to build an event website, registering attendees, collecting payments, incorporating social sharing, automate emails, report and managing some on site capabilities. Among 28000 clients Verizon, Yahoo, Marriott, Baxter, network solutions, SanDisk, Bayer, SAS, Walmart, TATA, are some of the corporate customers. It is serving more than 28000 clients worldwide which increases this year after merging with Lanyon solutions.


Etouches share second largest market share worldwide. It is one of the prominent event management company headquartered in U.S. it is serving industry since 1998 and comprises of more than 200 employees. Etouches is an event management software solution provider for corporates, associations, and educational institutions. It functions through two business segments namely cloud-based solution, and event management services. The company’s primary focus area includes venue sourcing, event marketing, registration & logistics, mobile engagement and event data. It has supported more than 20000 events so far and consist of over 1200 clients globally. Recently it has expanded its data center service in asia-pacific, the third highest source of revenue of the company after North America and Europe.


Centium software holds third largest market share worldwide. The company is an event management software developer which is helping clients in enhancing productivity, lowering labour cost and increasing profitability of their businesses. Its main focus area include meeting technology, conference management, property management solutions and event management. It was founded in 1992 and is headquartered in U.S. it also operates through its global offices located in North America, UK, Australia, New Zealand, and South Africa. EventsAir, GuestPoint, and EventsPro are the popular products provided by the company to its clients.


Eventbrite is an event management software provider to serve academics, workshops, corporate, government and social associations. The company’s main focus area is event ticketing, event registration, event planning and social commerce. It provides support to event organizer in increasing ticket sales, event promotion, and in data analytics across multiple channels. The company is headquartered in the U.S. and operates globally through offices located in the UK, Singapore, New Zealand, Mexico, Ireland, France, Canada, and Australia.


Bizzabo is an event management software developer empowered with event websites, ticket selling, community relationships, and mobile event app. It was founded in 2012 and is headquartered in U.S. Its other offices are located in New York and Israel. It also emphasize on networking, customer feedback & surveys, and data analysis. It is used by thousands of event organizers globally. Intel, Accenture, Noah Conference, HiTec, Qualcomm, Parkinson, VentureBeat and Forrester are some of its major clients. Bizzabo got “Best event management software award” in 2015.


The global Event management software market is characterized by the presence of global, regional, and local vendors. The market is highly competitive with all the players competing to gain market share. Increasing competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and aftermarket services. It is crucial for the vendors to provide cost-efficient and high-quality product and services, in order to survive and succeed in an intensely competitive market environment.