Email Marketing Market Research Report – Global Forecast till 2027

Email Marketing Market Research Report Information, By Component (Solutions and Services), Organization Size, Deployment Mode (Cloud and On-premises), Industry Vertical (Retail, Travel, Education, Transportation, Media, BFSI) — Global Forecast till 2027

ID: MRFR/ICT/5957-HCR | February 2021 | Region: Global | 100 pages

Please note that the assessment period of report has been updated from 2018-2023 to 2020-2027. Cordially fill the sample form for updated data.

Impact of COVID-19 on Email Marketing Market
Email Marketing Market


The COVID-19 virus is increasingly spreading all across the globe and is proving to be a significant threat to public health, as well as the global economy. Also, the impact of the COVID-19 outbreak is expected to be severe and prolonged. Various brands and marketing experts across the world are assessing their strategies and marketing budgets for the next half of 2020. Also, all businesses are struggling to manage their operations and communications at minimal cost to sustain during this economic instability. Various enterprises are now shifting to inorganic/paid marketing strategies such as email marketing, along with the best security practices. It is the most popular option for digital marketing at this moment as it is a low-cost, high-return option that will help in communicating with clients and attracting new customers. The content of the email in the email marketing campaign also plays a crucial role at present. It must be sensitive and positive but still aware of the present situation due to the global pandemic. It should satisfy the enterprises’ requirements and reach the right target audience. In a recent survey conducted by MRFR, nearly 60% of participants stated that email marketing does impact their purchase decisions. Thus, it is still one of the most effective, long-term methods of marketing communication.
communication


As per MRFR analysis, the email opening rates have increased in the 1st quarter of 2020 since the consumers have started staying at home. In the retail sector, the email opening rates have gone up by 25% week-on-week. Also, email opening rates are increasing by 5-10% daily, as most of the people are stuck at home and are online. Email opening and interactions have increased more on desktop computers as compared to mobile phones. This is mainly because people are working from home on their laptops and desktops. The ad-spending and marketing activities through channels such as digital displays, print, and radio have decreased by nearly 40% during March-April 2020. Even though the spending on email marketing has reduced, the effectiveness of email marketing is expected to attract a higher number of enterprises in the 2nd half of 2020, and the y-o-y growth rate of the email marketing market is expected to increase in the year 2020-2021.

Table of Contents

1 Executive Summary

2 Market Introduction

2.1 Definition

2.2 Scope of the Study

2.3 List of Assumptions

2.4 Market Structure

3 Market Insights

4 Research Methodology

4.1 Research Process

4.2 Primary Research

4.3 Secondary Research

4.4 Market Size Estimation

4.5 Forecast Model

5 Market Outlook

5.1 Introduction

5.2 Market Dynamics

5.2.1 Drivers

5.2.2 Restraints

5.2.3 Opportunities

5.2.4 Challenges

5.3 Value Chain Analysis

5.4 Porter’s Five Forces Model

5.4.1 Threat of New Entrants

5.4.2 Bargaining Power of Suppliers

5.4.3 Bargaining Power of Buyers

5.4.4 Threat of Substitutes

5.4.5 Intensity of Rivalry


6 Global Email Marketing Market, By Component

6.1 Overview

6.2 Solution

6.2.1 Market Estimates & Forecast, 2020-2027

6.2.2 Market Estimates &Forecast, By Region/Country, 2020-2027

6.3 Service

6.3.1 Market Estimates & Forecast, 2020-2027

6.3.2 Market Estimates &Forecast, By Region/Country, 2020-2027

7 Global Email Marketing Market, By Deployment Mode

7.1 Overview

7.2 Cloud

7.2.1 Market Estimates & Forecast, 2020-2027

7.2.2 Market Estimates &Forecast, By Region/Country, 2020-2027

7.3 On-premises

7.3.1 Market Estimates & Forecast, 2020-2027

7.3.2 Market Estimates &Forecast, By Region/Country, 2020-2027

8 Global Email Marketing Market, By Organization Size

8.1 Overview

8.2 Large Enterprises

8.2.1 Market Estimates & Forecast, 2020-2027

8.2.2 Market Estimates &Forecast, By Region/Country, 2020-2027

8.3 Medium-sized Enterprises

8.3.1 Market Estimates & Forecast, 2020-2027

8.3.2 Market Estimates &Forecast, By Region/Country, 2020-2027

8.4 Small Enterprises

8.4.1 Market Estimates & Forecast, 2020-2027

8.4.2 Market Estimates &Forecast, By Region/Country, 2020-2027

9 Global Email Marketing Market, By Industry Vertical

9.1 Overview

9.2 Retail and Consumer Goods

9.2.1 Market Estimates & Forecast, 2020-2027

9.2.2 Market Estimates &Forecast, By Region/Country, 2020-2027

9.3 Travel and Hospitality

9.3.1 Market Estimates & Forecast, 2020-2027

9.3.2 Market Estimates &Forecast, By Region/Country, 2020-2027

9.4 Food and Beverages

9.4.1 Market Estimates & Forecast, 2020-2027

9.4.2 Market Estimates &Forecast, By Region/Country, 2020-2027

9.5 Education

9.5.1 Market Estimates & Forecast, 2020-2027

9.5.2 Market Estimates &Forecast, By Region/Country, 2020-2027

9.6 Transportation and Logistics

9.6.1 Market Estimates & Forecast, 2020-2027

9.6.2 Market Estimates &Forecast, By Region/Country, 2020-2027

9.7 Media and Entertainment

9.7.1 Market Estimates & Forecast, 2020-2027

9.7.2 Market Estimates &Forecast, By Region/Country, 2020-2027

9.8 BFSI

9.8.1 Market Estimates & Forecast, 2020-2027

9.8.2 Market Estimates &Forecast, By Region/Country, 2020-2027

9.9 IT and Telecom

9.9.1 Market Estimates & Forecast, 2020-2027

9.9.2 Market Estimates &Forecast, By Region/Country, 2020-2027

9.10 Others

9.10.1 Market Estimates & Forecast, 2020-2027

9.10.2 Market Estimates &Forecast, By Region/Country, 2020-2027

10 Global Email Marketing Market, By Region

10.1 Overview

10.2 North America

10.2.1 Market Estimates & Forecast, By Country, 2020-2027

10.2.2 Market Estimates & Forecast, By Component, 2020-2027

10.2.3 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.2.4 Market Estimates & Forecast, By Organization Size, 2020-2027

10.2.5 Market Estimates & Forecast, By Industry Vertical, 2020-2027

10.2.6 U.S.

10.2.6.1 Market Estimates & Forecast, By Component, 2020-2027

10.2.6.2 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.2.6.3 Market Estimates & Forecast, By Organization Size, 2020-2027

10.2.6.4 Market Estimates & Forecast, By Industry Vertical, 2020-2027

10.2.7 Canada

10.2.7.1 Market Estimates & Forecast, By Component, 2020-2027

10.2.7.2 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.2.7.3 Market Estimates & Forecast, By Organization Size, 2020-2027

10.2.7.4 Market Estimates & Forecast, By Industry Vertical, 2020-2027

10.2.8 Mexico

10.2.8.1 Market Estimates & Forecast, By Component, 2020-2027

10.2.8.2 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.2.8.3 Market Estimates & Forecast, By Organization Size, 2020-2027

10.2.8.4 Market Estimates & Forecast, By Industry Vertical, 2020-2027

10.3 Europe

10.3.1 Market Estimates & Forecast, By Country, 2020-2027

10.3.2 Market Estimates & Forecast, By Component, 2020-2027

10.3.3 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.3.4 Market Estimates & Forecast, By Organization Size, 2020-2027

10.3.5 Market Estimates & Forecast, By Industry Vertical, 2020-2027

10.3.6 Germany

10.3.6.1 Market Estimates & Forecast, By Component, 2020-2027

10.3.6.2 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.3.6.3 Market Estimates & Forecast, By Organization Size, 2020-2027

10.3.6.4 Market Estimates & Forecast, By Industry Vertical, 2020-2027

10.3.7 UK

10.3.7.1 Market Estimates & Forecast, By Component, 2020-2027

10.3.7.2 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.3.7.3 Market Estimates & Forecast, By Organization Size, 2020-2027

10.3.7.4 Market Estimates & Forecast, By Industry Vertical, 2020-2027

10.3.8 France

10.3.8.1 Market Estimates & Forecast, By Component, 2020-2027

10.3.8.2 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.3.8.3 Market Estimates & Forecast, By Organization Size, 2020-2027

10.3.8.4 Market Estimates & Forecast, By Industry Vertical, 2020-2027

10.3.9 Rest of Europe

10.3.9.1 Market Estimates & Forecast, By Component, 2020-2027

10.3.9.2 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.3.9.3 Market Estimates & Forecast, By Organization Size, 2020-2027

10.3.9.4 Market Estimates & Forecast, By Industry Vertical, 2020-2027

10.4 Asia Pacific

10.4.1 Market Estimates & Forecast, By Country, 2020-2027

10.4.2 Market Estimates & Forecast, By Component, 2020-2027

10.4.3 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.4.4 Market Estimates & Forecast, By Organization Size, 2020-2027

10.4.5 Market Estimates & Forecast, By Industry Vertical, 2020-2027

10.4.6 China

10.4.6.1 Market Estimates & Forecast, By Component, 2020-2027

10.4.6.2 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.4.6.3 Market Estimates & Forecast, By Organization Size, 2020-2027

10.4.6.4 Market Estimates & Forecast, By Industry Vertical, 2020-2027

10.4.7 Japan

10.4.7.1 Market Estimates & Forecast, By Component, 2020-2027

10.4.7.2 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.4.7.3 Market Estimates & Forecast, By Organization Size, 2020-2027

10.4.7.4 Market Estimates & Forecast, By Industry Vertical, 2020-2027

10.4.8 India

10.4.8.1 Market Estimates & Forecast, By Component, 2020-2027

10.4.8.2 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.4.8.3 Market Estimates & Forecast, By Organization Size, 2020-2027

10.4.8.4 Market Estimates & Forecast, By Industry Vertical, 2020-2027

10.4.9 Rest of Asia Pacific

10.4.9.1 Market Estimates & Forecast, By Component, 2020-2027

10.4.9.2 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.4.9.3 Market Estimates & Forecast, By Organization Size, 2020-2027

10.4.9.4 Market Estimates & Forecast, By Industry Vertical, 2020-2027

10.5 Rest of the World

10.5.1 Market Estimates & Forecast, By Country, 2020-2027

10.5.2 Market Estimates & Forecast, By Component, 2020-2027

10.5.3 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.5.4 Market Estimates & Forecast, By Organization Size, 2020-2027

10.5.5 Market Estimates & Forecast, By Industry Vertical, 2020-2027

10.5.6 Middle East and Africa

10.5.6.1 Market Estimates & Forecast, By Component, 2020-2027

10.5.6.2 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.5.6.3 Market Estimates & Forecast, By Organization Size, 2020-2027

10.5.6.4 Market Estimates & Forecast, By Industry Vertical, 2020-2027

10.5.7 Latin America

10.5.7.1 Market Estimates & Forecast, By Component, 2020-2027

10.5.7.2 Market Estimates & Forecast, By Deployment Mode, 2020-2027

10.5.7.3 Market Estimates & Forecast, By Organization Size, 2020-2027

10.5.7.4 Market Estimates & Forecast, By Industry Vertical, 2020-2027

11 Competitive Landscape

11.1 Competitive Overview

11.2 Competitor Dashboard

11.3 Major Growth Strategy in the Global Email Marketing Market

11.4 Competitive Benchmarking

11.5 Market Share Analysis

11.6 Key Development & Growth Strategies

11.6.1 New Product Launch/Product Enhancement

11.6.2 Merger & Acquisition

11.6.3 Partnerships/Collaborations/Agreements/Joint Ventures

11.6.4 Business Expansion

12 Company Profiles

12.1 GetResponse

12.1.1 Company Overview

12.1.2 Financial Overview

12.1.3 Product Offerings

12.1.4 Key Developments

12.1.5 SWOT Analysis

12.1.6 Key Strategy

12.2 Zoho Campaigns

12.2.1 Company Overview

12.2.2 Financial Overview

12.2.3 Product Offerings

12.2.4 Key Developments

12.2.5 SWOT Analysis

12.2.6 Key Strategy

12.3 Campaign Monitor

12.3.1 Company Overview

12.3.2 Financial Overview

12.3.3 Product Offerings

12.3.4 Key Developments

12.3.5 SWOT Analysis

12.3.6 Key Strategy

12.4 HubSpot, Inc.

12.4.1 Company Overview

12.4.2 Financial Overview

12.4.3 Product Offerings

12.4.4 Key Developments

12.4.5 SWOT Analysis

12.4.6 Key Strategy

12.5 Klaviyo

12.5.1 Company Overview

12.5.2 Financial Overview

12.5.3 Product Offerings

12.5.4 Key Developments

12.5.5 SWOT Analysis

12.5.6 Key Strategy

12.6 ActiveCampaign, LLC

12.6.1 Company Overview

12.6.2 Financial Overview

12.6.3 Product Offerings

12.6.4 Key Developments

12.6.5 SWOT Analysis

12.6.6 Key Strategy

12.7 Salesforce.com, inc.

12.7.1 Company Overview

12.7.2 Financial Overview

12.7.3 Product Offerings

12.7.4 Key Developments

12.7.5 SWOT Analysis

12.7.6 Key Strategy

12.8 SendinBlue

12.8.1 Company Overview

12.8.2 Financial Overview

12.8.3 Product Offerings

12.8.4 Key Developments

12.8.5 SWOT Analysis

12.8.6 Key Strategy

12.9 Adobe

12.9.1 Company Overview

12.9.2 Financial Overview

12.9.3 Product Offerings

12.9.4 Key Developments

12.9.5 SWOT Analysis

12.9.6 Key Strategy

12.10 Xert Communications Corp

12.10.1 Company Overview

12.10.2 Financial Overview

12.10.3 Product Offerings

12.10.4 Key Developments

12.10.5 SWOT Analysis

12.10.6 Key Strategy

12.11 Pinpointe On-Demand, Inc.

12.11.1 Company Overview

12.11.2 Financial Overview

12.11.3 Product Offerings

12.11.4 Key Developments

12.11.5 SWOT Analysis

12.11.6 Key Strategy

12.12 AWeber Communications

12.12.1 Company Overview

12.12.2 Financial Overview

12.12.3 Product Offerings

12.12.4 Key Developments

12.12.5 SWOT Analysis

12.12.6 Key Strategy

12.13 Constant Contact, Inc.

12.13.1 Company Overview

12.13.2 Financial Overview

12.13.3 Product Offerings

12.13.4 Key Developments

12.13.5 SWOT Analysis

12.13.6 Key Strategy

12.14 Mailjet inc.

12.14.1 Company Overview

12.14.2 Financial Overview

12.14.3 Product Offerings

12.14.4 Key Developments

12.14.5 SWOT Analysis

12.14.6 Key Strategy

12.15 Ontraport

12.15.1 Company Overview

12.15.2 Financial Overview

12.15.3 Product Offerings

12.15.4 Key Developments

12.15.5 SWOT Analysis

12.15.6 Key Strategy


LIST OF TABLES

Table1 Global Email Marketing Market, By Region, 2020-2027

Table2 North America Email Marketing Market, By Country, 2020-2027

Table3 Europe Email Marketing Market, By Country, 2020-2027

Table4 Asia-Pacific Email Marketing Market, By Country, 2020-2027

Table5 Rest of the World Email Marketing Market, By Country, 2020-2027

Table6 Global Email Marketing Market, By Component, By Region, 2020-2027

Table7 North America Email Marketing Market, By Component, By Country, 2020-2027

Table8 Europe Email Marketing Market, By Component, By Country, 2020-2027

Table9 Asia-Pacific Email Marketing Market, By Component, By Country, 2020-2027

Table10 Rest of the World Email Marketing Market, By Component, By Country, 2020-2027

Table11 Global Email Marketing Market, By Deployment Mode, By Region, 2020-2027

Table12 North America Email Marketing Market, By Deployment Mode, By Country, 2020-2027

Table13 Europe Email Marketing Market, By Deployment Mode, By Country, 2020-2027

Table14 Asia-Pacific Email Marketing Market, By Deployment Mode, By Country, 2020-2027

Table15 Rest of the World Email Marketing Market, By Deployment Mode, By Country, 2020-2027

Table16 Global Email Marketing Market, By Industry Vertical, By Region, 2020-2027

Table17 North America Email Marketing Market, By Industry Vertical, By Country, 2020-2027

Table18 Europe Email Marketing Market, By Industry Vertical, By Country, 2020-2027

Table19 Asia-Pacific Email Marketing Market, By Industry Vertical, By Country, 2020-2027

Table20 Rest of the World Email Marketing Market, By Industry Vertical, By Country, 2020-2027


LIST OF FIGURES

FIGURE 1 Global Email Marketing Market: Segmentations

FIGURE 2 Forecast Methodology

FIGURE 3 Porter’s Five Forces Analysis of Global Email Marketing Market

FIGURE 4 Value Chain of Global Email Marketing Market

FIGURE 5 Share of Global Email Marketing Market by Country, 2020

FIGURE 6 Global Email Marketing Market, 2020-2027

FIGURE 7 Global Email Marketing Market Size, By Component, 2020- 2027

FIGURE 8 Share of Global Email Marketing Market, By Component, 2020

FIGURE 9 Global Email Marketing Market Size, By Deployment Mode, 2020- 2027

FIGURE 10 Share of Global Email Marketing Market, By Deployment Mode, 2020

FIGURE 11 Global Email Marketing Market Size, by Industry Vertical, 2020- 2027

FIGURE 12 Share of Global Email Marketing Market, by Industry Vertical, 2020

FIGURE 13 North America Email Marketing Market Size, By Component, 2020- 2027

FIGURE 14 Share of North America Email Marketing Market, By Component, 2020

FIGURE 15 North America Email Marketing Market Size, By Deployment Mode, 2020- 2027

FIGURE 16 Share of Global Email Marketing Market, By Deployment Mode, 2020

FIGURE 17 North America Email Marketing Market Size, by Industry Vertical, 2020- 2027

FIGURE 18 Share of North America Email Marketing Market, by Industry Vertical, 2020

FIGURE 19 Europe Email Marketing Market Size, By Component, 2020- 2027

FIGURE 20 Share of Europe Email Marketing Market, By Component, 2020

FIGURE 21 Europe Email Marketing Market Size, By Deployment Mode, 2020- 2027

FIGURE 22 Share of Europe Email Marketing Market, By Deployment Mode, 2020

FIGURE 23 Europe Email Marketing Market Size, by Industry Vertical, 2020- 2027

FIGURE 24 Share of Europe Email Marketing Market, by Industry Vertical, 2020

FIGURE 25 Asia-Pacific Email Marketing Market Size, By Component, 2020- 2027

FIGURE 26 Share of Asia-Pacific Email Marketing Market, By Component, 2020

FIGURE 27 Asia-Pacific Email Marketing Market Size, By Deployment Mode, 2020- 2027

FIGURE 28 Share of Asia-Pacific Email Marketing Market, By Deployment Mode, 2020

FIGURE 29 Asia-Pacific Email Marketing Market Size, by Industry Vertical, 2020- 2027

FIGURE 30 Share of Asia-Pacific Email Marketing Market, by Industry Vertical, 2020

FIGURE 31 Rest of the World Email Marketing Market Size, By Component, 2020- 2027

FIGURE 32 Share of Rest of the World Email Marketing Market, By Component, 2020

FIGURE 33 Rest of the World Email Marketing Market Size, By Deployment Mode, 2020- 2027

FIGURE 34 Share of Rest of the World Email Marketing Market, By Deployment Mode, 2020

FIGURE 35 Rest of the World Email Marketing Market Size, by Industry Vertical, 2020- 2027

FIGURE 36 Share of Rest of the World Email Marketing Market, by Industry Vertical, 2020