Augmented Reality (AR) Market Research Report- Global Forecast till 2030

Global Augmented Reality Market Research Report: by Component, Technology (Marker Based, Marker Less), by Device Type (Head Mounted Display, Head up Display), Vertical (Consumer Electronics, Commercial, Aerospace & Defense, Medical) -Forecast till 2030

ID: MRFR/ICT/0637-HCR | February 2021 | Region: Global | 100 pages

Impact of COVID-19 on the Global Augmented Reality (AR) Market


Augmented reality is a technology that superimposes a virtual image on a user's view of the real world. Digital information is incorporated into the physical environment whose elements are augmented with inputs such as video, sound, or graphics. The increasing penetration of advanced technologies across industries such as consumer electronics, automotive, and retail is responsible for driving the growth of the augmented reality market. Besides, the increasing adoption of mobile devices across the globe is driving market growth, as it appears to be the most convenient form of augmented reality. The COVID-19 pandemic has spread across the world and impacted various industries both positively as well as negatively. The world is struggling against the pandemic, which has slowed down the global economy. The COVID-19 pandemic has positively impacted the augmented reality market. AR solutions are expected to contribute substantially to the healthcare sector in combating the spread of COVID-19. AR is expected to improve the current healthcare situation and assist the hospitals by providing medical training as well as evaluating the arrangements for surgical procedures. Augmented reality (AR) helps doctors perform surgeries more efficiently. The outbreak of the pandemic is likely to inspire pharmaceutical vendors to increase their R&D investments in AI, which acts as a core technology for enabling various initiatives.


The increasing adoption of digital media is one of the major factors driving the growth of the market. The number of people staying at home has increased the number of Internet users across the world. The closure of schools, colleges, and institutions for an indefinite period owing to the spread of the COVID-19 outbreak has boosted the demand for online learning, as schools struggle to keep pace with the predetermined academic calendars. On the flip side, COVID-19 has affected manufacturing operations across the globe. The delays in the production of consumer electronics products such as smartphones, tablets, smart glasses, and wearables, due to the lockdowns imposed, are hindering the growth of the market.

 
The Asia-Pacific is expected to dominate the market over the forecast period owing to the increasing adoption of mobile devices and rising investments in AR devices. North America holds the largest share in the market due to the growing investments in smart devices, as well as the rapid adoption of the technology, which is driving the demand for the augmented reality market. The resumption in the manufacturing activities of consumer electronics devices is expected to fuel market growth over the forecast period.

TABLE OF CONTENTS

1 Executive Summary

2 Scope of the Report

2.1 Market Definition

2.2 Scope of the Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Markets Structure

3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

4 Market Landscape

4.1 Five Forces Analysis

4.1.1 Threat of New Entrants

4.1.2 Bargaining power of buyers

4.1.3 Threat of substitutes

4.1.4 Segment rivalry

4.2 Value Chain/Supply Chain of Global Augmented Reality Market

5 Industry Overview of Global Augmented Reality Market

5.1 Introduction

5.2 Growth Drivers

5.3 Impact analysis

5.4 Market Challenges

6 Market Trends

6.1 Introduction

6.2 Growth Trends

6.3 Impact analysis

7. Global Augmented Reality Market by Component

7.1 Introduction

7.2 Hardware

7.2.1 Market Estimates & Forecast, 2020-2027

7.2.2 Market Estimates & Forecast by Region, 2020-2027

7.3 Software

7.3.1 Market Estimates & Forecast, 2020-2027

7.3.2 Market Estimates & Forecast by Region, 2020-2027

8. Global Augmented Reality Market by Technology

8.1 Introduction

8.2 Monitor Based Technology

8.2.1 Market Estimates & Forecast, 2020-2027

8.2.2 Market Estimates & Forecast by Region, 2020-2027

8.3 Near Eye Based Technology

8.3.1 Market Estimates & Forecast, 2020-2027

8.3.2 Market Estimates & Forecast by Region, 2020-2027

9. Global Augmented Reality Market by Type

9.1 Introduction

9.2 Head Mounted Display

9.2.1 Market Estimates & Forecast, 2020-2027

9.2.2 Market Estimates & Forecast by Region, 2020-2027

9.3 Head up Display

9.3.1 Market Estimates & Forecast, 2020-2027

9.3.2 Market Estimates & Forecast by Region, 2020-2027

9.3 Handheld Device

9.3.1 Market Estimates & Forecast, 2020-2027

9.3.2 Market Estimates & Forecast by Region, 2020-2027

10. Global Augmented Reality Market by Application

10.1 Introduction

10.2 Commercial

10.2.1 Market Estimates & Forecast, 2020-2027

10.2.2 Market Estimates & Forecast by Region, 2020-2027

10.3 Enterprise

10.3.1 Market Estimates & Forecast, 2020-2027

10.3.2 Market Estimates & Forecast by Region, 2020-2027

10.4 Medical

10.4.1 Market Estimates & Forecast, 2020-2027

10.4.2 Market Estimates & Forecast by Region, 2020-2027

10.5 Aerospace & Defense

10.5.1 Market Estimates & Forecast, 2020-2027

10.5.2 Market Estimates & Forecast by Region, 2020-2027

10.6 Energy

10.6.1 Market Estimates & Forecast, 2020-2027

10.6.2 Market Estimates & Forecast by Region, 2020-2027

10.7 Automotive

10.7.1 Market Estimates & Forecast, 2020-2027

10.7.2 Market Estimates & Forecast by Region, 2020-2027

10.8 Consumer Electronics

10.8.1 Market Estimates & Forecast, 2020-2027

10.8.2 Market Estimates & Forecast by Region, 2020-2027

10.9 Others

10.9.1 Market Estimates & Forecast, 2020-2027

10.9.2 Market Estimates & Forecast by Region, 2020-2027

11. Global Augmented Reality Market by Region

11.1 Introduction

11.2 North America

10.2.1 Market Estimates & Forecast, 2020-2027

10.2.2 Market Estimates & Forecast by Component, 2020-2027

10.2.3 Market Estimates & Forecast by Technology, 2020-2027

10.2.4 Market Estimates & Forecast by Type, 2020-2027

10.2.5 Market Estimates & Forecast by Application, 2020-2027

10.2.5 U.S.A

10.2.5.1 Market Estimates & Forecast, 2020-2027

10.2.5.2 Market Estimates & Forecast by Component, 2020-2027

10.2.5.3 Market Estimates & Forecast by Technology, 2020-2027

10.2.5.4 Market Estimates & Forecast by Type, 2020-2027

10.2.5.5 Market Estimates & Forecast by Application, 2020-2027

10.2.6 Mexico

10.2.6.1 Market Estimates & Forecast, 2020-2027

10.2.6.2 Market Estimates & Forecast by Component, 2020-2027

10.2.6.3 Market Estimates & Forecast by Technology, 2020-2027

10.2.6.4 Market Estimates & Forecast by Type, 2020-2027

10.2.6.5 Market Estimates & Forecast by Application, 2020-2027

10.2.7 Canada

10.2.7.1 Market Estimates & Forecast, 2020-2027

10.2.7.2 Market Estimates & Forecast by Component, 2020-2027

10.2.7.3 Market Estimates & Forecast by Technology, 2020-2027

10.2.7.4 Market Estimates & Forecast by Type, 2020-2027

10.2.7.5 Market Estimates & Forecast by Application, 2020-2027

10.3 Europe

10.3.1 Market Estimates & Forecast, 2020-2027

10.3.2 Market Estimates & Forecast by Component, 2020-2027

10.3.3 Market Estimates & Forecast by Technology, 2020-2027

10.3.4 Market Estimates & Forecast by Type, 2020-2027

10.3.5 Market Estimates & Forecast by Application, 2020-2027

10.3.5 Germany

10.3.5.1 Market Estimates & Forecast, 2020-2027

10.3.5.2 Market Estimates & Forecast by Component, 2020-2027

10.3.5.3 Market Estimates & Forecast by Technology, 2020-2027

10.3.5.4 Market Estimates & Forecast by Type, 2020-2027

10.3.5.5 Market Estimates & Forecast by Application, 2020-2027

10.3.6. France

10.3.6.1 Market Estimates & Forecast, 2020-2027

10.3.6.2 Market Estimates & Forecast by Component, 2020-2027

10.3.6.3 Market Estimates & Forecast by Technology, 2020-2027

10.3.6.4 Market Estimates & Forecast by Type, 2020-2027

10.3.6.5 Market Estimates & Forecast by Application, 2020-2027

10.3.7 Italy

10.3.7.1 Market Estimates & Forecast, 2020-2027

10.3.7.2 Market Estimates & Forecast by Component, 2020-2027

10.3.7.3 Market Estimates & Forecast by Technology, 2020-2027

10.3.7.4 Market Estimates & Forecast by Type, 2020-2027

10.3.7.5 Market Estimates & Forecast by Application, 2020-2027

10.3.8 Spain

10.3.8.1 Market Estimates & Forecast, 2020-2027

10.3.8.2 Market Estimates & Forecast by Component, 2020-2027

10.3.8.3 Market Estimates & Forecast by Technology 2020-2027

10.3.8.4 Market Estimates & Forecast by Type, 2020-2027

10.3.8.5 Market Estimates & Forecast by Application, 2020-2027

10.3.9 UK

10.3.9.1 Market Estimates & Forecast, 2020-2027

10.3.9.2 Market Estimates & Forecast by Component, 2020-2027

10.3.9.3 Market Estimates & Forecast by Technology, 2020-2027

10.3.9.4 Market Estimates & Forecast by Type, 2020-2027

10.3.9.5 Market Estimates & Forecast by Application, 2020-2027

10.4 Asia Pacific

10.4.1 Market Estimates & Forecast, 2020-2027

10.4.2 Market Estimates & Forecast by Component, 2020-2027

10.4.3 Market Estimates & Forecast by Technology, 2020-2027

10.4.4 Market Estimates & Forecast by Type, 2020-2027

10.4.5 Market Estimates & Forecast by Application, 2020-2027

10.4.6 China

10.4.6.1 Market Estimates & Forecast, 2020-2027

10.4.6.2 Market Estimates & Forecast by Component, 2020-2027

10.4.6.3 Market Estimates & Forecast by Technology, 2020-2027

10.4.6.4 Market Estimates & Forecast by Type, 2020-2027

10.4.6.5 Market Estimates & Forecast by Application, 2020-2027

10.4.7 India

10.4.7.1 Market Estimates & Forecast, 2020-2027

10.4.7.2 Market Estimates & Forecast by Component, 2020-2027

10.4.7.3 Market Estimates & Forecast by Technology, 2020-2027

10.4.7.4 Market Estimates & Forecast by Type, 2020-2027

10.4.7.5 Market Estimates & Forecast by Application, 2020-2027

10.4.8 Japan

10.4.8.1 Market Estimates & Forecast, 2020-2027

10.4.8.2 Market Estimates & Forecast by Component, 2020-2027

10.4.8.3 Market Estimates & Forecast by Technology, 2020-2027

10.4.8.4 Market Estimates & Forecast by Type, 2020-2027

10.4.8.5 Market Estimates & Forecast by Application, 2020-2027

10.4.9 South Korea

10.4.9.1 Market Estimates & Forecast, 2020-2027

10.4.9.2 Market Estimates & Forecast by Component, 2020-2027

10.4.9.3 Market Estimates & Forecast by Technology, 2020-2027

10.4.9.4 Market Estimates & Forecast by Type, 2020-2027

10.4.9.5 Market Estimates & Forecast by Application, 2020-2027

10.4.10 Rest of Asia Pacific

10.4.10.1 Market Estimates & Forecast, 2020-2027

10.4.10.2 Market Estimates & Forecast by Component, 2020-2027

10.4.10.3 Market Estimates & Forecast by Technology, 2020-2027

10.4.10.4 Market Estimates & Forecast by Type, 2020-2027

10.4.10.5 Market Estimates & Forecast by Application, 2020-2027

10.5 Middle East & Africa

10.5.1 Market Estimates & Forecast, 2020-2027

10.5.2 Market Estimates & Forecast by Component, 2020-2027

10.5.3 Market Estimates & Forecast by Technology, 2020-2027

10.5.4 Market Estimates & Forecast by Type, 2020-2027

10.5.5 Market Estimates & Forecast by Application, 2020-2027

10.6 Latin America

10.6.1 Market Estimates & Forecast, 2020-2027

10.6.2 Market Estimates & Forecast by Component, 2020-2027

10.6.3 Market Estimates & Forecast by Technology, 2020-2027

10.6.4 Market Estimates & Forecast by Type, 2020-2027

10.6.5 Market Estimates & Forecast by Application, 2020-2027

11. Company Landscape

12. Company Profiles

12.1 Google, Inc.

12.1.1 Company Overview

12.1.2 Product/Business Segment Overview

12.1.3 Financial Updates

12.1.4 Key Developments

12.2 Microsoft Corporation

12.2.1 Company Overview

12.2.2 Product/Business Segment Overview

12.2.3 Financial Updates

12.2.4 Key Developments

12.3 PTC

12.3.1 Company Overview

12.3.2 Product/Business Segment Overview

12.3.3 Financial Updates

12.3.4 Key Developments

12.4 Wikitude GmbH

12.4.1 Company Overview

12.4.2 Product/Business Segment Overview

12.4.3 Financial Updates

12.4.4 Key Developments

12.5 DAQRI

12.5.1 Company Overview

12.5.2 Product/Business Segment Overview

12.5.3 Financial Updates

12.5.4 Key Developments

12.6 Zugara, Inc.

12.6.1 Company Overview

12.6.2 Product/Business Segment Overview

12.6.3 Financial Updates

12.6.4 Key Developments

12.7 Blippar

12.7.1 Company Overview

12.7.2 Product/Business Segment Overview

12.7.3 Financial Updates

12.7.4 Key Developments

12.8 Upskill

12.8.1 Company Overview

12.8.2 Product/Business Segment Overview

12.8.3 Financial Updates

12.8.4 Key Developments

12.9 Magic Leap

12.9.1 Company Overview

12.9.2 Product/Business Segment Overview

12.9.3 Financial Updates

12.9.4 Key Developments

12.10 Osterhout Design Group

12.10.1 Company Overview

12.10.2 Product/Business Segment Overview

12.10.3 Financial Updates

12.10.4 Key Developments

12.11 Infinity Augmented Reality, Inc.

12.11.1 Company Overview

12.11.2 Product/Business Segment Overview

12.11.3 Financial Updates

12.11.4 Key Developments

12.12 Samsung Electronics Co. Ltd.

12.12.1 Company Overview

12.12.2 Product/Business Segment Overview

12.12.3 Financial Updates

12.12.4 Key Developments

12.13 Atheer, Inc.

12.13.1 Company Overview

12.13.2 Product/Business Segment Overview

12.13.3 Financial Updates

12.13.4 Key Developments

12.15 Apple, Inc.

12.15.1 Company Overview

12.15.2 Product/Business Segment Overview

12.15.3 Financial Updates

12.15.4 Key Developments

12.16 Facebook Corporation

12.16.1 Company Overview

12.16.2 Product/Business Segment Overview

12.16.3 Financial Updates

12.16.4 Key Developments

12.17 Scope AR

12.17.1 Company Overview

12.17.2 Product/Business Segment Overview

12.17.3 Financial Updates

12.17.4 Key Developments

12.18 Inglobe Technologies

12.18.1 Company Overview

12.18.2 Product/Business Segment Overview

12.18.3 Financial Updates

12.18.4 Key Developments

12.19 Embitel Technologies

12.19.1 Company Overview

12.19.2 Product/Business Segment Overview

12.19.3 Financial Updates

12.19.4 Key Developments

12.20 Seiko Epson Corporation

12.20.1 Company Overview

12.20.2 Product/Business Segment Overview

12.20.3 Financial Updates

12.20.4 Key Developments

12.21 Marxent Labs LLC

12.21.1 Company Overview

12.21.2 Product/Business Segment Overview

12.21.3 Financial Updates

12.21.4 Key Developments

12.22 Catchoom Technologies

12.22.1 Company Overview

12.22.2 Product/Business Segment Overview

12.22.3 Financial Updates

12.22.4 Key Developments

12.23 HTC Corporation

12.23.1 Company Overview

12.23.2 Product/Business Segment Overview

12.23.3 Financial Updates

12.23.4 Key Developments

12.24 Qualcomm

12.24.1 Company Overview

12.24.2 Product/Business Segment Overview

12.24.3 Financial Updates

12.24.4 Key Developments

12.25 Rockwell Collins

12.25.1 Company Overview

12.25.2 Product/Business Segment Overview

12.25.3 Financial Updates

12.25.4 Key Developments

13 Conclusion

LIST OF TABLES

Table 1 Global Augmented Reality Market: By Region, 2020-2027

Table 2 North America Augmented Reality Market: By Country, 2020-2027

Table 3 Europe Augmented Reality Market: By Country, 2020-2027

Table 4 Asia-Pacific Augmented Reality Market: By Country, 2020-2027

Table 5 Middle East & Africa Augmented Reality Market: By Country, 2020-2027

Table 6 Latin America Augmented Reality Market: By Country, 2020-2027

Table 7 Global Augmented Reality by Component Market: By Regions, 2020-2027

Table 8 North America Augmented Reality by Component Market: By Country, 2020-2027

Table9 Europe Augmented Reality by Component Market: By Country, 2020-2027

Table10 Asia-Pacific Augmented Reality by Component Market: By Country, 2020-2027

Table11 Middle East & Africa Augmented Reality by Component Market: By Country, 2020-2027

Table12 Latin America Augmented Reality by Component Market: By Country, 2020-2027

Table13 Global Augmented Reality by Application Market: By Regions, 2020-2027

Table14 North America Augmented Reality by Application Market: By Country, 2020-2027

Table15 Europe Augmented Reality by Application Market: By Country, 2020-2027

Table16 Asia-Pacific Augmented Reality by Application Market: By Country, 2020-2027

Table17 Middle East & Africa Augmented Reality by Application Market: By Country, 2020-2027

Table18 Latin America Augmented Reality by Application Market: By Country, 2020-2027

Table19 North America Augmented Reality for Type Market: By Country, 2020-2027

Table20 Europe Augmented Reality for Type Market: By Country, 2020-2027

Table21 Asia-Pacific Augmented Reality for Type Market: By Country, 2020-2027

Table22 Middle East & Africa Augmented Reality for Type Market: By Country, 2020-2027

Table23 Latin America Augmented Reality for Type Market: By Country, 2020-2027

Table24 Global Component Market: By Region, 2020-2027

Table25 Global Type Market: By Region, 2020-2027

Table26 Global Type Market: By Region, 2020-2027

Table27 North America Augmented Reality Market, By Country

Table28 North America Augmented Reality Market, By Component

Table29 North America Augmented Reality Market, By Technology

Table30 North America Augmented Reality Market, By Type

Table31 North America Augmented Reality Market, By Application

Table32 Europe: Augmented Reality Market, By Country

Table33 Europe: Augmented Reality Market, By Component

Table34 Europe: Augmented Reality Market, By Technology

Table35 Europe: Augmented Reality Market, By Type

Table 36 Europe: Augmented Reality Market, By Application

Table37 Asia-Pacific: Augmented Reality Market, By Country

Table38 Asia-Pacific: Augmented Reality Market, By Component

Table39 Asia-Pacific: Augmented Reality Market, By Technology

Table40 Asia-Pacific: Augmented Reality Market, By Type

Table 41 Asia-Pacific: Augmented Reality Market, By Application

Table42 Middle East & Africa: Augmented Reality Market, By Country

Table43 Middle East & Africa Augmented Reality Market, By Component

Table44 Middle East & Africa Augmented Reality Market, By Technology

Table45 Middle East & Africa: Augmented Reality Market, By Type

Table46 Middle East & Africa: Augmented Reality Market, By Application

Table47 Latin America: Augmented Reality Market, By Country

Table48 Latin America Augmented Reality Market, By Component

Table49 Latin America Augmented Reality Market, By Technology

Table50 Latin America: Augmented Reality Market, By Type

Table51 Latin America: Augmented Reality Market, By Application

LIST OF FIGURES

FIGURE 1 Global Augmented Reality market segmentation

FIGURE 2 Forecast Methodology

FIGURE 3 Five Forces Analysis of Global Augmented Reality Market

FIGURE 4 Value Chain of Global Augmented Reality Market

FIGURE 5 Share of Global Augmented Reality Market in 2020, by country (in %)

FIGURE 6 Global Augmented Reality Market, 2020-2027,

FIGURE 7 Sub segments of Component

FIGURE 10 Global Augmented Reality Market size by Component, 2020

FIGURE 11 Share of Global Augmented Reality Market by Component, 2020 TO 2027

FIGURE 12 Global Augmented Reality Market size by Technology, 2020

FIGURE 13 Share of Global Augmented Reality Market by Technology, 2020 TO 2027

FIGURE 14 Global Augmented Reality Market size by Type, 2020

FIGURE 15 Share of Global Augmented Reality Market by Type, 2020 TO 2027

FIGURE 16 Global Augmented Reality Market size by Application, 2020 TO 2027

FIGURE 17 Share of Global Augmented Reality Market by Application, 2020 TO 2027