Antiperspirants and Deodorants Market Research Report - Global Forecast till 2027

Antiperspirants and Deodorants Market Research Report: Information by Form (Spray, Roll-On, Sticks and others), Distribution Channel (Store-Based [Supermarkets and Hypermarkets, Convenience Stores and others] and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and the Rest of the World) - Forecast till 2027

ID: MRFR/CR/6446-HCR | August 2022 | Region: Global | 90 pages

Impact of COVID-19 on the Global Antiperspirants and Deodorants Market


The advent of the global pandemic, COVID-19, has resulted in creating a global crisis across the world. Impacting over 195 countries, the pandemic has already created a global economic backdrop, resulting in the advent of the global recession. With the rising number of cases rapidly, the growth of the global antiperspirants and deodorants market has been affected in many ways. A few impacts of COVID-19 on the global antiperspirants and deodorants market have been discussed below:


Antiperspirants and deodorants are personal hygiene products that help in protecting against sweat and order. The global antiperspirants and deodorants market is anticipated to witness restrained growth due to COVID-19. Antiperspirants and deodorants are not deemed as necessary products during this crisis and, hence, its demand is anticipated to be low. Traveling restrictions due to COVID-19 is certainly going to impact the growth of the antiperspirants and deodorants market for some time. However, the impact of the outbreak on antiperspirants and deodorants market is anticipated to differ from country to country. Many countries that have flattened the curve of the number of COVID-19 cases are planning on reviving their economies by opening the market for selling non-essential products.


The COVID-19 outbreak has resulted in the closure of international borders. Several countries have restricted their export-imports of many consumer goods products that are non-essential. Disruptions in the supply chain due to trade and travel restrictions is further widening the demand and supply gap. The closure of retail outlets due to lockdown restrictions is further negatively impacting the growth of the antiperspirants and deodorants market. Additionally, the decrease in consumer preference for maintaining grooming standards as people are staying at home due to the COVID-19 outbreak is impacting the antiperspirants and deodorants market negatively.


Additionally, the production of new batches of antiperspirants and deodorants is becoming a challenging issue for global players. The closure of production facilities due to the lockdown restriction, the limited availability of labor, disrupted raw material supply, and logistics issues are some of the other major concerns that are slowing down the growth of the global antiperspirants and deodorants market.


Even the online e-commerce platforms are finding it difficult for the sale of antiperspirants and deodorants as these products in many countries are not being defined as an essential product during the current pandemic situation. Therefore, the lockdown restrictions due to COVID-19 is expected to restrict the demand for antiperspirants and deodorants for a certain period.

Table of Content



  • Impact of COVID-19 on the market

    • Impact on product availability

    • Impact on supply chain

    • Impact on store-based vs online sales

    • Impact on pricing

    • Impact on consumer buying behavior

    • Short-term & long-term impact on market growth